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AIBU?

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AIBU to think Taylor Swift is being carefully repositioned and we’re not meant to notice?

317 replies

MidnightTheory · 29/09/2025 08:46

I can’t shake the feeling that there’s a very slow, very subtle shift going on with Taylor Swift’s brand.

She built herself up as pro-choice, feminist, outspoken and a liberal figure. But since this whole NFL era, it feels like the edges are being sanded down. It’s not loud, not obvious, just little things like the relentless focus on her cheering in the boxes, the glossy all American girlfriend framing, the way the messaging has become more family-friendly, less political.

It’s clever because it’s incremental. Nobody suddenly says that she’s gone conservative, but drip by drip she’s aligning with NFL values which are patriotism, wholesomeness and big money sponsors who want safe.

I'm not a massive swiftie, but I have enjoyed her music, and maybe I'm a bit of a cynic but isn’t this how brand re-positioning works? Quiet, steady, so by the time you realise it’s happened, it already has.

AIBU to think we’re watching that play out in real time and it could backfire badly? Especially if the upcoming album turns out to be very beige?

OP posts:
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Carla786 · 08/11/2025 19:59

OneAmberFinch · 29/09/2025 10:41

"Woman who grew up in a traditional church family joins in with her peers in supporting progressive values in her 20s in the 2010s when those were popular and uncontroversial causes, then enters her 30s, gets engaged and finds herself drawn to traditional family life again at a time when her peers are also settling down"

THIS MUST BE A PLOT

She's still making music, hardly becoming a tradwife. It's not like she's suddenly pronouncing on the sinfulness of gay relationships or saying women should go back to the kitchen. I don't really see much change, certainly not the huge change the OP apparently saw.

RingoJuice · 06/10/2025 05:27

Princessconsuelabananahammock9 · 05/10/2025 22:29

Actually it’s not irrelevant at all.
Women are dying in the states because of the abortion ban. Your life is not in danger.

If women are dying from abortion bans, it is due to medical malpractice since you can always get an abortion if you are at risk of death or significant harm.

The case in Texas was someone who died who should have had a termination, but it was a wanted baby so probably did not mentally move fast enough to ‘termination’.

I’m pro-choice, but abortion bans don’t necessarily mean that mothers will die. Doctors can be complete assholes though and care about protecting themselves over the best interests of their patients. I hope they get sued into financial ruin to send a message to other doctors in these states.

Princessconsuelabananahammock9 · 05/10/2025 22:29

kokoish · 04/10/2025 21:43

I am entitled to an opinion on what happens to an innocent unborn human because every human being was one.

Male or female, it is irrelevant.

Actually it’s not irrelevant at all.
Women are dying in the states because of the abortion ban. Your life is not in danger.

Aloha2024 · 04/10/2025 22:56

ArseInTheCoOpWindow · 29/09/2025 08:48

Maybe she’s aiming to have a child?

I don’t think her core beliefs have changed.

Who really cares about Taylor Swift ? ? !!!
wow

Cornwallchippy · 04/10/2025 22:06

Zov · 29/09/2025 10:35

Seriously, WHY do you have a Taylor Swift themed username? You clearly despise her. Confused

Plus the lyric is actually sipped away like a bottle of wine, not slipped....sorry, pedantic Swiftie here just had to point that out 👀

kokoish · 04/10/2025 21:43

TheSpottedZebra · 04/10/2025 18:38

Yay, a man is here!
And he's searched out a thread on a pop star so he can shoehorn in his irrelevant opinion on what women should so with their bodies!

I am entitled to an opinion on what happens to an innocent unborn human because every human being was one.

Male or female, it is irrelevant.

AlexiaH · 04/10/2025 19:30

MidnightTheory · 29/09/2025 08:46

I can’t shake the feeling that there’s a very slow, very subtle shift going on with Taylor Swift’s brand.

She built herself up as pro-choice, feminist, outspoken and a liberal figure. But since this whole NFL era, it feels like the edges are being sanded down. It’s not loud, not obvious, just little things like the relentless focus on her cheering in the boxes, the glossy all American girlfriend framing, the way the messaging has become more family-friendly, less political.

It’s clever because it’s incremental. Nobody suddenly says that she’s gone conservative, but drip by drip she’s aligning with NFL values which are patriotism, wholesomeness and big money sponsors who want safe.

I'm not a massive swiftie, but I have enjoyed her music, and maybe I'm a bit of a cynic but isn’t this how brand re-positioning works? Quiet, steady, so by the time you realise it’s happened, it already has.

AIBU to think we’re watching that play out in real time and it could backfire badly? Especially if the upcoming album turns out to be very beige?

I think you’re spot on! I have always found the hype surrounding her very odd for someone whose just a pop star. She can sing but I just don’t get why people go mad over her. I think she’s always been over marketed (cleverly bcus it’s worked) but when you look past that…..I think she’s beige. And to be honest the shift that’s going on with her as you say is a rebrand, got to keep her relevant and in keeping with whatever they think will keep her on her pedestal. She’s get older and needs to keep her appeal somehow? Or get married start a family amd slowly disappear.

Justaspy · 04/10/2025 18:39

You can like her music and not her politics.......

TheSpottedZebra · 04/10/2025 18:38

Yay, a man is here!
And he's searched out a thread on a pop star so he can shoehorn in his irrelevant opinion on what women should so with their bodies!

kokoish · 04/10/2025 18:23

MidnightTheory · 29/09/2025 08:46

I can’t shake the feeling that there’s a very slow, very subtle shift going on with Taylor Swift’s brand.

She built herself up as pro-choice, feminist, outspoken and a liberal figure. But since this whole NFL era, it feels like the edges are being sanded down. It’s not loud, not obvious, just little things like the relentless focus on her cheering in the boxes, the glossy all American girlfriend framing, the way the messaging has become more family-friendly, less political.

It’s clever because it’s incremental. Nobody suddenly says that she’s gone conservative, but drip by drip she’s aligning with NFL values which are patriotism, wholesomeness and big money sponsors who want safe.

I'm not a massive swiftie, but I have enjoyed her music, and maybe I'm a bit of a cynic but isn’t this how brand re-positioning works? Quiet, steady, so by the time you realise it’s happened, it already has.

AIBU to think we’re watching that play out in real time and it could backfire badly? Especially if the upcoming album turns out to be very beige?

Anyone who moves away from being pro murder of unborn innocents is moving in the right direction and needs to move faster.

AngryBird6122 · 01/10/2025 13:34

PortSalutSherryHello · 01/10/2025 11:45

Yep. Two teens who use the word 'divorcee'.

odd!

anyway to counter that, I am taking dd and friend to the cinema on friday to watch the album release, they are all fans (tweens/teens) so very excited. maybe this is the begging of a whole new era of fans?!

PortSalutSherryHello · 01/10/2025 11:45

AngryBird6122 · 01/10/2025 11:27

@MidnightTheory sorry - you overheard two teens say something and that lead you to think this is the beginning of the end for her?

Yep. Two teens who use the word 'divorcee'.

AngryBird6122 · 01/10/2025 11:27

MasterBeth · 30/09/2025 23:05

Oh no! She's only been the world's number one pop act for about 15 years! How will she - and we - cope?

@MidnightTheory sorry - you overheard two teens say something and that lead you to think this is the beginning of the end for her?

PloddingAlong21 · 01/10/2025 08:44

She is also a money maker - hundreds rely on her for their wages. It’s naive to think she won’t have the marketing machine behind her to cash in somewhere and somehow. It’s also naive to think (like any pop stars) that who she represents is who she truly is. This is her job, not entirely her whole being.

She is getting older and is settling down. Of course she will he seen at games etc and of course her marketing machine will cash in.

PortSalutSherryHello · 01/10/2025 00:10

2021x · 30/09/2025 23:30

Taylor swift is a business woman first and a pop star second.

She is a good song writer, and was one of the first to understand with the advent of Spotify that she could only make the money out of her music on tours.

I am assuming she is going to follow all the rappers, and start her own label and pull back on her own music as she gets older, so she can make money on the live shows

I don't see that at all. Time will tell I guess!

2021x · 30/09/2025 23:30

Taylor swift is a business woman first and a pop star second.

She is a good song writer, and was one of the first to understand with the advent of Spotify that she could only make the money out of her music on tours.

I am assuming she is going to follow all the rappers, and start her own label and pull back on her own music as she gets older, so she can make money on the live shows

MasterBeth · 30/09/2025 23:05

MidnightTheory · 29/09/2025 09:16

hmm, true she probably is exhausted after the tour. But I overheard overheard two older teens, students perhaps, in Pret describing her as Spotify for divorcees and laughing, I though Oh dear ! This is perhaps the beginning of the end?

Oh no! She's only been the world's number one pop act for about 15 years! How will she - and we - cope?

RubieChewsDay · 30/09/2025 23:01

TheSpottedZebra · 30/09/2025 19:38

Maybe she's planning to become Taylor Kelce ?

She's built a billion dollar empire on her name I'd be stunned if she changes it on marriage - I mean she may well do in private but I can't see her releasing music as Taylor Kelce.

glowfrog · 30/09/2025 22:34

@MidnightTheoryher music is already beige to a lot of people 😉

MissScarletInTheBallroom · 30/09/2025 19:39

TheSpottedZebra · 30/09/2025 19:38

Maybe she's planning to become Taylor Kelce ?

Oh no, that is a horrible name.

TheSpottedZebra · 30/09/2025 19:38

Onceisenoughta · 30/09/2025 17:59

Maybe they're lining her up as the next Beyonce. I saw the end of something on tv the other day about her - it said to me that they're renaming her as 'Taylor' rather than 'Taylor Swift' and is anyone noticing without us stating it.

Harry Styles will soon be known as Harry?

Maybe she's planning to become Taylor Kelce ?

Onceisenoughta · 30/09/2025 17:59

Maybe they're lining her up as the next Beyonce. I saw the end of something on tv the other day about her - it said to me that they're renaming her as 'Taylor' rather than 'Taylor Swift' and is anyone noticing without us stating it.

Harry Styles will soon be known as Harry?

Zov · 30/09/2025 16:44

It never ceases to amaze me how people rush to slate and bash Taylor Swift. I feel like no other music artist gets so much hate and vitriol. She is beautiful, slim, talented, a nice person, kind, very rich, very famous, and she has come out with some amazing work. Some people really don't like talented, beautiful, and successful women do they? Wink

Some people seem actually angry and offended that many people love and admire her so much. They seem to spend a lot of time frothing and ranting about how 'average' and 'basic' she is, and mocking and deriding her fans, as a bit weird, and 'like a cult.' They claim people get angry if you don't love Taylor Swift. The only ones I see getting angry are the haters.

The haters say how she has had only one song that anyone actually remembers (Shake It Off.) That's a load of old nonsense for a start. My DH is not a Taylor Swift fan - he likes her but isn't a fan - and he can name at least 8 or 9 of her songs. I am a fan but not a super fan and I can name at least 25 of her songs off the top of my head...

She is a talented and successful music artist, who happens to be beautiful, and upper-middle class, and for some reason, this makes some people SO angry. Moreso men, but some women too. The men who bash her are angry and bitter, the women who bash her are jealous and bitter. Not a good look. As I say, no-one else receives the same kind of bashing as Taylor Swift. People fall over themselves to start (or come onto) threads on here - and other websites - to say how 'crap' or 'basic' she is, and how all her songs are crap - even though they haven't heard 80-85% of them, ever.

It's almost funny, because it's so predictable now. When I see people bashing Taylor Swift, I just roll my eyes. 🙄 I just genuinely do not get the hate and vitriol when it comes to her. It's so bizarre!

.

nutbrownhare15 · 30/09/2025 16:03

Given how divided the US is I think a backlash would be more likely if the album wasn't beige. And I don't think her work has ever been significantly non-beige tbh.

MrsJamin · 30/09/2025 15:21

MidnightTheory · 30/09/2025 08:03

calm down @MrsJamin , I'm not stealing your friendship bracelet.

Do you just like to criticise other women needlessly? What's the fucking point? What did you gain from this thread?