Please or to access all these features

AIBU?

Share your dilemmas and get honest opinions from other Mumsnetters.

AIBU to think Taylor Swift is being carefully repositioned and we’re not meant to notice?

317 replies

MidnightTheory · 29/09/2025 08:46

I can’t shake the feeling that there’s a very slow, very subtle shift going on with Taylor Swift’s brand.

She built herself up as pro-choice, feminist, outspoken and a liberal figure. But since this whole NFL era, it feels like the edges are being sanded down. It’s not loud, not obvious, just little things like the relentless focus on her cheering in the boxes, the glossy all American girlfriend framing, the way the messaging has become more family-friendly, less political.

It’s clever because it’s incremental. Nobody suddenly says that she’s gone conservative, but drip by drip she’s aligning with NFL values which are patriotism, wholesomeness and big money sponsors who want safe.

I'm not a massive swiftie, but I have enjoyed her music, and maybe I'm a bit of a cynic but isn’t this how brand re-positioning works? Quiet, steady, so by the time you realise it’s happened, it already has.

AIBU to think we’re watching that play out in real time and it could backfire badly? Especially if the upcoming album turns out to be very beige?

OP posts:
Zov · 29/09/2025 10:46

HighLadyofTheNightCourt · 29/09/2025 10:45

Is your TS themed username your attempt to be ironic?
You clearly really dislike her so it's confusing as to why you have one of her lyrics as your username.

I have asked this a couple of times, but @slippedawaylikeabottleofwine refuses to answer.

ApplebyArrows · 29/09/2025 10:46

People shift political views as they get older all the time.

Honestly I'm not sure certain of her liberal views ever rang very true, and I'd be more inclined to accuse those of pandering to an audience than any current vague suggestions of conservatism. But lots of people go through a performatively progressive period in their twenties.

In terms of the broader zeitgeist, Big Media's showy progressive phase seems largely to have ended once Trump came back to power. The Democrats losing the election seemed to make the media realise that faking progressive values to gain streaming subscriptions may not have been quite the money spinner they thought it was.

Zov · 29/09/2025 10:46

PullTheBricksDown · 29/09/2025 10:43

What do you do for a living, out of interest?

Bashing and berating successful, beautiful, talented, American female singer-songwriters apparently! 😬

FrothyCothy · 29/09/2025 10:46

Another way to look at it might be high profile democrat voter reclaims traditional values for the left/centre. Republicans don’t have the monopoly on family values and tradition but the democrats do a poor job of reminding people of that sometimes.

HighLadyofTheNightCourt · 29/09/2025 10:45

slippedawaylikeabottleofwine · 29/09/2025 10:34

No.

she exploits people to become a billionaire and pollute our planet.

Is your TS themed username your attempt to be ironic?
You clearly really dislike her so it's confusing as to why you have one of her lyrics as your username.

FirstCuppa · 29/09/2025 10:44

Trump is trying to get her on side because she's a huge asset and he needs help with the young female voting base. It will be his media seeing/projecting what they want her to represent for America.

PullTheBricksDown · 29/09/2025 10:43

slippedawaylikeabottleofwine · 29/09/2025 10:31

You’re entitled to your beliefs, I’m entitled to mine.

I think that if you’re doing to use your “liberal views” to make money, you should be held to those standards when it’s also uncomfortable for you. The reality of it is, she’s there to make money.

What do you do for a living, out of interest?

Zov · 29/09/2025 10:43

OneAmberFinch · 29/09/2025 10:41

"Woman who grew up in a traditional church family joins in with her peers in supporting progressive values in her 20s in the 2010s when those were popular and uncontroversial causes, then enters her 30s, gets engaged and finds herself drawn to traditional family life again at a time when her peers are also settling down"

THIS MUST BE A PLOT

😆

PortSalutSherryHello · 29/09/2025 10:42

MissScarletInTheBallroom · 29/09/2025 10:23

I mean, I'm not sure how working round the clock and being one of the highest earning women in the world is compatible with being a tradwife...

I'm with you!!

Uggbootsforever · 29/09/2025 10:42

AnyoneWhoHasAHeart · 29/09/2025 10:41

Won’t it be so much better when all music is created by AI and there won’t be actual musicians and stars out there any more who are expected to be someone the public wants rather than individuals in their own right.

In fact if you’re so adamant that you own an artist’s beliefs and actions then why not just go and download Suno or songer or some-such and create songs in the style of Taylor swift and then that music can reflect whatever you want it to without there needing to be a person at the other end of it.

Go on try it. Honestly it’s scarily amazing what AI can do with music…

It can all start with a robotic prelude confirming the AI concerned was not built by organisations with any Israeli links.

Zov · 29/09/2025 10:42

PortSalutSherryHello · 29/09/2025 10:41

God the Taylor bashing is so so old now. You don't like her. That's fine. Other people do. That's also fine. U don't need to justify it by slagging people off.

Pathetic isn't it? Funny how people who despise Miss Swift so much can't seem to stop discussing her. 🤔

MissScarletInTheBallroom · 29/09/2025 10:42

Tastaturen · 29/09/2025 10:37

Anyone who buys into her manufactured image and pays silly money to listen to her average singing voice, perhaps.

That's not exploitation.

Nobody has to listen to her music if they don't want to.

OneAmberFinch · 29/09/2025 10:41

"Woman who grew up in a traditional church family joins in with her peers in supporting progressive values in her 20s in the 2010s when those were popular and uncontroversial causes, then enters her 30s, gets engaged and finds herself drawn to traditional family life again at a time when her peers are also settling down"

THIS MUST BE A PLOT

AnyoneWhoHasAHeart · 29/09/2025 10:41

Won’t it be so much better when all music is created by AI and there won’t be actual musicians and stars out there any more who are expected to be someone the public wants rather than individuals in their own right.

In fact if you’re so adamant that you own an artist’s beliefs and actions then why not just go and download Suno or songer or some-such and create songs in the style of Taylor swift and then that music can reflect whatever you want it to without there needing to be a person at the other end of it.

Go on try it. Honestly it’s scarily amazing what AI can do with music…

Zov · 29/09/2025 10:41

AccidentallyWesAnderson · 29/09/2025 10:37

Exactly. Some of these posts are so unhinged. It’s
like the mundane Tik Toks I watch where people are dishing up what they’re having for a dinner and the comments are ‘yeah but what about Palestine’. No one owes anyone their opinion on anything, no matter how much money you have.

People are also able to associate with/be friends with those whose political views don’t align with theirs. That’s perfectly OK.

100% this. ^ I have deleted and blocked quite a number of people on Instagram, Twitter, and Facebook who bang on about it, and insist people discuss it. And it's never people who support Israel who do this. It's people who support Palestine, even though they couldn't even point it out on a map, and have ZERO connection to it.

PortSalutSherryHello · 29/09/2025 10:41

Tastaturen · 29/09/2025 10:37

Anyone who buys into her manufactured image and pays silly money to listen to her average singing voice, perhaps.

God the Taylor bashing is so so old now. You don't like her. That's fine. Other people do. That's also fine. U don't need to justify it by slagging people off.

MissScarletInTheBallroom · 29/09/2025 10:41

AgentPidge · 29/09/2025 10:32

Hmm. I had to read up on First Ladies recently (for Book Group) and most of them, apart from Michelle Obama, end up shutting up and becoming extremely bland because the press take everything they say out of context and scrutinise every tiny detail. So maybe Taylor feels that way too. I mean, look at our royals! ( Taylor is their equivalent). When did any of the royal women say anything 'controversial', and look what happened if they did! I think it's a bit sad they don't/can't use their platform, and I really admire those people like JKR who do. But it brings the nutjobs out of the woodwork, and who wants to be the target of hatred?

Edited

Exactly this.

Famous women can't win, can they?

JK Rowling is constantly called out for sharing her political beliefs and not just keeping quiet so that TQ+ allies can continue to consume her creations guilt-free.

And now Taylor Swift is being called out for not publicly supporting Palestine.

It seems to me that you are damned if you speak out and damned if you keep quiet, unless you speak out in support of the narrow set of beliefs that a certain cohort of shouty keyboard warriors believe to be the correct ones.

If JK Rowling kept quiet about trans issues she'd probably be lambasted for not tweeting "trans women are women".

It's very noticeable that famous men are not targeted in this way.

Leave famous women alone. They don't owe you either their silence or their support. Buy their books and music and merchandise if you want to, don't buy them if you don't want to.

SirBasil · 29/09/2025 10:37

slippedawaylikeabottleofwine · 29/09/2025 10:31

You’re entitled to your beliefs, I’m entitled to mine.

I think that if you’re doing to use your “liberal views” to make money, you should be held to those standards when it’s also uncomfortable for you. The reality of it is, she’s there to make money.

what if you use your right wing views to make money? or your right wing practices?

am going to assume you use zero social media outside of MN, don't use Amazon and never have an amazing Weatherspoon's breakfast. And use a Hoover not a Dyson to vac the stairs. (disclaimer; it is highly possible that Hoover have some scandal i don't know about them. Other vacuum cleaners are acceptable)

What about supermarkets making massive profits? i hope you only use the Farmers' Market.
etc etc until the purity spiral disappears up its own backside

Tastaturen · 29/09/2025 10:37

MissScarletInTheBallroom · 29/09/2025 10:35

For the second time, who exactly do you believe she has exploited?

Anyone who buys into her manufactured image and pays silly money to listen to her average singing voice, perhaps.

AccidentallyWesAnderson · 29/09/2025 10:37

MissScarletInTheBallroom · 29/09/2025 10:32

She's making money doing what she loves, which is writing and singing pop songs.

She's entitled to express her opinions, or not, as she sees fit. She doesn't owe you anything.

Exactly. Some of these posts are so unhinged. It’s
like the mundane Tik Toks I watch where people are dishing up what they’re having for a dinner and the comments are ‘yeah but what about Palestine’. No one owes anyone their opinion on anything, no matter how much money you have.

People are also able to associate with/be friends with those whose political views don’t align with theirs. That’s perfectly OK.

Uggbootsforever · 29/09/2025 10:36

MissScarletInTheBallroom · 29/09/2025 10:35

For the second time, who exactly do you believe she has exploited?

She can’t answer. She’s blindly parroting Antifa nonsense and will flail and fold if asked to evidence what she says.

Tastaturen · 29/09/2025 10:35

You're right that 'she built herself up as pro-choice, feminist, outspoken and a liberal figure', however I am not sure she ever actually was what she 'built herself up' to appear.

Zov · 29/09/2025 10:35

slippedawaylikeabottleofwine · 29/09/2025 10:34

No.

she exploits people to become a billionaire and pollute our planet.

Seriously, WHY do you have a Taylor Swift themed username? You clearly despise her. Confused

MissScarletInTheBallroom · 29/09/2025 10:35

slippedawaylikeabottleofwine · 29/09/2025 10:34

No.

she exploits people to become a billionaire and pollute our planet.

For the second time, who exactly do you believe she has exploited?

Zov · 29/09/2025 10:35

HighLadyofTheNightCourt · 29/09/2025 10:30

But what about people who don't talk about it? People who choose to keep their views to themselves? Do you insist they share their political beliefs with you?

This. ^ Anyone demanding to know MY political views would be given a short shrift. None of their business.