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Original poster

That YouTube has overtaken ITV?

35 replies

StafaQuested · 30/07/2025 19:21

Read in the papers today that YouTube has overtaken ITV in the viewing figures.

I must say I’m surprised by this - I remember a time when there were only 3 channels etc ..

AIBU?

OP posts:
MyIvyGrows · 30/07/2025 19:34

Surprised it’s only happened recently tbh. I watch plenty of BBC and C4 (live as well as on streaming/catch up) but there’s nothing that grabs my interest on ITV, ever. And the ad breaks are much worse than C4!

Shedmistress · 30/07/2025 19:33

My.mum stayed for a week and wanted to watch emmerdale, it took me a while to work out how she could get it.

I cant remember the last time I watched the old style channels. They might want to up their game, to be honest.

whatacroc · 30/07/2025 19:33

Im also not surprised at all. The programme quality on all terrestrial tv channels is absolutely rubbish now. The soaps are stupid and far fetched and no longer reflect reality like they once did.
I actually miss the pre Internet tv days when everyone watched and looked forward to the same tv shows and last night's tv would be a talking point in work/school the next day.
TV would actually bring people together, now everyone sits in the same room watching different things on their own personal screen on the same sofa. nothing to discuss about what they've collectively watched together like the old days. sad really.

solando · 30/07/2025 19:32

Linear TV will probably disappear in the next five years. BBC and the others will be app only, they are constantly plugging iPlayer and ITVX

MorningLarkEchoes · 30/07/2025 19:32

Im not surprised in the least that people are ditching mainstream media. When the news reporting, for example, starts sounding like a Guardian editorial, viewers will seek something more balanced.

SaintNoMountainHighEnough · 30/07/2025 19:31

No surprise. In my opinion ITV is basically trash.

NeedAnyHelpWithThatPaperBag · 30/07/2025 19:29

Many people now have got used to choosing what to watch when they're in the mood to watch it, rather than when the schedulers decide to show it, I think.

TFthatsover · 30/07/2025 19:26

Not surprised. None of my late teen DC watch live TV, if there’s a show they like they’ll catch up on the iPlayer or streaming services but that’s rare. They have no interest in soaps, quizzes or entertainment shows. I can see tv dying out in a few generations at this rate.

user1476613140 · 30/07/2025 19:23

Not surprised at all. My DC all watch it from time to time. I use it to learn new skills like crochet.

TV has now become interactive in a way it never was years ago.

Thepeopleversuswork · 30/07/2025 19:23

I'm not remotely surprised. My DD is constantly talking to me about stuff she's seen on YouTube and I don't think she knows what ITV is.

Traditional TV channels have had their day, like it or not. The smart ones have used their existing content well to build a foothold on the internet but no one is going back to channel loyalty on terrestrial.

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