Phoney supermarket farm 'Rosedene' - TESCO aarrrgh!!!!

Posts like this from the OP are incredibly useful because it points out stuff that not everyone knows and helps share knowledge. We're all in this together and we need to pass on what we know so that people can make informed decisions when spending hard earned money.

I think that it's one of those things that if you know, you know. Tesco is my happy place, so I've an idea about which are the hidden cheapo value brands. There's a spread of brands that are Tesco value in disguise - Rosedene, Ms Molly's, Eastwoods, Grower's Harvest, Hearty Food Co, Neville's, Stockwell, and probably a couple more. They're usually on the lower shelves in a supermarket and are a lot cheaper.

You have to be a blackbelt in shopping to work out what's going on in supermarkets these days to have a chance of saving money.

Haha this is so inappropriate but first thing which strikes me about this image are where are all the trousers 😂

I'm really lucky we've got a market in my city centre. Lovely fruit and veg and a couple of butchers and fishmongers. Marks and Spencer are the best for supermarket fruit in my opinion. Sainsbury's frozen berries are good and have been 3 for 2 for a while now

Sorry Elizabeth. I thought the Duke and Duchess's gaff would be top choice 🤗

Frozen fruit is great but I also like tinned fruit in winter and early spring when fresh fruit is often scarce or horrible. Tinned fruit in juice is a good substitute. I often have tinned grapefruit for breakfast.

There’s a campaign against it from farmers https://stopfarmwashing.co.uk/

Only because people don't think about where the food comes from.
The produce has Produce of: [Country] on the packaging.

Do they really think that there's a farm out there supplying all the Tesco stores?

Was also going to post that all supermarkets do the same. I didn't realise most savvy shoppers didn't know.
We don't have any good local greengrocers but immaterial now as we have to rely on deliveries.
Our Tesco deliveries are always picked with care and the fruit and veg is OK. Ocado /M&S is alright but their packing leaves a lot to be desired.
I find the frozen fruits from both are great for breakfasts.

We've got a Harris + Hoole, was very surprised to learn it was Tesco. All our Tescos have Costa which seems really odd if they have their own coffee shop, which is significantly nicer than Costa!

Do also recommend M&S fruit and veg, they're the only supermarket that's consistently decent now. Waitrose is pretty mixed. Do usually go to farm shop though, which is obviously better - but also more expensive, and everything's absolutely massive. Just moved so M&S is more convenient, so I may start getting normal size food from them instead.

Frozen Blueberries

Found this

That must be why the blueberries I bought are sour as hell. I really should make a list of what is in and out seasonly.

I don’t shop at Tesco and I knew this, because of a programme on Radio 4. Actual farmers are up in arms about this because it’s just marketing, and it impacts sales of actual specific farm produce, and also damages people’s perception of higher quality farm specific produce. I can’t believe the shops that do this get away with it from an advertising perspective.

Read something about frozen blueberries having more antioxidants than fresh ones as well. Could have dreamt it up but I’m sure there was something in the science news.

I avoid fresh out of season fruit, it usually tastes awful but can understand if you really fancy something. I’d be prepared to shell out at M&S or Waitrose etc to get good quality produce if it’s something like that.

To be fair that name sounds pretty low market anyway, like it’s been lifted from Eastenders.

Pemberley.

Ethene gas is useful for ripening other fruits in the bowl, it's why a ripe tomato can turn green ones red. Most supermarket fruit is unripe, even if labelled as ready to eat. It won't be as good as ripening on the plant because other processes are absent, but it might not be quite as hard and flavourless.

Chatsworth ? 😉. 🤣

It's just marketing.

Most, if not all, of the supermarket farm names are fake. The real ones don’t tend to have the supermarket as part of their brand name.

I’ve just bought a punnet of blueberries from Lidl and they are all sour😡

It's a bit misleading of them isn't it. Obviously they can call a brand whatever they please but using the word "farm" together with a name signifier implies a consistent dedicated grower/supplier which in turn indicates a certain level of quality.

I don't shop at Tesco anyway because I hate their tiered pricing and data collection but as a general point of observation this is shoddy behaviour.

Frozen fruit & veg will also maintain unstable nutritional content better than 'fresh' produce. Texture then becomes the deciding factor.
https://agriculture.institute/food-fundamentals-cpo/nutritional-changes-food-deterioration/

Yes i knew I thought it was common knowledge most of the Sainsbury's do similar for their value range ,It is called Stamford Street

@itsnotfairisit , I live in an urban area and there are several greengrocers. There are farm shops a few miles away. I'd need to drive or cycle there.

The supermarkets sell most fruit and veg bagged, which means you buy more than you would if you bought them loose.

All the Supermarkets do it ...M & S 'Lochmuir' salmon has been riddled with controversy.
Not all farm shops only have sustainable /local foodstuffs either, some buy them in, check boxes /labels etc.
Its just my taste but I go for frozen or tinned soft fruit in the winter. I don't even bother with tomatoes this time of year.

Tesco got rid of the value range and used 'fake' farm names because people were embarrassed by having Value products, and also because having a farms name on food supposedly makes you think thst the food is fresher and more local.