What has been the most effective ad campaign?

'Don't you want me baby? Don't you want me... woah woah woah woah'. Think it was car insurance or something?! The actor pops up on TV occasionally still!

Also agree with 'Julie knew her killer', all those public safety videos were so well done. I've always been terrified of open windows on trains.

The one that sticks in my head was - I think - for Malibu or Lilt and the general vibe was about it being more relaxed in the Caribbean. There was someone like a management consultant training fishermen, shouting ‘Do you want this fish?’

There was an advert about fire prevention. I still remember the jingle as the couple went around their home, checking everything was switched off before they went to be.
Get a routine, show your intention, fire prevention, fire prevention. Check and make sure you close every door. We mean, your life could depend on your bedtime routine.
It must be over 40 years old but I still remember it.

I’d rather have a bowl of coco pops!

a is for Alpha
b is for Bite
c for yourself that
they taste just right

there was this beans one about a hairdresser woman complaining about her hands:

”they were like two dumpling and half a pound of chipolatas…”

Ovaltina
here you see her!
Bouncing up and down

Try saying Matessons
without saying
mmmmm

The Julie knew her killer ad has clearly stayed with many people given all the comments! I was going to say that too. A few of the Think! ads have stayed with me to be fair. There’s one where a man is going about his daily routine and a dead girl is hiding in every space (under his desk etc) because he killed her in his car. Another in a pub where the guy is having too many beers and suddenly lurches forward. They were all very effective/scary! Feel like they’ve softened now.

NSPCC used to do lots of creepy ones too - especially the ad where a man has a little girl puppet on his lap.

On a more positive note I love the Jonathan Glazer banned Flake advert. And have still never stopped saying Compare the Meerkat!

I always remember the cartoon hedgehogs crossing the road, singing 'King of the Road'. And yes, I have been known to sing it to the little ones 😂

There’s juice loose about this hoose!

Showing my age here but every now and then this pops into my head:
whitbread big head, trophy bitter, the pint that thinks it’s a quart.

Scotch video tape with the skeleton “re-record not fade away”
Mr Soft - Softmints
Ferrero Rocher with the ambassadors and the platter of the FR in a pyramid. I remember watching a comedy sketch of a piss take of the advert. Someone picked a FR from the bottom of the platter. Which then made the pyramid collapse and roll the chocolates all over the floor, tripping up the waiter. Think it was French and Saunders

And Herbal Essences! Yes, Yes, Yes!

I can't believe no one's mentioned the Lynx adverts yet!

Bom Chicka Wow Wow!!

I still sing the Gino Ginelli ice cream song. Gino oh gino ginelli!!!

The advert of the 80s where they were warning us about electrical stations. Why we shouldn't climb power lines and Charley says.

The 80s adverts had staying power

A taste of TROPICAL paradise!

Monday’s child is fair of face…
Tuesday’s child (etc)
Friday’s child is full of
CRUNCHIEEEEEE!!!

I’ve come to borrow a cup of coffee.
Gold Blend?
(shiny coffee bean necklace)
also:
PLOP PLOP PLOP
at dinner party

Una Stubbs doing microwave hands

You’ve got to magic the beans!

kia oraaaaaaaaa

it’s what Ian Rush drinks!

opal fruits, made to make your mouth water!

for mash, get Smash

Went to a cocktail bar
in Leicester Square
With this bloke
Said he was a millionaire
We had a drink
Called Calvidaire

Monday, wrote Mr Kipling…

Do you like OXO alright??

A way down deep where (???)
A python picked a passion fruit
He put it with the others… um bingo!

A one way ticket to Dottingham pleasssse

Trebor mints are a minty bit strongerrrr!!!

hey me Beaver! Aren’t you tired of just beavering aloooongggg? Try a new Cadbury’s Caramel….

0800 00 1066 if anyone ever mentions 1066, my brain auto reverts to the Hastings direct number

Julie knew her killer was the one that sprang to mind when I saw the thread title. Can’t sit in the back seat of a car til this day without thinking of it.

I think the “Back to Sleep” campaign has been pretty successful at reducing SIDS.

MALIBU!

de Sun always shine when it pour!

Has anyone mentioned the following ear-worms yet?

”You can’t get quicker than a kwik-fit fitter!
weeeeee’re the ones to trust!”

”Yum-tum yum-tum yum-tum yum-tum yum-tum diddle-i-po!”

”Heinz buildz Britz”

and the “There’s nothing quite like a McDonalds” song!

Also, Old English Sheepdogs are "Dulux dogs" in our house.

I've remembered that the most effective ad for me was for Bounty. A coconut falls on a tropical beach and splits in half. The voiceover says, "Bounty, a taste of paradise".

Not only do those tropical beaches represent paradise for me, but the word Bounty actually tastes of paradise (I have synaesthesia). And I also have a pack of Bounties in my cupboard, with only one left.

We love "Chewier than Barrow-in-Furness Bus Depot!" from Chewits, still makes us laugh and has become a household running joke.
Benson & Hedges print ads in the 80s (when they banned overt cigarette advertising) were outstanding, particularly the pyramids one.

The Detol ad where they try and scare the bejesus out of you when someone has touched some chicken and the proceeds to leave germy, florescent finger marks everywhere. DH takes the piss out of me every time we are cooking chicken as it honestly scares me more than anything!