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AIBU?

Share your dilemmas and get honest opinions from other Mumsnetters.

To think FridaBaby are seriously weird for their packaging choices?

28 replies

whatifs1 · 14/02/2026 16:48

I couldn’t see a thread on this so apologies if one already exists!

Has anyone seen the controversy surround FridaBaby and their choice of packaging?

Full of sexual innuendos? For baby items like thermometer, snot sucker bulb thing and some more items they make?

https://www.syracuse.com/living/2026/02/fridababy-under-fire-for-disgusting-sexual-jokes-on-packaging-parents-call-for-boycott.html?outputType=amp

one such quote is on a baby thermometer pictured next to a baby’s bare bottom with the words “this is the closest your husbands getting to a threesome”

This isn’t the first time they’ve done some weird shit either, in 2020 they did a SM post photo of a baby with visible nasal discharge on its face. The caption read: “What happens when you pull out too early #nosefrida #dontmove.”

FridaBaby under fire for ‘disgusting’ sexual jokes on packaging, parents call for boycott

The brand drew widespread criticism this week after a viral post highlighted some of the brand's bold marketing choices.

https://www.syracuse.com/living/2026/02/fridababy-under-fire-for-disgusting-sexual-jokes-on-packaging-parents-call-for-boycott.html?outputType=amp

OP posts:
Abd80 · 14/02/2026 19:29

So offensive

whatifs1 · 14/02/2026 17:50

Haveabreakkitkat · 14/02/2026 16:54

I saw some of them yesterday, absolutely disgusting. I can't believe they thought it was a good idea

This is what I don’t get, they would have had to be passed by a team of people, who on earth thinks they’re appropriate?!

I am not a “pearl clutcher” and wouldn’t care if they were on adult items, but they’re not, it’s gross.

OP posts:
Haveabreakkitkat · 14/02/2026 16:54

I saw some of them yesterday, absolutely disgusting. I can't believe they thought it was a good idea