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Vanity sizing needs to be stopped

240 replies

SemperIdem · 10/07/2025 12:09

I appreciate this isn’t shiny new subject matter but it’s been really niggling at me the last few days.

I’ve relatively recently had a baby, back in my pre-maternity clothes if not quite at pre-maternity shape (granted I felt I was out of shape at the point of falling pregnant).

I bought a pair of jeans from Pull and Bear, size 10. They are absolutely enormous. There is not a chance I’m a size 8 at the weight I am. I then reflected how as a 5’6, barely 8 stone teenager, I was a size 10 in Topshop jeans. How am I, at a significantly heavier weight, still a size 10 anywhere let alone smaller than a size 10?

Am I being unreasonable to think that there must be a way to get shops to end vanity sizing, the variance between shop sizes is also ridiculous.

OP posts:
SemperIdem · 10/07/2025 14:36

@ConfusedSloth I would have done, if I needed external validation for that. Actually though, the detail was added more for context as I’m obviously particularly aware of my body, and how clothes fit, with it having gone through significant changes recently.

OP posts:
Glowingup · 10/07/2025 14:36

🤷‍♀️ I weigh the same as I did 22 years ago and I wear the same size. People who start threads about vanity sizing just want an excuse to hate on fat people imo.

cardibach · 10/07/2025 14:34

SemperIdem · 10/07/2025 14:28

It does, it also isn’t a comment I posted.

Vanity sizing is a generally understood term, one I thought referred more to manufacturers than women who actually buy the clothes. We all know they do it, they seem to think we don’t though.

I didn’t say you had said it - I was pointing out that people on both sides of this thought it’s what you meant.
Vanity sizing is indeed a well known term. It means manufacturers size clothes to flatter people and make them feel thinner than they are. It’s obviously nonsense. Firstly there isn’t a clear increase in sizes across brands, secondly women aren’t that stupid and thirdly there are good reasons why sizes might have changed over 50 years anyway (to do with frame shape, height etc changes). Using the term definitely 8mp,it’s you think women want to be told the6 are a smaller size. Had you said you were irritated by size inconsistency (which your later posts suggest is the case, although the OP is pretty clear it’s about clothes getting bigger) then you would have got different responses.

ConfusedSloth · 10/07/2025 14:31

I think it's more to do with the stretch and fit of the clothing than "vanity sizing".

I have both P&B jeans and Topshop jeans. I'm a 10 in both - both have high viscose in them so they size up smaller but could stretch to someone much bigger.

You do know you could've just started a thread about how you're back in your pre-baby clothes and proud of yourself? You would've got support and kindness instead of people telling you that you're wrong about the post you tried to shoehorn it into.

SemperIdem · 10/07/2025 14:28

cardibach · 10/07/2025 14:23

@Troubleclef seems to have interpreted it as one with this lovely comment though. I agree. My mum was always a size 12-14 when I was growing up. That became a 10 and then an 8. It is pandering to overweight people.
thats pretty fat bashy and unnecessary don’t you think?
Calling it ‘vanity sizing’ in your OP sounds as though you think the same way.

It does, it also isn’t a comment I posted.

Vanity sizing is a generally understood term, one I thought referred more to manufacturers than women who actually buy the clothes. We all know they do it, they seem to think we don’t though.

OP posts:
Mokel · 10/07/2025 14:27

330ml · 10/07/2025 14:21

My DH has this because he is a 12 UK. Lots of shoes marked 12 in the shops are actually a US 12 which is only an 11 UK. He finds the EU sizing a better guide to use.

Yes! 42 Euro size is me. That's why some 8s are a little tight as 41.5.

cardibach · 10/07/2025 14:23

SemperIdem · 10/07/2025 14:20

Perhaps I didn’t articulate myself well in my opening post. My irritation is with the lack of consistency. Sizing simply doesn’t make sense. I don’t particularly care what size I wear let alone anybody else.

So no, it’s not a “fat bashing” thread. HTH.

@Troubleclef seems to have interpreted it as one with this lovely comment though. I agree. My mum was always a size 12-14 when I was growing up. That became a 10 and then an 8. It is pandering to overweight people.
thats pretty fat bashy and unnecessary don’t you think?
Calling it ‘vanity sizing’ in your OP sounds as though you think the same way.

LlynTegid · 10/07/2025 14:23

If you advertise a drinks bottle as 330ml, you have 330ml regardless of flavour. If you provide less, a trading standards issue.

There should be a standard size for a size 10 or any other size, by law. At least for waist measurements.

PurpleAxe · 10/07/2025 14:23

Just don't worry about it.

330ml · 10/07/2025 14:21

Mokel · 10/07/2025 14:12

It's shoes for me too. I am a size 8 but some shoes, I am a 9. Have lost count in the number of shoes I have tried on the 8s are too tight - 8 is that company's largest size. So lose out.

I find shoe buying a pain as it is due to flat feet, wide toes and weak ankles. I need support - not sliders, flip flops and flimsy sandals.

My DH has this because he is a 12 UK. Lots of shoes marked 12 in the shops are actually a US 12 which is only an 11 UK. He finds the EU sizing a better guide to use.

SemperIdem · 10/07/2025 14:20

FunnysInLaJardin · 10/07/2025 14:07

the OP doesn't seem particularly concerned about variations in standard sizing but rather that fat people should be allowed to wear anything under a 12.

These discussions about vanity sizing are always thinly veiled fat bashing threads.

Perhaps I didn’t articulate myself well in my opening post. My irritation is with the lack of consistency. Sizing simply doesn’t make sense. I don’t particularly care what size I wear let alone anybody else.

So no, it’s not a “fat bashing” thread. HTH.

OP posts:
onehorserace · 10/07/2025 14:19

MzHz · 10/07/2025 13:21

This needs to come under trading standards and measures tbh, a 12 needs to be a 12, etc etc

they need to conform to the measurements for these sizes or they don’t get allowed to be sold in stores.

What about clothes that are eg Spanish ? We know that these clothes are cut in a different way.

Mokel · 10/07/2025 14:17

Even tops of the same style, but different colour can vary. Have two TU basic tops where I'm 18 in one colour and size 16 in another. My DM thinks the wrong size label is in one of them.

Troubleclef · 10/07/2025 14:16

I agree. My mum was always a size 12-14 when I was growing up. That became a 10 and then an 8. It is pandering to overweight people.

onehorserace · 10/07/2025 14:16

PigmyGoat · 10/07/2025 13:15

It matters if you have to buy most of your clothes online and if you live somewhere where it isn't easy to send them back because the sizing is off or inconsistent.

I live in Dorset - we haven't even got an M & S store anymore in my nearest town.

As others have noted: in my late teens I was a UK size 10 and as thin as a rake. I am no longer thin, but for many stores, a 10 is now as large as a 14/16 was 50 years ago. I measure 38 inches around the bust but fit M & S Tee shirts in size 8 and 10. A 12 in trousers/jeans is now more like a 32 inch waist. A 12 would have been more like a 26 inch waist 50 years ago.

Are you saying that you want stores to adopt the sizings they used 50 years ago?

EssexGurl · 10/07/2025 14:13

I am wearing a size 8 top and size 16 shirts today. Both from Tu at Sainsbury's. I have put on weight over the last couple of years due to medical issues. I have no idea what size I am anymore.

I have a size 16 dress that was my Mums and she wore about 30 years ago Doesn't go anywhere near me. Was OK when I was 3 stone lighter!

I never buy online as I have no idea what size to get. Currently limited to M&S as only local shop to have changing rooms.

Mokel · 10/07/2025 14:12

It's shoes for me too. I am a size 8 but some shoes, I am a 9. Have lost count in the number of shoes I have tried on the 8s are too tight - 8 is that company's largest size. So lose out.

I find shoe buying a pain as it is due to flat feet, wide toes and weak ankles. I need support - not sliders, flip flops and flimsy sandals.

latetothefisting · 10/07/2025 14:08

Myfridgeiscool · 10/07/2025 12:26

Working out which size to order online is the problem here. Consistency would be handy!

Exactly! Lots of shops don't have changing rooms anymore. I dont want to have to buy 3 sizes of everything and then lug 2 of them back, making sure i do so within 28 days and don't lose the receipt in the meantime. Same with online, i don't want to have to order multiples to find out i don't like any of them, particularly when more places are starting to charge to return.

The most annoying thing is sizes changing within the same shop! H&m is particularly bad for this.

FunnysInLaJardin · 10/07/2025 14:07

the OP doesn't seem particularly concerned about variations in standard sizing but rather that fat people should be allowed to wear anything under a 12.

These discussions about vanity sizing are always thinly veiled fat bashing threads.

PersephonePomegranate · 10/07/2025 14:02

FourBlackCats · 10/07/2025 12:48

I do use the size guide - unfortunately most seem to be inaccurate.

This whole thing always confuses me - I’ve been a 10-12 all my adult life and my weight hasn’t changed, shouldn’t I be a 6-8 by now?

Well yes, inconsistent and inaccurate sizing is annoying, I agree and its down to cheap mass production.

The actual sizing framework has changed to accommodate the change in people's sizes, same as in they have done at other times previously.

In shops now, a 36 inch hip is frequently an 8, where that definitely wasn't the case before!

SpidersAreShitheads · 10/07/2025 13:43

SemperIdem · 10/07/2025 13:02

@SpidersAreShitheads My thinking is more “manufacturers need to work from the same sizing charts”, than “women can’t accept they’re bigger”.

To me, vanity sizing is manufacturers treating women as though they’re stupid and aren’t aware of their own bodies, whilst simultaneously making clothes shopping more of a faff than it really needs to be.

It isn’t life or death, I know. It’s just a bit annoying.

Ah right, from your original description it sounded like you were using the phrase “vanity sizing” for manufacturers who makes sizes bigger (to suit the vanity of saying you’re a smaller size than you are).

But I’m totally with you re the need to have a bit of uniformity in sizing. I don’t care what the label says, just make it consistent!

Actually, that’s a lie. I do care because I’m carrying extra weight right now (although it’s dropping slowly - yay!). Shops that only stock sizes up to 14 - that’s fine when 14 is a decent size 14. Not so ok when it’s a tiny, skimpy 14 that I can only squeeze half a tit into 😂🤦🏻‍♀️

Also, I get irritated by far more trivial things every day. And there are implications for this - carbon footprint of ordering wrong sizes online, people (like me) who never get round to returning things, increasing wastage.

Anyway, you don’t need to justify having an opinion on something that isn’t life or death. Ignore posters scolding you for daring to have an opinion on some of the more mundane things in life. I have irrational peri rage every single day 😂😂 See the “I do not care” thread - there’s many of us 😂

Notmycircusnotmyotter · 10/07/2025 13:30

It's nuts. I have to buy a size 4 now. I was a 6 as a skinny teenager. I'm definitely not smaller now.

AgnesX · 10/07/2025 13:24

You mean standard sizing....

I've mixed opinions... on one hand if standard sizing was held to, it might help realise some people realise how they big they are but who's going to decide what that size is going to be though - go back to the "old" sizing or agree a new, more generous set of measurements?

FourBlackCats · 10/07/2025 13:23

Measurements in size guides are often just plain wrong. Several times I’ve carefully measured myself, consulted the guide and ended up with a garment that’s too big.

MzHz · 10/07/2025 13:21

This needs to come under trading standards and measures tbh, a 12 needs to be a 12, etc etc

they need to conform to the measurements for these sizes or they don’t get allowed to be sold in stores.