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School ‘no logos’ policy

89 replies

JambonetFromage · 06/08/2025 20:58

DC’s secondary school has introduced a “no logos” policy for bags and coats - so no North Face, Nike swooshes etc.

On the one hand I think this is great as reduces the competition for having the latest cool brand. On the other hand finding logo-free coats and rucksacks is a bit of a pain.

Overall I’m in favour though and it feels like a refreshing change.

What say you mumsnet, should more schools go down this route?

OP posts:
DiscoBob · 07/08/2025 12:02

DelurkingAJ · 07/08/2025 11:53

We tried that. The women’s XS joggers still have hips or are cut to be figure hugging (I was surprised, I confess). And are priced as adult clothing. Unlike Junior sports wear.

Ahh, thank you. I've got some from there that are really baggy and they feel very unisex. I don't really have hips. So I thought it might work!

I'm guessing he has filled out a bit now he's older so easier to find clothes. X

GlitteryUnicornSparkles · 07/08/2025 11:59

It really isn’t that hard to find unbranded stuff.

Primark, Amazon or Ebay are good places for this.

JMSA · 07/08/2025 11:59

All things considered, it’s ridiculous. It’s putting so much hassle on to the parents … and more expense if they are having to replace stuff!
And let’s be honest, bullies are gonna bully. They’ll just find something else to pick on.

HeadWall · 07/08/2025 11:54

I remember sitting in registration twenty thirty years ago with a black marker pen colouring over the coloured tags on my Kickers!
Get something suitable, if it has a small logo, it will probably be ok. If it's not patch it or colour it in.

DelurkingAJ · 07/08/2025 11:53

DiscoBob · 07/08/2025 10:42

I reckon a women's extra small joggers from somewhere like Shein or whatever would have worked. But obviously if he knew they were women's he might not be happy. Though they genuinely are unisex really of course.

We tried that. The women’s XS joggers still have hips or are cut to be figure hugging (I was surprised, I confess). And are priced as adult clothing. Unlike Junior sports wear.

IamnotSethRogan · 07/08/2025 11:49

JambonetFromage · 06/08/2025 21:04

Does next stuff tend to have logos?

My DC are deeply uncool though and I’m still having to replace stuff like their Regatta rain jacket!

You can’t really have a rule of ”no cool brands”, who would decide what is in and what isnt?!

Well you say this but I bought my son some shoes that were a semi cool brand. This was more for practicality than it even being a brand he particularly likes (problem feet has to have a certain type of shoe, these were all I could find that fit the bill) they were plain black leather and smart.

They don't have the brands logo on them but they do have the brands name (black small embroidered on black leather) and i had an email home about no logos shoes weren't acceptable (he had been wearing the shoes for months and it was only during a specific shoes check that they were able to make out the brand name) My argument was that it wasn't actually the brands logo, just their name in a less obvious way than say the Clarks label is on lots of their shoes so it felt to me they were basically saying "no cool brands".

And while I understand the sentiment of no North Face etc its a bit if a ball ache for a family like ours who aren't rolling in money and he got a North Face coat for his birthday after a fair bit of saving and now we have to go out and buy another coat just for school that he wont wear and will live balled up in his bag.

Needmorelego · 07/08/2025 11:47

BetweenTwoFerns · 07/08/2025 11:34

My dc’s state school had this when my first child started and he’s 21 now. Sometimes a sharpie is enough. Places like decathlon have unbranded bags and sports clothes.

They aren't "unbranded". They have Quechua or Kipsta on them - which are Decathlon "own brands".
Sorry if I sound repetitive on this thread.
My daughter suffered from ABSA (Anxiety Based School Avoidance) and is also autistic.
School uniform rules were part of her issues and I am so thankful she got a place in a SEN school where she can wear a Pokémon t-shirt and carry a Sonic the Hedgehog backpack and nobody (staff, fellow students) gives a toss or cares.

BetweenTwoFerns · 07/08/2025 11:34

My dc’s state school had this when my first child started and he’s 21 now. Sometimes a sharpie is enough. Places like decathlon have unbranded bags and sports clothes.

Needmorelego · 07/08/2025 11:32

insomniacalways · 07/08/2025 08:50

Google - Waterproof Fabric Repair Patches - self-adhesive and usually black you can stick them straight over any logos on bags / raincoats

But that's just yet another thing for parents to pay for just so their children can get an education.

DwightDFlysenhower · 07/08/2025 10:53

Traditional "school uniform" brands like David Luke or Marathon Bags would be fine for this, but they're probably more expensive than some of the logoed things so it doesn't exactly help accessibility.

Having said that, my secondary school anorak must be on pennies per wear. I still wear it on wet country walks now and I'm in my 30s! It was bought to grow into. Grin

Iocainepowder · 07/08/2025 10:46

TorturedParentsDepartment · 07/08/2025 10:38

I actually think our school's got the balance about right with this - they accept it's a right pain in the arse to find completely unbranded things that will fit with faffy teens, parental budgets and the need to not go around the entire high street to do so. So they've taken the line of "no logos bigger than a credit card size" - so you can go to Sports Direct or wherever (it's usually the outlet stores around here) and buy the tracksuit bottoms with the small text or swoosh on - but you can't go around (much to DD1's dismay) with NIKE PRO emblazoned over your arse cheeks.

That sounds great. It’s good hear some schools have a sensible and practical thought process.

caringcarer · 07/08/2025 10:43

insomniacalways · 07/08/2025 08:50

Google - Waterproof Fabric Repair Patches - self-adhesive and usually black you can stick them straight over any logos on bags / raincoats

This sounds like the best option. Just cover logos up.

DiscoBob · 07/08/2025 10:42

DelurkingAJ · 06/08/2025 21:09

It was a nightmare for me when DS1 was in Y6. Joggers for PE had to be black and unbranded. He was 5’6’’ with a 26cm waist. Sports brands fit him. Supermarket and M&S did not (choice between them being two inches too short or simple falling down - he had a belt for school trousers). I was close to using Sharpie on a pair of £15 joggers (so not much more expensive than M&S) when someone here suggested Uniqlo. Cost a small fortune. So yes in principle but….

I reckon a women's extra small joggers from somewhere like Shein or whatever would have worked. But obviously if he knew they were women's he might not be happy. Though they genuinely are unisex really of course.

TorturedParentsDepartment · 07/08/2025 10:38

I actually think our school's got the balance about right with this - they accept it's a right pain in the arse to find completely unbranded things that will fit with faffy teens, parental budgets and the need to not go around the entire high street to do so. So they've taken the line of "no logos bigger than a credit card size" - so you can go to Sports Direct or wherever (it's usually the outlet stores around here) and buy the tracksuit bottoms with the small text or swoosh on - but you can't go around (much to DD1's dismay) with NIKE PRO emblazoned over your arse cheeks.

Epli · 07/08/2025 10:35

Iocainepowder · 07/08/2025 10:24

I’m torn because because my personal experience is that some unbranded items (eg Clarks) can be more expensive than branded ones.

I have similar experience, a lot of 'no logo' outerwear is either very cheap and low quality or very expensive (but usually either fabric or cut has is quite unique, so people know the brand anyway).

Tiswa · 07/08/2025 10:26

What about PE and trainers? Because trainers are even harder!
this would irritate me because north face bags last longer and we also have a regatta coat.

Iocainepowder · 07/08/2025 10:24

I’m torn because because my personal experience is that some unbranded items (eg Clarks) can be more expensive than branded ones.

Puzzledandpissedoff · 07/08/2025 10:21

You're absolutely right about the backpacks, @Needmorelego, and that's why I drew a distinction between these and such things as coats at 21:50

Fortunately non-logo ones are still easily available though; I have one myself from Cotton Traders, but then it's always beaten the hell out of me as to why anyone would want to pay to advertise someone else's goods

It's not a view popular among tribal teenagers however, which is why they sometimes need guidance as to what's appropriate given the silliness the inevitable competition causes

Needmorelego · 07/08/2025 09:40

I'd be really petty and put a cover patch over any school items like the blazer that have the school badge on 😂😂😂
I mean lets face it - a school badge (aka logo) is just advertising for the school.

SlipperyLizard · 07/08/2025 09:36

My DDs’ comp went from compulsory PE kit that was Under Armour branded (with the cost to match!) to allowing any Navy kit as long as no logo.

They suggested buying supermarket joggers etc, which is fine in principle (and what I did in primary) but DD1 is 5’10 with ridiculously long legs - I struggle to buy everyday trousers long enough, let alone sports wear, and no supermarket school range would fit.

Thankfully her year 10 options mean she no longer does PE, because I don’t know how I could have avoided some sort of logo.

I think adults worry far more about logos on clothes than most kids ever do (and I grew up in a family where we couldn’t afford expensive/logo stuff, and no one ever said anything). Yes, some kids want the white fox hoodie or whatever, but they only care that they have it, they generally don’t care if anyone else doesn’t.

Loveduppenguin · 07/08/2025 09:25

Martymcfly24 · 06/08/2025 21:35

But what about things like Jansport bags? They are much more cost per wear effective than a supermarket schoolbag.

yes, I’m if this mentality, I like to buy something that lasts, I hate buying cheap stuff only to find I’m rebuying 2-3 months later. What a waste!

brunettemic · 07/08/2025 09:25

Our DS’s school have introduced a policy where they give (or maybe you buy, not sure) them a school backpack with the badge etc on and they have to use that. It’s started the year after he joined so his year and older are allowed their own but it’s a good idea.

Needmorelego · 07/08/2025 09:23

JambonetFromage · 07/08/2025 08:49

How else do you police it? I can pick up Adidas quite reasonably from Sports Direct, it isn’t designer. Why would you allow one and not the other except that one has some cache with kids snd the other doesn’t?

That's my argument for why the rule is just ridiculous.
Places like Sports Direct and Decathlon are good for reasonably priced coats and bags.
In my experience kids don't care about "logos" nearly as much as schools seem to think they do.
Perhaps instead of having to "police" it they should just stop with this obsessive nonsense.

Pyjamatimenow · 07/08/2025 09:08

I think schools are just doing their best to be inclusive, and minimise drama and bullying. As with a lot of issues in schools they’re damned whatever they do. Trying to get 900+ teens, in any kind of order is no mean feat. Most schools are doing their best and parents need to support the rules even if it involves a bit of shopping around

JMSA · 07/08/2025 08:57

That wouldn’t go down at all well in Scotland. Here in Edinburgh, the private schools are mega strict when it comes to uniform but the state schools are much more lax. Honestly, it would be like trying to stop 100 horses from bolting.
Expectations would have had to be much higher in the first place for this to work. I work in a secondary school and the kids would think of a million ways to circumvent it, same as they do with their phones.

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