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AIBU?

Share your dilemmas and get honest opinions from other Mumsnetters.

Fucking Gross Adverts

393 replies

BlueEyedBogWitch · 21/09/2025 07:47

It started with little kids on the toilet with their pants round their ankles, holding their noses.

Then there was the one with a woman farting at work and then scurrying to the bathroom clutching a bog roll.

I think I reached the nadir last night when I was subjected to an advert for razors which treated me to the sight of a man bending down with his back to the camera and his hand under his dressing gown, shaving his sack and crack.

I mean, that might not be the nadir. Maybe next time they’ll drop the dressing down, and I can feast my eyes on his arsehole winking at me while it gets a short back and sides.

At this rate I’ll have to clear all the crap off my kitchen table and start eating like a civilised human again.

AIBU, or are adverts getting increasingly foul?

OP posts:
LillyPJ · 21/09/2025 09:20

LauraNorda · 21/09/2025 08:51

But why?

For emphasis, obviously.

landlordhell · 21/09/2025 09:19

TheignT · 21/09/2025 09:17

Well most of us have bowel movements, do you think we need brown stuff smeared on toilet roll to sell it? Nothing embarrassing about it, just revolting as we know what toilet roll is for and don't need that.

Agree. It’s TMI!You remove the pad in the privacy of your toilet, you wouldn’t show it to anyone so why do you need to see it in HD in your living room with your family and maybe while you’re eating?

daisychain01 · 21/09/2025 09:19

DaffodilValley · 21/09/2025 08:38

None of these are as bad as MN constantly and relentlessly advertising fag ends on every thread.

If they want people to use the forum and maybe even click on the ads, it might help if they were for something that isn’t utterly revolting and at least useful.

Is that the one with the goose?

actually I thought the butt holder is a very good idea - my main bugbear is litter and flytipping, so I thought it is at least something that trains smokers that it is highly antisocial to throw their butt ends on the ground and squash them, it's really vile behaviour.

JaninaDuszejko · 21/09/2025 09:19

Where are you seeing these adverts? I mainly watch Netflix and iplayer so no ads and the adverts I see on youtube are nothing like this. Maybe you should change your viewing habits so you see fewer and different adverts.

TheignT · 21/09/2025 09:17

Joyunlimited · 21/09/2025 08:02

I really don’t see the problem with this. I was just thinking the other day how refreshing it is that advertisers no longer have to use blue liquid to represent menstrual blood. Why should something experienced by half the people who have ever lived to adulthood be something to be ashamed of or disguised?

Well most of us have bowel movements, do you think we need brown stuff smeared on toilet roll to sell it? Nothing embarrassing about it, just revolting as we know what toilet roll is for and don't need that.

Trentdarkmore · 21/09/2025 09:16

LauraNorda · 21/09/2025 09:06

Not offended at all and I used to swear a lot.

However, it was pointed out to me that swearing sets out your stall. If you are effing and jeffing all the time, others may see you as low-rent, common, uneducated. People may 'screen-out' your words and may extend to any good ideas you may have.

I don't think anyone has ever listened to people more, or taken them more seriously, when every sentence contains a swear word.

That struck a cord with me and I don't swear any more.

Your mileage may vary, of course.

https://www.cnn.com/2021/01/26/health/swearing-benefits-wellness

Why swearing is a sign of intelligence, helps manage pain and more | CNN

Oh the profanity! Swearing is a social no-no, but studies have shown that cursing can serve a useful place in our lives, especially when it comes to mind over matter.

https://www.cnn.com/2021/01/26/health/swearing-benefits-wellness

BlueEyedBogWitch · 21/09/2025 09:16

LauraNorda · 21/09/2025 09:14

People swearing in every sentence is probably why such adverts you complain about are being made now, as standards are so low.

Good Lord.

I don’t swear in every sentence. I choose my contexts carefully.

Which is what this thread is about, really.

OP posts:
Sux2buthen · 21/09/2025 09:16

The outrage 😂😂and they say Mumsnet is uptight.

Its not a recent thing anyway. Remember ‘I can do it too with kandoo’ with the kid on the toilet saying ‘pooooh that stinks’
But, thanks to their advertising I remember that one and there’s a whole thread here naming them all from viagra to tena therefore increasing their reach so doing their job for them.

Wordsmithery · 21/09/2025 09:16

I deliberately don't watch adverts now so haven't seen this new wave of awfulness, luckily. But I have in the past seen hideous daytime animal charity adverts that pull on the heartstrings and appear to target vulnerable viewers. I'm a big animal lover but the nature of these adverts does nothing to endear these charities to me.
(Sorry OP for going off topic here)

tachetastic · 21/09/2025 09:16

I thought I was quite open minded until I saw the arse-deodorant advert. Apparently I’m not as “live and let live” as I thought. 🙈🙈🙈

BlueEyedBogWitch · 21/09/2025 09:15

ThatCalmCat · 21/09/2025 09:14

All right, don't get your Tena pads in a twist just because someone disagrees with you!

It’s not that I’m offended - just the irony of you slating gross ads while serving up a winking arsehole of your own.

Yeah, I get that.

Maybe my standards have been lowered by repeated exposure to gross adverts 😀

OP posts:
LauraNorda · 21/09/2025 09:14

BlueEyedBogWitch · 21/09/2025 09:08

Wow.

I think not being able to spell ‘chord’ marks one out as uneducated.

Your mileage may vary, of course.

People swearing in every sentence is probably why such adverts you complain about are being made now, as standards are so low.

PoisedGoldBiscuit · 21/09/2025 09:14

YANBU!I saw the Canesten ad this morning, with a woman reaching down a an implied scratch and wondered what on earth has happened to our ads.

ThatCalmCat · 21/09/2025 09:14

All right, don't get your Tena pads in a twist just because someone disagrees with you!

It’s not that I’m offended - just the irony of you slating gross ads while serving up a winking arsehole of your own.

DrBlackbird · 21/09/2025 09:14

soupyspoon · 21/09/2025 08:33

I think its largely indicative of the increasing reduction in boundaries, privacy and standards.

All very boring to some people but I think it has an emotional impact on how we interact and manage ourselves as a society. We're pretty emotionally incontinent, lacking in resilience, very poor MH, this isnt because we're all more in tune or in touch with our emotional health, its quite the opposite, and it might not seem connected but a breaking down of boundaries and taboos is part of that in my view.

Humans need structure and rules. We're just big children after all.

This^^

These ads reflect what my DH and I were talking about just yesterday. People asking far too personal questions of people they barely know. Or making wholly inappropriate highly personal comments on other people’s clothes, eating habits, sexual preferences, appearance etc. Thinking this is okay because of social media over sharing and continuous flow of TMI.

We both want people to just stop. But then I’d be happy to go back to people calling each other by their last names unless they were close family.

WeeGeeBored · 21/09/2025 09:13

I hate the pepto-bismol ad where people do the “diarrhea dance” and clutch their arses when they sing 🎵 diarrheee-a-er! 🎵 I think it is meant to be funny but I find it gross.

Doggymummar · 21/09/2025 09:12

This sounds awful! Wr dont have tv and I am glad now. Mumsnet is the only site that makes me uninstall my ad blocker so I never get to see adverts except here. And I just enlarge the screen so they drop off the edges. Grim

Waitfortheguinness · 21/09/2025 09:10

Like the period ones, when are we going to get the nappies being shown full of piccalilli or bog rolls being used with lovely brown skids etc…can’t wait.
we all know what they look like when used, but don’t have to have the reality of it all being thrust in our faces at whatever time of day….including tea, dinner time. Sick of it too.

cheesycheesy · 21/09/2025 09:08

BlueEyedBogWitch · 21/09/2025 08:11

I’m not bothered about red period blood; if we have to see it, it might as well be red.

I don’t understand why we have to see it at all, though. Loo paper and nappies manage to advertise without showing what they’re there to soak up.

Up to now, anyway…

That’s in our near future

GertieLawrence · 21/09/2025 09:08

We’ve always supported animal charities and are big animal lovers, but we’re starting to avoid channels which sell space to the RSPCA and abused donkey type of charities. They’re just way too much. When my Nan died, we found loads of monthly subscriptions to animal charities, it was awful to think she was a vulnerable target knowing how much she loved animals. If they come on, we switch over.

Agree about the disgusting poonami ad. Not only because who needs to think about baby shit at dinner time, but also I think it’s in bad taste after devastating actual tsunamis.

As for the ads of people running through the office with loo roll and sly expressions, who thought that was a good idea? Ok so if an advert gets your attention, it’s supposedly doing its thing, but that’s just crass. I don’t want to work with that person, or be that person.

And I’m pretty sure we can figure out how to use a razor - I don’t need to see anyone shaving their bikini line to get the picture.

BlueEyedBogWitch · 21/09/2025 09:08

LauraNorda · 21/09/2025 09:06

Not offended at all and I used to swear a lot.

However, it was pointed out to me that swearing sets out your stall. If you are effing and jeffing all the time, others may see you as low-rent, common, uneducated. People may 'screen-out' your words and may extend to any good ideas you may have.

I don't think anyone has ever listened to people more, or taken them more seriously, when every sentence contains a swear word.

That struck a cord with me and I don't swear any more.

Your mileage may vary, of course.

Wow.

I think not being able to spell ‘chord’ marks one out as uneducated.

Your mileage may vary, of course.

OP posts:
Tagyoureit · 21/09/2025 09:07

Oh, the people gardening whilst wearing pristine white clothes also need a slap!!

LauraNorda · 21/09/2025 09:06

BlueEyedBogWitch · 21/09/2025 08:52

Are you genuinely offended by swearing, or do you just feel like passing some time arguing on the internet this morning?

Not offended at all and I used to swear a lot.

However, it was pointed out to me that swearing sets out your stall. If you are effing and jeffing all the time, others may see you as low-rent, common, uneducated. People may 'screen-out' your words and may extend to any good ideas you may have.

I don't think anyone has ever listened to people more, or taken them more seriously, when every sentence contains a swear word.

That struck a cord with me and I don't swear any more.

Your mileage may vary, of course.

Wavescrashingonthebeach · 21/09/2025 09:04

user043857398 · 21/09/2025 08:23

We've always muted the ads since I was a kid so I've never really seen them. They're not something you watch, they're like an excuse for a tea break.

Why do you watch them? Why do you leave the sound on?

Yes this. I absolutely cannot bear adverts. They feel like a massive intrusion of noise and annoyance into my life. So I pay extra for YouTube premium and Spotify premium. Bliss.
Also agree they are too out there and disgusting but to be honest thats just one of the many reasons why I hate them.
Apart from the really funny ones but sadly nowadays theyre few and far between. Everything is so contrived nowadays.

BlueEyedBogWitch · 21/09/2025 09:04

ThatCalmCat · 21/09/2025 08:58

Ha, I thought the same tbh!
I think the adverts are unnecessary, but the language and descriptions in your posts would make me put my breakfast down quicker than the ads ever did!
As for spending time on here arguing. This place is for expressing opinions, and you're clearly expressing yours, so fairs fair!

I think context is very important. Mumsnet is a very sweary site, and I’m surprised that anyone who spends any time on here has been taken aback by the word ‘fuck’ appearing.

It’s not the same thing as sitting in your living room at teatime and being confronted by a loud fart or some period blood in the middle of The Chase.

As for the language of my posts, a) if the word ‘fucking’ shocked you, why not scroll by? And b) the word ‘disgusting’ might have been a clue as to the content of the thread.

OP posts: