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Please give your opinions on why we have not had any viewings on our flat? Listing included

459 replies

househelp2025 · 02/06/2025 16:42

Hi there,

We are trying to sell our flat and have not had a single viewing. I know that this is typically either due to the price a property is listed at or something to do with the way it has been marketed.

I would be enormously grateful for any feedback on the listing and what (if anything) might deter you from booking a viewing?

It is a long lease - just shy of 999 years, and has a designated parking space in a private secure car park under the flat.

Is it the photos? Is the price too high? Something else?

Thanks in advance!

Flat listing

Check out this 2 bedroom apartment for sale on Rightmove

2 bedroom apartment for sale in Cunard Square, Chelmsford, CM1 for £325,000. Marketed by Beresfords, Chelmsford

https://www.rightmove.co.uk/properties/162227357#/?channel=RES_BUY

OP posts:
Thread gallery
12
househelp2025 · 02/06/2025 18:43

JustASmidgen · 02/06/2025 18:03

Pictures 3 & 4 won’t be doing you any favours. The pictured generally are very badly taken. It looks dark, I’m sure it’s not.

So disappointed with this. One of its main features is that it is a very light flat, so the pictures are a real let down. I agree with everything you say, and will need to do something about it asap.

OP posts:
CosyDenimShark · 02/06/2025 18:42

I've no idea if the price is OK for Chelmsford, but my 4 bed semi with front & back gardens, garage & parking for 3 cars would be marketed at the same price on the South coast.
I think the actual apartment looks nice and is decorated well. Other than the price, what would put me off is the balcony and drab outlook. Maybe some flower pots on the railings, trees in pots and a bright outdoor rug might make it look a bit more appealing.

Pollypops1983 · 02/06/2025 18:41

househelp2025 · 02/06/2025 16:48

Thanks for the responses so far - this is helpful. Re the price - this is in line with other two bedroom two bathroom flats in the area without parking, and ours does have parking, which is why it was listed at this price. We are 2 minutes walk from the station which is a 35 minute commute into London Liverpool Street, and about a 7 minute walk from the city centre.

We will have a deeper think about the price though.

A few questions;

  • how many other two bed/two bath flats are for sale in the area?
  • are they going under offer and selling?
  • if so, are they going under offer quickly?
  • are there brand new, similar flats for sale near by?
  • are you getting any viewings or second viewings?
DoAWheelie · 02/06/2025 18:34

The main cover photo looks really fake. Like the furniture is photoshopped in. The table on the rug stands out the most. The proportions look all wrong along with the lighting. That would stop me even clicking on the link to view the rest (which mostly looks fine after the first two apart from one bedroom one). Id assume the entire listing is some sort of scam and not look at it properly.

adviceneeded1990 · 02/06/2025 18:34

Is that standard for a flat where you live? A flat similar to that in my area is approx £120k so the price is massively throwing me!

OSU · 02/06/2025 18:32

It looks dark, the living area layout doesn’t do the space justice. Your balcony is too plain (get some lovely plants), clear the clutter off your wardrobes etc otherwise you give the impression of not enough storage. No idea why the pic of the TV with plastic drawers underneath. Again this gives impression of poor storage and the dangling cable is not a good look.

Your yellow bed looks nice and the sitting area looks cosy but for photos I would move the table to by the window for lots of light

SeLHopeful2024 · 02/06/2025 18:29

The service charge would stop me looking any further. I'd be worried it would increase as its already a lot of money.

ThatLemonBear · 02/06/2025 18:29

househelp2025 · 02/06/2025 17:06

There is a dining table in the room, as shown, and it seats four people (more if you extend the table), but currently we have two of the chairs put away. Is it not obvious that it is there from the pictures or do you mean that it simply looks small?

We eat at the dining table regularly, and aren't made to eat on our laps 😂

i saw the dining table but assumed it only accommodated two diners as there were only two chairs. That immediately made we wonder what on earth I’d do with guests! Maybe put the other two chairs back?

Bobnobob · 02/06/2025 18:28

I would start with the 5k reduction.. people search with an upper price limit so 5k might slip it down just enough to come into the search of someone who will love it

Youcancallmeirrelevant · 02/06/2025 18:27

househelp2025 · 02/06/2025 17:41

The square footage is clearly shown on the floor plan - it is 847 sq ft. The service charge is also shown.

Under size it says ask agent, yes it is on the floorplan, but again lazy of agent to not both putting it on the actual listing? Some estate agents are really bad, and it would put me off to deal with one who can't be bothered to fill in all the details on a right move page, I would worry they would be difficult to deal with if I bought the property. If I loved the property I would have to put up with them, but if I didn't love the property it would put me off

LadyLapsang · 02/06/2025 18:26

There is a lot of choice - 171 two bed properties for sale between 250-350K in Chelmsford. The fact that there are part buy part rent flats in your development - a 2 bed, 2 bath on for 80k for 25% may be offputting for some.

Mumwithbaggage · 02/06/2025 18:26

You're near my dd. I know for her the short walk to the station is brilliant and she loves being in that part of Chelmsford.

The photos aren't helping - about 3 of the balcony into the car park and they are pictures 2 and 3 so may well put people off. Cushions and a couple of plants on your balcony? One curtain at the bedroom windows is a bit odd and some lights on in the photos/some plants/colour would help it stand out a bit. The kitchen looks very beige on the photos (I'm sure it's calm and lovely but you need to get people through the door) - maybe you could hide some of your dark coloured gadgets to brighten it up and get them to take some better photos? I'd have something a pop of the gorgeous colour of your sofa in there to increase the flow.

I know there's a shared workspace but can you stage a work from home zone? People often can't do meetings in shared spaces. Sometimes you have to make the lifestyle really obvious to buyers and to stand out.

I can see a dining table. Maybe you need to make it a bit more obvious by staging that a bit too if some posters didn't see it?

Starlingsintheloft · 02/06/2025 18:25

I don’t know op! I was going to say the price, but then I did a search for similar properties in your postcode at your price and there are dozens of them same size same price as yours. So your pricing is correct and in line with the others. I did notice some of the others have reduced their prices recently, but still, only to exactly the same as yours. I think you have a nice flat. Is it an oversupply issue maybe? I haven’t taken the time to look at all the others in depth, but of those others, like yours, how long have they been on the market, at your price? If it’s many months, then maybe you’re all pricing too high? What does your estate agent say?

ProudCat · 02/06/2025 18:24

Your main problem is that you've got bungalows, not far from you, at the same price, and someone can stick another floor on top of them and make a profit.

You really need to go for that bright, airy, free wheeling 'Friends' vibe - at the moment it looks a bit Peep Show.

BlueyNeedsToFuckOff · 02/06/2025 18:22

househelp2025 · 02/06/2025 17:59

It is allocated parking, the parking space was purchased separately and now 'belongs' to the flat.

That’s great, so that definitely needs to be changed on the listing as it says “resident parking” in two separate places.

ChocolateCinderToffee · 02/06/2025 18:21

When I was househunting in central London certain things were an absolute:

  1. my own green space or at least a balcony with a nice view
  2. separate kitchen and sitting-room
  3. not to be within earshot of a train or tube line

So if I were looking to buy, I would say your flat appears to be completely surrounded by things like multistorey car parks and railway lines. The balcony overlooks a square that is bricked over (or is it a car park?). The bedrooms are small but there are two bathrooms and a biggish hallway and a laundry room of all things in such a small flat. That seems like a lot of wasted space. Neither bathroom has a window, nor does the laundry room and the kitchen/sitting room is a long room with windows at one end. How do you ever get fresh air in?

Angelofmycoins · 02/06/2025 18:18

The yellow as an accent colour... in particular the rug with lines around the edge. Its giving carparking spaces /double yellow lines!

Its exactly the same shade of yellow that they use!

Iceandfire92 · 02/06/2025 18:17

It reminds me of a halls of residence or a house share I would have lived in during my early 20's. Sorry to be harsh but it is super forgettable, has zero character and looks identical to every other new build flat. The balcony boasts a view of the carpark and the other identical, new build concrete monstrosities. What is the USP other than the gym? I don't think an onsite gym would be enough to convince people to purchase that for the price you are offering. I think you need to significantly rethink the price. Think single commuter who will use the place as a crash pad.

pimplebum · 02/06/2025 18:17

What do you get for service charge ?
view , and over looked

Gloriia · 02/06/2025 18:13

'Hard to comment on price as local to me you’d get a nice 4 bed detached with garden for a similar price but it often comes down to price'

This is true you could get a 4 bed detached in Bradford or a 1 bed in London for the same price so location is of course relevant.

Wundy · 02/06/2025 18:12

It is a lovely flat but I don't think your target market will be very big. I'd guess that most people buying 2 bedroom flats are ftb, and I don't know how many of them would be able to afford your flat.

However, assuming that's the sort of person who would be interested, can you get something in the particulars about what a fab flat it would be for that sort of buyer. So, for example, mention proximity to bars/restaurants/clubs etc.

I think everything else I would have said has already been covered! Good luck - someone will come along at some point! 🤞

PrimoPiatti · 02/06/2025 18:11

Service charge. Would put me off. Used to have a Mansion flat in Chiswick and the service charge only ever went North.

IwasDueANameChange · 02/06/2025 18:11

Around 8 years ago, and be purchased it for the price that it is currently listed for sale. It was new build, he bought it off plan, so you do of course expect a slight drop in resale value

These types of flats are always a nightmare to sell on. They are in a massive block so there are always a few sold recently/for sale and its hard to stand out. Flats have not really risen in value, its no longer new off plan and the huge uptick in mortgage rates means its probably now worth less than he paid for. Just the maths of the interest rate rise means its probably only worth about 300k now.

Grammar secondary schools don't push up the value of these sorts of flats, they don't appeal to families at all.

The balcony over looking the paved area is awful. If its not a car park, why is it a) paved b) accessible by cars? Its a car park.

BIossomtoes · 02/06/2025 18:11

Nanny0gg · 02/06/2025 18:03

Storage?

I assume your clothes are spread across two bedrooms but where for ironing board/vacuum/cleaning stuff?

There’s a laundry.

Gloriia · 02/06/2025 18:10

'Can you put some planters on your balcony?'

I don't think planters are relevant.

Buyers will be concerned that that the £2371 service charge may leap to £6k next year. Is there any way these things can be protected or is it entirely a free for all re increases?