B&Q think ‘girls’ cant do stuff

@Coralleadery
You know an awful lots of specifics around what they have in their stores for women, ‘a large range of women’s gear in sizes 8-20’ eh?
Indeed I do. I walked past them on Thursday and Friday when I went into pick up wallpaper and again on Sunday. We are doing a lot to the house a d I'm doing more trips to B&Q and the tip than anywhere else this month!

I actually feel pretty sorry for them. They’re trying to do more to promote women being involved in trades and someone else’s bad joke and a poor admin process has caused this level of outrage.

It's way more complicated than biology why women are under represented in jobs and while nature obviously affects things like grip strength, nurture has a huge affect.

Boys are bought therefore play with more engineering / construction type toys. Girls are encouraged towards the nurturing toys.

Once girls get to teens they drop out of stem subjects if in mixed sex schools, due to social pressures.

The trades have a lack of women so girls don't see them doing the jobs, so they don't think they are for them.

If a women does get a job in a male dominated industry there's still an undercurrent of sexism making it harder to stick at.

Then because there's not many women there's a lack of flexibility for parents, oil rigs is an obvious one most women don't want to leave their children for weeks or months.

@Coralleadery that is bloody awful!! i can do almost everything! paint paper (the proper way) not the wrong way which they all do nowadays!! tile floors and walls better than many pros! (that came from a plumber who used a pro for his bathroom!) laminate, washing machine door seal replacement, washing machine brushes replacement! fuses plugs etc. do not touch water or gas but all the main diy I have done in our homes over the past 40 odd years. dh is useless!! I have 2 ikea flat pack chests of drawers which are nearly 30 years old and have been moved multiple times for painting. still not loose! I have even put underfloor heating in a bathroom!!

And a super rude and aggressive OP

Jesus calm down.

Tbf, there are quite regular posts on my local fb groups from women asking for help assembling furniture as they don’t feel competent to do it properly & safely.

But you've mentioned how they're running a campaign to get more women into trades. So to say they 'don't think girls can do stuff' is just ridiculous. You've picked up on a small mistake they've made, literally just not noticing something someone else is selling on their platform, and are being so over dramatic about it your point is just lost.

We can lie all we like
but many many more men prefer and do the DIY then women

fact

you may not like that reality op, but that’s the reality and one I am very comfortable with as someone who despises diy

So what role does
and I’ll find out the sex

What is your point? There are male thing and female things - or are we all to join 'Just stop biology' movement? If female and males were the same aptitude and application-wise, then women would not have been severely underrepresented in electric pylon and oil rigs maintenance.

No I don’t work for them, but I know the practicalities of dealing with marketplaces this big and that it is impossible to check every item before hand manually.

Fuck me that's quite the leap.

OK fine we'll all boycott B&Q, all go elsewhere and hopefully they'll go out of business and all those jobs will be lost. And their campaign to get more women into trades gone too.

What do you want to happen here? They've apologised for the mistake and fixed it. You are blowing this waaaaay out of proportion

A woman is currently marketing director for B&Q
Katherine Pearson

I like that cabinet and I plan to buy and the fact that seems very easy to assemble, as a single parent - I’m sold!

It will be a lost in translation type thing that you see all the time with imported products.

On a side note they've clearly not met our daughter she helped me put her brother's cot together at 8 years old, in fairness we renovated our whole house including putting in a flat pack kitchen in so she's handy with a flat pack.

In fact she's better than DH who always gets something back to front.

Well as others said it appears to have been a misjudged oversight with a 3rd party that did the marketing. To be fair I probably would have bought it if I needed it and not be put off by the tag line. I am terrible at DIY so it would have encouraged me!
Our B&Q see.s very female friendly. They have a large range get of wo.ens work gear in sizes 8 to 20. Lots of female staff with good technical knowledge in the trade area.
Re yorkie bar, I always thought it was a misjudged marketing campaign with the aim of ' girls' saying ' not for me? Just watch!!!!' and Increasing the female market.

You're massively over thinking this. It wasn't a micro aggression, it was nothing to do with B&Q and nothing to do with their campaign.

You could have posted to champion their campaign, but instead of you're talking about a small mistake they made and have quickly corrected