Hi all,
I’m really excited to say we’ve just launched The Other Phone - a smartphone built with parents, for children’s wellbeing.
We all know the risks: screen-time addiction, doomscrolling, and the constant battle over boundaries. That’s why we launched our Rage Against the Screen campaign to push for policy change that reins in the addictive algorithms and empowers parents to act collectively. But while we wait for government 🙄, we decided to get on and do something about it ourselves.
Our research showed that parents are torn. Most say their kids need connection – to be part of the digital world – and parents also want the reassurance of being able to stay in touch. So we partnered with Nothing, the makers of the best affordable phone on the market, and SafetyMode - experts in digital safety software - to build The Other Phone.
What makes it different:
- Parents genuinely control what apps get downloaded and when they can be used.
- AI software (built by SafetyMode) filters harmful content, flags bullying, and helps prevent doomscrolling.
- The phone grows with your child: start simple (calls/texts), then gradually unlock more features as you both feel ready.
Today’s
TechRadar review summed it up :
“Online safety never looked so cool.”
If you’re wondering about a smartphone for your child, please do take a look.
We’d love to hear what you think.