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Original poster

This is a new low MNHQ

84 replies

thestudio · 27/09/2025 22:31

I know you've got to make a living, but the language in the promoted post below is unethical.

The clear implication is that 'Mumsnet-the-site' - which draws all its authority from us, your users, the Mumsnet 'hivemind' - believes that all young children NEED Equazen.

The only question is which age that it should be given.

I'm quite shocked by this. I've worked in a similar area so I know the score and I'm a commercial realist.

I don't think the ASA will be thrilled.

OP posts:
EBearhug · 29/09/2025 00:01

I too had been thinking, maybe I need a trip to Milton Keynes, if they've got a monorail.

I am disappointed. And not planning to go to Milton Keynes.

FinnJuhl · 28/09/2025 23:57

Another person here, mourning the loss of a non-existent Milton Keynes monorail. Oh great, I thought, some much needed infrastructure for a fast growing area. And the fact I haven't really seen it in the news means it mustn't be horrendously over budget, like HS2 or every other transport project. Never actually clicked on the thread though...

SparklyCardigan · 28/09/2025 23:52

I hadn't seen/noticed that promoted post or even heard of this medication before I read this thread, so well done for giving them more publicity.

Greggsit · 28/09/2025 23:50

That's the one. They also claimed it only happened in a tiny minority of cases, but users kept finding examples where they had altered quotes to make it look like they were recommending different products. Mnhq then went on an editing spree and changed the wording in two thirds of their ads. Hardly a tiny minority!

Zodiacrobat · 28/09/2025 23:47

MoFadaCromulent · 28/09/2025 21:52

The one where they kept trying to explain how lifting quotes and applying them to products they didn't relate to but which MN were being paid to promote wasn't in fact misleading and posters just didn't understand how it all worked.

That was pretty special

Was that Gazebo Gate?

I think if I remember right they used a quote/review from an MN er about something else, and applied it to a new ad for a completely different one. The quoted poster saw it and started a thread to query it. Then MN went all “ it was a generic quote about all the gazebos in this category” or something and ended up they had to email everyone to apologise for misleading, I think.

CapabilityBrownsHaHa · 28/09/2025 22:58

Ahhh, yes. Magic Kingdom does make more sense.... Shame, really.

Smidge001 · 28/09/2025 22:10

maudelovesharold · 28/09/2025 21:51

I thought it was Milton Keynes too. Right up until I just read your post!

Show quote history

Me too!!

LillyPJ · 28/09/2025 22:06

I agree. I noticed the title and also thought it implied that all children should have it. Poorly worded.

Dizzywizz · 28/09/2025 22:05

@JellyIegs I did the exact same thing 😂

Original poster
thestudio · 28/09/2025 22:02

EmpressaurusKitty · 28/09/2025 21:55

@thestudio, MNHQ might not notice this thread in AIBU - the best way to make sure they see it is to report it.

Thanks and will do.

OP posts:
labourthenewrightwingparty · 28/09/2025 21:57

Nope it’s not new. They have advertised pedishakes and ashton teething powders implying they provided pain relief.

EmpressaurusKitty · 28/09/2025 21:55

@thestudio, MNHQ might not notice this thread in AIBU - the best way to make sure they see it is to report it.

EmpressaurusKitty · 28/09/2025 21:53

maudelovesharold · 28/09/2025 21:51

I thought it was Milton Keynes too. Right up until I just read your post!

Show quote history

I thought it couldn’t just be me.

I was imagining families being thrilled at riding the monorail, gazing out of the windows at the concrete cows.

BCBird · 28/09/2025 21:53

JellyIegs · 27/09/2025 23:18

There was one a while ago about the excitement of taking the monorail to MK and I honestly thought it meant Milton Keynes so ended up tapping on the link to see what it was about 🤣 ah, Magic Kingdom… makes more sense.

You have enlightened me. I thought it meant Molton Keynes too.

MoFadaCromulent · 28/09/2025 21:52

The one where they kept trying to explain how lifting quotes and applying them to products they didn't relate to but which MN were being paid to promote wasn't in fact misleading and posters just didn't understand how it all worked.

That was pretty special

maudelovesharold · 28/09/2025 21:51

JellyIegs · 27/09/2025 23:18

There was one a while ago about the excitement of taking the monorail to MK and I honestly thought it meant Milton Keynes so ended up tapping on the link to see what it was about 🤣 ah, Magic Kingdom… makes more sense.

I thought it was Milton Keynes too. Right up until I just read your post!

Cursula · 28/09/2025 21:48

I just saw this pop up, very “placed” imo.

This is a new low MNHQ
Stichintime · 27/09/2025 23:36

Mumsnet promote all kinds of crap, its getting really tedious. Half the posts seem to be 'promoted by munsnet' at the moment. Luckily there's some warming, because dear mumsnet, I treat them like any other advert; sigh and swerve.

GoldBalonz · 27/09/2025 23:34

'When should I start giving my child Equazen®?'

The answer to that question is never. A quick google and a tiny bit of knowledge about fish oil, EPA and DHA would show you that these are absolutely eye-wateringly expensive for a fairly crappy dose.

I buy a better dose of EPA and DHA for quite literally a fraction of the cost of these. About a tenth of the cost to be exact!

AutumnCosy2025 · 27/09/2025 23:25

I've seen the thread in Active, but just ignore it. Along with all the other 'promoted by Mumsnet' shite they've started pushing.

Original poster
thestudio · 27/09/2025 23:24

Im pretty sure there are ASA regs about medicine-adjacent products and particularly in relation to children.

OP posts:
RappelChoan · 27/09/2025 23:22

JellyIegs · 27/09/2025 23:18

There was one a while ago about the excitement of taking the monorail to MK and I honestly thought it meant Milton Keynes so ended up tapping on the link to see what it was about 🤣 ah, Magic Kingdom… makes more sense.

I never clicked on that but I thought wow, didn’t realise the Birmingham Airport Monorail goes to Milton Keynes now 😂

Original poster
thestudio · 27/09/2025 23:20

JellyIegs · 27/09/2025 23:18

There was one a while ago about the excitement of taking the monorail to MK and I honestly thought it meant Milton Keynes so ended up tapping on the link to see what it was about 🤣 ah, Magic Kingdom… makes more sense.

monorails and such was the modernist promise of Milton Keynes. Alas it never delivered.

OP posts:
Stichintime · 27/09/2025 23:20

Mumsnet promote all kinds of crap, its getting really tedious. Half the posts seem to be 'promoted by munsnet' at the moment. Luckily there's some warming, because dear mumsnet, I treat them like any other advert; sigh and swerve.

SpamBeansAndWaffles · 27/09/2025 23:19

I agree