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AIBU?

Share your dilemmas and get honest opinions from other Mumsnetters.

To think that if we’re making all this money but not showing it off… what’s the point?

263 replies

TheTaupeMoose · 08/12/2025 11:10

I’m not saying you have to be tacky but I do sometimes wonder if we work this hard, earn more, level up and still don’t celebrate it or show it in any way… what’s the point? There’s this modern guilt around “boasting” or “showing off,” especially online but honestly, why shouldn’t people wear the designer bag, post the trip or drive the nice car if they earned it? You get told to hustle but then shamed for enjoying the results.

I get that quiet wealth is a thing. But sometimes, I think the visibility is part of the reward. Especially if you come from a background where having anything at all once felt impossible.

AIBU to think that maybe showing off a little isn’t shallow, maybe it’s the point?

OP posts:
EligibleTern · 08/12/2025 15:59

takealettermsjones · 08/12/2025 11:37

Don't feed the AI bots...

Exactly... the telltale "it's not about this, it's about that" phrasing gives it away.

Solentsolo · 08/12/2025 15:55

One of my child’s friends always got bought ‘designer’ trainers for their birthday. Think Gucci etc. Their parents weren’t at all wealthy. The wealthy parents would never dream of doing anything as vulgar and somehow found somewhere to buy trainers with no logo at all for their kid. The Gucci trainers were the butt of jokes for ages.

Discombobble · 08/12/2025 15:53

I see my money (after basic needs) is to do what I want to do and have things I want to have. I can’t see what showing it off would add for me - do you spend a lot of time thinking about how others see you?

OriginalLilibet · 08/12/2025 15:49

Frenchfrychic · 08/12/2025 14:34

This is just stereotypical nonsense, I know quite a few old money and I can assure you they dress very well. Real life is not a jilly cooper novel.

if anything, and I will make my own stereo type, and that is those who are not actually wealthy, just not skint, maybe straddling the line between working class and lower middle, want to show it off. Those who are actually wealthy usually do not show it off, irrelevant if they earned it themselves or its generational.

as said, up thread, I earned it myself, you’d likely make an assumption if you knew me, due to where I live and how I dress, the car I drive, the privately educated child. But I’ve never ever showed it off, neither has my husband, nor would we ever consider it. So as we earned it ourselves and it’s not generational. We would be classed as nouveau riche. Everyone I know in my bracket is similar. We also live close to old money, our neighbours, in multi million pound houses. They also don’t show it off. But neither do they walk about in hand me down clothing, they are very well dressed indeed, and their homes beautiful, but they are also high earners in their own right.

if I had to make a stereotypical assumption, it’s the op is far from what most people would consider remotely wealthy.. Shes simply not in that bracket, She’s just got enough disposable income to buy some nice things, maybe a nice car on a loan repayment, house on a new build estate, can afford a decent but not extravagent holiday, but it feels wealthy to her, compared to what she’s used to, and she wants to show off she’s no longer in the poor bracket.

so my stereotype is she’s not remotely wealthy, by most people’s standards. She’s just done better than her up bringing, of which she felt ashamed, and now she can afford a few nice bits she wants to spend on them and show off.

Every post you make is prefaced with details of how tremendously rich you are. You're as new money as they come "hun". Better just accept it and pray for the next generation.

Bikergran · 08/12/2025 15:40

ResusciAnnie · 08/12/2025 12:48

Would you honestly though? If you saw someone you didn’t know anything about, walking around in a brand you recognised? I wouldn’t think anything at all and certainly wouldn’t assume they couldn’t possibly afford the real thing.

Yeah, honestly. Unless I am in somewhere like Harrods or the Ritz, if someone is just walking along with a Chanel logo top or a Louis Vuitton bag, I'd assume it's fake, especially if someone's on the bus or Tube........🤣

TheSmallAssassin · 08/12/2025 15:40

Why do you think this is a "modern guilt", @TheTaupeMoose?

The British upper classes always sneered at the vulgarity of the ostentatious "nouveau riche" and the lower classes looked down on showing off or bragging, it's definitely not a new thing!

Peridoteage · 08/12/2025 15:39

it’s about celebration

Most english people i know do not see wealth as something worthy of celebration.

Peridoteage · 08/12/2025 15:37

For some people, especially those who grew up without much, enjoying money outwardly is part of the pleasure and the meaning.

Ask yourself why this is?

Usually it stems from a firm belief that other people should, or will, be impressed by wealth and that it is something to be proud of.

However, english culture doesn't really value this, so in reality people actually aren't really impressed! We value other things far more - your behaviour, manners, kindness, adherence to certain moral codes etc.

People are more likely to notice your dog than your designer coat, expensive car or gold jewellery.

gettingreadyforChristmas · 08/12/2025 15:35

I find that people who have a lot of money rarely discuss it, except to maybe flag up AVOIOS, cruise deals. Otherwise it is just not discussed. Other, more popular topics include children, pets, cooking, hobbies, sadly health. It honestly is not a priority. Maybe holiday tips. It is more real life matters we talk about, we all know x is loaded, but hardly the point when his wife has just been diagnosed with early onset dementia

Milkwort · 08/12/2025 15:29

You say ‘post the trip’ rather than ‘go on the trip’. This suggests that your priority isn’t the actual travel but telling other people about the actual travel.

I mean, I have absolutely no issue with having money and spending it on things I enjoy without apology — those things, while visible, are not designer bags or cars, though. That to me implies a real poverty of imagination, that this is what comes to mind when you think of money.

I’ve spent money on all kinds of things — renovating a beautiful, neglected old house, terracing the garden, buying plants and trees, travelling, opera tickets, handmade walnut and cherrywood bookshelves, lovely clothes, art, taking a career break to work on a creative project, renting a lovely house for a holiday etc etc. As long as you’re spending money on things you enjoy, why does it bother you whether other people approve?

Itschristmaas · 08/12/2025 15:27

I couldn’t agree less - this is the most materialistic label focused time to be alive.

We could all do with focusing on values rather than stuff a bit more

WallaceinAnderland · 08/12/2025 15:27

A fool and his money are soon parted

Wowcha · 08/12/2025 15:22

Some rich people are stupid and sellers will create overpriced products just because they know that rich people will buy it just because it’s expensive.

When I see someone with a handbag that costs thousands which was probably made in the same factory as a £20 then I don’t admire them, I think they’re idiots.

There was a baby grow in Harrods that cost £1000 and it was sold out.
These rich people are getting absolutely laughed at because they are mugs.

Same with nice cars.
I would absolutely have such a nice car but to a point - a middle aged man in a sorts car can often just look a bit of a tit.

By all means buy nice things but if I was rich I would prefer to shop at independent, local stores and get unique things, rather than the latest fad which people only buy just to show that they are rich.

The people I know who are rich but happy are the ones who prioritise family time, going on holiday, eating good food etc. I find the wealthy people who are less happy or trying to prove something but things so that other people can see their wealth/status.

Famous people are a prime example of this.
You get rappers wearing gold jewellery and flaunting the cash as it represents their wealth and status but a truly wealthy person does the opposite.

Namechangefordaughterevasion · 08/12/2025 15:19

We are pretty well off to the point of probably being rich. I have and do lovely things for the sheer pleasure of them not to show off. Other people probably don't realise how much my handbags/jewelley costs (I don't buy things covered in ostentatious logos) or know I fly club class on planes or eat out several times a week. I do these things for fun and luxury not to be a boasty boaster.

And we only started to feel rich once our old age plans were in order. Until then we were still saving and investing not splashing out on luxuries.

Pricelessadvice · 08/12/2025 15:16

Why do I need to show anyone what I buy or do? I just enjoy it myself.

rafeal · 08/12/2025 15:14

What do you mean by show off? Are you saying you could live in a mansion but live in a tiny terrace with an outdoor toilet ?

By all means, enjoy life, live in a big house, drive a nice car, wear designer clothes and spend Christmas in the Caribbean or wherever you want. Nobody cares…there’s always someone more wealthy (and more impressive if that’s your standard).

But what do you mean by show off? You want to make people envious, or worse about their own circumstances? Or think they’ll somehow think you’re somehow a superior being? Or something else?

VoltaireMittyDream · 08/12/2025 15:13

This is the same person (/bot) who won’t tell people at work what they did at the weekend. Not sure why anyone bothers engaging.

Peridoteage · 08/12/2025 15:13

it’s questioning why showing any visible enjoyment is automatically framed as shallow or inferior

Its because its selfish, it makes the many many struggling people around you feel bad.

Hungryhippos123 · 08/12/2025 15:12

TheTaupeMoose · 08/12/2025 11:20

I don’t think enjoying things privately and occasionally sharing them are opposites. For some people, visibility isn’t about validation, it’s about celebration, marking progress or reclaiming something that once felt out of reach. Especially if you didn’t grow up with much.

Quiet enjoyment works for some, visible enjoyment works for others. I don’t think either automatically equals insecurity.

I think this is such a strange attitude- that it's important to you that other can visibly see you doing well or having lots of money. I get the having a nice home/holidays etc because it makes your life nicer but why does the visibility matter? Do you want people to comment on it? Or just notice? Not being goady I have just never felt the need for external validation around my finances in that way.

Mindyourfunkybusiness · 08/12/2025 15:11

If you want to tell everyone how much you earn you do you. No one is stopping you.

What I don't understand is WHY. I don't know anyone remotely interested in how much my partner and I earn 😂hell, I dont even know how much he earns rn 😂

Sounds like you're insecure op, just know, you're worth more than the money. You're amazing regardless of what's in your bank account. Hopefully one day you'll find peace in yourself and you'll be truly happy, regardless of material possessions.

Peridoteage · 08/12/2025 15:10

I don't need other people to be aware of my enjoyment of my prosperity?

Some things will of course be obvious to others but that would not be a reason i would buy it. Eg i might choose a handbag due to its size, function, durability. It may happen to be from an expensive brand but the price is likely to be due to quality.

I will not be carrying one of those lower quality "entry level" bags expensive brands like LV make covered in the logo which are primarily about you advertising that you've bought that brand.

Worralorra · 08/12/2025 15:03

TheTaupeMoose · 08/12/2025 11:16

Of course there are other ways to enjoy money. I’m not saying visibility is the only way, just that it’s one legitimate way that’s become oddly taboo.

For some people, especially those who grew up without much, enjoying money outwardly is part of the pleasure and the meaning. That doesn’t cancel out private enjoyment, security, generosity or peace of mind, it just coexists with it. My point isn’t “everyone should show off”, it’s questioning why showing any visible enjoyment is automatically framed as shallow or inferior.

It’s not odd for it to be taboo when we are in the middle of a Cost of Living crisis!

I really wanted a Birkin bag, but at more than the cost of a vehicle, I couldn’t justify it, so I searched for a dupe. I’m completely happy with the dupe, which is real leather (not “buttery soft” though) but gives the look I was searching for - at £80.00. If anyone were to ask, I would come clean that it’s a dupe - wouldn’t want to infer that I’d blown £25,000 on a bag, as that would be rather distasteful in current climes!

But then I tend to be more of a person for showing off a bargain than how much I spent… People are amazed that I spend so little on my appearance!

CatHairEveryWhereNow · 08/12/2025 15:03

Frenchfrychic · 08/12/2025 14:34

This is just stereotypical nonsense, I know quite a few old money and I can assure you they dress very well. Real life is not a jilly cooper novel.

if anything, and I will make my own stereo type, and that is those who are not actually wealthy, just not skint, maybe straddling the line between working class and lower middle, want to show it off. Those who are actually wealthy usually do not show it off, irrelevant if they earned it themselves or its generational.

as said, up thread, I earned it myself, you’d likely make an assumption if you knew me, due to where I live and how I dress, the car I drive, the privately educated child. But I’ve never ever showed it off, neither has my husband, nor would we ever consider it. So as we earned it ourselves and it’s not generational. We would be classed as nouveau riche. Everyone I know in my bracket is similar. We also live close to old money, our neighbours, in multi million pound houses. They also don’t show it off. But neither do they walk about in hand me down clothing, they are very well dressed indeed, and their homes beautiful, but they are also high earners in their own right.

if I had to make a stereotypical assumption, it’s the op is far from what most people would consider remotely wealthy.. Shes simply not in that bracket, She’s just got enough disposable income to buy some nice things, maybe a nice car on a loan repayment, house on a new build estate, can afford a decent but not extravagent holiday, but it feels wealthy to her, compared to what she’s used to, and she wants to show off she’s no longer in the poor bracket.

so my stereotype is she’s not remotely wealthy, by most people’s standards. She’s just done better than her up bringing, of which she felt ashamed, and now she can afford a few nice bits she wants to spend on them and show off.

It's funny as today I'm seeing this everywhere and it's from the US - Jack Black and Kevin Gates.

I'm not saying very rich people don't dress well - they can and it's easier but often they feel much less need to than people with something to still prove .

To think that if we’re making all this money but not showing it off… what’s the point?
mondaytosunday · 08/12/2025 15:02

What do you mean exactly by showing off? Taking their friends out to dinner and paying the bill? Flashing the cash at the school charity auction?
Most wealthy people I know have bigger houses and/or in nicer areas, go on more and/or expensive holidays. Perhaps have a nice car. Is that what you mean? But they don’t go around saying ‘oh we’re off to our chalet in Gstaad at the weekend- we go as often as we can’ unless talking to others with chalets. Like wearing designers clothes - no labels, if you know you know!
There’s quietly wealthy and vulgarity. I know which side I’d be on.

HelloDandy · 08/12/2025 15:01

Dh had a friend who whenever he bought something new mentioned how much it cost. Didn't matter what it was. Car, trainers, holiday. We always had to know how much it cost and it always cost A LOT. Because he could afford to buy expensive things. He was showing off and it made him look a twat. I didn't begrudge him the fact he could afford whatever he wanted. Fantastic! I just didn't need to know about it. If he was trying to impress he failed miserably.

As you might.