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MN have used my quote to promote a product I’ve never bought 🤔

979 replies

Wondermoomin · 01/05/2025 20:52

AIBU to expect MN recommendations, where they quote a poster/member, to be genuine?

I like being able to rely on recommendations in MN swears by and other emails. I excitedly opened an email with the subject “Big bargains for our most loyal Mumsnetters” wondering what MN could make me buy this time (I should probably get other hobbies).

Imagine my surprise to see my own username quoted there with a recommendation! Imagine my further surprise when I realised it was a post I wrote almost 8 years ago, and it was being used directly under a specific product to give the impression I was recommending it - and I’ve never even owned that particular thing mine was more expensive.

I don’t like posts being misrepresented as a recommendation for a specific product. It makes me question the credibility of other MN recommendations.

Hoping I’ll manage to attach screenshots.

PS my gazebo broke but I’ve replaced it. Still not with the brand I supposedly recommended according to the MN email.

MN have used my quote to promote a product I’ve never bought 🤔
MN have used my quote to promote a product I’ve never bought 🤔
OP posts:
Thread gallery
63
Wondermoomin · 02/05/2025 16:30

heffalumpwoozle · 02/05/2025 16:21

You can complain about misleading marketing, but the fact that they are your words is neither here nor there now - they are Mumsnet's words - so they have no obligation to care how you feel other than from a consumer/ marketing perspective.

Mumsnet owns your content in basically the same way as if they had written it themselves.

Did you read my post that you quoted? Because if you did, I believe you understand that I’m not complaining about my words being used, but about the way they’ve misled people.

OP posts:
Philthefridge · 02/05/2025 16:24

heffalumpwoozle · 02/05/2025 16:21

You can complain about misleading marketing, but the fact that they are your words is neither here nor there now - they are Mumsnet's words - so they have no obligation to care how you feel other than from a consumer/ marketing perspective.

Mumsnet owns your content in basically the same way as if they had written it themselves.

And again, the complaint IS about the misleading marketing. The OP obviously objects to being part of it, as it doesn't feel honest. But while MN can do what it wants editorially with the content we provide, there are rules about what it can do when advertising.

C8H10N4O2 · 02/05/2025 16:24

JennyTwoTimes · 02/05/2025 16:13

honestly, what is this meltdown about? A marketing email included a general quote about gazebos (not even a bad one), and suddenly it’s turned into a full-on witch hunt.

Let’s be real: this isn’t about the gazebo is it? Some of you just really hate it here and will jump on absolutely anything to have a go. And I say this as someone who’s not here to defend ANY company. They can all take care of themselves. But this sort of performative outrage over a gazebo is unhinged. Take a fucking look at yourselves.

Also it’s the sunniest weekend we’ve had in months. Why are grown adults spending it angrily dissecting a fucking email? Go outside. Have a drink. Sit under a parasol. Or a gazebo, if you can bear the sight of one without getting the pitchforks out. Seriously, get a grip. This is just fucking weird.

No - it took a quote from an identifiable poster and refabricated it as a recommendation for the product by that poster.

That is dishonest advertising. On a forum where real posters often do ask for advice and recommendations its deliberately taking that community help feature for misuse.

If they had taken actual generic quotes and not attributed it to a real poster eg “MN’ers love gazebos” followed by a series of non attributed comments such as “we love our gazebo, it stayed up for an entire ten minutes after purchase” this thread would not exist.

Advertising standards exist for a reason.

heffalumpwoozle · 02/05/2025 16:21

Wondermoomin · 02/05/2025 09:29

Let’s be clear what the issue is…

I have no expectation of ownership over words I write online.

If MN had written an email saying “Wondermoomin raved about her pop up gazebo, we’ve found a similar one that’s reduced…” that would have been fine. (Even if it’s a bit odd to use such an old post.)

But the fact that MN have removed the reference points in my post(s) - got it from the garden centre, no idea what brand etc - and placed it next to a photo and link which makes it look like that photo and link is the “it” I’m talking about - well that’s deliberately misleading, and that is not cool. At all.

You can complain about misleading marketing, but the fact that they are your words is neither here nor there now - they are Mumsnet's words - so they have no obligation to care how you feel other than from a consumer/ marketing perspective.

Mumsnet owns your content in basically the same way as if they had written it themselves.

Philthefridge · 02/05/2025 16:20

JennyTwoTimes · 02/05/2025 16:13

honestly, what is this meltdown about? A marketing email included a general quote about gazebos (not even a bad one), and suddenly it’s turned into a full-on witch hunt.

Let’s be real: this isn’t about the gazebo is it? Some of you just really hate it here and will jump on absolutely anything to have a go. And I say this as someone who’s not here to defend ANY company. They can all take care of themselves. But this sort of performative outrage over a gazebo is unhinged. Take a fucking look at yourselves.

Also it’s the sunniest weekend we’ve had in months. Why are grown adults spending it angrily dissecting a fucking email? Go outside. Have a drink. Sit under a parasol. Or a gazebo, if you can bear the sight of one without getting the pitchforks out. Seriously, get a grip. This is just fucking weird.

Well, it's about transparency and honesty. And trust. Not a gazebo really.

TURNYOURCAPSLOCKOFF · 02/05/2025 16:16

JennyTwoTimes · 02/05/2025 16:13

honestly, what is this meltdown about? A marketing email included a general quote about gazebos (not even a bad one), and suddenly it’s turned into a full-on witch hunt.

Let’s be real: this isn’t about the gazebo is it? Some of you just really hate it here and will jump on absolutely anything to have a go. And I say this as someone who’s not here to defend ANY company. They can all take care of themselves. But this sort of performative outrage over a gazebo is unhinged. Take a fucking look at yourselves.

Also it’s the sunniest weekend we’ve had in months. Why are grown adults spending it angrily dissecting a fucking email? Go outside. Have a drink. Sit under a parasol. Or a gazebo, if you can bear the sight of one without getting the pitchforks out. Seriously, get a grip. This is just fucking weird.

But it isn't obviously a generic quote BECAUSE of the photo.

If I post this picture... What would you infer from it?
Probably that bananas are my favourite fruit, right?

But No ... Actually you're an idiot because OBVIOUSLY I was talking about raspberries.

MN have used my quote to promote a product I’ve never bought 🤔
Jones1228 · 02/05/2025 16:15

I am already there, highly recommend chilling out to everyone else.

JaneJeffer · 02/05/2025 16:15

Oh how could we have all been so foolish . Yes YOU are right and everyone else is wrong. Well done 🏅

JennyTwoTimes · 02/05/2025 16:13

honestly, what is this meltdown about? A marketing email included a general quote about gazebos (not even a bad one), and suddenly it’s turned into a full-on witch hunt.

Let’s be real: this isn’t about the gazebo is it? Some of you just really hate it here and will jump on absolutely anything to have a go. And I say this as someone who’s not here to defend ANY company. They can all take care of themselves. But this sort of performative outrage over a gazebo is unhinged. Take a fucking look at yourselves.

Also it’s the sunniest weekend we’ve had in months. Why are grown adults spending it angrily dissecting a fucking email? Go outside. Have a drink. Sit under a parasol. Or a gazebo, if you can bear the sight of one without getting the pitchforks out. Seriously, get a grip. This is just fucking weird.

Londonlassy · 02/05/2025 16:11

when a thread blows up! Loving the name changes

JaneJeffer · 02/05/2025 16:11

BoIIocks · 02/05/2025 16:08

Can anyone recommend an amazing shovel? Something that’s good for digging a deeper and deeper hole?

MN recommends this shovel

DonkeyDumpling · 02/05/2025 16:09

Bloody hell, I’ve not been on here for a couple of weeks, this place just gets better and better. How misleading and amateurish.
First it was give us your money you freeloading bastards or we’ll fill your screen with ads and now it’s buy this shite we’ve lied about.
Yeah think I’ll be off again…

BoIIocks · 02/05/2025 16:08

Can anyone recommend an amazing shovel? Something that’s good for digging a deeper and deeper hole?

IHopeYouStepOnALegPiece · 02/05/2025 16:06

PaintYourAssLikeRembrandt · 02/05/2025 16:05

MN recommended lavender at that, at least we know it will be high quality....oh....wait.....

It's ok, because someone in 2011 recommended Rosemary so that'll basically be the same thing

PaintYourAssLikeRembrandt · 02/05/2025 16:05

IHopeYouStepOnALegPiece · 02/05/2025 16:03

😂 honestly, sniff some lavender and calm down

MN recommended lavender at that, at least we know it will be high quality....oh....wait.....

Jones1228 · 02/05/2025 16:04

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I have not told you off and I could not give two fucks if you address me. Seems like you are getting a bit wound up though, maybe you should have stuck to minding your own business like you were doing before so you didn't get wound up by a stranger on the internet!

kittensinthekitchen · 02/05/2025 16:04

MNEditor · 02/05/2025 11:33

Hi

I'm the Mumsnet editor who produces the recommendation emails you receive, including last night's Discounts newsletter, so I'd like to explain my process.

I appreciate that the quote used to describe a pop-up gazebo last night was not directly applicable to the specific gazebo which was promoted, so firstly let me apologise if this has caused confusion or concern.

When products are selected for recommendation, our goal is always to share information which is useful to Mumsnetters and to help them find great products or bargains. We always try to use quotes that are as recent as possible and, where those are not available, ensure that a quote is still relevant. Where a quote may be used to recommend a product it is carefully selected to make sure that it is honestly describing either a specific item, or the general benefits of owning a similar item. We feel these quotes are still helpful because they describe generic merits of the product which apply to all versions. However I can see that we should be clearer when using these quotes - and should have added some explanation to the quote along the lines of "our users love the ease of using pop-up gazebos" to put it in its correct context.

To clarify, there was not, and never is, any intention of misleading readers. We also always make sure to link to the user's quote on the thread, so you can go to that conversation and make up your own mind based on what other users have said, with full transparency.

I hope this goes some way towards explaining our processes. That said, it is only ever our intention to provide honest recommendations, so going forward we will tighten up the process to clearly flag when a quote is being used to describe a similar, but not identical, product. We will also be emailing everyone who received last night's Discounts email to clarify the situation so nobody feels they have been misled.

Edited

We always try to use quotes that are as recent as possible and, where those are not available, ensure that a quote is still relevant. Where a quote may be used to recommend a product it is carefully selected to make sure that it is honestly describing either a specific item, or the general benefits of owning a similar item.

If you couldn't find a quote that was relevant to that specific product, and you had to go back EIGHT YEARS to find one relevant to that specific type of product, can you explain why you think it's worthy of being recommended widely to your users?

JaneJeffer · 02/05/2025 16:03

Jones1228 · 02/05/2025 16:02

.

Edited

Have a little lie down in the fucking gazebo dear

IHopeYouStepOnALegPiece · 02/05/2025 16:03

Jones1228 · 02/05/2025 16:02

.

Edited

😂 honestly, sniff some lavender and calm down

Jones1228 · 02/05/2025 16:02

.

TURNYOURCAPSLOCKOFF · 02/05/2025 16:01

Jones1228 · 02/05/2025 15:02

Jesus i cant believe this thread, its a fucking gazebo for gods sake. Maybe everyone should buy one to prevent getting too much sun and losing the plot to this extent. The quote describes every pop up gazebo ever made and if it was a big conspiracy to fool you all would it be linked directly to the the post the quote came from showing exactly what was said and when. OK complain, don't buy the gazebo but surely you have something better to do on a sunny Friday into a bank holiday weekend than keep repeating the same thing and manufacture outrage over something so pathetic.

Is that you Justine?

😏

Runningoutofpatiencefucksandmoney · 02/05/2025 16:01

The name changes on here are HILARIOUS 😂

claudiawinklemansfringetrimmer · 02/05/2025 15:54

MNheadoffice · 02/05/2025 15:05

Oh dear. Is my spoof name too believable?

Yes that one got me!

TURNYOURCAPSLOCKOFF · 02/05/2025 15:54

JessyCarr · 02/05/2025 14:47

Best Tablet for Kids in 2025? As “highly recommended by Mumsnet families”?

MN Swears By says the Amazon Fire HD 8 Kids Tablet is the best for toddlers. It’s apparently recommended by RestingPandaFace, who’s quoted as saying “Kids’ fire is really easy to set up and pretty indestructible”.

What in fact she said (in October 2021) was “Kids’ kindle fire is really easy to set up and pretty indestructible”. Her words appear to have been edited to delete the reference to “Kindle” which would have betrayed the fact that she was talking about a now-obsolete product.

I KNEW IT!!!

Fuckers

BottleBlondeMachiavelli · 02/05/2025 15:51

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