To think banning this ad is outrageous?

To me, it looks as if the picture has been poorly edited.

You have a very beautiful young woman, who's lower half looks disproportionate to the top half, in a way that does not look natural. I believe this is down to editing, rather than the model.

I also strongly resent the notion that people who are thin are unhealthy.

You're frothing about something you've made up.

You can’t have morbidly obese models and call it ‘body positivity’ and then ban slim models! Many, many girls are slim why do they deserve less recognition/representation than any other body type.

This. ^ They were right to ban it.

YABU @JadeyLauraPie

Err, I don’t think she’s even that thin! She’s just little. She’s a similar build to me. I have a slight frame and ‘athletic’ build (no boobs, not much force to my hips), but I’ve been pregnant three times, and just happen exercise a lot and eat a shit load. Not remotely unhealthy.

I agree that it shouldn’t have been banned. It’s an odd angle where it look like it could be a combo of 2 models tbh
As a consumer, I would like clarity on digital touch ups and if I was the same size as the model then I would want to see if there were safety pins and clips making the clothes fit better.

I think it would be better for the same clothes to be modelled by different sized women, I think I've seen that on other clothing websites. Not only does this help more customers with different body types decide how the product might look on them, it detracts from 'thin is good'.

Olympic runners aren’t posed in a way that accentuates their physique nor held up as a beauty standard
That's not the point. The point is that you CAN be healthy looking very thin as well as slightly fat.

If we want to focus on role models and ban very thin looking women, then we should ban those that look fat. I don't want the young generation to think that fat is good, especially when we have a struggling NHS and the biggest cost to it is obesity.

Either we accept that one can be healthy whatever their size, or we only feature slim people.

Yep. There are plenty of photos of her which haven’t been banned. Posed differently, and within the ASA guidelines.

Reading the ASA judgement, it seems to be about how the pose and the camera angles portray the model rather than her inherent thinness. She looks nothing like the heroin chic models of the nineties who looked genuinely ill rather than just thin.

I think that would be well reasonable.
Neither extreme is healthy, it's just that one kills faster than the other generally imho.

Edit to add iirc fashion weeks have minimum bmi for decade now. Can't find if they have max

If people didn't respond to adverts, they wouldn't be made. So the whole premise of your post, that people can make their own decisions, is flawed. People are manipulated by what they see. So there needs to be some responsibility taken that the ads they see are appropriate

This. You either ban them all or none imo.

BMI testing perhaps. Only allowed in the healthy range

YANBU. It shouldn't be banned.

I saw her recently and her slimness didn't even occur to me, and I'm not slim. Wish I was. I think she's still on their website?

There are lots of petite women. There are many Japanese people living in the area where I'm from and there are a lot of slim & small framed people amongst them.

Mmmm I love a pork pie!

I have a friend who has anorexia. She’s had it most of her adult life. We’ve spoken in depth about it and, from her perspective, it’s an incredibly complex disorder that has a lot more to it than simply wanting to be thin. She knows she is underweight, but she can’t help but restrict her eating. For her, it’s a form of control.

Young girls who are vulnerable to this sort of thing can unfortunately easily access images of very underweight women if they so choose. The argument for banning this ad, therefore, does not hold up to scrutiny.

Very low self esteem is at the root of eating disorders. The best thing we can do for young girls in this regard is to keep them off social media until they’re mature enough.

I think it’s more about how that photo makes her look weirdly proportioned. From one picture it is hard to assess if she is a healthy weight. On balance they were probably right to ban this one.

She may be very slim but she's also fucking gorgeous. Her face does not look overly slim (haggard) which suggests that her figure is not from starving herself

Ooh look, another one who thinks they are the main character.

For all those wringing their hands, here’s an example of how plenty of thin models are used by M&S in their advertising, and none of these are banned.

https://www.marksandspencer.com/l/women/dresses?page=2

As a mother of a pre teen daughter who is hovering on the edge of an eating disorder, I’m pleased ads like this are banned.

She looks normal sized to me.

She doesn’t look anorexic at all. Slim and fine with it imo. No idea why they banned this.

I was born in 84 so very much was ‘around’ in the 90’s, but alas, me and my friends managed to get through it without crumbling into a pitiful pile on the floor every time we opened a magazine or saw adverts with celebrities and models who were thinner then us, fancy that.

Olympic runners aren’t posed in a way that accentuates their physique nor held up as a beauty standard.

These advertising standards were brought in for a reason. A decade ago (and more) the way models were used perpetuated an “ideal” which was unattainable for most women, and teenage girls in particular were overly influence by them. Anyone who thinks the rules are ridiculous clearly wasn’t around in the 90s and 00s where anyone over a size 6 was considered fat and the “lollipop” model (so thin their head was hugely disproportionate to their body) was very much en vogue. You can talk about molly coddling and ridicule the standards if you like, clearly you aren’t the one those rules were brought in to protect.

There is no rule about using thin models, but it is the way this model is posed, accentuating collar bones and thin legs etc, that has seen it fall foul of the advertising. The ridiculous thing is, photographers and advertisers know the rules, they flout them for clicks.