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AIBU?

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AIBU to think Taylor Swift is being carefully repositioned and we’re not meant to notice?

317 replies

MidnightTheory · 29/09/2025 08:46

I can’t shake the feeling that there’s a very slow, very subtle shift going on with Taylor Swift’s brand.

She built herself up as pro-choice, feminist, outspoken and a liberal figure. But since this whole NFL era, it feels like the edges are being sanded down. It’s not loud, not obvious, just little things like the relentless focus on her cheering in the boxes, the glossy all American girlfriend framing, the way the messaging has become more family-friendly, less political.

It’s clever because it’s incremental. Nobody suddenly says that she’s gone conservative, but drip by drip she’s aligning with NFL values which are patriotism, wholesomeness and big money sponsors who want safe.

I'm not a massive swiftie, but I have enjoyed her music, and maybe I'm a bit of a cynic but isn’t this how brand re-positioning works? Quiet, steady, so by the time you realise it’s happened, it already has.

AIBU to think we’re watching that play out in real time and it could backfire badly? Especially if the upcoming album turns out to be very beige?

OP posts:
Thissickbeat · 29/09/2025 13:41

Kerrylass · 29/09/2025 12:05

More whataboutery..

The woman caused a revolution with spotify because they didn't pay her enough yet she cant get behind standing up for the oppressed people of the world.

Imagine the influence she would weld...

BTW the other artist you mention are pathetic also.

She wasn't going to be physically harmed for standing up to Spotify or Scooter Braun. Remember she sued that bloke for groping her years ago and only wanted a dollar compensation so she does take on some causes. We don't know what she financially supports privately either. A+ listers can give large amounts of money to charity without anyone knowing bar a couple of accountants.

Bit different when it's the middle east, the Vienna terrorist plot, MAGA or anyone with guns (ie, the USA). I'd probably keep my mouth shut too.

Codyrhodesisaheel · 29/09/2025 13:34

The fact that everyone here can agree that yes she is a target for bullying from the US president and the White House and yes she would have an actual target on her back from speaking out - particularly post Charlie Kirk yet still thinks she should speak out is absolutely baffling to me.

no one should a) feel forced to talk about politics WHEN THEY ARE NOT POLITICIANS and b) when that could very easily get them killed. We’ve seen them target her via Vienna. We’ve seen what happened in Southport. Quite frankly the girl deserves a break. I wouldn’t want to be under as much pressure as she is for all the money in the world.

Horsie · 29/09/2025 13:22

HighLadyofTheNightCourt · 29/09/2025 09:56

Why is it her job to speak out on Palestine? Comments like this are just ridiculous and are dripping with internalised misogyny.

Edited

And with jealousy.

Horsie · 29/09/2025 13:19

slippedawaylikeabottleofwine · 29/09/2025 09:53

This started before Kirk.

Her fiance is MAGA, for crying out loud.

He's not MAGA at all, and Swift wouldn't marry anyone who was, I'm sure. She's very clearly a Democrat. I don't know why some here are so keen to portray her as right-leaning.

https://www.msn.com/en-us/news/politics/travis-kelce-makes-it-very-clear-where-he-stands-politically/ar-AA1t5Bsj?apiversion=v2&noservercache=1&domshim=1&renderwebcomponents=1&wcseo=1&batchservertelemetry=1&noservertelemetry=1

Horsie · 29/09/2025 13:13

I think her gesture to Dave Portnoy was a clever piece of cross-aisle politics. The next day, she publicly endorsed Kamala Harris.

Horsie · 29/09/2025 13:11

Kerrylass · 29/09/2025 09:50

Her silence on the Genocide in Palestine is disgraceful. Imagine the impact this woman would have if she grew a back bone and stood up for the most vulnerable people in the world. Well i guess starving children don't buy albums.

Shes a very talented woman with a great business head, but shes safe and comfortable and the money is rolling in.

The issue is that anyone who sticks up for Palestine is immediately shouted down as an anti-Semite. And America has a large Jewish population.

Mistyglade · 29/09/2025 13:05

Perhaps she’s growing up. I settled down with a man who was very different to the ones I chose as a young ‘un because I realised if I always did what I’d always done I would always get what I’d always got.

Horsie · 29/09/2025 13:04

SirBasil · 29/09/2025 09:44

i don't agree with her politics (as far as i know what they are, i would guess christian conservative?) but i don't think she's a bad role model.

She was being ripped off by her management so she changed that, re-recorded her music in a way that benefits her more than anyone else and has become very rich and successful. She writes (most? a lot? some?) of her own songs and can play at least one instrument. She put on a good show (so much so that my Death Core Metal - or whatever it's called - DCs really enjoyed it, much to my surprise) and did Good Works (foodbanks etc) wherever she performed.

She was being criticised in the press for too many boyfriends, etc, and wrote Shake it Off instead of having a public tantrum. Boss move, IMO. And now she has become engaged to a young man who has always had one eye on his post football career. Aside of the (centre)right politics, i wouldn't particularly mind my daughters looking up to her as a version of what women can do/be.

She's definitely not Christian conservative or centre right. She's a Democrat and pro-choice. She grew up in Pennsylvania, and only moved to Nashville for work. She's not from that southern right-wing background. If she was, she wouldn't have so many dancers of colour on stage with her.

RingoJuice · 29/09/2025 12:59

AccidentallyWesAnderson · 29/09/2025 10:29

Taylor doesn’t have a trans sibling?

Yeah not sure where they are getting that afaik she does not have a trans sibling

Jungfraujoch · 29/09/2025 12:53

I’ve never understood her virtually cult following tbh so if she takes a back seat good for her and me!

Horsie · 29/09/2025 12:47

I think she's a solid person who wouldn't change her Democratic views bc of her fiance's world. I'm not a crazy Swiftie, although I really enjoy many of her songs. The reason I like her so much is because she's clearly a good person. She turns off the surge pricing for her concert tickets and she makes a huge effort to employ people of colour and people of different body sizes, and to give them stage roles next to her.

She's also really intelligent.

Any framing is by the media.

scalt · 29/09/2025 12:43

I've sometimes wondered this about Greta Thunberg: that there's somebody older than her who is managing her, telling her what to say, and when to say it, like the minister James Hacker being micromanaged and "house trained" by Sir Humphrey Appleby. I think she was "repositioned" during lockdown: climate change briefly lost its place as a big threat to frighten the public with. She didn't even pop up to say "you see, it's not so bad after all, when you can't travel anywhere". It's also very possible that Boris Johnson was "repositioned" while he was in hospital: it's obvious that he didn't support lockdown at first, but somebody whispered in his ear, and bullied or bribed him to support it.

Call me a tinfoil hatter or conspiracy theorist, but I think that many celebrities and politicians have an image which is carefully crafted... by somebody else.

LouisaJG · 29/09/2025 12:32

Sparks654 · 29/09/2025 09:30

I think she isn't quite the critical thinker she tries to make herself out to be and yes, a lot of her moves are business moves. I do think the relationship with TK is genuine though, but not long ago she was dancing around with drag queens (no trans identifying females, note), and telling us we need to be pro the trans agenda - even if it undermines women's rights (strange from a woman). So honestly I don't really trust much of what TS projects. She seems to constantly lose friends, which is a bit of a red flag too. Personally I think she wants to be with Kelce and sees an opportunity in the Trumpian moment to capture back some of conservatives she lost when she went woke.

not long ago she was dancing around with drag queens (no trans identifying females, note),

Didn’t she have a trans man play her love interest in the Lavender Haze video? She’s also supported openly lesbian artists like Hayley Kiyoko and Tegan and Sara, having them appear in her performances. It’s one of the things I like (or have liked) about her, that she didn’t just only constantly shout out gay men and drag queens which is what a lot of female pop stars do when they’re trying to frame themselves as LGBTQ allies, ignoring gay women.

youhavenoidea6 · 29/09/2025 12:23

The best thing about @slippedawaylikeabottleofwine is that they've managed to get the August lyrics wrong. It's August sipped away like a bottle of wine. You do realise that line's alluding to cunnilingus, right?

Viviennemary · 29/09/2025 12:19

I dont like what I've heard. Totally fake and all about image and money. Not impressed.

Timeforabitofpeace · 29/09/2025 12:19

I agree @Tastaturen. She’s dull, I think. Not my generation, though.

InMyShowgirlEra · 29/09/2025 12:14

Tastaturen · 29/09/2025 11:55

Oh for heaven's sake, the 'want' was created by her machine - I find it amazing that people don't get this. Average singer, average looks, probably decent enough human, yet all the flipping hype!

The fact you don't connect with her song writing doesn't alter the fact that she's regarded as one of the best lyricists of our generation and her music is loved by people worldwide.

If you think she's average looking then I guess you must be used to hanging around with extremely beautiful people so good for you I suppose. I'm not a fan because of her looks.

What's your problem with other people liking something?

StandFirm · 29/09/2025 12:14

Codyrhodesisaheel · 29/09/2025 08:52

She built herself up as pro-choice, feminist, outspoken and a liberal figure.

Did she tho? She's consistently called out sexism, stood up for those who had been sexually harassed (herself and Kesha) but in her Miss Americana doc she said she wishes she could be more political and outspoken but her dad always talked her out of it because he was worried about her safety.

The last two elections she's publicly endorsed the democrats and admitted that her endorsement could potentially do more harm than good. Travis might be in the NFL with republican owners/teammates but he's always come across as someone who is a good guy.

Quite frankly, I think now she HAS to stay quiet for her own safety. Her dad was right about that. She's had to deal with stalkers, someone trying to blow up one of her concerts, and there's plenty of nutjobs who would happily try and take her as a target so I think she's not being apolitical, she's trying to stay alive.

I agree- I think this is an interesting case study in what's going on with popular culture in the US. Hugely influential figures being subdued if not silent. There's an awful lot of self-censorship going on, even among regular people who are not in the public eye. They smile and carry on, go to work and don't talk about anything contentious. You can't know what anyone really thinks politically and those conversations are not encouraged, in fact quite the opposite. Not that anyone says anything to that effect really, just that you can tell there's no appetite to discuss what's going on. So yeah, I think with TS it might be a bit of a mix: planning for a family and keeping her head down until perhaps the worst of the storm passes...

InMyShowgirlEra · 29/09/2025 12:07

Sorry what? She's a singer, not a politician. Her starting point was being a role model for little girls. On a few rare occasions she's spoken out about politics. She's always been hesitant to do this, although she's continued to be supportive of the LGBTQ+ community and other women throughout her career.

Since getting together with TK, she has released probably the most political and least family friendly album of her career, which she has referred to as "Feminine Rage" when performing it live.

Everything we've seen so far implies that LoaSG will be a pop album although we can see the usual themes of references to historical figures and there will doubtless be plenty of social commentary in the lyrics and motifs. One of the songs is called "Cancelled!" How much more political do you want it to be?

Kerrylass · 29/09/2025 12:05

SirBasil · 29/09/2025 09:54

there are plenty of people talking about Palestine. What is Ed Sheeran saying? Lewis Capaldi? Jay Z? Eminem?

She is, aside of the apparent endorsement of Biden/Harris, generally non-political. That is also a position. In a deeply divided society, it is ok if you earn your money from selling the most things to the most people, to sit on the fence and not make any pronouncements.

And that is what it looks like to me, she is carefully pretty neutral.

I am a fan of more than one band who are deeply deeply political. And i admit that i don't go out of my way to find out what their exact position is on a whole range of issues (i know generally which way they lean generally, very much so) but i don't care if they are yapping on about Palestine or a whole other bunch of things i care about.

More whataboutery..

The woman caused a revolution with spotify because they didn't pay her enough yet she cant get behind standing up for the oppressed people of the world.

Imagine the influence she would weld...

BTW the other artist you mention are pathetic also.

SirBasil · 29/09/2025 12:04

Tastaturen · 29/09/2025 11:06

Which do you want to discuss, just TS or other artists too? You seem undecided.
Nobody is bashing her, and she's really not that different to any other wealthy American artist.

Edited

Stop it. You are trying to obfuscate. We are talking about TS.

HTH

Tastaturen · 29/09/2025 12:02

Zov · 29/09/2025 11:19

Ta ra then. Have a nice holiday ... 😃 Maybe download some Taylor Swift music to listen to, you'll enjoy it, I promise,

Might make you chill out a bit. Smile

HTH.

p.s. I had a feeling you would bail once someone asked you to prove your claims of frothing and hysterical Taylor Swift fans on here. Grin

(Hard to prove when it didn't happen. Smile)

.

Edited

Did you miss the bit where I said I'd tried listening to it? Listening to TS does not seem to make 'chilled' people, on this thread at least.
Also, I'm not bailing, I have so far only packed toiletries and am leaving in a short while. It really is Tschüssy Tschüss this time.
🌊🌊🌊

PortSalutSherryHello · 29/09/2025 12:00

Tastaturen · 29/09/2025 11:55

Oh for heaven's sake, the 'want' was created by her machine - I find it amazing that people don't get this. Average singer, average looks, probably decent enough human, yet all the flipping hype!

Don't u have packing to do?

GloryFades · 29/09/2025 12:00

I’ve not read the full thread but Taylor Swift’s whole thing is to constantly rebrand and reposition. So yes that’s probably what’s happening as it has many times before.

But her fiance seems to be a very liberal NFL player (he was one of few to take the knee for example). She seems to be close to the Mahomes now, but you absolutely should play nice with your other half’s colleagues - and the world could do with reminding that it is perfectly okay (and should be encouraged) to be friends with people whose political views don’t exactly align with yours.

And I am a right leaning, conservative voting feminist. No party exactly aligns with my views, we do exist. TS may be one of those.

Tastaturen · 29/09/2025 11:55

AccidentallyWesAnderson · 29/09/2025 11:20

People and their kids wanted to go and watch a singer in concert. Some more so than others. No one frothed, or died, or became hysterical, if others didn’t feel the same. The end.

Your constant ‘HTH’ aren’t really helping any of your points (and it’s a bit cringe).

Oh for heaven's sake, the 'want' was created by her machine - I find it amazing that people don't get this. Average singer, average looks, probably decent enough human, yet all the flipping hype!

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