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Vanity sizing needs to be stopped

240 replies

SemperIdem · 10/07/2025 12:09

I appreciate this isn’t shiny new subject matter but it’s been really niggling at me the last few days.

I’ve relatively recently had a baby, back in my pre-maternity clothes if not quite at pre-maternity shape (granted I felt I was out of shape at the point of falling pregnant).

I bought a pair of jeans from Pull and Bear, size 10. They are absolutely enormous. There is not a chance I’m a size 8 at the weight I am. I then reflected how as a 5’6, barely 8 stone teenager, I was a size 10 in Topshop jeans. How am I, at a significantly heavier weight, still a size 10 anywhere let alone smaller than a size 10?

Am I being unreasonable to think that there must be a way to get shops to end vanity sizing, the variance between shop sizes is also ridiculous.

OP posts:
Yuja · 10/07/2025 21:46

It’s irritating. I’m quite petite - 8 stone at 5’6, however, in most shops aimed at adults even a 6 is too big. I’m having to resort to shops aimed at teens or shops that stock a size 4. I’m slim but no way am I a size 4. I try to use the size guides but everything comes up wrong

Sconeymoany · 10/07/2025 21:45

I can pinpoint when they implement the changes. I went from a 12 to a 10 overnight. I’ve actually gained weight, not lost it!

cardibach · 10/07/2025 21:45

Jackiepumpkinhead · 10/07/2025 21:40

What aren’t you expected to believe? That there are women who are smaller than a Matalan size 8? It’s not that hard to believe or particularly mind blowing really. You sound quite resentful with all your snarky comments littered through this thread. ‘We all shop in shops’ what does that even mean?

Edited

I haven’t commented much, so hardly ‘littered’ and not snarky either. ‘We all shop in shops’ is a simple comment. Yes, I know there are some tiny women. The idea that loads of women are so small that size 8in cheap shops does t fit is nonsense though. Shops want to sell clothes. They sell sizes so the majority can buy.

TheKeatingFive · 10/07/2025 21:42

Might just be me, but I'm finding M&S sizes now going the other way.

Purpleballoo · 10/07/2025 21:40

Most online retailers have the measurements against each size so you can work it out. People are bigger now, getting taller and fatter so makes sense to review the traditional measurements as they once were and make them fit the distribution seen in the current population.

Jackiepumpkinhead · 10/07/2025 21:40

cardibach · 10/07/2025 21:18

You don’t honestly expect us to believe this? We all shop in shops. Vanishingly few women are smaller than a Matalan 8. ‘All the slim women?’?

What aren’t you expected to believe? That there are women who are smaller than a Matalan size 8? It’s not that hard to believe or particularly mind blowing really. You sound quite resentful with all your snarky comments littered through this thread. ‘We all shop in shops’ what does that even mean?

cardibach · 10/07/2025 21:39

See, you can say it all you like but I know very slim women. Tiny ones. None are so small that shops don’t cater to them.
I think there’s some vanity going on here, but it’s not in terms of dress sizes for women if normal/larger sizes.
Many people have said, as I have in the past, that old clothes they’ve kept are the same size they buy now. It’s nonsense. Sizes are u predictable at times. They haven’t wholesale gone so big that normal size women can’t find clothes to fit. Why would shops do that? Normal size women are the bulk of their market.

HeadNorth · 10/07/2025 21:35

cardibach · 10/07/2025 21:18

You don’t honestly expect us to believe this? We all shop in shops. Vanishingly few women are smaller than a Matalan 8. ‘All the slim women?’?

Believe it baby, it’s true. I can’t get anything from the Sainsbury’s Tu range as even the size 6 is too big. I’m 8st so not that teeny. In the 80s I was around 7 and a half stone and size 8-10. I’m now half a stone heavier and size 6-8. Some shops don’t do a 6 and the 8 is too big. Small women are not always well catered for - but at least it stops me buying too many clothes.

WhereIsMyJumper · 10/07/2025 21:30

cardibach · 10/07/2025 21:18

You don’t honestly expect us to believe this? We all shop in shops. Vanishingly few women are smaller than a Matalan 8. ‘All the slim women?’?

Nah, she’s right. I have to get an XS or an XXS in Primark in tops and I definitely am NOT a size 6!

There are loads of shops that don’t stock a size small enough and I’m not skinny, I am 5’6” and weigh about 9.5stone. Matalan being one, Next being another

WhereIsMyJumper · 10/07/2025 21:28

PopstarPoppy · 10/07/2025 12:38

It does actually have an impact on climate change. Every parcel unnecessarily delivered and returned, and the process of preparing the return for resale, has a carbon footprint. It may be small, but when shoppers around the world are regularly having to return/reorder because sizing is so inconsistent, that will add up. The fact it’s not as big an issue as the climate cost of fashion in the first place (which is huge) doesn’t make it irrelevant.

Please tell me you dropped the mic after writing that 👌

allmycats · 10/07/2025 21:24

On the other side of this- I recently bought a dress makes as XL - the bust measure is 35”

Jackiepumpkinhead · 10/07/2025 21:19

BobbieTables · 10/07/2025 12:32

Oh yes, this is totally up there with the pressing matters of the day. How terrible that the number on your clothes doesn't match your idea of what it should be.

This is BIG. HUGE. MASSIVE IMPLICATIONS.

Probably more important than the situation in Gaza, climate change or Ukraine.
.

Are you new here?

cardibach · 10/07/2025 21:18

Jackiepumpkinhead · 10/07/2025 21:14

Totally agree OP, it’s so annoying. I’ve recently lost 2st. I’m a size 8, but have to buy size 6 in shops that sell size 6. Can’t shop in Sainsbury’s or Matalan for example as 8 is usually the smallest size they do and it’s more of a size 10. I honestly don’t know where very slim women shop. I’ve even had to buy some children’s trousers before, utterly ridiculous.

You don’t honestly expect us to believe this? We all shop in shops. Vanishingly few women are smaller than a Matalan 8. ‘All the slim women?’?

ZanzibarIsland · 10/07/2025 21:15

I think it's strange it's been annoying you for a few days.

Jackiepumpkinhead · 10/07/2025 21:14

Totally agree OP, it’s so annoying. I’ve recently lost 2st. I’m a size 8, but have to buy size 6 in shops that sell size 6. Can’t shop in Sainsbury’s or Matalan for example as 8 is usually the smallest size they do and it’s more of a size 10. I honestly don’t know where very slim women shop. I’ve even had to buy some children’s trousers before, utterly ridiculous.

SemperIdem · 10/07/2025 21:06

Deadringer · 10/07/2025 20:43

I think it's just inconsistency rather than vanity sizing. I am quite fat, bought 3 tops for my holiday, a side L, an XL, and an XXL. All from the same shop,all three the 'right' size for me.

H+M is chronically awful for that sort of thing. One size in the black version of a top, another size in the white version and so on.

OP posts:
Ponderingwindow · 10/07/2025 20:50

My daughter has the dimensions to wear children’s clothing, but children’s clothing doesn’t fit her because she has dramatic curves. It’s not just about the numbers on one dimension, it’s the ratio of bust to waist to hip. It’s the length between shoulder and waist.

women need to know their numbers. They make really great tape measures now that form a circle around you easily.

Bellyblueboy · 10/07/2025 20:48

I am a size ten. 5 foot 1 and nine stone. I recently had to buy size 0 (US) which is a size 4 uk. No way am I a size 4 - I occasionally wear size 8 from larger sizing shops like marks and Spencer: but I am not tiny. I am average size 10 petite/short.

BedlingtonWillow · 10/07/2025 20:47

Deadringer · 10/07/2025 20:43

I think it's just inconsistency rather than vanity sizing. I am quite fat, bought 3 tops for my holiday, a side L, an XL, and an XXL. All from the same shop,all three the 'right' size for me.

I got three pairs of the same jeans from the same shop in three different colours and they all fit me differently. It’s ridiculous.

Deadringer · 10/07/2025 20:43

I think it's just inconsistency rather than vanity sizing. I am quite fat, bought 3 tops for my holiday, a side L, an XL, and an XXL. All from the same shop,all three the 'right' size for me.

5128gap · 10/07/2025 20:30

Variance in sizes between shops is annoying. But I can never understand all the palaver people make about needing to buy clothes with a different number in the label than they would at the same size years ago. If you know that these days a size offers more inches of fabric than it did in 1982, why the persistence in buying in 'old money' and moaning about being 'swamped'? Just buy a lower numbered label.

GreyCarpet · 10/07/2025 20:29

SpookyMcTaggart · 10/07/2025 20:23

To say "I'm a size 12" (or whatever) has become meaningless. I have sizes 10 to 16 clothes in my wardrobe - they all fit. With online orders, you just have to go by measurements.
What annoys me more is how many clothes are made with stretch in them (elastane). I hate the feel of it, it clings to the body rather than draping, and is unflattering regardless of whether you are slim or bigger.

I suppose it depends where your shop. I have a few things that are a 10 but most things are a 12. But that's exactly what my wardrobe looked like when I was 20 (and 2 stone lighter). I've got one dress that is a 14. So I say I'm a 12.

I would prefer consistent clothing sizes across brands though becaise I tend to stick to the same ones because I know what size to buy.

BedlingtonWillow · 10/07/2025 20:26

SpookyMcTaggart · 10/07/2025 20:23

To say "I'm a size 12" (or whatever) has become meaningless. I have sizes 10 to 16 clothes in my wardrobe - they all fit. With online orders, you just have to go by measurements.
What annoys me more is how many clothes are made with stretch in them (elastane). I hate the feel of it, it clings to the body rather than draping, and is unflattering regardless of whether you are slim or bigger.

I’ve been doing just that, and even when I go by measurements, the clothes don’t always fit and some seem comically larger or smaller than they claim to be!

SemperIdem · 10/07/2025 20:24

cardibach · 10/07/2025 17:57

If most 8s are too big just buy a 6 surely?
Stop moaning that it’s the fault of thick fatties.

Bar one poster (I think), nobody has blamed other women for the sizing issue. I could have worded my initial post better, which I acknowledged.

Regardless of size, wouldn’t all women like consistency in the clothes they buy? Some brands can’t even keep size uniform within their own ranges.

OP posts:
SpookyMcTaggart · 10/07/2025 20:23

To say "I'm a size 12" (or whatever) has become meaningless. I have sizes 10 to 16 clothes in my wardrobe - they all fit. With online orders, you just have to go by measurements.
What annoys me more is how many clothes are made with stretch in them (elastane). I hate the feel of it, it clings to the body rather than draping, and is unflattering regardless of whether you are slim or bigger.