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School ‘no logos’ policy

89 replies

JambonetFromage · 06/08/2025 20:58

DC’s secondary school has introduced a “no logos” policy for bags and coats - so no North Face, Nike swooshes etc.

On the one hand I think this is great as reduces the competition for having the latest cool brand. On the other hand finding logo-free coats and rucksacks is a bit of a pain.

Overall I’m in favour though and it feels like a refreshing change.

What say you mumsnet, should more schools go down this route?

OP posts:
Fearfulsaints · 07/08/2025 08:57

Its really hard to find actual unbranded stuff. Bit embarrassing, but i know this from trying to find grey jumpers for prison for a relative!

I also think it could make families end up buying two items as the non logo one might not be what they want for out of school. Not just because of the logo, but the limited options.

insomniacalways · 07/08/2025 08:50

Google - Waterproof Fabric Repair Patches - self-adhesive and usually black you can stick them straight over any logos on bags / raincoats

JambonetFromage · 07/08/2025 08:49

Needmorelego · 07/08/2025 08:40

That's just ridiculous.
Quechua is a reasonably priced own brand not "designer" clothes.

How else do you police it? I can pick up Adidas quite reasonably from Sports Direct, it isn’t designer. Why would you allow one and not the other except that one has some cache with kids snd the other doesn’t?

OP posts:
Needmorelego · 07/08/2025 08:40

JambonetFromage · 07/08/2025 02:38

I’ve yet to see how the school will be policing this but yes according to the letter of the policy that would be banned.

That's just ridiculous.
Quechua is a reasonably priced own brand not "designer" clothes.

RawBloomers · 07/08/2025 05:32

Providing they've given you 3 or 4 years notice, I think it's a good thing. Give you time to find unbranded ones of a decent quality and time to get good use out of ones you've already bought. But bringing in a rule that requires parents to buy replacements for perfectly sound bags and coats is very unreasonable and potentially unlawful.

An alternative to requiring you to find unbranded ones would be to allow logos to be covered with patches. Might need to be approved patches or it's just a different version of Logo wars, but a school patch or a plain coloured one shouldn't be too difficult or expensive.

And if all state schools with uniform did this there would soon be more choice without any logos, though I don't like logos and don't think I've had any trouble finding quality coats and bags (however, I haven't bought myself a school style rucksack in many, many years).

JambonetFromage · 07/08/2025 02:38

Needmorelego · 06/08/2025 22:00

@JambonetFromage so would the Quechua coat I posted above be banned then?
Because that's ridiculous.
It's a frigging basic coat.

I’ve yet to see how the school will be policing this but yes according to the letter of the policy that would be banned.

OP posts:
JambonetFromage · 07/08/2025 02:33

1diamondearing · 06/08/2025 22:11

I think it is a normal rule, in most schools

My observation locally is that another school seems to require e.g. a plain black coat and bag but that are not enforcing no logos.

So it looks like for that school a coat with a massive swoosh on the back would be band but a little swoosh on the breast would be ok.

Whereas DC’s school has banned all visible branding.

I quite often see threads on here about what the “cool” coat brands are so it can’t be that universal.

OP posts:
NeedZzzzzssss · 07/08/2025 02:26

DelurkingAJ · 06/08/2025 21:09

It was a nightmare for me when DS1 was in Y6. Joggers for PE had to be black and unbranded. He was 5’6’’ with a 26cm waist. Sports brands fit him. Supermarket and M&S did not (choice between them being two inches too short or simple falling down - he had a belt for school trousers). I was close to using Sharpie on a pair of £15 joggers (so not much more expensive than M&S) when someone here suggested Uniqlo. Cost a small fortune. So yes in principle but….

This. I like the idea in theory, but equally I want to buy something quality that fits

JambonetFromage · 07/08/2025 02:22

UninterestedBeing12 · 07/08/2025 01:14

Being uncool is cool though 😎

Obviously I think the fact they give zero fucks about having a “cool” coat is incredibly cool, though I’m not sure their mum’s opinion has much sway in the playground.

OP posts:
JambonetFromage · 07/08/2025 02:17

Needmorelego · 06/08/2025 22:20

@Puzzledandpissedoff I just out of curiosity had a quick look at the websites where most people I know buy coats and bags for school (a couple of supermarkets, decathlon, m+s, sports direct etc).
It seems to be barely any plain colour backpacks that don't have the name or logo of the make on them.
I wouldn't say they're "readily available" at all.
Coats seem a bit easier - the supermarket/M+S ones don't seem to have logos.
It just seems a bit ridiculous to ban a bag such as this one that costs just £6.99.
(picture incoming...)

Yes rucksacks are much harder to find. There’s a school rucksack in the uniform shop though so I guess they’ll just expect people to buy that one rather than complain there’s no rucksacks to be had.

OP posts:
UninterestedBeing12 · 07/08/2025 01:14

JambonetFromage · 06/08/2025 21:04

Does next stuff tend to have logos?

My DC are deeply uncool though and I’m still having to replace stuff like their Regatta rain jacket!

You can’t really have a rule of ”no cool brands”, who would decide what is in and what isnt?!

Being uncool is cool though 😎

beAsensible1 · 07/08/2025 01:13

You can get unbranded tracksuits from primary and Zara. Same for unbranded rain jackets or from RAINS if want something long and more durable.

im generally not a fan of logos/writing as im not a billboard and its fine and im not even actively looking.

even my stuff from actual sports brands don’t have logos

places like asos have a multitude of brands so you can sift through without having to visit a bunch of different stores.

Denimrules · 07/08/2025 01:12

Some schools round here have it but not all. DS's school got them to wear PE kit on days when they had PE during covid restrictions. They were allowed to wear trackies. We got black Puma ones and blacked out the logo. Lasted 2 washes between Sharpie application

Eenameenadeeka · 07/08/2025 01:06

I like the idea but it also sounds annoying, hard to find things that don't have a label or having to buy products that might not be the same fit or quality just because of the label.

Needmorelego · 06/08/2025 22:20

@Puzzledandpissedoff I just out of curiosity had a quick look at the websites where most people I know buy coats and bags for school (a couple of supermarkets, decathlon, m+s, sports direct etc).
It seems to be barely any plain colour backpacks that don't have the name or logo of the make on them.
I wouldn't say they're "readily available" at all.
Coats seem a bit easier - the supermarket/M+S ones don't seem to have logos.
It just seems a bit ridiculous to ban a bag such as this one that costs just £6.99.
(picture incoming...)

School ‘no logos’ policy
mindutopia · 06/08/2025 22:15

Needmorelego · 06/08/2025 21:59

@JambonetFromage the Scouts comment wasn't meant to be horrible. I meant their more likely to be the ones wearing sensible waterproof coats - like Regatta.
It was a compliment 🙂

This made me laugh so hard. Because my dc are in Scouts and have sensible Regatta gear. 🤣 We are admittedly quite stereotypical.

1diamondearing · 06/08/2025 22:11

I think it is a normal rule, in most schools

Puzzledandpissedoff · 06/08/2025 22:11

Coats often have a little logo/name sewn on it that says the brand name.
But that doesn't mean they are an expensive or designer make

I know, @Needmorelego, but the difficulty is that once a small and inexpensive logo's allowed it soon becomes vast expensive ones and the problems start

It just seems so unnecessary when entirely plain items are so readily available - except for the maker's label inside of course, and at least that's hidden

Needmorelego · 06/08/2025 22:09

@carpool or schools should just stop being so petty.

Ineedanewsofa · 06/08/2025 22:09

This was the rule at my school 30 years ago and it was PITA back then to find plain black waterproof coats (the days before online shopping!) all the girls ended up getting the same one from the local clothes shop - they were massive long things with big plastic silver coloured zips that broke immediately on using and rustled loudly whenever someone moved.
We looked like some sort of bin bag wearing coven and you could hear us coming from miles away 🤣
Broadly I think it’s a good idea but DDs school have settled for ‘discreet logos only’ rather than no logos which basically allows them to ban North Face etc but allow Regatta for example

carpool · 06/08/2025 22:08

You just need a piece of fabric the same colour as the item and stitch it over the logo. If you can't sew just use some fabric glue. If the logo is a little sticky out piece of fabric just cut it off. Or use a sharpie as someone else suggested.

Needmorelego · 06/08/2025 22:00

@JambonetFromage so would the Quechua coat I posted above be banned then?
Because that's ridiculous.
It's a frigging basic coat.

Needmorelego · 06/08/2025 21:59

@JambonetFromage the Scouts comment wasn't meant to be horrible. I meant their more likely to be the ones wearing sensible waterproof coats - like Regatta.
It was a compliment 🙂

Needmorelego · 06/08/2025 21:57

@Puzzledandpissedoff coats often have a little logo/name sewn on it that says the brand name.
But that doesn't mean they are an expensive or designer make.
For example a coat bought from Decathlon that says "Quechua" on it. That's their own brand clothing. It's not "designer". It's just an ordinary coat. Would this be banned under the school rules? The Quechua backpacks are just about the cheapest you can get 😂
(picture incoming).

School ‘no logos’ policy
JambonetFromage · 06/08/2025 21:56

Needmorelego · 06/08/2025 21:45

Define "label". What's the difference between a label and a brand?
My daughter has had a couple of "branded" backpacks over the years - they were basic and cheap from Sports Direct.
As someone has mentioned upthread - coats like Regatta. Is that a "label"? It's a brand name but it's decent quality and I associate it with teens who belong to the Scouts (sorry 😁 I don't mean that in a horrible way).
This just sounds like another stupid thing for schools to get their (plain from M+S) knickers in a twist about.
If people want to buy good solid quality shoes/coats/bags etc for school then it's likely to be a "brand" name. You simply can't avoid that.
Just such a waste of the schools time to be making a hoo ha over things like this.

DC are scouts, not sure what is potentially horrible about that?

Anyway…

the rules is no visible logos. Doesn’t matter if it is a cool brand or basic, they are all logos and all banned.

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