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School ‘no logos’ policy

89 replies

JambonetFromage · 06/08/2025 20:58

DC’s secondary school has introduced a “no logos” policy for bags and coats - so no North Face, Nike swooshes etc.

On the one hand I think this is great as reduces the competition for having the latest cool brand. On the other hand finding logo-free coats and rucksacks is a bit of a pain.

Overall I’m in favour though and it feels like a refreshing change.

What say you mumsnet, should more schools go down this route?

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TheCurious0range · 08/08/2025 08:10

My school had this time in the nineties I don't think it's new, that was a bog standard comp in a fairly rough part of the east end. You can get a plain black bag anywhere.
Trainers more difficult mine used to allow the reebok classics that are all black including the logo , I think it's easier for girls shoes than boys

Needmorelego · 08/08/2025 08:06

@JambonetFromage my daughter is autistic and would find the opposite as she would be constantly worried about getting it "wrong" and being in trouble at school.
("Wrong" as in against the school rules - not wrong as in is this trendy)

JambonetFromage · 08/08/2025 07:44

LifeBeginsToday · 07/08/2025 16:47

I buy DD expensive branded clothes purely because it'll help her fit in. She's autistic and a target for bullies. If it's one less thing to bully her for I don't care if it's not the done thing and everyone should have the cheapest possible available to make everyone the same. The real world doesn't work like that. No adult has to have the worst they can just so everyone is the same.

One of my DC is neurodivergent and frankly this is one of the reasons I am glad of the “no logos” policy as it removes all of this.

He don’t care one iota about the cool brands, and honestly he is so obviously quirky he is never going to “fit in”, cool coat or no cool coat. Having to artificially dress him up in the right gear to try to avoid bullying seems exactly what the policy is trying to prevent.

OP posts:
Needmorelego · 07/08/2025 18:27

JMSA · 07/08/2025 17:31

Oh come on, twas ever thus.

To be honest it wasn't a serious question.
But really....as adults we should not be putting the idea in children's heads in the first place and teach them it's just silly nonsense.

RhiWrites · 07/08/2025 18:20

Some of the unbranded stuff is junk though. My Reebok trainers lasted years longer than unbranded ones I’ve tried. There’s a reason why brands are successful and it’s not just because they’re cool. Established brands invest in quality. This drive is going to end up with everyone buying fast fashion from SHEIN since they hide their logo.

ErrolTheDragon · 07/08/2025 18:04

JMSA · 07/08/2025 17:57

Or maybe they’re just different. I personally don’t blame mine for wanting to follow trends, and certainly wouldn’t look down on anyone’s preferences.

Oh to be sure, I just found it quite funny (as well as making my life easier!’

JMSA · 07/08/2025 17:57

ErrolTheDragon · 07/08/2025 17:51

Ha… when my DD was in about yr 8 I picked up the notion that the brand of rucksack was important, and asked her if she wanted something different. She told me logos were for people who thought they were cool… but weren’t. Saved me a fortune over the years.Grin

some kids are definitely more goat than sheepWink

Edited

Or maybe they’re just different. I personally don’t blame mine for wanting to follow trends, and certainly wouldn’t look down on anyone’s preferences.

ErrolTheDragon · 07/08/2025 17:51

JMSA · 07/08/2025 15:46

I know! And even if it was permitted, my teens would die a death before they appeared in Regatta.

Ha… when my DD was in about yr 8 I picked up the notion that the brand of rucksack was important, and asked her if she wanted something different. She told me logos were for people who thought they were cool… but weren’t. Saved me a fortune over the years.Grin

some kids are definitely more goat than sheepWink

JMSA · 07/08/2025 17:31

Needmorelego · 07/08/2025 16:29

But why?
Who has taught them that one brand is fine to wear but another isn't?

Oh come on, twas ever thus.

LifeBeginsToday · 07/08/2025 16:47

I buy DD expensive branded clothes purely because it'll help her fit in. She's autistic and a target for bullies. If it's one less thing to bully her for I don't care if it's not the done thing and everyone should have the cheapest possible available to make everyone the same. The real world doesn't work like that. No adult has to have the worst they can just so everyone is the same.

Needmorelego · 07/08/2025 16:29

JMSA · 07/08/2025 15:46

I know! And even if it was permitted, my teens would die a death before they appeared in Regatta.

But why?
Who has taught them that one brand is fine to wear but another isn't?

BlueMum16 · 07/08/2025 15:48

JambonetFromage · 06/08/2025 21:56

DC are scouts, not sure what is potentially horrible about that?

Anyway…

the rules is no visible logos. Doesn’t matter if it is a cool brand or basic, they are all logos and all banned.

We had this.
We bought Nike with black swoosh on black bag

JMSA · 07/08/2025 15:46

ErrolTheDragon · 07/08/2025 13:16

I’d never heard of this - how the hell do you find anything durable/functional with absolutely no ‘label’? Confused
banning something ‘sensible’ like Regatta or maybe Karrimor rucksacks sounds insane.

I know! And even if it was permitted, my teens would die a death before they appeared in Regatta.

mugglewump · 07/08/2025 15:03

Surely at the root of this is parents complaining when an expensive North Face or Canada Goose jacket goes missing, followed by bullying or teasing of uncool kids? Work on this basis.

Epli · 07/08/2025 14:59

ErrolTheDragon · 07/08/2025 13:19

And since when was North Face a ‘label’? Go 64yo me!😂

:D Wait till you see those Salomon shoes which are trendy now. When I was at school they used to be taken off as soon as one finished their hike. Nobody would wear them as 'everyday' shoes.

neverbeenskiing · 07/08/2025 14:14

I'm firmly on the fence on this one.

Having worked in schools for years, I do get what they're trying to do. The amount of bullying that goes on about kids having the 'wrong' shoes or coat or bag is ridiculous. It puts pressure on parents to spend more than they can afford. You get kids refusing to follow the uniform rules because they want to show off their expensive branded hoodie. I've also known kids being mugged by other kids (including in one instance at knifepoint) for their expensive coats, trainers etc on the way home from school.

On the other hand, as a parent I want my kids to have decent quality stuff that lasts. I don't want to be replacing stuff all the time. DD is about to start secondary school and we got a good deal on an Eastpak bag that is really sensible, durable and has compartments for everything she needs. I'd be annoyed to now be told she can't use it because there's a small logo on it and have to buy a supermarket backpack that will probably have to be replaced after a term.

Isittimeformynapyet · 07/08/2025 14:00

I cannot bear the expression "what say you?"

It reminds me of my brother, who is a pompous twat.

neverbeenskiing · 07/08/2025 13:56

ErrolTheDragon · 07/08/2025 13:19

And since when was North Face a ‘label’? Go 64yo me!😂

North Face is what "roadmen" wear now according to my 15 year old DN. Roadmen and my 70 year old Dad 😂

MrsMoastyToasty · 07/08/2025 13:24

At least they get to wear a coat of their choice. I went to a school where there was an official coat , only available from the official school suppliers (and it wasn't available locally).

ErrolTheDragon · 07/08/2025 13:19

And since when was North Face a ‘label’? Go 64yo me!😂

ErrolTheDragon · 07/08/2025 13:16

I’d never heard of this - how the hell do you find anything durable/functional with absolutely no ‘label’? Confused
banning something ‘sensible’ like Regatta or maybe Karrimor rucksacks sounds insane.

autienotnaughty · 07/08/2025 13:02

Our school did it for pe stuff it’s a good idea really

Stressmode · 07/08/2025 12:15

My son’s school did this. Everyone just un picked or covered the logos with a patch or gaffa tape etc.

Unbranding was a thing with celebrities a while back… along the lines of not flashing designer stuff, but those who know, know.

Needmorelego · 07/08/2025 12:14

It's ironic that so many people are saying "use a Sharpie" to colour over the logo.
I hope before they do that they are using another Sharpie to colour out the logo of "Sharpie" that's printed on it because surely that should be banned by schools too.
Along with Biro, BIC, Helix and Crayola,(aka ordinary stationary that can be bought from Poundland) 😂😂😂

IslandUnicorn · 07/08/2025 12:13

Agree, it's very tricky. The policy at our high school is no large logos. Obvs some judgement required on what's 'large', but at least it's a bit easier to work with.