Please or to access all these features

AIBU?

Share your dilemmas and get honest opinions from other Mumsnetters.

School ‘no logos’ policy

89 replies

JambonetFromage · 06/08/2025 20:58

DC’s secondary school has introduced a “no logos” policy for bags and coats - so no North Face, Nike swooshes etc.

On the one hand I think this is great as reduces the competition for having the latest cool brand. On the other hand finding logo-free coats and rucksacks is a bit of a pain.

Overall I’m in favour though and it feels like a refreshing change.

What say you mumsnet, should more schools go down this route?

OP posts:
Chompingatthebeat · 06/08/2025 21:53

Its a great idea

Puzzledandpissedoff · 06/08/2025 21:50

Define "label". What's the difference between a label and a brand?

OP said "logo" so I expect she means the sort of thing with exactly that plastered prominently on the outside?

I don't know about backpacks but have never worn a coat, shoes or anything else with such a logo in my life so am not sure why they'd be "a pain" to source?

Needmorelego · 06/08/2025 21:45

Define "label". What's the difference between a label and a brand?
My daughter has had a couple of "branded" backpacks over the years - they were basic and cheap from Sports Direct.
As someone has mentioned upthread - coats like Regatta. Is that a "label"? It's a brand name but it's decent quality and I associate it with teens who belong to the Scouts (sorry 😁 I don't mean that in a horrible way).
This just sounds like another stupid thing for schools to get their (plain from M+S) knickers in a twist about.
If people want to buy good solid quality shoes/coats/bags etc for school then it's likely to be a "brand" name. You simply can't avoid that.
Just such a waste of the schools time to be making a hoo ha over things like this.

Ponderingwindow · 06/08/2025 21:43

It’s annoying. I want to buy the highest quality item that meets my child’s needs. We try to find zero or discrete logos in general, but sometimes they are unavoidable.

she will shred a supermarket rucksack in days. Her North Face bag that we over researched and then modified to deal with her physical needs as she has SEN has survived 2 years and looks brand new. It has a tiny logo. I would be happy to cover it with some sort of patch I guess, but I don’t want to stop using a bag that works for something that does not. That bag keeps her organized and fits all her medical supplies which is hard to find.

the same is true for a multitude of items. I’m not buying random items because they don’t work for my child’s needs. Even something like a pair of socks is carefully chosen in our house,

Martymcfly24 · 06/08/2025 21:35

But what about things like Jansport bags? They are much more cost per wear effective than a supermarket schoolbag.

Octavia64 · 06/08/2025 21:33

You colour it in with a sharpie.

Yabberwok · 06/08/2025 21:31

Great I went to school in the mid 80s when designer labels hit the working class. My mates and I were from the poor end of the catchment zone...we could have been really bullied like some of the younger ones were because we couldn't afford the labels... personally I was a teddy boy so didn't give a shit...my mates just stole the ones they wanted

MidnightPatrol · 06/08/2025 21:13

Mine had this rule 30 years ago!

missrachelsavesmedaily · 06/08/2025 21:13

It’s the same here, I don’t think it really rules it out though my DC has a fairly expensive bag and coat that are well known and “ viral “ but don’t have logos to see.

drspouse · 06/08/2025 21:11

DD needs school shoes for secondary that have no logo also. Kickers fit her (fairly narrow feet and quite fussy about the look) but I'm betting the red and green tags to help small children put their shoes on the right feet also count as a logo.

DelurkingAJ · 06/08/2025 21:09

It was a nightmare for me when DS1 was in Y6. Joggers for PE had to be black and unbranded. He was 5’6’’ with a 26cm waist. Sports brands fit him. Supermarket and M&S did not (choice between them being two inches too short or simple falling down - he had a belt for school trousers). I was close to using Sharpie on a pair of £15 joggers (so not much more expensive than M&S) when someone here suggested Uniqlo. Cost a small fortune. So yes in principle but….

JambonetFromage · 06/08/2025 21:04

Lighttodark · 06/08/2025 21:01

Like the sentiment but it does sound tricky. What if something has a logo that is not cool eg next?!

Does next stuff tend to have logos?

My DC are deeply uncool though and I’m still having to replace stuff like their Regatta rain jacket!

You can’t really have a rule of ”no cool brands”, who would decide what is in and what isnt?!

OP posts:
Lighttodark · 06/08/2025 21:01

Like the sentiment but it does sound tricky. What if something has a logo that is not cool eg next?!

Mrsttcno1 · 06/08/2025 21:00

Most of the secondary school’s where we are have gone this way now- removes the competition and it also prevents the angry parents ringing in on day 3 of term when their child’s brand new £300 coat has gone missing.

Most parents just buy from the supermarkets so no logo.

Swipe left for the next trending thread