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AIBU?

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AIBU to think Taylor Swift is being carefully repositioned and we’re not meant to notice?

317 replies

MidnightTheory · 29/09/2025 08:46

I can’t shake the feeling that there’s a very slow, very subtle shift going on with Taylor Swift’s brand.

She built herself up as pro-choice, feminist, outspoken and a liberal figure. But since this whole NFL era, it feels like the edges are being sanded down. It’s not loud, not obvious, just little things like the relentless focus on her cheering in the boxes, the glossy all American girlfriend framing, the way the messaging has become more family-friendly, less political.

It’s clever because it’s incremental. Nobody suddenly says that she’s gone conservative, but drip by drip she’s aligning with NFL values which are patriotism, wholesomeness and big money sponsors who want safe.

I'm not a massive swiftie, but I have enjoyed her music, and maybe I'm a bit of a cynic but isn’t this how brand re-positioning works? Quiet, steady, so by the time you realise it’s happened, it already has.

AIBU to think we’re watching that play out in real time and it could backfire badly? Especially if the upcoming album turns out to be very beige?

OP posts:
Swiftie1878 · 29/09/2025 11:43

MidnightTheory · 29/09/2025 08:46

I can’t shake the feeling that there’s a very slow, very subtle shift going on with Taylor Swift’s brand.

She built herself up as pro-choice, feminist, outspoken and a liberal figure. But since this whole NFL era, it feels like the edges are being sanded down. It’s not loud, not obvious, just little things like the relentless focus on her cheering in the boxes, the glossy all American girlfriend framing, the way the messaging has become more family-friendly, less political.

It’s clever because it’s incremental. Nobody suddenly says that she’s gone conservative, but drip by drip she’s aligning with NFL values which are patriotism, wholesomeness and big money sponsors who want safe.

I'm not a massive swiftie, but I have enjoyed her music, and maybe I'm a bit of a cynic but isn’t this how brand re-positioning works? Quiet, steady, so by the time you realise it’s happened, it already has.

AIBU to think we’re watching that play out in real time and it could backfire badly? Especially if the upcoming album turns out to be very beige?

No, I don’t agree. She became ‘political’ very, very reluctantly and that’s not what she wants to talk about. She wants to talk about music and the rights of artists (especially female artists) to own and control their work and careers.

When there’s another election in sight, I’m sure she’ll encourage people to vote with kindness in their hearts, but that’s about it. She’s a feminist and strongly supports the LBGTQ+ community, but those things don’t define her.

She’s also in love, just got engaged, and if she wants to have children her clock is ticking. Her brand will change naturally as this part of her life evolves, but it’s not a deliberate shrug off of all she has ever stood for. She’s the same person.

LadyoftheMercians · 29/09/2025 11:30

Everything about her is stage managed and controlled. You don't get to where she is without.

NotNowFGS · 29/09/2025 11:30

Sparks654 · 29/09/2025 09:34

Is it? She wrote a track called "so high school" and a lot of her lyrics seem pretty teen to me (me!, for example).

So High School is an outlier. TTPD, Folklore, Evermore deal with mature issues, clever, emotional, reflective writing from a woman who is nolonger a girl. She's a great writer if you listen. Upcoming album is touted to be much more pop than recent ventures but it will still be complex lyrically.

PennywisePoundFoolish · 29/09/2025 11:21

My favourite Taylor was when she was dating Tom Hiddleston 😍

As has been said, she came up via the Country Music route so the "Republican friends" criticism isn't a new one. She has openly supported Democrats and criticised Trump. And has been criticised for that too.

I think she's wise to take a page put of the Adele playbook for a while.

PortSalutSherryHello · 29/09/2025 11:20

It's shit like this why people take the piss of our of MN.

spoonbillstretford · 29/09/2025 11:20

Are you in PR or something?

As a 50 year old woman whose oldest daughter is into TS I think TS is generally a good thing, I don't care if every single one of her views does not perfectly align with mine, and don't mind hearing some of her music, and don't GAF how people think she is "being positioned".

AccidentallyWesAnderson · 29/09/2025 11:20

Tastaturen · 29/09/2025 11:16

Nope, it's a perfect example of what actually happened. HTH

People and their kids wanted to go and watch a singer in concert. Some more so than others. No one frothed, or died, or became hysterical, if others didn’t feel the same. The end.

Your constant ‘HTH’ aren’t really helping any of your points (and it’s a bit cringe).

Zov · 29/09/2025 11:19

Tastaturen · 29/09/2025 11:17

I made one comment, the rest have beein in response to the frothing 'how dare you not adore Taytay'. HTH.
Anyway, off to pack. Tschüss.

Ta ra then. Have a nice holiday ... 😃 Maybe download some Taylor Swift music to listen to, you'll enjoy it, I promise,

Might make you chill out a bit. Smile

HTH.

p.s. I had a feeling you would bail once someone asked you to prove your claims of frothing and hysterical Taylor Swift fans on here. Grin

(Hard to prove when it didn't happen. Smile)

.

Tastaturen · 29/09/2025 11:19

Zov · 29/09/2025 11:17

Show us the posts where people are frothing and hysterical.

Can't can you, because there aren't any.

HTH.

.

Edited

Well, you seem incredibly upset that I dare not adore TS.

Tastaturen · 29/09/2025 11:18

Zov · 29/09/2025 11:17

😆

Exactly. I can't see one single post on here where anyone is frothing and hysterical because someone else isn't a TS fan. I couldn't care less! 😂

I can. HTH.

Zov · 29/09/2025 11:17

Tastaturen · 29/09/2025 11:16

Nope, it's a perfect example of what actually happened. HTH

Show us the posts where people are frothing and hysterical.

Can't can you, because there aren't any.

HTH.

.

Tastaturen · 29/09/2025 11:17

Zov · 29/09/2025 10:56

You just seem weirdly over-invested in someone you claim to dislike.

I wouldn't even bother posting on a thread where someone was talking about something/someone I wasn't interested in. And I certainly wouldn't go on it to bash said person/thing.

Very odd. Confused

You know she won't see what you say don't you? And if she did, she doesn't care. She is a beautiful, super rich, talented, gifted, and successful woman. Is that why you dislike her? 🤔

I made one comment, the rest have beein in response to the frothing 'how dare you not adore Taytay'. HTH.
Anyway, off to pack. Tschüss.

Zov · 29/09/2025 11:17

AccidentallyWesAnderson · 29/09/2025 11:11

I mean if this isn’t a great example of ‘perfect illustration of a dramatic response’ then I don’t know what is. Mumsnet hyperbole at its finest. Even got ‘hysterical’ and ‘frothed’ in there. Well done! 😂

😆

Exactly. I can't see one single post on here where anyone is frothing and hysterical because someone else isn't a TS fan. I couldn't care less! 😂

DisappearingGirl · 29/09/2025 11:16

MissScarletInTheBallroom · 29/09/2025 10:51

Taylor Swift grew up in a Christian family in a red state. It's absolutely naive to think that she does not know and love people who vote Republican, even if she personally leans Democrat.

I think this is actually very healthy. US politics are so polarised, and a big part of the problem is that the two sides don't speak to each other. If she has a foot in both camps she probably has more moderate views than most people.

This is what I was thinking. Politically, she seems to be a savvy centre-ground moderate who has occasionally chosen to speak out.

You could say this is a cynical business move.

You could say it reflects her genuine beliefs (I think this is probably true - she has family, friends and connections in both "camps").

You could also say it's a healthy and positive thing to be somewhere in the middle, politically. Everything is so polarised these days - politics, social media. Everyone is shouting into their echo chamber but no-one is changing their views. I think it's actually refreshing when someone doesn't align themselves too strongly to either camp.

She may also be being savvy about what she says and when. In terms of politics it was worth speaking out at election time because she might have actually influenced votes. But Trump is in power now and will be for a while. There's probably no point being openly anti-Trump right now and it would be potentially damaging her own and her fiance's careers (and their safety). Similarly, Labour in the UK said some things against Trump when neither were in power, but now they are, they're aiming to have a functional working relationship with Trump rather than slagging him off, which seems sensible. She probably has more chance of making a difference (as well as staying popular of course) by not burning bridges, which I think is fair enough.

Liondoesntsleepatnight · 29/09/2025 11:16

That tour was insanely busy, is she just wanting to chill a bit, enjoy her relationship?

If the horrific stabbings in Southport and the terrorist threats have made her PR team a bit quieter then so be it.

I think that she is fantastic, a great role model and artist.

Tastaturen · 29/09/2025 11:16

AccidentallyWesAnderson · 29/09/2025 11:11

I mean if this isn’t a great example of ‘perfect illustration of a dramatic response’ then I don’t know what is. Mumsnet hyperbole at its finest. Even got ‘hysterical’ and ‘frothed’ in there. Well done! 😂

Nope, it's a perfect example of what actually happened. HTH

Tastaturen · 29/09/2025 11:15

MissScarletInTheBallroom · 29/09/2025 11:10

PM me your address and I'll send you a dictionary for Christmas.

Oh, hilarious. Boom boom.

Tastaturen · 29/09/2025 11:14

Zov · 29/09/2025 11:08

No fans are exploited.

HTH.

I'm shocked you can state that so confidently, though it does show how well her propaganda works. HTH

AccidentallyWesAnderson · 29/09/2025 11:11

Tastaturen · 29/09/2025 10:56

It's about more than just 'listening to the music' though, kids (and adults) were/are hysterical over absolutely having to go to one of her concerts, and many also get quite frothed up if anyone dares not to love her.

I mean if this isn’t a great example of ‘perfect illustration of a dramatic response’ then I don’t know what is. Mumsnet hyperbole at its finest. Even got ‘hysterical’ and ‘frothed’ in there. Well done! 😂

MissScarletInTheBallroom · 29/09/2025 11:10

Tastaturen · 29/09/2025 11:07

Yes, she is one of many who exploit their fans.

PM me your address and I'll send you a dictionary for Christmas.

Zov · 29/09/2025 11:08

Tastaturen · 29/09/2025 11:07

Yes, she is one of many who exploit their fans.

No fans are exploited.

HTH.

Tastaturen · 29/09/2025 11:08

Zov · 29/09/2025 11:06

You're coming across like you despise her.

HTH.

Are you sure you've not just decided that because I don't adore her then I must despise her?
I really don't despise anyone, well apart from trump and his gang.

Tastaturen · 29/09/2025 11:07

MissScarletInTheBallroom · 29/09/2025 11:04

OK. How is that evidence of her exploiting people?

Do you also think the manufacturers of pogs/tamagotchis/beanie babies/jellycats, or other artists popular with kids such as Ariana Grande, are also guilty of exploiting people?

Edited

Yes, she is one of many who exploit their fans.

Zov · 29/09/2025 11:06

Tastaturen · 29/09/2025 10:59

I don't despise her, I've merely stated at least part of the reason for her success. HTH

You're coming across like you despise her.

HTH.

Tastaturen · 29/09/2025 11:06

SirBasil · 29/09/2025 11:05

you are being utterly silly in your "but exploitation"

We are not talking about other artists, we are addressing the batshit hyperbole that the anti TS posters are spouting.

I don't even like her music, but this constant bashing of any woman who DARES to be a little different, let alone a little on the right, is exhausting and ridiculous.

was @Tastaturen in case that wasn't clear

Edited

Which do you want to discuss, just TS or other artists too? You seem undecided.
Nobody is bashing her, and she's really not that different to any other wealthy American artist.

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