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Fucking Gross Adverts

393 replies

BlueEyedBogWitch · 21/09/2025 07:47

It started with little kids on the toilet with their pants round their ankles, holding their noses.

Then there was the one with a woman farting at work and then scurrying to the bathroom clutching a bog roll.

I think I reached the nadir last night when I was subjected to an advert for razors which treated me to the sight of a man bending down with his back to the camera and his hand under his dressing gown, shaving his sack and crack.

I mean, that might not be the nadir. Maybe next time they’ll drop the dressing down, and I can feast my eyes on his arsehole winking at me while it gets a short back and sides.

At this rate I’ll have to clear all the crap off my kitchen table and start eating like a civilised human again.

AIBU, or are adverts getting increasingly foul?

OP posts:
OhNoNotSusan · 21/09/2025 11:29

LEDZEP2 · 21/09/2025 11:21

Bulky pee pads!
Sits on mans shoulders at concert with her new incontinence knickers on the back of his neck, 😮

that's the one!

OhNoNotSusan · 21/09/2025 11:28

the women with their pee pants going to a club
i guess incontinence is out in the open that's for sure

SybTheGeek · 21/09/2025 11:27

BlueEyedBogWitch · 21/09/2025 08:11

I’m not bothered about red period blood; if we have to see it, it might as well be red.

I don’t understand why we have to see it at all, though. Loo paper and nappies manage to advertise without showing what they’re there to soak up.

Up to now, anyway…

They are already showing poo in a supposedly hilarious cartoon format, so it probably won't be long before we are treated to the real thing :(

soupyspoon · 21/09/2025 11:26

User987439 · 21/09/2025 11:10

This is not too far off the mark. The problem with advertising is that it has to appeal to the widest audience possible and the vast majority of people are simply not that smart. Anyone who can discuss this subject in writing is living in a confirmation bias bubble that most people are similar to them. However the truth is that a huge number of people are essentially illiterate, either through lack of education or lack of the local language skills. To understand most forms of "smart" humour, you need a base level of social or pop-cultural knowledge. You have to have consumed enough media to get the references or punchlines made in a certain piece of content.

The vast majority of the population simply don't have this. This is made even more difficult because of the various demographics...and average 59 year old male builder won't understand the same references as a SAHM with 3 kids and no english skills. So this means a lot of advertising has to be hugely visual, using themes that are understood by the majority of people regardless of their education level, gender or background. This boils down to crude toilet humour, sexual references and "brainrot" like AI generated cats or babies. As dreadful as these things are, these perform better because they can be consumed by the highest number of people.

Advertising execs achieve more success when they actively dumb down their content. They understand that the silent majority of the population are not glamorous or clever people to market to. These are often adults with the same humour or education level as children/teens so anything that works on kids will also work for stupid adults. Things that are very literal, almost cartoon like such as a child doing a poo and holding their nose to show it's stinking. It's all hugely exaggerated storytelling so the consumer doesn't have to do any thinking for themselves. They need to get them to recognise the brand in a store and hopefully buy it, that's all. They don't care about alienating the tiny percent of viewers who think the ads are stupid because that's a statistically far smaller slice of the market.

I agree with much of this except that conversely around the brand recognition I think it does the opposite. I couldnt tell you quite often what brand is being advertised and sometimes even what product, either because its so banal or the 'story' is all consuming and over focused and therefore the product itself gets lost.

ParanoidGynodroid · 21/09/2025 11:26

doistayordoigo · 21/09/2025 10:34

I think people are forgetting we used to have much more graphic adverts with kids getting run over on the railway lines or drowning in quarries that were shown regularly. Personally I'd rather have the jaunty Pepto Bismol ad. The KFC one though is properly weird and makes no actual sense.

Not the same at all.
And those weren't adverts, they weren't trying to sell anything, they were highlighting dangers to children back in the day where children were always out playing and exploring without supervision. They were trying to save lives!

Totally different to trying to encourage people to slather unnecessary chemicals all over their nethers.

bluevelvetears · 21/09/2025 11:24

Fionasapples · 21/09/2025 10:50

I'm convinced they're written by an 8 year old who thinks poo and bottoms are hilarious.

Yes and I'm convinced that in some cases they're written by pervy men tbh.

Zanzara · 21/09/2025 11:21

LetGoLetThem1234 · 21/09/2025 08:31

Now this commercial has a little bit of a charm to it: the wink the chap gives, plus the Welsh accent and bottom cluck - makes me laugh

"Charm" is the very last word I would use for that advert.

You are absolutely right OP, it's as if all the kids that used to think saying bottom was funny have taken over the asylum. I said much the same as you last night to my DH when we were treated to a shot of woman sitting on the toilet, holding her panty gusset prior to applying a pad to it.

To be honest, I find it almost refreshing if there's one featuring a man for a change. Most of them seem to target women in an actively unpleasant and demeaning way, featuring or even inventing bodily problems we allegedly all suffer from. The adverts for Tena pads for men disappeared so quickly, if you blinked you missed them.

The dignity of the human spirit, let alone a little basic respect, is as naught to them.

LEDZEP2 · 21/09/2025 11:21

Bulky pee pads!
Sits on mans shoulders at concert with her new incontinence knickers on the back of his neck, 😮

DBSFstupid · 21/09/2025 11:19

LEDZEP2 · 21/09/2025 11:17

Bulky pee pads , then she's sitting on someone's shoulders, with her incontinence knickers on the back of his neck,

😳

LEDZEP2 · 21/09/2025 11:17

soupyspoon · 21/09/2025 08:33

I think its largely indicative of the increasing reduction in boundaries, privacy and standards.

All very boring to some people but I think it has an emotional impact on how we interact and manage ourselves as a society. We're pretty emotionally incontinent, lacking in resilience, very poor MH, this isnt because we're all more in tune or in touch with our emotional health, its quite the opposite, and it might not seem connected but a breaking down of boundaries and taboos is part of that in my view.

Humans need structure and rules. We're just big children after all.

Bulky pee pads , then she's sitting on someone's shoulders, with her incontinence knickers on the back of his neck,

shellyleppard · 21/09/2025 11:17

@VickyEadieofThigh agree 💯. But the bloke shaving his bits 🤢🤢🤢🤢🤮🤮🤮🤮

DBSFstupid · 21/09/2025 11:16

BlueEyedBogWitch · 21/09/2025 07:47

It started with little kids on the toilet with their pants round their ankles, holding their noses.

Then there was the one with a woman farting at work and then scurrying to the bathroom clutching a bog roll.

I think I reached the nadir last night when I was subjected to an advert for razors which treated me to the sight of a man bending down with his back to the camera and his hand under his dressing gown, shaving his sack and crack.

I mean, that might not be the nadir. Maybe next time they’ll drop the dressing down, and I can feast my eyes on his arsehole winking at me while it gets a short back and sides.

At this rate I’ll have to clear all the crap off my kitchen table and start eating like a civilised human again.

AIBU, or are adverts getting increasingly foul?

I agree, it is really foul! (one of my favourite words!)

smallpinecone · 21/09/2025 11:16

GiraffesAtThePark · 21/09/2025 10:18

I remember the complaints from feminist sites I used to follow, complaining about the blue liquid instead of red. Thinking back that’s one of those examples that show how some just focus on the frivolous things that don’t really matter. For a start, they used that blue liquid in nappy adverts too so it was less a feminist issue and more not wanting to show bodily liquids. Not everyone wants to see that.

I’m not squeamish. I deal with blood and bodily fluids on a daily basis, but I still find it repulsive in adverts.

It’s the being forced to confront the graphic, dirty details when I’m quite capable of using my imagination. It’s almost as though the advertisers have to dumb it down to the lowest possible level, almost as though we’re animals with no finer feelings or sensitivities. I rather resent this.

NorthernGirl1975 · 21/09/2025 11:15

Do you remember that kid who wouldn't go to the toilet because he wanted to do a poo at Paul's?

dottiedodah · 21/09/2025 11:12

I think generally standards are low now.I always hated scenes in Dramas where they are in the loo (esp in the Mens!) Really gross and unpleasant .Dislike the lady on the loo too (period product or anal wipe? ) Also when ladies are supposed to (cruise through their monthly )Roller skating or whatever!

BorneBackCeaselesslyIntoThePas · 21/09/2025 11:12

AndStand · 21/09/2025 10:40

I also can't stand the loo roll ad of the child at school hovering his way through the school holding the loo roll like it's a trophy. I hate the visible fart, and the audible plop at the end.
But the crotch sniffing for "lower body deodorant" is awful. Who is that advert aimed at? People who can't be bothered to wash that's who.

And in today’s news I’ve discovered that my ‘hit the mute button for adverts’ success rate is 100% because I didn’t know the loo advert had these sound effects

VickyEadieofThigh · 21/09/2025 11:11

Womanofcustard · 21/09/2025 10:50

Where is everybody seeing these ads? I’ve never seen any of them! I mostly watch YouTube, it’s just Jet2 holiday adverts there.

And you've answered your own question really, haven't you?

But in case not - we see them on commercial television.

UnctuousUnicorns · 21/09/2025 11:11

WhatATimeToBeAlive · 21/09/2025 10:01

Ugh and that all over deodorant for bollocks, bums and fannies. Gross ad,

I think that's the one I was "treated" to in big screen glory at the cinema. I'm still traumatized now.

I mostly watch drama serials on iPlayer, or films on Prime which doesn't have many adverts, so I don't see many of them.DH recently watched a film via the Channel 4 app. So many blinking adverts! Reminded me of why I usually watch Prime.

User987439 · 21/09/2025 11:10

Fionasapples · 21/09/2025 10:50

I'm convinced they're written by an 8 year old who thinks poo and bottoms are hilarious.

This is not too far off the mark. The problem with advertising is that it has to appeal to the widest audience possible and the vast majority of people are simply not that smart. Anyone who can discuss this subject in writing is living in a confirmation bias bubble that most people are similar to them. However the truth is that a huge number of people are essentially illiterate, either through lack of education or lack of the local language skills. To understand most forms of "smart" humour, you need a base level of social or pop-cultural knowledge. You have to have consumed enough media to get the references or punchlines made in a certain piece of content.

The vast majority of the population simply don't have this. This is made even more difficult because of the various demographics...and average 59 year old male builder won't understand the same references as a SAHM with 3 kids and no english skills. So this means a lot of advertising has to be hugely visual, using themes that are understood by the majority of people regardless of their education level, gender or background. This boils down to crude toilet humour, sexual references and "brainrot" like AI generated cats or babies. As dreadful as these things are, these perform better because they can be consumed by the highest number of people.

Advertising execs achieve more success when they actively dumb down their content. They understand that the silent majority of the population are not glamorous or clever people to market to. These are often adults with the same humour or education level as children/teens so anything that works on kids will also work for stupid adults. Things that are very literal, almost cartoon like such as a child doing a poo and holding their nose to show it's stinking. It's all hugely exaggerated storytelling so the consumer doesn't have to do any thinking for themselves. They need to get them to recognise the brand in a store and hopefully buy it, that's all. They don't care about alienating the tiny percent of viewers who think the ads are stupid because that's a statistically far smaller slice of the market.

VickyEadieofThigh · 21/09/2025 11:09

shellyleppard · 21/09/2025 08:21

Along with the ones advertising incontinence pads or sanitary towels....oh my gush!!! Then checking after....but the man shaving his bits is the absolute worst.

The examples given give me the dry boak too but I think the one where people are sniffing the crotches of people who've used that special deodorant is the absolute worst.

lifeonmars100 · 21/09/2025 11:08

BlueEyedBogWitch · 21/09/2025 08:43

The other side of this is, how the hell do you face your mates in the pub after ‘starring’ in one of these?

”How’s the acting going, Sheila? Parp, hehehe”

I sometimes wonder about the casting auditions for those ads and the phone calls from agents " Hi, we've got the very thing for your talents, Boggy Bog Rolls are looking for someone to star in their next ad, they want a performer who can channel the pain and torment of an attack of galloping diahorrea, it will be epic darling, positively Shakesperean"

Whomitmayconcern · 21/09/2025 11:08

soupyspoon · 21/09/2025 08:33

I think its largely indicative of the increasing reduction in boundaries, privacy and standards.

All very boring to some people but I think it has an emotional impact on how we interact and manage ourselves as a society. We're pretty emotionally incontinent, lacking in resilience, very poor MH, this isnt because we're all more in tune or in touch with our emotional health, its quite the opposite, and it might not seem connected but a breaking down of boundaries and taboos is part of that in my view.

Humans need structure and rules. We're just big children after all.

Totally agree

StrongLikeMamma · 21/09/2025 11:05

🤣 where are you seeing these ads?

skyeisthelimit · 21/09/2025 11:04

YANBU. The period one where it talks about "gushes". The boy going to the toilet at school and people high fiving him. The full body deodorant, the ball shaving pizza delivery, the list is endless.

We all know about periods, pads and tampons. We don't need to hear about gushes. We know about D&V, we don't need songs about Diarrhea.

We all know that we can put deodorant wherever we want on our bodies, we don't need a whole body deodorant with adverts to tell us where to put it.

and the poonami one, so you can have a restful night without having to change a nappy - since when did we start leaving babies lying in their own explosive poonami shit overnight?

The ads have got consistently worse over the past couple of years.

lifeonmars100 · 21/09/2025 11:01

flossisboss · 21/09/2025 07:55

YANBU. There's a full body deodorant one which is rank too. Not to mention that it's a stupid, needless, and damaging product.

I hate that ad, vulgar, stupid and just trying to make money out of convincing people that they stink all over and need to douse every part of their body with product