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AIBU?

Share your dilemmas and get honest opinions from other Mumsnetters.

To think banning this ad is outrageous?

62 replies

JadeyLauraPie · 23/07/2025 10:58

As a society are we so emotionally fragile and immature now that we can't handle seeing someone thin without going off the rails and being at risk of making unhealthy choices to aspire to fashion? There's jabs everywhere for God's sake and somehow m&s are being taken to task about this : https://www.telegraph.co.uk/business/2025/07/23/ms-advert-banned-for-featuring-unhealthily-thin-model/ why are we all treated as though we can't think for ourselves and make decisions that are right for us? I also strongly resent the notion that people who are thin are unhealthy. I don't even think anyone in the public cares? It's just such a non issue.. I wouldn't call the model unhealthy either, I'm Slavic and by our standards that's a pretty normal physique. I'm so fed up with how molly coddled we have become. Aibu?

OP posts:
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Notashamed13 · 23/07/2025 20:49

Ooo ok I seriously think i needed to rtft. Apologies to anyone I've offended. Will ask mumsnet to delete x

Zov · 23/07/2025 20:44

Notashamed13 · 23/07/2025 20:43

I can't access the article but everything is banned nowadays...I heard "slim shady" for the first time in decades on the radio at the weekend and I think that there was more censored out of it than in! (Of course I filled in the blanks car karaoke style!)

😆

SilenceOfTheTimTams · 23/07/2025 20:43

Meh. It’s the ASA. They’ll ‘ban’ anything to keep themselves in the news. The ASA is a limited company, not a government body. It has no power to ban anything. It’s just a feeble excuse for a ‘self-regulator’.

If there’s a genuine scandal - like online scams - they can do nothing. So they go for this sort of thing to get noticed. The ASA’s best ignored.

Notashamed13 · 23/07/2025 20:43

I can't access the article but everything is banned nowadays...I heard "slim shady" for the first time in decades on the radio at the weekend and I think that there was more censored out of it than in! (Of course I filled in the blanks car karaoke style!)

Zov · 23/07/2025 20:40

SammyScrounge · 23/07/2025 19:15

She looks unhealthily thin.

Yep, this. ^

ArtTheClownIsNotAMime · 23/07/2025 20:39

JadeyLauraPie · 23/07/2025 20:37

Why was it banned then, if this level of thin isnt sometjing theyre trying to prevent people from aspiring to ( hence the ban )? As I say I'm Slavic and this is normal and healthy.

Can't you see the different between one specific image and "the notion that thin people are unhealthy"?

SweetFancyMoses · 23/07/2025 20:37

I think it was ridiculous to ban the advert. She’s a slim, healthy looking woman. Clothes look better modelled by thin people. It’s daft to complain.

JadeyLauraPie · 23/07/2025 20:37

ArtTheClownIsNotAMime · 23/07/2025 20:36

No, it wasn't banned because "thin people are unhealthy."

Why was it banned then, if this level of thin isnt sometjing theyre trying to prevent people from aspiring to ( hence the ban )? As I say I'm Slavic and this is normal and healthy.

OP posts:
ArtTheClownIsNotAMime · 23/07/2025 20:36

JadeyLauraPie · 23/07/2025 18:24

How have I made it up lmao? The ad was banned because of this exact thing

No, it wasn't banned because "thin people are unhealthy."

SammyScrounge · 23/07/2025 19:15

She looks unhealthily thin.

PipilottaDelicatessa · 23/07/2025 18:50

WhereIsMyJumper · 23/07/2025 12:47

YANBU OP and I completely understand what you are getting at. We can’t even look at a picture of a thin person because it’s going to make us all lose our minds? She looks thin to me, she’s stunning obvs but would people really look at that pic and become immediately mentally unwell by it?

Also - double standards everywhere as there are plenty on adverts featuring ‘body positive’ overweight women and that’s not healthy, either. But I’m sure I will get flamed for that.

I remember thinking similar when everyone was kicking off about the 50 shades books - as though us women are so bloody impressionable that reading a few smutty books would make us want to be in abusive relationships. Real life is far, far more complex than that.

I mean, no. People are not complaining because just looking at a picture of a thin person is "going to make us all lose our minds."

They're complaining because there's a decades-long issue with advertisers using unusually thin people to model clothes, over time this tendency has had a negative impact on how society views womens' bodies, and people expect better from this particular brand.

Personally I think she's simply a slim model whose thinness has been exaggerated by the camera angle, and I wouldn't have bothered to complain about it, but I also understand the perspective of people who objected. Apart from anything else, it's difficult to know what clothes will look like on when they're modelled by people who are significantly thinner than average.

tvand · 23/07/2025 18:41

I really didn’t like the fashion trend of clothes always being modelled by emaciated androgynous creatures and thankfully that’s changed a bit now. I think if that’s all girls ever saw, it wouldn’t be great. However this ad is for slim fit trousers and shock horror, some women really are very slim and no doubt might have trouble finding clothes to suit. The woman in the photo doesn’t look starved, she just looks like a naturally slim, small framed person. Seems like a massive overreaction from the ASA.

timetogetuppeople · 23/07/2025 18:40

wtf am I reading on this thread

I’m just as thin if not even smaller than the model yet I run marathons, ultra marathons, triathlons! I cycle 20 odd miles for fun. I do 100 press up and sit ups regularly and can carry my 15 stone husband on my back. I’m strong as hell and fit as hell. No way in hell am I bloody unhealthy

RainSoakedNights · 23/07/2025 18:35

As someone who’s obese.

I think this whole body positivity thing is a load of shit.

soupyspoon · 23/07/2025 18:34

I would love to hear her voice, but of course theres tons of people deciding to speak for her. Is that because she is perceived as having nothing to say because she's a model? I dont know what country she is from, assuming an African country, lots of different communities in Africa have physiques just like this, is that to say there is something wrong with them? I think they'd have something to say about that

plantsnpants · 23/07/2025 18:33

I think then ads need to stop featuring unhealthy weights both over and under weight - as this is ridiculous.

a beautiful woman who is very slim, probably have a low unhealthy bmi- this is nothing compared to all the plus size models who have a higher deviation from
a healthy bmi

R0ckandHardPlace · 23/07/2025 18:29

MyUmberSeal · 23/07/2025 13:15

I was born in 84 so very much was ‘around’ in the 90’s, but alas, me and my friends managed to get through it without crumbling into a pitiful pile on the floor every time we opened a magazine or saw adverts with celebrities and models who were thinner then us, fancy that.

Maybe the poor models themselves didn’t get off quite so easily? If ads using anorexic models are banned, it prevents already thin models being forced to starve themselves by unscrupulous agents.

And the model in this advert has an undeniable lollipop head.

JadeyLauraPie · 23/07/2025 18:24

ArtTheClownIsNotAMime · 23/07/2025 17:29

I also strongly resent the notion that people who are thin are unhealthy.

You're frothing about something you've made up.

How have I made it up lmao? The ad was banned because of this exact thing

OP posts:
TourdeFrance2025 · 23/07/2025 18:22

LookingAtMyBhunas · 23/07/2025 12:52

She looks anorexic tbf.

I disagree, she looks petite but not ill.

Crunched · 23/07/2025 18:13

Also - double standards everywhere as there are plenty on adverts featuring ‘body positive’ overweight women and that’s not healthy, either. But I’m sure I will get flamed for that.
I think any retailer should use models appropriate to the size range they sell. Potential buyers want to see the outfit on as similarly sized person as possible. Does M&S sell UK size 6? If so then those images should be available, as can models up to UK 24 (I think that is the biggest size in M&S?).

soupyspoon · 23/07/2025 18:11

aniloD · 23/07/2025 13:26

She may be very slim but she's also fucking gorgeous. Her face does not look overly slim (haggard) which suggests that her figure is not from starving herself

She's also still on the M+S website in other outfits

Although to be fair Im amazed they found anything to fit her

soupyspoon · 23/07/2025 18:05

LeaderBee · 23/07/2025 12:41

Paywall, can't read the article, but if the image at the top of the page is the model in question it is difficult to tell. Yes, she is very slight, but covered up in the way she is I couldn't say if she was dangerously underweight or just small.

If she is borderline anorexic, then yeah, I think it is correct to ban the advert, it's harkening back to the mid 90's when "Heroin Chic" was a thing, and is still, to a degree today.

Personally, i'd just prefer any advertising, fashion or not, just used average, everyday people you'd see in the street, but we're a long way from that, even with the few "Body positivity" models some brands use.

Average everyday people are almost certainly going to be overweight.

How is that ok to have as a standard?

Why not put a fag in their hand as well?

soupyspoon · 23/07/2025 18:04

GinToBegin · 23/07/2025 12:40

Thank you for posting something that can actually be read

In answer to the OPs query, yes I think its offensive to make out theres something wrong with her, its her physique and figure

Sp0rtB3rry · 23/07/2025 18:02

Zov · 23/07/2025 17:27

This. ^ They were right to ban it.

YABU @JadeyLauraPie

Yep absolutely, totally right to ban it. I have an Anorexic daughter.

soupyspoon · 23/07/2025 18:01

You are unreasonable for being another poster that posts links to articles that we cant read without a subscription. Times and Telegraph articles cant be seen.