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That YouTube has overtaken ITV?

35 replies

StafaQuested · 30/07/2025 19:21

Read in the papers today that YouTube has overtaken ITV in the viewing figures.

I must say I’m surprised by this - I remember a time when there were only 3 channels etc ..

AIBU?

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Clingfilm · 30/07/2025 22:20

Not surprised, ITV is full of celeb/quiz/crime rubbish. I watch loads of BBC and channel 4 like a previous poster (I like history, factual, culture) but there's nothing on YouTube that takes my interest, wouldn't know where to start tbh (though DP only watches YouTube, no TV...).
I'm convinced 90% of all visual output is crime based, or superhero franchise and I'M NOT INTERESTED 🤣

Coolasfeck · 30/07/2025 22:09

The formats of lots of ITV shows are very dated, following the same formulas with the same presenters. It shows a lack of diversity in the commissioning, casting, creative and production space. All soaps are similar, documentaries similar, cop shows etc etc. You can tell the team behind the scenes is small with groupthink.

They could get away with it when there were 3 channels but not now, they must evolve or die.

YouTube however, is far more meritocratic and thus the diversity of shows is massive. There’s a lot of dross but much more creativity and diversity of stories, content and presenters with smaller budgets.

BBC tv will go the same way if they don’t open up the behind the camera roles to those outside the Footlights, Oxbridge crew. Same old panel shows, 5th new version of Pride and Prejudice etc. Boring. There are so many other stories to tell.

HerewardtheSleepy · 30/07/2025 21:53

Apart from Only Connect, there is nothing we watch on TV.

Cannot say I am surprised in the slightest.

user1476613140 · 30/07/2025 21:52

Got rid of TV licence around seven years ago now. Definitely don't miss it.

BogRollBOGOF · 30/07/2025 21:48

I watch some BBC, some live and also iPlayer, but a lot of youtube which is mainly content that I wouldn't find on TV
I can't remember when I last conciously watched ITV or Channel 5. The last series I followed on C4 was the first few series of The Handmaid's Tale, so that's pre-2020.

Whenever I pass over ITV, it seems to be quiz shows, sleb stuff, soaps or gritty drama, none of which I've watched in the last 20+ years.

DS2 does watch selected series with me; Race Across the World, Gladiators, Traitors and The Apprentice. He quite likes the suspense of a weekly show compared to the instant gratification of a binge.

CatKings · 30/07/2025 21:41

ITV has always been a bit crap with a few good things. Now it’s all super crap with very few good things. A few
times a year we might watch an okay drama on there.
25 years ago we watched on a Saturday night we would watch early xfactor, they basically haven’t moved on.
No way would I ever pay for it. Amazing that it’s the channel that once produced Poirot.

My PIL used to have it on day and night, used to drive me bananas.

LibbyL92 · 30/07/2025 21:41

Me and my partner watch YouTube all the time.

we’re into vlogs on travel ect.

I don’t remember the last time i watched ‘normal’ telly.

GulliaumeDuc · 30/07/2025 21:35

Traditional TV is living on borrowed time. It’s over. It’s about streaming services, on-demand. The only programmes I watch at the time they’re broadcast are live sport.

Kellywiththelegs · 30/07/2025 21:35

I do watch Itv player, there are some good box sets to watch and I watch classic Corrie every day as well, have recently ditched modern Corrie as it now a cross between Crossroads and The Bill, it’s utterly dire. I also use BBC iPlayer and YouTube, I absolutely love YouTube and pay for premium, worth every penny for no adverts.

solando · 30/07/2025 21:28

I watched a couple of things on ITVx recently, I don't watch YouTube much as it is too addy and I wouldn't want to fork out another £12 a month so it was watchable

Frodoo · 30/07/2025 21:25

I haven’t watched itv in probably ten years now, don’t have a tv license and the only traditional one I watch on demand programs on is 4oD very rarely, mostly it’s YouTube and occasionally prime videos and Netflix.

solando · 30/07/2025 21:22

You can't discuss series nowadays because everyone is at a different episode or watching a different series. Also tv is a lot more expensive nowadays to watch and probably no more actual decent programmes than the old days. A lot of the streamers have ads now which will only get worse as time goes on and probably more expensive to bypass them We spend an absolute fortune on TV nowadays compared to when we just paid for Sky and the licence.

whatacroc · 30/07/2025 21:14

user1476613140 · 30/07/2025 21:03

Was just thinking this about the way it has went in recent years that there's nothing that binds families together now on the TV. You're absolutely right, we have lost the connection of discussing things in the calendar like Eurovision or Gladiators etc. Remember Saturday TV years ago...

yes the change has been quite sad hasn't it. My teen dc do not watch any tv at all. but spends hours on their own screens. ds does watch YouTube.
Remember when a series would be on TV and we had to wait a whole week to watch the next episode, but we would look forward to watching it. Now everything is binged watched i don't think younger generation would have the patience and attention span to wait a whole week.
Used to love Saturday night TV

TranceNation · 30/07/2025 21:08

I think both ITV and BBC are rubbish these days are certainly not worthy of the TV licence fee but YouTube has also down very downhill in recent years. Watching documentaries, podcasts etc on YouTube these is pretty much unwatchable with all the adverts springing up every few minutes.

user1476613140 · 30/07/2025 21:04

We try and make a concerted effort to watch a film together nowadays. Especially in the holidays.

user1476613140 · 30/07/2025 21:03

whatacroc · 30/07/2025 19:33

Im also not surprised at all. The programme quality on all terrestrial tv channels is absolutely rubbish now. The soaps are stupid and far fetched and no longer reflect reality like they once did.
I actually miss the pre Internet tv days when everyone watched and looked forward to the same tv shows and last night's tv would be a talking point in work/school the next day.
TV would actually bring people together, now everyone sits in the same room watching different things on their own personal screen on the same sofa. nothing to discuss about what they've collectively watched together like the old days. sad really.

Was just thinking this about the way it has went in recent years that there's nothing that binds families together now on the TV. You're absolutely right, we have lost the connection of discussing things in the calendar like Eurovision or Gladiators etc. Remember Saturday TV years ago...

LemonBeagle · 30/07/2025 19:42

I'm not actually surprised by this. I started to pivot to podcasts. Am mid 40s. Really got sick of same old reality TV. I also read all the newspapers for free on my phone via library Press Reader.

I've been doing courses and watching shows on You Tube. Think it will be around for a while yet.

StafaQuested · 30/07/2025 19:41

BlueJuniper94 · 30/07/2025 19:34

I'm curious why this surprises you - and also what age you are, I'm 40, and haven't watched actual TV for at least a decade. I can't see a single thing it offers in contrast to youtube - particularly ITV

I’m 52

OP posts:
solando · 30/07/2025 19:39

We just have everything, you have to nip between them all to see the best shows. I wouldn't say iPlayer was any worse than Sky, Netflix, Disney, Prime, Apple etc though, they all seem to have the odd good show

Boredlass · 30/07/2025 19:39

I watch far more YouTube than TV. I even pay for Premium. I have Sky full package but I only really watch football on it. DH watches more than me

OxfordInkling · 30/07/2025 19:36

I’m in my 40s and I don’t watch terrestrial television at all. Occasionally I hear something is good - but it’s never enough to stir me to try and see it. Cancelled the tv licence quite a long time ago.

I pick up news and interesting info from YT.

solando · 30/07/2025 19:35

I pay for ad skipping on everything, I can't bear the ads, we have Sky and that often gets rid of them as well

MorningLarkEchoes · 30/07/2025 19:35

My prediction is the BBC won’t be too far behind. Just look at the viewing figures for Doctor Who, for example.

Lonelycrab · 30/07/2025 19:35

I only watch YouTube, although I also have a Disney sub. No tv license for years now.

Terrestrial tv is dull and dead.

BlueJuniper94 · 30/07/2025 19:34

I'm curious why this surprises you - and also what age you are, I'm 40, and haven't watched actual TV for at least a decade. I can't see a single thing it offers in contrast to youtube - particularly ITV