Please or to access all these features

AIBU?

Share your dilemmas and get honest opinions from other Mumsnetters.

AIBU to think Taylor Swift is being carefully repositioned and we’re not meant to notice?

317 replies

MidnightTheory · 29/09/2025 08:46

I can’t shake the feeling that there’s a very slow, very subtle shift going on with Taylor Swift’s brand.

She built herself up as pro-choice, feminist, outspoken and a liberal figure. But since this whole NFL era, it feels like the edges are being sanded down. It’s not loud, not obvious, just little things like the relentless focus on her cheering in the boxes, the glossy all American girlfriend framing, the way the messaging has become more family-friendly, less political.

It’s clever because it’s incremental. Nobody suddenly says that she’s gone conservative, but drip by drip she’s aligning with NFL values which are patriotism, wholesomeness and big money sponsors who want safe.

I'm not a massive swiftie, but I have enjoyed her music, and maybe I'm a bit of a cynic but isn’t this how brand re-positioning works? Quiet, steady, so by the time you realise it’s happened, it already has.

AIBU to think we’re watching that play out in real time and it could backfire badly? Especially if the upcoming album turns out to be very beige?

OP posts:
AngryBird6122 · 30/09/2025 09:40

Sparks654 · 29/09/2025 20:37

She is a good songwriter, but there are equally talented if not more so, others for example Sara Bareilles (much superior musically), who are not even a quarter as famous as Swift. I think swift has been very clever in playing social media and the "friends with my fans" thing, and managed to string them along for many years!

She’s the best singer songwriter of all time imo

MidnightTheory · 30/09/2025 08:03

MrsJamin · 29/09/2025 20:01

Big Swiftie.here, you have absolutely no clue what you're talking about! Stop judging other women you're probably jealous of and concentrate on your own life @MidnightTheory

calm down @MrsJamin , I'm not stealing your friendship bracelet.

OP posts:
PortSalutSherryHello · 29/09/2025 20:39

Sorry... Now she's 'stringing her fans along'.
What does that even mean?

Sparks654 · 29/09/2025 20:37

Princessconsuelabananahammock9 · 29/09/2025 17:57

Because she is an incredibly talented song writer. There’s a reason so many people want to work with her.

And what do her looks have to do with anything?? Does she have to be gorgeous to be a singer/songwriter writer?

But also she’s a tall, thin, pretty girl. Not sure where you live but I’m in Canada and she’s in no way average. I’ve been all over the world as a model and she would easily fit in with us.

She is a good songwriter, but there are equally talented if not more so, others for example Sara Bareilles (much superior musically), who are not even a quarter as famous as Swift. I think swift has been very clever in playing social media and the "friends with my fans" thing, and managed to string them along for many years!

MrsJamin · 29/09/2025 20:01

Big Swiftie.here, you have absolutely no clue what you're talking about! Stop judging other women you're probably jealous of and concentrate on your own life @MidnightTheory

wldpwr · 29/09/2025 19:34

Big time Swiftie here 🙋‍♀️

I think the last election shows that celebrity endorsements (and celebrity politics in general) can really backfire. TS endorsed Kamala Harris and that did not help KH at all. If anything it gave her detractors ammunition. If I was TS I would rethink political statements in the current climate.

I think she and Travis Kelce are both liberal.

LouisaJG · 29/09/2025 19:33

Kerensa70 · 29/09/2025 19:25

Probably just maturing, I’d focus on your life!!

What’s the point of posts like these? You’re on a social media forum that is all about focusing on other people’s lives. Why would anybody take this advice when you’re not taking it yourself?

SemiRetiredLoveGoddeess · 29/09/2025 19:30

Taylor Who?

Kerensa70 · 29/09/2025 19:25

Probably just maturing, I’d focus on your life!!

Blablibladirladada · 29/09/2025 19:04

She is growing older…maybe she doesn’t feel the need to be loud as she is established 👀

FunnyOrca · 29/09/2025 18:20

GertrudePerkinsPaperyThing · 29/09/2025 17:30

I really like the song Lover but I assumed it was slightly tongue in cheek/ lighthearted

Sorry, to clarify, I meant the whole album

Princessconsuelabananahammock9 · 29/09/2025 17:57

Tastaturen · 29/09/2025 11:55

Oh for heaven's sake, the 'want' was created by her machine - I find it amazing that people don't get this. Average singer, average looks, probably decent enough human, yet all the flipping hype!

Because she is an incredibly talented song writer. There’s a reason so many people want to work with her.

And what do her looks have to do with anything?? Does she have to be gorgeous to be a singer/songwriter writer?

But also she’s a tall, thin, pretty girl. Not sure where you live but I’m in Canada and she’s in no way average. I’ve been all over the world as a model and she would easily fit in with us.

JLou08 · 29/09/2025 17:37

slippedawaylikeabottleofwine · 29/09/2025 09:53

This started before Kirk.

Her fiance is MAGA, for crying out loud.

He isn't.

LouisaJG · 29/09/2025 17:31

MidnightTheory · 29/09/2025 15:29

Interesting theory..... I hadn’t thought of her through the JD Vance cat lady lens at all. I suppose she did kinda lean into the independent woman narrative, but can anyone realistically keep that image forever? But was she ever independent?

Maybe the real issue is how uncomfortable we get when women change roles... as if it cancels out the version we liked before.

I suppose she did kinda lean into the independent woman narrative, but can anyone realistically keep that image forever?

Er, yes, they can. Both in real life and celebrity (Katharine Hepburn would be an example). Marriage and children are not the inevitable endgame. However I think it’s always been pretty clear they are things that Taylor wants for herself, and fair enough.

Hiptothisjive · 29/09/2025 17:31

There are cultural elements here that very normal to Americans and not to Brits. This post is a non post seen through that lens.

GertrudePerkinsPaperyThing · 29/09/2025 17:30

FunnyOrca · 29/09/2025 16:33

Her “liberal outspokenness” was actually very short lived. There is plenty evidence of her promoting and upholding “traditional family values” before 1989 came out.

She refused to endorse Obama in 2012.

There were several fans invited to secret sessions with openly racist and homophobic posts on social media (which is where fans were selected from).

A lot of the political rhetoric on Lover /the Miss Americana doc came about precisely because people were lining up to cancel her over her silence on certain issues.

I’m a big fan but I do not trust her politics.

I really like the song Lover but I assumed it was slightly tongue in cheek/ lighthearted

CountryCob · 29/09/2025 17:13

Horsie · 29/09/2025 16:45

I admit, I was surprised when I saw what a sexy direction she's taken with Life of a Showgirl. There's also a photo of her bending over in a black leotard with a naked-esgue butt, looking as if she's ready for a spanking. There was nothing like that from her before, and not on the Eras tour, either.

Maybe she wants to flaunt it before she starts a family! Like a last hurrah! But yeah, it looks like this Showgirl era is set to be less family-friendly than previously. I would be a bit concerned if I had a daughter same age as yours, but more by the spank-my-butt photo than the finger in mouth one.

Edited

Missed this one sorry, thank you, yes that is the issue and I agree having followed her for absolutely years is it a new direction. It would be fine if its just me but I have a 10 year old who idiolises her and she was so rare in the popular music world not to have gone in this direction before. Taylor Swift obviously owes me nothing but I am a bit disappointed in it clearly.

Horsie · 29/09/2025 17:10

CountryCob · 29/09/2025 17:04

No I don't, lets leave this now its getting a bit boring.

I literally shared my opinion of the photo. I have no idea what you're taking about , saying I keep telling you you're not allowed your opinion. So odd. You make a mic-drop comment like that, and when I ask you to provide more than one example of where I "keep" telling you that you're not allowed your opinion, you say it's boring.

Weirdo. Go and pick on someone else.

CountryCob · 29/09/2025 17:04

Horsie · 29/09/2025 17:00

Eh? Where did I tell you that you're not allowed to have that opinion? And where did I do that more than once? I shared my opinion of the photo. That's literally it. Don't get your knickers in such a twist. As for bananas and lolly pop etc, are you talking about Swift? And I don't know what you mean about taking out all the innocent shush poses. Sure, the photo is a bit sexy. I just didn't have the same reaction to it as another poster, who seemed pretty shocked.

I keep telling you that you are not allowed your opinion of the photo! 😂 Wherever did you get that from! Me saying that I saw the photo as sardonic is not me telling you that you're not allowed your opinion! Do you usually have this much trouble with people having different opinions from you?

Edited

No I don't, lets leave this now its getting a bit boring.

CountryCob · 29/09/2025 17:02

Yes she has had many original, honest and massively creative eras, still think the country era is a massive influence in her voice at times.

Horsie · 29/09/2025 17:00

CountryCob · 29/09/2025 16:53

No I was a small time regular model but still know that fingers in mouth is on the sexier end. I am not sure how many more ways it can be explained that a woman posing with her fingers in her mouth is a bit sexy. Maybe you should google it, take out all the innocent shush poses and work it out for yourself. Lolly pops, bunches, back shots, most eating especially bananas, combined with significant nudes is sexy and not necessarily empowered. If you google showgirl you will see it has been done many many many times. Jamie lee Courtis dancing to Total Eclipse of the Heart in last years Showgirl film by another artist on the same subject being the best in decades. I get that you don't respond to the pic the same way, that is fine. Don't keep telling me I am not allowed to have that opinion please.

Eh? Where did I tell you that you're not allowed to have that opinion? And where did I do that more than once? I shared my opinion of the photo. That's literally it. Don't get your knickers in such a twist. As for bananas and lolly pop etc, are you talking about Swift? And I don't know what you mean about taking out all the innocent shush poses. Sure, the photo is a bit sexy. I just didn't have the same reaction to it as another poster, who seemed pretty shocked.

I keep telling you that you are not allowed your opinion of the photo! 😂 Wherever did you get that from! Me saying that I saw the photo as sardonic is not me telling you that you're not allowed your opinion! Do you usually have this much trouble with people having different opinions from you?

StrawberryJangle · 29/09/2025 16:57

ladyofshertonabbas · 29/09/2025 09:08

People change!

She used to be a country singer!

Horsie · 29/09/2025 16:54

FunnyOrca · 29/09/2025 16:33

Her “liberal outspokenness” was actually very short lived. There is plenty evidence of her promoting and upholding “traditional family values” before 1989 came out.

She refused to endorse Obama in 2012.

There were several fans invited to secret sessions with openly racist and homophobic posts on social media (which is where fans were selected from).

A lot of the political rhetoric on Lover /the Miss Americana doc came about precisely because people were lining up to cancel her over her silence on certain issues.

I’m a big fan but I do not trust her politics.

She just loves her family, that's all. She's a Democrat and supports a woman's right to choose. I don't think she has promoted traditional family values at all. In America, that means submitting to your husband in all things and being anti-choice and all that jazz, and I don't think she's like that AT ALL. She wouldn't be so ambitious if she was, and she'd have five kids by now.

She refused to endorse Obama because she was trying not be unduly influential, as she made clear when she eventually endorsed Kamala.

As for your third paragraph, WTF? I am sure she has never done anything like this.

I saw precisely zero political rhetoric on Miss Americana.

I totally trust her politics. She's a left-leaning Democrat. She turned off the surge pricing for her concerts so that people of less means could go, instead of making more money, she has a very diverse cast on the stage, she pays their health insurance and gives all staff generous bonuses, she donates large amounts to charity, she endorsed Kamala....and yet you STILL think she leans right and don't trust her politics!

Some people simply cannot and will not believe that TS is a good person and a Democrat. It's all sexism and jealousy, imo.

CountryCob · 29/09/2025 16:53

Horsie · 29/09/2025 16:47

Oooh, a former model! Would we have heard of you? Curious now!

No I was a small time regular model but still know that fingers in mouth is on the sexier end. I am not sure how many more ways it can be explained that a woman posing with her fingers in her mouth is a bit sexy. Maybe you should google it, take out all the innocent shush poses and work it out for yourself. Lolly pops, bunches, back shots, most eating especially bananas, combined with significant nudes is sexy and not necessarily empowered. If you google showgirl you will see it has been done many many many times. Jamie lee Courtis dancing to Total Eclipse of the Heart in last years Showgirl film by another artist on the same subject being the best in decades. I get that you don't respond to the pic the same way, that is fine. Don't keep telling me I am not allowed to have that opinion please.

GertrudePerkinsPaperyThing · 29/09/2025 16:47

Stompythedinosaur · 29/09/2025 10:47

I mean, I was an outspoken activist in my twenties who became focused on my family in my thirties. My beliefs haven't changed, I just have less time and energy. I think that's fairly common?

I quite like Taylor Swift tbh. Not her music that much, but I like that she gave a language around feminism to a generation of women.

Strangely invested in this thread despite very low levels of TS knowledge.

I’m not that bothered about her politics tbh

Her songs are quite fun for me - I’m not sure if it’s an ND thing but she uses alot of metaphors in her songs and I like listening to them as though they’re to be taken literally! Probably just me 😂

Edit - sorry I didn’t mean to quote that poster!