Please or to access all these features

AIBU?

Share your dilemmas and get honest opinions from other Mumsnetters.

Vanity sizing needs to be stopped

240 replies

SemperIdem · 10/07/2025 12:09

I appreciate this isn’t shiny new subject matter but it’s been really niggling at me the last few days.

I’ve relatively recently had a baby, back in my pre-maternity clothes if not quite at pre-maternity shape (granted I felt I was out of shape at the point of falling pregnant).

I bought a pair of jeans from Pull and Bear, size 10. They are absolutely enormous. There is not a chance I’m a size 8 at the weight I am. I then reflected how as a 5’6, barely 8 stone teenager, I was a size 10 in Topshop jeans. How am I, at a significantly heavier weight, still a size 10 anywhere let alone smaller than a size 10?

Am I being unreasonable to think that there must be a way to get shops to end vanity sizing, the variance between shop sizes is also ridiculous.

OP posts:
yakkity · 10/07/2025 23:24

cardibach · 10/07/2025 21:39

See, you can say it all you like but I know very slim women. Tiny ones. None are so small that shops don’t cater to them.
I think there’s some vanity going on here, but it’s not in terms of dress sizes for women if normal/larger sizes.
Many people have said, as I have in the past, that old clothes they’ve kept are the same size they buy now. It’s nonsense. Sizes are u predictable at times. They haven’t wholesale gone so big that normal size women can’t find clothes to fit. Why would shops do that? Normal size women are the bulk of their market.

Edited

There must be loads of women who struggle because I’m a 6-8 or an XS -S and I’m not teeny tiny. I’m almost 60 so thickened and im not skinny. Just slim. I’m not of particularly narrow skeletal frame either. I’m an average framed slim woman. There are women that are 1 or 2 sizes smaller than me so they must struggle.

yakkity · 10/07/2025 23:21

WondererWanderer · 10/07/2025 23:04

I always wonder where women are buying clothes. If they say they're fat and fit in a size six to eight.

When I was skinny in my early twenties, I was in an eight. I'm now 3 stone heavier and in a twelve. To me that seems about right. That isn't vanity sizing. When I was skinny I was in an eight now I am a normal to border line over weight i'm in a twelve. Even when I was skinny in my twenties, I couldn't get a six on and I can't get an eight on now.

Edited

I’m not fat it’s just that I’m not skinny either. I’m slimmish but at almost 60 I’m thicker than I was as definitely have more excess if not exactly flab. And yet I fit a 6-8

yakkity · 10/07/2025 23:20

Didimum · 10/07/2025 12:17

Have never come across vanity sizing. I think it’s more often the style of fit.

No it’s definitely the clothes. Lots and lots of articles and posts where people show clothes from 30 or 4@ years ago and they were tiny compared to the sane size now.

OnLifesEndlessCorridor · 10/07/2025 23:14

newrubylane · 10/07/2025 22:18

It does when you're tiny. I'm basically only able to buy from Zara or H&M at this point. A size 6 in M&S, Next etc generally just falls off me. My waist is 26 inches, which should be a 6-8 but frequently isn't.

My daughter is a similar size and doesn’t have any issues finding clothes. Next, New Look, Urban outfitters, Bershka, Boohoo, ASOS etc. I think some people just want to tell you they’re tiny though.

Meadowfinch · 10/07/2025 23:08

It's absurd isn't it. I was a size 8 at 18, Forty four years later and with at least five inches extra fat around my waist, I am a size 10.

It's just silly.

WondererWanderer · 10/07/2025 23:04

I always wonder where women are buying clothes. If they say they're fat and fit in a size six to eight.

When I was skinny in my early twenties, I was in an eight. I'm now 3 stone heavier and in a twelve. To me that seems about right. That isn't vanity sizing. When I was skinny I was in an eight now I am a normal to border line over weight i'm in a twelve. Even when I was skinny in my twenties, I couldn't get a six on and I can't get an eight on now.

SquishedMallow · 10/07/2025 22:50

To be honest I actually feel sorry for these really petite slender women. I'm small but have stocky legs and I'm not naturally a "lithe" build despite being "small". Some women of asian descent or Ethiopian are literally absolutely tiny. Goodness knows what size they're having to buy if my cellulite ridden arse can squeeze in a 6-8!!!!!! Must be a nightmare.

SquishedMallow · 10/07/2025 22:47

I agree. Vanity sizing is definitely a thing.

When I was a teen - I was a 12 on the bottom , 8-10 on top (heavier legs )

Now, I can fit in a size 8 jeans in next (probably even a 6!!!) next is the worst culprit. Their clothes are ginormous. I only buy SHEIN now (yes yes I know ) and river island petite range (I'm short ) and I come up a 12 in jeans which I'd say was a accurate. There is no way my stocky cankles and generous derriere is a size 6!!!!!

FancyLimePoet · 10/07/2025 22:46

SemperIdem · 10/07/2025 12:27

Yes. I don’t have the time or inclination to try on multiple items to work out what size fits. The whole point of the labels is there is supposed to be an indication of that.

But they have the measurements on their webpage, so I usually go by that. Hasn’t failed me. Obviously some people like their clothes very tight and others very loose, so depends on that too really.

Ilikeviognier · 10/07/2025 22:43

I was a size 10 in the 90s. I weigh the same now - and now I’m a size 6. Vanity sizing is definitely a thing.

Gettingbysomehow · 10/07/2025 22:33

It is bloody annoying because I've had to return 6 items from different online shops this week for being massive, it cost me money f or the postage to me and now the return so each item has cost me over £5. That's £30 wasted.
There are no decent shops near me in Somerset, they are around one hours drive away. I have to order online.

Pyjamatimenow · 10/07/2025 22:29

What annoys me is the size guides are totally meaningless. You can measure your waist and bust and buy in accordance with that but it will still be massive.

newrubylane · 10/07/2025 22:18

VanCleefArpels · 10/07/2025 12:24

Does it really matter what the label says though- as long as it fits? I’ve got stuff in my wardrobe from size 6 to 14 but my body is the size it is 🤷🏻‍♀️

It does when you're tiny. I'm basically only able to buy from Zara or H&M at this point. A size 6 in M&S, Next etc generally just falls off me. My waist is 26 inches, which should be a 6-8 but frequently isn't.

TheKeatingFive · 10/07/2025 22:14

BlueyNeedsToFuckOff · 10/07/2025 22:13

Yes! I don’t know if it’s their sizing or their cuts but I always used to size down and now I need to size up, although my weight hasn’t changed.

Same here. I'm glad I'm not the only one.

BlueyNeedsToFuckOff · 10/07/2025 22:13

TheKeatingFive · 10/07/2025 21:42

Might just be me, but I'm finding M&S sizes now going the other way.

Yes! I don’t know if it’s their sizing or their cuts but I always used to size down and now I need to size up, although my weight hasn’t changed.

Opplesandbononos · 10/07/2025 22:11

Its annoying because you cant just buy something, you can be a 12 in one shop and 18 in another.

It is annoying but personally I feel more towards "s,m,l,xl,xxl" etc

pancakestastelikecrepe · 10/07/2025 22:05

I have a friend who buys 90% of her wardrobe from HUSH - she's a 12 but an 8 in their sizes. She says it makes her feel good to buy an 8 - fair enough, I'm sure she's not on her own and I'm sure HUSH know this...

IShouldNotCoco · 10/07/2025 22:00

Another thing to bear in mind is that women carry their weight differently at different ages.

cardibach · 10/07/2025 21:55

Jackiepumpkinhead · 10/07/2025 21:50

Pointless having a conversation with someone who refuses to believe something quite banal. I just now shop in places that stock smaller sizes. What a weird thing to get so het up about.

Weird to say I’m het up to be honest.

IShouldNotCoco · 10/07/2025 21:53

Yes, but that’s all it is - that different bodies carry weight differently.

Yuja · 10/07/2025 21:50

IShouldNotCoco · 10/07/2025 21:49

See, I find these sorts of comments really strange because I have a 16 year old who weighs 7.5 stone and she’s a size 6 in all shops - a 4 would be too small for her.

I guess all body shapes are different and carry weight differently. My frame is very petite and unfortunately I cannot wear a size 6-8 in several high street shops aimed at adult women. The supermarket clothes are a definite no their size 8 is very big

Jackiepumpkinhead · 10/07/2025 21:50

cardibach · 10/07/2025 21:45

I haven’t commented much, so hardly ‘littered’ and not snarky either. ‘We all shop in shops’ is a simple comment. Yes, I know there are some tiny women. The idea that loads of women are so small that size 8in cheap shops does t fit is nonsense though. Shops want to sell clothes. They sell sizes so the majority can buy.

Pointless having a conversation with someone who refuses to believe something quite banal. I just now shop in places that stock smaller sizes. What a weird thing to get so het up about.

WondererWanderer · 10/07/2025 21:49

SemperIdem · 10/07/2025 12:09

I appreciate this isn’t shiny new subject matter but it’s been really niggling at me the last few days.

I’ve relatively recently had a baby, back in my pre-maternity clothes if not quite at pre-maternity shape (granted I felt I was out of shape at the point of falling pregnant).

I bought a pair of jeans from Pull and Bear, size 10. They are absolutely enormous. There is not a chance I’m a size 8 at the weight I am. I then reflected how as a 5’6, barely 8 stone teenager, I was a size 10 in Topshop jeans. How am I, at a significantly heavier weight, still a size 10 anywhere let alone smaller than a size 10?

Am I being unreasonable to think that there must be a way to get shops to end vanity sizing, the variance between shop sizes is also ridiculous.

Why the eff are jeans in a size 10 anyway?!

Waist and leg length is what they should be.

IShouldNotCoco · 10/07/2025 21:49

Yuja · 10/07/2025 21:46

It’s irritating. I’m quite petite - 8 stone at 5’6, however, in most shops aimed at adults even a 6 is too big. I’m having to resort to shops aimed at teens or shops that stock a size 4. I’m slim but no way am I a size 4. I try to use the size guides but everything comes up wrong

See, I find these sorts of comments really strange because I have a 16 year old who weighs 7.5 stone and she’s a size 6 in all shops - a 4 would be too small for her.

IShouldNotCoco · 10/07/2025 21:47

Topshop was always a tiny fit. Different shops have always fitted differently. And different people have different body shapes.

even at 8 stone, I was never able to wear less than a size 10 jeans because of my hip shape.