Disgusted at this advertisement on a bus (photo included)

In what way does it ruin health? Interested to know as I wore them throughout my twenties and early thirties and so far my feet and legs are still working in my 40s. Or does it suddenly hit in your 50s 😬

Very dated and out of touch. You really don't need a pair of legs on a sign to remind you to sit down. Especially not a women in high heels and a mini skirt.

Very 1980s. I am expecting big old shoulder pads, red lipstick and a perm with lots of hairspray. Actually makes me feel very nostalgic. I'm not upset by any potential sexism, it just feels very dated. Does anyone commuting by tube still wear heels to the office?

Can’t see the problem. It’s a pair of legs of a person sitting. Looks old fashioned but it gets the message across. I find many other things more offensive and worrying than that.

I'm not stopping them! I just wish they wouldn't ruin their health for no good reason.

I mean it’s not even as though the majority of women wear stilettos full stop never mind on the bus! I thinks it’s also the fact that the legs go on naked forever so of course she’d have to be wearing that other cliche of a woman’s matching attire to high heels - a mini skirt because god forbid they show legs with a knee length skirt!

Also, to get their point across about safety it would make more sense to focus the instability issues at pensioners surely so perhaps a pair of legs with a walking stick resting nearby would make more sense. Those legs look like they belong to a healthy woman who I’m sure can right herself well enough if she does stumble a little!

There's no getting away from the fact that it's a pair of legs in high heels and a short skirt though. So yeah, I don't like it either.

You don't have to wear them of course, but let other women wear them if they want to!

Get a grip

Ooooh... Plot twist!

Absolutely, it seems like a lazy throw back.

I don't get it, what's wrong with it?

I'm not sure. They could have used a more neutral image - jeans and trainers perhaps - so perhaps this is using a young woman's legs to grab attention. Is that inappropriate? (I do wish she wasn't wearing high heels but that's because I don't like high heels and wish women didn't wear them.)

So you honestly think they designed a whole safety campaign only aimed at women in heels? It doesnt say "women in heels please remain seated until bus stops"

I mean, if your issue is the bareness of the legs and/or the heels, I'd say you were exceptionally delicate. What's the problem? Working professional women can't use a bus? People mustn't go out like that?

Thats really not objectifying anything or anyone, let alone "women". Hey, different take - could be trans for all you know!

Really not sure what's rubbed you up the wrong way, but I hope public transport gets... easier for you?

Yes cartoons are also a good way to get the message across. I'm not saying there aren't better posters out there. I'm not saying this advert isn't dated. What I am saying is it's not offensive or sexualised. The reason it's just legs is to convey the message more clearly.
I doubt this is a recently made advert as the footwear is dated in style so I don't think we need to worry about this. When I looked on Google at this bus company it seems they do now use cartoon people to convey this message on their posters
So probably this one just hasn't been changed to a new one yet.
It's really not worth getting het up about.

I do agree there can be a big probable with headless women in adverts but I just wouldn't lump this image in with them.

It looks like a candidate from The Appentice came up with the concept and then modelled for the poster.

Had it been a bust i might have seen the problem but its just a pair of legs...

It's a bit cringe. They should have used a pair of legs in socks and sandals, lol.

It’s selling a safety message. HTH even though I know you’re being deliberately cool girl obtuse.

Well now you did well and spread the word that people are supposed to sit. Got your and everyone's attention.

Sorry OP don't see anything wrong with it.

Doesn't even say anywhere or implys that its even a woman

Ive met men with better legs than that!

Exactly what ads are meant to do.

I mean, we are all talking about it on here. It has done it's job.

I think this is something that can be taken either way. Have they put a pair of legs that look “ professional “ ( ie , someone commuting to work ) , or to look ‘sexy’ and therefore objectify women?

Putting a pair of joggers , trainers etc could give the wrong look ( like they’re saying only ‘common’ people ride the bus ) . Putting a pair of men’s legs , looking smart as though they’re going to work - well , that could then be taken as “ oh , so it’s only men who are going to work?! “

I don’t think it’s really that deep , but it got you talking didn’t it …. Advertising 101

Many people take things a bit literally. As anyone designing safety campaigns should be well aware.