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AIBU?

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AIBU to think Taylor Swift is being carefully repositioned and we’re not meant to notice?

317 replies

MidnightTheory · 29/09/2025 08:46

I can’t shake the feeling that there’s a very slow, very subtle shift going on with Taylor Swift’s brand.

She built herself up as pro-choice, feminist, outspoken and a liberal figure. But since this whole NFL era, it feels like the edges are being sanded down. It’s not loud, not obvious, just little things like the relentless focus on her cheering in the boxes, the glossy all American girlfriend framing, the way the messaging has become more family-friendly, less political.

It’s clever because it’s incremental. Nobody suddenly says that she’s gone conservative, but drip by drip she’s aligning with NFL values which are patriotism, wholesomeness and big money sponsors who want safe.

I'm not a massive swiftie, but I have enjoyed her music, and maybe I'm a bit of a cynic but isn’t this how brand re-positioning works? Quiet, steady, so by the time you realise it’s happened, it already has.

AIBU to think we’re watching that play out in real time and it could backfire badly? Especially if the upcoming album turns out to be very beige?

OP posts:
Codyrhodesisaheel · 29/09/2025 09:48

@slippedawaylikeabottleofwine I'll give you Brittany Mahomes, but who else?

Thundertoast · 29/09/2025 09:48

slippedawaylikeabottleofwine · 29/09/2025 09:42

Well she doesn’t speak out. Has stayed silent on huge numbers of issues. Closely aligns herself with MAGA cult members now. It’s plain as day.

Im confused - so you dont have any evidence that she's changed political parties?
So if someone you knew was a Tory, but didnt talk about politics for a while, and was friends with a Labour voters, then you would start believing that they were now Labour? If you met someone who never spoke about politics and had friends from all sides of the political spectrum, what party do you assume they vote for?

slippedawaylikeabottleofwine · 29/09/2025 09:47

Codyrhodesisaheel · 29/09/2025 09:46

even tho she publicly endorsed both Biden AND Harris?

One instagram post after a ton of public pressure is hardly the best thing to do. She also closely aligns herself with MAGA cult members.

slippedawaylikeabottleofwine · 29/09/2025 09:46

sadrose · 29/09/2025 09:46

Add to that I saw she invited Dave Portnoy to her show and put him in the VIP section where he received a handwritten letter from her thanking him for his friends and support … he’s a man who has said many disgusting things about women and has SA allegations. Not very feminist of her imo.

As a long time TS fan it’s really sad. She’s lost everything she used to stand for, for a man.

Codyrhodesisaheel · 29/09/2025 09:46

slippedawaylikeabottleofwine · 29/09/2025 09:42

Well she doesn’t speak out. Has stayed silent on huge numbers of issues. Closely aligns herself with MAGA cult members now. It’s plain as day.

even tho she publicly endorsed both Biden AND Harris?

indoorplantqueen · 29/09/2025 09:46

@slippedawaylikeabottleofwinewho are the MAGA ones she’s aligning with?

I love TS as does my DD. She’s getting older, getting married and wants to settle down. It’s not surprising that her attitudes, views and direction might change.

sadrose · 29/09/2025 09:46

slippedawaylikeabottleofwine · 29/09/2025 09:42

Well she doesn’t speak out. Has stayed silent on huge numbers of issues. Closely aligns herself with MAGA cult members now. It’s plain as day.

Add to that I saw she invited Dave Portnoy to her show and put him in the VIP section where he received a handwritten letter from her thanking him for his friends and support … he’s a man who has said many disgusting things about women and has SA allegations. Not very feminist of her imo.

SirBasil · 29/09/2025 09:44

Decisionsdecisions1 · 29/09/2025 09:36

She’s hardly a revolutionary. She’s not even indie.

Yes the media take the photos but she carefully curates many of them - those weren’t spontaneous engagement snapshots! The flowers, the twee dress, it was saccharine and pre designed to the last detail.

Ultimately behind her is a pile of watertight contracts, armies of investors, lawyers and a degree of corporate control. If the vast majority of the music fan base, with disposable income to buy expensive concert tickets, switched to the right, she’d go with them.

I hope our daughters have more than commercial pop stars to look to as role models.

i don't agree with her politics (as far as i know what they are, i would guess christian conservative?) but i don't think she's a bad role model.

She was being ripped off by her management so she changed that, re-recorded her music in a way that benefits her more than anyone else and has become very rich and successful. She writes (most? a lot? some?) of her own songs and can play at least one instrument. She put on a good show (so much so that my Death Core Metal - or whatever it's called - DCs really enjoyed it, much to my surprise) and did Good Works (foodbanks etc) wherever she performed.

She was being criticised in the press for too many boyfriends, etc, and wrote Shake it Off instead of having a public tantrum. Boss move, IMO. And now she has become engaged to a young man who has always had one eye on his post football career. Aside of the (centre)right politics, i wouldn't particularly mind my daughters looking up to her as a version of what women can do/be.

OhCrumbsWhereNow · 29/09/2025 09:44

I don't want media stars to be political.

I want to enjoy their music/acting/pictures without knowing their take on x, y or z.

I don't expect politicians to sing for me, so why would I be interested in a singer's politics?

HighLadyofTheNightCourt · 29/09/2025 09:43

MidnightTheory · 29/09/2025 09:16

hmm, true she probably is exhausted after the tour. But I overheard overheard two older teens, students perhaps, in Pret describing her as Spotify for divorcees and laughing, I though Oh dear ! This is perhaps the beginning of the end?

A half overheard conversation that doesn't even make sense means absolutely nothing.

EmeraldRoulette · 29/09/2025 09:43

@MidnightTheory "She built herself up as pro-choice, feminist, outspoken and a liberal figure"

I'm a Swiftie from day 1. I don't think she did this. Spoke out occasionally on politics, nailed colours when media assumed she was a Trump supporter. She had her career going about 10 years before that.

@ShesTheAlbatross I don't know what the latest is, but the last I heard, her most problematic stalker had actually gone missing. I think this has a lot to do with the bulletproof screens and not being seen.

slippedawaylikeabottleofwine · 29/09/2025 09:42

Thundertoast · 29/09/2025 09:42

Can you point me to where you have found the information that she has dropped being a democratic please, as I cant seem to find anything on this?

Well she doesn’t speak out. Has stayed silent on huge numbers of issues. Closely aligns herself with MAGA cult members now. It’s plain as day.

Thundertoast · 29/09/2025 09:42

slippedawaylikeabottleofwine · 29/09/2025 09:39

I don’t have any of the understanding that other people seem to do.

She positioned herself in the position where she was supposed to be in 2016, to make money.

Being a democrat no longer makes her money. So she’s dropped it.

Can you point me to where you have found the information that she has dropped being a democratic please, as I cant seem to find anything on this?

Planesmistakenforstars · 29/09/2025 09:41

I know hardly anything about Taylor Swift, but there was an enormous, nasty backlash amongst football fans around how much she was appearing on screen during games. Really vitriolic, despite being out of her control. So I'm not surprised she would want to step back from that. It's also fed in to the general dislike of the Chiefs the last couple of years, and since it's the last year on Kelce's contract, she might not want to overshadow that.

slippedawaylikeabottleofwine · 29/09/2025 09:39

I don’t have any of the understanding that other people seem to do.

She positioned herself in the position where she was supposed to be in 2016, to make money.

Being a democrat no longer makes her money. So she’s dropped it.

TheSpottedZebra · 29/09/2025 09:39

Decisionsdecisions1 · 29/09/2025 09:36

She’s hardly a revolutionary. She’s not even indie.

Yes the media take the photos but she carefully curates many of them - those weren’t spontaneous engagement snapshots! The flowers, the twee dress, it was saccharine and pre designed to the last detail.

Ultimately behind her is a pile of watertight contracts, armies of investors, lawyers and a degree of corporate control. If the vast majority of the music fan base, with disposable income to buy expensive concert tickets, switched to the right, she’d go with them.

I hope our daughters have more than commercial pop stars to look to as role models.

This. She's incredibly strategic and will follow the money.
Previously that meant cultivating a devoted fan base of very online young women. Now those young women have grown up a bit and she needs to not piss them off so she can continue to milk them for the 30+ variants of her new album.

Decisionsdecisions1 · 29/09/2025 09:36

She’s hardly a revolutionary. She’s not even indie.

Yes the media take the photos but she carefully curates many of them - those weren’t spontaneous engagement snapshots! The flowers, the twee dress, it was saccharine and pre designed to the last detail.

Ultimately behind her is a pile of watertight contracts, armies of investors, lawyers and a degree of corporate control. If the vast majority of the music fan base, with disposable income to buy expensive concert tickets, switched to the right, she’d go with them.

I hope our daughters have more than commercial pop stars to look to as role models.

Hullopalloo · 29/09/2025 09:35

I find the whole set up strange - so many blind items inferred she is gay. She has all these exes but seemingly they are all lavender relationships. Even this new one seems all fake too. I think she is incredibly savvy with her marketing and likes to play up she is down to earth whereas actually she's a very savvy businesswoman. Same goes for Ed Sheeran - again very chilled, relaxed, man of the people. A very carefully crafted image. No one is very real these days

Sparks654 · 29/09/2025 09:34

DisappearingGirl · 29/09/2025 09:26

Spotify for divorcees

Haha. I mean maybe there's a bit of truth in this and maybe it's no bad thing. My teen daughters quite like her but she's definitely not the coolest artist among kids anymore. But does that matter? She's 35 and I think her music has aged/grown with her in a good way. She's not trying to be 22 anymore (see what I did there?) and I think her music appeals to people across the age range.

Is it? She wrote a track called "so high school" and a lot of her lyrics seem pretty teen to me (me!, for example).

WhatMe123 · 29/09/2025 09:33

She's settling down and her life is probably changing and her goals and values change with that. I know I've changed as I became a mother etc isn't it quite normal

gottalottodo · 29/09/2025 09:33

I can’t imagine why you’d care so much?

Thissickbeat · 29/09/2025 09:32

She will have been advised to tread very carefully after the Vienna incident I expect, it probably hit her very hard. We won't be privy to her security details and threats.
I get the impression Travis is probably a bit left wing too. I'm sure they're both playing the long game.

SirBasil · 29/09/2025 09:31

centre-right women can be feminists too, though.

Codyrhodesisaheel · 29/09/2025 09:31

What I find interesting is that Dolly Parton has NEVER spoken about politics throughout her career. And she's utterly beloved by everyone (including myself)

So why is there so much pressure on Taylor to speak out?

Sparks654 · 29/09/2025 09:30

I think she isn't quite the critical thinker she tries to make herself out to be and yes, a lot of her moves are business moves. I do think the relationship with TK is genuine though, but not long ago she was dancing around with drag queens (no trans identifying females, note), and telling us we need to be pro the trans agenda - even if it undermines women's rights (strange from a woman). So honestly I don't really trust much of what TS projects. She seems to constantly lose friends, which is a bit of a red flag too. Personally I think she wants to be with Kelce and sees an opportunity in the Trumpian moment to capture back some of conservatives she lost when she went woke.

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