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AIBU to think adverts like this (from a brand loved by teens) does nothing to help pride and can turn people away

34 replies

YetAnotherNewNameAgain · 16/06/2025 18:48

And gives the wrong impression to what pride was/ is. Was?

It came to my email address and doesn't sit right.

AIBU to think adverts like this (from a brand loved by teens) does nothing to help pride and can turn people away
AIBU to think adverts like this (from a brand loved by teens) does nothing to help pride and can turn people away
OP posts:
CaptainCarrotsBigSword · 16/06/2025 19:30

These same people that say fuck labels are calling themselves queer every 5 minutes

"Fuck labels" seems a really weird concept from the ideology that brought you pansexuality, demigender, agender, cakegender, etc etc etc.

I work with a lot of people in their 20s and they are obsessed with labelling themselves.

ShiningStar3 · 16/06/2025 19:25

YetAnotherNewNameAgain · 16/06/2025 19:06

Sexuality does not have to mean sex. It's about love as well. (I know I'm sounding like a prude - that's not where I'm coming from)

You're not being prudish, I 100% agree. I also find it disappointing that anything society has declared sex-positive, like kink, porn, etc has been so ingrained in popular LGBT culture now. I don't want to go to pride events because quite frankly drag queens and men in leather gimp suits walking human pups makes me feel the opposite of proud!

FruityCider · 16/06/2025 19:18

Bedsides if they're not old enough to see a censored version of the word fuck then they shouldn't have an email address!

FruityCider · 16/06/2025 19:16

As innuendos go it's hardly the most offensive advert I've seen. I'm in the 'not-a-big-deal' camp. Teens will either be oblivious and think it's just someone sticking their tongue out in a cheeky way, or have a little giggle.

Hard agree that pride had become commercial...but then money does make the world go round! Hypocritical of companies to chant pride and for example endorse homophobic or transphobic behaviour - then it's a problem. Otherwise I figure we are surrounded by adverts and companies every day, so we kind of need them.

YetAnotherNewNameAgain · 16/06/2025 19:06

Sexuality does not have to mean sex. It's about love as well. (I know I'm sounding like a prude - that's not where I'm coming from)

OP posts:
YetAnotherNewNameAgain · 16/06/2025 19:05

OrwellianTimes · 16/06/2025 19:02

What was once a movement to liberate and protect gays and bisexuals Has been turned into yet another win for consumerism more like.

I agree, but it's more than that. What was once a space created to be welcoming and safe is now starting to look like the sort of space that I want to protect my teens from (going by this sort of advertising). This is WRONG and makes me sad for what could have been.

OP posts:
OrwellianTimes · 16/06/2025 19:02

What was once a movement to liberate and protect gays and bisexuals Has been turned into yet another win for consumerism more like.

ToTheCrystalDome · 16/06/2025 18:58

First reply says it better than I ever could.

ShiningStar3 · 16/06/2025 18:56

What was once a movement to liberate and protect gays and bisexuals has evidently been co-opted by anyone that wants a way to feel special and different. Ironically these people are indistinguishable from eachother, they're mainly young straight white people that want a trendy label to pretend they're oppressed. Most normal, sane gay/bi people (hello!) keep their distance from this corporate rainbow shitshow because ultimately it's just another way capitalism hijacked a good cause and morphed it into something everyone can relate to to make their brand seem human. These same people that say fuck labels are calling themselves queer every 5 minutes (because they happen to be a man that likes to wear nail polish or something else ridiculously inane and nonconsequential.)

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