Disgusted at this advertisement on a bus (photo included)

It's a tricky one though. The only way these industries would stop is if women stop caring so much about their appearance. But would they do that? It's also hard to stop caring when we have these industries in existence. The only way I could see it changing is if the majority of women stopped buying into it and the market dried up, but would we ever stop?

OP I am understanding how u feel Its dawning on me all the micro messaging adds up that we are bombarded with a lot of objectified messaging that men just are not having to put up with . In a shop window in the UK on a high street . I think I just feel sad that women need to start worrying about their faces losing perceived value so young

Wow OP, you're easily disgusted. Its a pair of legs

I’m a total feminist but honestly cannot see the issue with this advert 🤣🤣

🙄

I wouldn’t be disgusted by this but it would make me give an inner eye roll. The excuses being given about heel wearers are null and void. The poster could have shown two people sitting side by side, one a man wearing trousers and trainers/shoes and a woman wearing trousers and maybe heels. The majority of women wear trousers these days even to work. I think if you grew up in a time when sexism was the norm all the time and invaded every part of your life, then this poster is a continuation of that and women who are younger will struggle to see anything wrong with it. Just my opinion as someone who did have to put up with a lot of sexism back in the day. Now I’m just patronised by older men as I assume they think I don’t have a brain🙄

Most women don't dress like that on the bus, but at the end of the day it's just a pair of legs? I don't see how it's objectifying or exploiting anyone. It's not saying that women who wear heels and short skirts are promiscuous/sexually available. That's a projection. Would you be offended by an ad featuring a man wearing shorts or a man who is shirtless? Probably not. It seems like it's only women's bodies on show that makes people uncomfortable.

What am I meant to being offended about?

That's your problem isnt it- an image of a woman in heels pulling her underwear down is where your mind goes when you look at this image of a woman sitting on a bus. You've added the sexual element.

I can’t be doing with replying any more. So boring that we still have to put up with this shit and all the cool girls are getting right on my unobjectified tits.

To be clear, I’m not offended by it, I’m bored of it

Unless it’s been there since the 70s or 80s 😂

I agree op, it’s lazy outdated imagery imo. Shapely legs in stilettos 🙄🙄🙄

why the need for a picture at all?? Oh yes, it’s to attract attention and nothing does that better than female flesh. Of any amount.

reminds me of the stickers air traffic had in the 70/80s, get em down safely with air traffic control. Woman in heels like this pulling down her underwear. I mean

I actually think some of the women on here view women just as sexually as the men. Getting worked up over the bottom half of a woman's legs?

😂😂 maybe a bit of stubble?!

@SoScarletItWas Thanks. It's sad that so many women seem oblivious to the way they are exploited. I guess we're moving in the right direction but it's painfully slow.

I was agreeing it's silly to have an issue with a woman's legs when a man in shorts could appear the same amount of flesh and be ok. And adding that we don't even know she's wearing a mini skirt as we can't see more than just above her knee, where any number of not mini skirts could be

Ok I couldn't work out that you were saying

The 'selling' is in the sense of 'selling' an idea - it doesn't necessarily mean an exchange of money for goods or services. In this case they are trying to promote ('sell') safety.

Legs should be much chubbier, together with a couple of ankle tattoos. At least on a London bus.

I was agreeing with you

I wouldn't give a shiny shite. They're just legs but they're women's legs. In high heels no less, cue much pearl clutching. "So old fashioned". So what? Women can wear whatever the hell they want, whether that be a flesh coloured tank top, leggings and trainers or skirts n tights with high heels. One of those choices will however make it much more difficult to stand on public transport.

Yes to the prudes. It's why so many people choose to say gender when they really mean sex.

It's not a new advert. Hence why it looks old fashioned. I think part of the problem is how your mind works- a woman wearing a skirt and heels- oh that's sexual. Rather than oh that looks like she could be a strong confident working woman.

It’s a bit cringeworthy and out dated yeah but nothing I would be clutching pearls over.

Sigh. It’s reductive, it’s clichéd. Have a read, you might learn a bit about how we’re treated in advertising.

https://adfreecities.org.uk/what-we-do/selling-sexism-body-image-gender-and-corporate-advertising/

What?