Disgusted at this advertisement on a bus (photo included)

It doesn’t offend me. It’s just a pair of legs. It looks very dated because those shoes are old fashioned but I don’t think it’s inappropriate.

I agree with you.

Very old fashioned and I don't see the need to show a woman's legs and high heels in a poster about safety in buses.

A lot of disingenuous comments on this thread as well...

Looks very dated, like something from the late 80’s/early 90’s! Old fashioned as very few women commute on the bus in pencil skirts and high heels these days.

Probably just wanted people to be drawn quickly to the nice pair of legs in order to read the message.

Daft and a bit cringe but not something I would be disgusted or outraged about. It is unnecessary though. And a bit pathetic in a Carry On kind of way.

You still haven’t said what exactly it is about the image that offends you so much.

No, I'm not buying it.

Not it doesn't. It is telling people to stay seated until the bus has stopped. It is a safety ad. Someone in heels would be more vulnerable to falling over on a moving bus than someone in trainers.

What if the legs were wearing a pair of loose trousers, but still in heels (is that a thing? I have no clue about fashion or what goes with what )?

Agree

I think you have taken the poster a bit too literally

I don't know about offensive, but it's a dreadful advert. I'd struggle to read it, and probably have to leave my seat to do so.

I work in an office with women of all ages and hardly anyone wears heels. It's a tad old fashioned looking when someone does.

That would be my first thought. No doubt in part because I really struggle to walk in heels even half that height, and can see why wearing heels that high standing up on a bus would be risky.

That style of heels in 2025 maybe.. but there's still tonnes of women in heels on the bus every day. Where do you live where there aren't?
Granted no stilettos as they aren't currently fashionable.. but certainly some absolute ankle breaker platforms and chunky heels about

So you genuinely think this poster is solely there to send a message to only women I'm high heels? And only women in heels have to follow the safety instructions?

Does it promote it or does it just depicting reality because it's trying to get a safety message across to real people?

Can someone please explain to me why in 2025 women are persuaded to hobble about on high heels. This picture promotes that imo.

I thought the new series of Rivals was being advertised

😂😂😂 I know I should be offended but I think that's quite funny.

Honestly OP, it's just some legs.

Well, yes. Why else would they use an image of a woman in high heels, when so comparatively few women now wear those on a day to day basis. Unless they're being sexist, of course.

It's dated, but it's not sexy. Not by today's beauty standards IMO..

That's a shit, outdated image. It belongs in the 1980s.

It's the type of sexism and objectification that used to be seen regularly.

Looks like an archive find!

I hate to break it to you, OP
But companies use attractive people in their adverts to sell stuff ALL OF THE TIME. Had you not noticed?

Really. Would you. 🙄

No, we've not moved on and no, you're not being unreasonable.

It's a stereotype image.

Why not contact the bus company?

It is not tho!! That's a real problem in advertising.. but there are legitimate reason for the headlessness in this poster. It's depicting the danger of not staying seated.. you've got to deliver the message via the poster in an efficient way. Having a full body shot would be irrelevant to the message and distracting. This is a simple way to get the message across. Legs show the person is seated.. shoes pose a danger to someone who is standing when the bus is moving. Message covered!!
It's not trying to sexualise anything. Women on the bus are sometimes wearing heels.
However it does look dated as those shoes are quite out of fashion now days!

What are they selling? To sit down?