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Magazine Morons

94 replies

ChatOff · 06/09/2025 08:07

AIBU to ask who these covers actually appeal to? I'm talking about the likes of Chat Magazine where there is always some inane looking woman with her mouth gaping open in the most alarming and unnatural fashion. Usually the photograph is accompanied by some horrific headline.

In terms of marketing they must work because these toilet paper alternatives are still selling but what is the thinking behind these photographs?

I'm trying to imagine the directions from the photographer..."Face forward. That's great now smile. No that doesn't work. I know, try smiling like there are fishhooks in both cheeks then open your mouth as wide as the Joker following a full lobotomy".

Magazine Morons
OP posts:
fancytoes · 06/09/2025 08:49

Same as the people wot buy Asda slogan clothes for their children saying ‘little princess’ and such like and also Halloween/Christmas bedding…

ChristmasFluff · 06/09/2025 08:49

I used to work in a couple of local shops - the demographic is elderly men and women. Everyone who bought Chat was in their 80s.

ChatOff · 06/09/2025 08:49

Arlanymor · 06/09/2025 08:43

But you know they will have done plenty of market research on shelf appeal over the years for their purchasing demographic - I think it says much more about the consumer than the publisher!

I get annoyed with how they advertise cars for the same reason - slick and sexy - show me how easy it is/isn’t to parallel park on Ffordd Pen Llech… or whether it can handle Abergwesyn Pass in second gear stuck behind a camper van…

Exactly! 😆 I wanted to know if these photographs actually appeal to people and if so what people and why? I just want to fill all their mouths with gravel.

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ChatOff · 06/09/2025 08:48

Aquickturn · 06/09/2025 08:45

So I’m still intrigued how you saw the magazine if Chat wasn’t advertising?

I'm not sure what's difficult to understand?

I followed this link...(Obviously without the gaps)

https :// www.loquax.co.uk /forums/threads/chat-magazine-cas h-up-to-%C2%A31001-is sue-37.1210013/

OP posts:
Aquickturn · 06/09/2025 08:45

ChatOff · 06/09/2025 08:42

Somebody posted a link they found to a competition on Loquax which is a competition website. It's actually not in the interests of the magazine because people can just enter the competitions without having to read any of the guff.

So I’m still intrigued how you saw the magazine if Chat wasn’t advertising?

LadyMonicaBaddingham · 06/09/2025 08:44

Me now.

Arlanymor · 06/09/2025 08:43

But you know they will have done plenty of market research on shelf appeal over the years for their purchasing demographic - I think it says much more about the consumer than the publisher!

I get annoyed with how they advertise cars for the same reason - slick and sexy - show me how easy it is/isn’t to parallel park on Ffordd Pen Llech… or whether it can handle Abergwesyn Pass in second gear stuck behind a camper van…

ChatOff · 06/09/2025 08:42

Aquickturn · 06/09/2025 08:39

So how did you see the mag?

Somebody posted a link they found to a competition on Loquax which is a competition website. It's actually not in the interests of the magazine because people can just enter the competitions without having to read any of the guff.

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TouchOfSilverShampoo · 06/09/2025 08:42

CeciliaDuckiePond · 06/09/2025 08:33

That is epic.

ChatOff · 06/09/2025 08:42

CeciliaDuckiePond · 06/09/2025 08:33

THANK YOU 🤣🤣🤣

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Aquickturn · 06/09/2025 08:39

ChatOff · 06/09/2025 08:39

They don't advertise on Loquax. That's not how it works.

So how did you see the mag?

ChatOff · 06/09/2025 08:39

Aquickturn · 06/09/2025 08:38

The reason why these mags will be advertising on a competition website is because absolutely loads of people going on Loquax will read shite like “Chat”!!

They don't advertise on Loquax. That's not how it works.

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Aquickturn · 06/09/2025 08:38

ChatOff · 06/09/2025 08:33

Several actually, via Loquax.

The reason why these mags will be advertising on a competition website is because absolutely loads of people going on Loquax will read shite like “Chat”!!

Pigeonpoodle · 06/09/2025 08:37

I’d be less embarrassed taking a copy of Razzle (not sure they do that any more?) to the counter than Chat 😂.

The covers are entertaining in though, and those “smiles” next to stories of something gruesome and grotesque. 🤣🤣

ChatOff · 06/09/2025 08:33

Several actually, via Loquax.

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Aquickturn · 06/09/2025 08:30

ChatOff · 06/09/2025 08:25

I was answering an online competition and saw one of these covers and it reminded me how I've loathed this concept forever. It occurred to me that this would be an original topic for once on MN.

Was it a magazine online competition? Which one?

ChatOff · 06/09/2025 08:25

I was answering an online competition and saw one of these covers and it reminded me how I've loathed this concept forever. It occurred to me that this would be an original topic for once on MN.

OP posts:
Aquickturn · 06/09/2025 08:10

I am genuinely intrigued what galvanised you to start this thread this morning?

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