Active discussions

Please or to access all these features

Talk
AIBU?

Share your dilemmas and get honest opinions from other Mumsnetters.

Original poster

Terms used by "influencers".. Arrrghhh!

296 replies

Milik · 18/01/2026 19:13

Browsing at my Instagram this evening and feel a need to have a rant lol.
Influencers talking about Sunday night "reset" in videos about simply planning for the week ahead. I mean mundane things like ironing school uniforms, tidying up the kitchen.. Just normal tasks that are familiar to most of us. Why call it a "reset"?

Similar is when an influencer is posting videos of themselves in new clothing items.. Lets say new shirt or jacket etc. They call it a "piece". As in I got this piece in x shop..
Why not just call the item whatever it actually is?

OP posts:
Ifeeltheneedtheneedforcoffee · 18/01/2026 22:57

"Going in with"
Either a make up product and now seen it used in recipies
So annoying!

massinsaln · 18/01/2026 22:52

NotSmallButFunSize · 18/01/2026 22:41

The fake shock - wide open mouth, eyes etc.

We're supposed to believe that this video is the first time you put on those fake eyelashes or whatever and saw the result 🙄

Oh and the miming along to a song while they put their makeup on or something - drives me bonkers!

Edited

When it first started they consistently got more clicks and views if the thumbnail was an open mouth shocked face. Some for nefarious reasons. Nearly a decade on it's embarrassing they still do it.

massinsaln · 18/01/2026 22:50

"This is so ME coded!"
🙄

Hacks, ie normal ways of doing things, or sometimes stupid ways, purely filler content. There's a forehead always making that sort of nonsense on SM. Child exploitation usually goes hand in hand with this nonsense. The algorithm thankfully stopped showing me this stuff and now shows me good news channels and cute animals.

Hyperthyroidkitty · 18/01/2026 22:42

"hi, if you're new around here, my name is noonegivesadamn, I've got 3 kids under 2 and I love to talk about myself"

NotSmallButFunSize · 18/01/2026 22:41

The fake shock - wide open mouth, eyes etc.

We're supposed to believe that this video is the first time you put on those fake eyelashes or whatever and saw the result 🙄

Oh and the miming along to a song while they put their makeup on or something - drives me bonkers!

McChubble · 18/01/2026 22:40

MeouwKing · 18/01/2026 22:30

I dont watch influencers vidoes. If it bothers you, why bother with them?

I scroll on TikTok and the algorithm sends some my way. I scroll up on most of them but sometimes they grab my attention and I watch a bit. That said I haven’t said influencer videos per se annoy me - some of the common phrases do though.

It’s like when there’s a thread about phrases on MN you can’t stand - doesn’t mean we can’t stand MN just that certain phrases are a bit irritating!

Iwaboite · 18/01/2026 22:38

POV

Didimum · 18/01/2026 22:38

theladylp17 · 18/01/2026 22:11

The “You can get it in these different Colour ways”. Just say COLOURS. It really gives me the ick

I work in design and ‘colourways’ has always been a phrase. It’s been around since the 1940s.

Didimum · 18/01/2026 22:36

LemaxObsessive · 18/01/2026 21:51

No it doesn’t, ignorance becomes trendy

Show quote history

Ah, so the moment a word comes from social media, it’s suddenly ‘ignorance’? Got it. By that logic, every dictionary is just a conspiracy.

blacksax · 18/01/2026 22:33

Wanky.

That is all.

MeouwKing · 18/01/2026 22:30

I dont watch influencers vidoes. If it bothers you, why bother with them?

theladylp17 · 18/01/2026 22:11

The “You can get it in these different Colour ways”. Just say COLOURS. It really gives me the ick

Mischance · 18/01/2026 22:06

Or even bollocks, but spellchecker will not let me do that without a fight!

Mischance · 18/01/2026 22:06

It is all bollocking...

HarvestMouseandGoldenCups · 18/01/2026 22:03

I feel like you all need to delete TikTok… I promise life is better without it.

Nutmuncher · 18/01/2026 22:03

I suppose it’s a comfort thing for Gen Z and below who only really see the world through social media, they’ve grown up watching influencers doing hauls and living lifestyles that are unrealistically unattainable for a huge cohort of their generation. They’re now living a reality drastically different to what they saw through screens so they need to insta-fy the mundane and add their little spin on the drudgery of everyday.

Auroraloves · 18/01/2026 21:59

My pet peeves,

haul (when bought loads of shit from Shein)

im ‘obsessed’ with this, urghhhhhh

autumn1610 · 18/01/2026 21:59

Run don’t walk kills me everytime I hear it

OneHundredDays · 18/01/2026 21:58

I hate the nail tapping, the exaggerated loud noises, the videos where they just pull a face and have a caption over the top... Everything really!
And it isn't just a new thing but the singular trouser, boot, red lip etc drives me bonkers too.

giddyaunt19 · 18/01/2026 21:58

Agree with everything 😂😂😂

PersephonePistol · 18/01/2026 21:57

Superficially being an influencer looks great but I bet for most of them it’s awful.

So vapid, it must be soul destroying.

And the stress of having to constantly come up with new engaging content constantly, along with the fact that everyone seems to be having a crack.

There are very few influencers who have genuinely engaging content.

TikTokker · 18/01/2026 21:56

We get told to be a bit annoying by our agencies so people are triggered to comment. Some people do stuff like put a pair of shoes in the fridge so when they open it to get the milk/eggs/whatever out people say ewwww why are there shoes in your fridge? Clsssic rage bait. Our top earner made £23k in December. Crazy. Sadly I’m nowhere near that level 😁

ThreeTescoBags · 18/01/2026 21:56

Use of the word 'worth' in relation to beauty boxes and advent calendars. E.g. The contents of this beauty box is worth £1000.

No, they are not, what you mean is, if you were able to buy each product separately, that might cost you £1000, but that doesn't necessarily mean the box is worth that.

It certainly isn't worth that amount to the retailer otherwise they'd be making a loss on each one and it's only worth that to you if you we're going to buy each of those things in those sizes (you normally get a couple of things that aren't on sale in the sizes made specially for the boxes).

It's a pedantic point but it irritates me.

Also, 'investment piece' or 'investing' in clothes. You're not making an investment, you're just justifying spending more money than you think is reasonable on the basis that you wont throw it in the bin after 1 wear.

Yourmywifenow · 18/01/2026 21:56

SilverPink · 18/01/2026 20:19

I’ve seen a few on instagram say they’ll be shopping more sustainably this year - so only buying 30 new dresses instead of 50… If they were really shopping sustainably they’d be in the charity shops.

You can’t affiliate charity shopping.
I do like the meal prepping but only the 3 day ones. But I don’t it, because I can’t arsed.
I also the AF written in the tiniest writing, which is only a shade or so darker than the background.
Sometimes a rage watch, but the algorithm doesn’t know that does it.
The cat videos are still cute though.

Scubanicki · 18/01/2026 21:55

Terriblytwee · 18/01/2026 19:21

Ah yes the reset. Fucking awful,

I see this on MN all the time. ‘We reset the kitchen before we go to bed’ 🙄