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AIBU?

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AIBU to think Taylor Swift is being carefully repositioned and we’re not meant to notice?

317 replies

MidnightTheory · 29/09/2025 08:46

I can’t shake the feeling that there’s a very slow, very subtle shift going on with Taylor Swift’s brand.

She built herself up as pro-choice, feminist, outspoken and a liberal figure. But since this whole NFL era, it feels like the edges are being sanded down. It’s not loud, not obvious, just little things like the relentless focus on her cheering in the boxes, the glossy all American girlfriend framing, the way the messaging has become more family-friendly, less political.

It’s clever because it’s incremental. Nobody suddenly says that she’s gone conservative, but drip by drip she’s aligning with NFL values which are patriotism, wholesomeness and big money sponsors who want safe.

I'm not a massive swiftie, but I have enjoyed her music, and maybe I'm a bit of a cynic but isn’t this how brand re-positioning works? Quiet, steady, so by the time you realise it’s happened, it already has.

AIBU to think we’re watching that play out in real time and it could backfire badly? Especially if the upcoming album turns out to be very beige?

OP posts:
Horsie · 29/09/2025 16:47

CountryCob · 29/09/2025 16:40

Well as a former 90s model who has pulled this pose myself it is a bit of a sexy move. Obviously if she was pretending to have full on sex things would be different and worse. We can completely leave it at I think its a bit too suggestive and obvious and you like it. Do you have a pre teen? Would you like them trying out this pose? Taylor was rare as a pop star not continuiously objectifying and sexualising her content and I was hoping for another film and album to enjoy with my daughter.

Oooh, a former model! Would we have heard of you? Curious now!

Horsie · 29/09/2025 16:45

CountryCob · 29/09/2025 16:31

I double checked and you are correct she does look at the camera, I still don't love the pic though for a tween fan. Like I said other people are fine to respond differently to the photo but I can only say that the outfit plus fingers in mouth was a bit much for me. If you still find powerful that's cool for you. I personally found bejewelled etc much more empowered and do hold that the showgirl theme has been very done before. Not heard it so the songs should hopefully be good and am still reserving judgement which is a first for me with one of her albums over the last many years. I think we are both fans, my daughter is too and I really hope this is an album and film that will give her a positive role model as a young woman. Obviously not sold on showgirl with fingers in mouth at the moment!

I admit, I was surprised when I saw what a sexy direction she's taken with Life of a Showgirl. There's also a photo of her bending over in a black leotard with a naked-esgue butt, looking as if she's ready for a spanking. There was nothing like that from her before, and not on the Eras tour, either.

Maybe she wants to flaunt it before she starts a family! Like a last hurrah! But yeah, it looks like this Showgirl era is set to be less family-friendly than previously. I would be a bit concerned if I had a daughter same age as yours, but more by the spank-my-butt photo than the finger in mouth one.

CountryCob · 29/09/2025 16:40

Horsie · 29/09/2025 15:40

I'm not sure why the finger in mouth photo is so shocking! PPs make it sound as if she's imitating sex or something, but it's just at the corner of her mouth in a sardonic kind of "Hmmmm..." pose. As if she's telling someone who's speaking to her that she thinks they might be bs-ing her.

Well as a former 90s model who has pulled this pose myself it is a bit of a sexy move. Obviously if she was pretending to have full on sex things would be different and worse. We can completely leave it at I think its a bit too suggestive and obvious and you like it. Do you have a pre teen? Would you like them trying out this pose? Taylor was rare as a pop star not continuiously objectifying and sexualising her content and I was hoping for another film and album to enjoy with my daughter.

CountryCob · 29/09/2025 16:33

This thread is going bonkers though, as a 40+ Taylor Swift fan from when she was a country star no one had heard of I don't know that HTH even means

FunnyOrca · 29/09/2025 16:33

Her “liberal outspokenness” was actually very short lived. There is plenty evidence of her promoting and upholding “traditional family values” before 1989 came out.

She refused to endorse Obama in 2012.

There were several fans invited to secret sessions with openly racist and homophobic posts on social media (which is where fans were selected from).

A lot of the political rhetoric on Lover /the Miss Americana doc came about precisely because people were lining up to cancel her over her silence on certain issues.

I’m a big fan but I do not trust her politics.

CountryCob · 29/09/2025 16:31

Horsie · 29/09/2025 16:03

I'm confused - the photo shows her looking directly into the camera.

I double checked and you are correct she does look at the camera, I still don't love the pic though for a tween fan. Like I said other people are fine to respond differently to the photo but I can only say that the outfit plus fingers in mouth was a bit much for me. If you still find powerful that's cool for you. I personally found bejewelled etc much more empowered and do hold that the showgirl theme has been very done before. Not heard it so the songs should hopefully be good and am still reserving judgement which is a first for me with one of her albums over the last many years. I think we are both fans, my daughter is too and I really hope this is an album and film that will give her a positive role model as a young woman. Obviously not sold on showgirl with fingers in mouth at the moment!

Horsie · 29/09/2025 16:28

SirBasil · 29/09/2025 12:04

Stop it. You are trying to obfuscate. We are talking about TS.

HTH

Oh ffs, if I see HTH one more time on this thread, I am going to bash my laptop in! And it's a work one, so can the culprits please stop.

HTH

mindutopia · 29/09/2025 16:26

I think she is just very busy with work and probably really quite tired. When I was in my 20s, I was out and about shouting at anti-war protests and partying most nights. At 35, I was largely at home watching tv and in bed early (with a dc). I’m as leftist as ever, in my mid 40s. But I’m busy and tired.

MissScarletInTheBallroom · 29/09/2025 16:21

Horsie · 29/09/2025 16:18

No, she didn't. She grew up in Pennsylvania, which was blue from 1992-2016. (And has flip-flopped since then.) She moved to Nashville in her teens for career purposes. She's not from the South. Her family is vaguely Christian in the sense of taking the kids to church on a Sunday and celebrating Christmas.

I can't believe how many people look at her and see a right-winger despite all evidence to the contrary, just because she's getting married and doesn't look as if she needs a good scrub!

I never said she was a right winger.

I said it's naive to think she doesn't know and love people who vote Republican. She went to high school in Tennessee.

Horsie · 29/09/2025 16:18

MissScarletInTheBallroom · 29/09/2025 10:51

Taylor Swift grew up in a Christian family in a red state. It's absolutely naive to think that she does not know and love people who vote Republican, even if she personally leans Democrat.

I think this is actually very healthy. US politics are so polarised, and a big part of the problem is that the two sides don't speak to each other. If she has a foot in both camps she probably has more moderate views than most people.

No, she didn't. She grew up in Pennsylvania, which was blue from 1992-2016. (And has flip-flopped since then.) She moved to Nashville in her teens for career purposes. She's not from the South. Her family is vaguely Christian in the sense of taking the kids to church on a Sunday and celebrating Christmas.

I can't believe how many people look at her and see a right-winger despite all evidence to the contrary, just because she's getting married and doesn't look as if she needs a good scrub!

Pherian · 29/09/2025 16:17

MidnightTheory · 29/09/2025 08:46

I can’t shake the feeling that there’s a very slow, very subtle shift going on with Taylor Swift’s brand.

She built herself up as pro-choice, feminist, outspoken and a liberal figure. But since this whole NFL era, it feels like the edges are being sanded down. It’s not loud, not obvious, just little things like the relentless focus on her cheering in the boxes, the glossy all American girlfriend framing, the way the messaging has become more family-friendly, less political.

It’s clever because it’s incremental. Nobody suddenly says that she’s gone conservative, but drip by drip she’s aligning with NFL values which are patriotism, wholesomeness and big money sponsors who want safe.

I'm not a massive swiftie, but I have enjoyed her music, and maybe I'm a bit of a cynic but isn’t this how brand re-positioning works? Quiet, steady, so by the time you realise it’s happened, it already has.

AIBU to think we’re watching that play out in real time and it could backfire badly? Especially if the upcoming album turns out to be very beige?

I think you’re overthinking things. Who peoples personas are on stage etc is not who they are in private. She is entitled for her life to progress with marriage and children if that’s what she’s chosen for herself.

Horsie · 29/09/2025 16:06

slippedawaylikeabottleofwine · 29/09/2025 10:34

No.

she exploits people to become a billionaire and pollute our planet.

Why are you so relentlessly negative about Taylor and why do you ascribe such critical motives to everything she does and doesn't do? I think you must be profoundly jealous of her.

Horsie · 29/09/2025 16:03

CountryCob · 29/09/2025 10:34

She is beautiful and the outfit is great but I think the fingers in mouth looking away from the camera pose is not empowering and quite weakly sexualised in a very stereotypical tone. It is also very obvious. Everything else has always been individual and stronger. I am not saying everyone has to agree with me but having been a fan for around 20 years I opened the email for the film and was quite surprised and not impressed to see that image. Showgirl is a very common trope, Pam A absolutely aced it last year, Britney did it loads. I suppose I was expecting something different. Fine to reinvent and I am keeping an open mind but for now will not be booking onto see the film with my young daughter which is a total first for us. I don't want her posing like that at 10 and fans copy their idols. No doubt others will react differently to the pic and that is up to them.

I'm confused - the photo shows her looking directly into the camera.

Horsie · 29/09/2025 15:51

Someone upthread said that Taylor Swift has a trans sibling. She has one sibling, a brother named Austin, and there is zero evidence that he's trans. Where on earth do some people get their information?!

Horsie · 29/09/2025 15:40

HighLadyofTheNightCourt · 29/09/2025 10:25

I thought she looked stunning - certainly not smaller or weaker.

I'm not sure why the finger in mouth photo is so shocking! PPs make it sound as if she's imitating sex or something, but it's just at the corner of her mouth in a sardonic kind of "Hmmmm..." pose. As if she's telling someone who's speaking to her that she thinks they might be bs-ing her.

Horsie · 29/09/2025 15:31

slippedawaylikeabottleofwine · 29/09/2025 10:25

If she’s a Zionist then she should own that. That will then allow people who are opposed to the genocide to stop listening to her music. It’s that simple really isn’t it?

But what if you think the situation is too complicated to just pick a side? What if your view is more nuanced than that? I can see both sides, and I think it's a pity that everyone can't just share the land. ETA: Genocide is never OK! When I say sides, I'm taking about the issues in Israel as a whole, not what Hamas did, which is horrific and unacceptable.

I don't blame TS whatsoever for not wading into politics. It's complex, and once she starts she'd be forever explaining what she meant, all the crazies would go for her no matter what she said, and ultimately she's a pop star not a politician. I agree she has a lot of influence, but I think that's precisely a good reason not to say anything. People who are easily led need to make their own minds up. She was very unsure about pinning her colours to a particular mast before she endorsed Kamala, for that reason. Too much influence. It's for the politicians to sort out, not for someone who has untold influence but no responsibility for that influence. She's being careful how she wields her power, and I think that's a good thing.

MidnightTheory · 29/09/2025 15:29

rriffraff · 29/09/2025 14:23

She's mid '30's and may want a family-
I don't think that she is right wing but I don't know if she can remain the poster child for the 'cat lady' independant women who doesn't want kids cliche mentioned by Vance that she leaned into.

Interesting theory..... I hadn’t thought of her through the JD Vance cat lady lens at all. I suppose she did kinda lean into the independent woman narrative, but can anyone realistically keep that image forever? But was she ever independent?

Maybe the real issue is how uncomfortable we get when women change roles... as if it cancels out the version we liked before.

OP posts:
Beenwhereyouareagain · 29/09/2025 15:24

Thundertoast · 29/09/2025 08:48

The question you need to ask yourself is who is actually doing the framing, is it her or is it the media. And then who would benefit from the shift.
Because to me, the media are the ones taking photos of her at games. And she stands to lose a lot by going for the conservative audience as they dont want her, and her fan base wouldn't like it!

Exactly this!

RubieChewsDay · 29/09/2025 14:33

Kerrylass · 29/09/2025 09:50

Her silence on the Genocide in Palestine is disgraceful. Imagine the impact this woman would have if she grew a back bone and stood up for the most vulnerable people in the world. Well i guess starving children don't buy albums.

Shes a very talented woman with a great business head, but shes safe and comfortable and the money is rolling in.

If only Taylor had written a passionate instagram post about Gaza - people would stop dying instantly 😏

The whining about famous people not involving themselves in politics is so pathetic. If you want to stop something bad from happening in the world, find a way to use your own agency to do it, rather than expecting people in the entertainment industry to make vacuous statements about it.

InMyShowgirlEra · 29/09/2025 14:25

Sparks654 · 29/09/2025 13:56

Fair enough. I do think she has written some good songs but it did suprise me that she comes up with stuff like Me! And So high school as a 30 something year old. But I always liked her early variety of songs, especially Mary and The Best day.

So High School is about the experience of feeling like a giddy teenager whilst actually being much older. It wouldn't make any sense if it was written by someone actually in high school.

As for Me! in my opinion it's a catchy pop song. Not everything she does has to be deep and meaningful. However, it's also important to note that although she has many fans in their 30s and 40s she also has appeal with tweens and younger. Some of her songs are going to be written for them- catchy, empowering, fairly simple musically and fun. My 5yo loves dancing to Love Story, Me! and several others, she has heard TTPD, doesn't relate to most of it, and it is slightly jarring to hear her sing "I'm so depressed I act like it's my birthday..." I'm sure lots of parents of young girls will be happy to have some songs on LoaSG that their kids will love too.

rriffraff · 29/09/2025 14:23

She's mid '30's and may want a family-
I don't think that she is right wing but I don't know if she can remain the poster child for the 'cat lady' independant women who doesn't want kids cliche mentioned by Vance that she leaned into.

Sparks654 · 29/09/2025 13:56

NotNowFGS · 29/09/2025 11:30

So High School is an outlier. TTPD, Folklore, Evermore deal with mature issues, clever, emotional, reflective writing from a woman who is nolonger a girl. She's a great writer if you listen. Upcoming album is touted to be much more pop than recent ventures but it will still be complex lyrically.

Fair enough. I do think she has written some good songs but it did suprise me that she comes up with stuff like Me! And So high school as a 30 something year old. But I always liked her early variety of songs, especially Mary and The Best day.

SnoopyPajamas · 29/09/2025 13:55

I think she's just reconsidered her desire to be political, for the obvious reason that she's realised you can't win with the left. She can stick her neck out and endanger herself, and people will still complain that she's not doing enough, because she didn't support their cause de jour, or give her opinion in the exact way they wanted her to.

If you're a fan, she's been hinting at this for a while in her music. There was that line in Anti Hero about her political advocacy era being "covert narcissism disguised as altruism". Another line in Sweet Nothing about all the "voices that implore, you should be doing more" and how "I'm just too soft for all of it". Then there was that other song, Dear Reader, which seemed to exist as warning to her fans to stop viewing her as some sort of political saviour. It felt like she was telling them to grow up a little, and stop with the hero worship, in that one. I can't remember the lyrics exactly, but it was something along the lines of "you should find another guiding light, but I shine so bright".

All those examples were back in 2022. She's kept quiet on the political front since then, except for a rather milquetoast endorsement of Kamala that made it feel like she was as unenthusiastic about voting for her as anyone, but was going to grit her and teeth and do it as the lesser of two evils. Taylor has always had quite a good grasp of the public mood. In 2019, she was the only celebrity not virtue-signalling, so she made a movie about her "political awakening" and some gay ally / feminist songs, and dipped her toes in the water. But by the time the next album came around, the culture had shifted back to a "celebrities shut up about politics challenge" place, so she went quiet again. Probably with some relief, once she'd had a taste of the purity spiral that inevitably results from speaking up.

I don't think she's rebranding as a conservative, personally. But I do believe she has savvy PR people, and they know a centrist position would be better for her career. Sometimes it's smarter to say nothing and let everyone assume you're on their side. Swift has taken that approach for most of her career and people used to mock her for it, but I bet they're seeing the wisdom in it now.

Horsie · 29/09/2025 13:50

FuzzyWolf · 29/09/2025 09:56

I suspect that, like many in the industry, she has had some PR relationships to get her in the news to boost sales. It’s just some of her relationships, or close friendships that have subsequently broken down, are with people who seem to have speculation about their own sexuality.

Whilst I don’t doubt that a lot of celebrities keep a lot of their private life and sexual orientation hidden away I would like to hope that the wealthiest female musician, who is also probably one of the most influential female celebrities right now, would not be marrying a man she didn’t want to be with because of her image.

FFs, there's no way she's gay! She's spent years and years in relationships, including a six-year one that she kept mostly under wraps, and now she's marrying a man. She's so wealthy that she could have a child on her own, no problem, if that's what she wanted.

People go crazy where Swift's concerned. She's right-wing, she's calculating, she's gay...when she is quite obviously a straight, Democrat lefty who's just doing her thing and who seems really nice - i.e. turning off the surge pricing on her concert tickets and making sure most of her dancers are people of colour and different body sizes. If she was all about "milking" people, as someone upthread said, why would she turn off the surge pricing?

The world cannot BEAR the sight of a young, pretty, successful, wealthy woman. It makes the collective brain short-circuit.

SoScarletItWas · 29/09/2025 13:45

My username outs me as a Swiftie, in that I enjoy her music and she writes a bloody good line. I’m also 53 although happily not divorced so ticking at least some of the cliché boxes.

But Taylor to my mind has never been anything other than pretty bland politically.

In action she is liberal (the diversity of her backing singers, her donations to food banks in Eras tour cities) but she’s hardly edgy musically or in her lifestyle.

She is a savvy businesswoman but she’s middle of the road in her love life and what she sings about. I can’t see her quitting to become a tradwife but it’s obvious from her lyrics that she’s always wanted a happy relationship!

She’s a privileged artist whose parents moved heaven and earth to help her break into music.

She’s made missteps on her ‘feminism’ (the ‘fat’ scale quickly corrected in the Anti Hero video, for example).

For everyone saying her audience is 10yo girls, well, I’m not sure they’re in a position to understand or influence the Palestine debate, and those of us at the other end of the audience demographic have probably made up our own minds a long time ago (if indeed we have an opinion at all).

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