Page 2 | This 'brand logo' is despicable? (Possible TW)

Brokeens · 2025-04-22T19:28:28+00:00

Apparently theyre called 'Aape' but you can clearly see that they have changed the first 'A' to have a little flick coking off it that clearly makes it look like an 'R'. If they're both 'A's why are they different? Theyre all capitals so its not lower case. Who would wear this shit??

Didshejustsaythatoutloud · 24/04/2025 12:57

GeorgianaM · 23/04/2025 12:35

Don't be so ridiculous! Are you so out of touch that you didn't bother to see it's a Tokyo 'sister' brand to A Bathing Ape?

It looks nothing like rape and it's your mind that is twisting it.

www.selfridges.com/GB/en/cat/aape/

I'd never heard of it either but you really can't dispute that that logo looks like the word rape.
I would be horrified if any of my boys chose to wear that.

SoOxon · 24/04/2025 12:36

YouHaveAnArse · 24/04/2025 11:40

Anyone who goes on about Masonic symbols actually saves you a lot of time, because you know that everything else they're going to tell you about is a pile of bollocks that doesn't require your attention.

Seriously, step away from the University of Facebook.

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in your bombastic opinion

I am not on Facebook
I am describing part of a fascinating lecture on mindbending

no one of my conversational acquaintance ‘goes on’ about
Masonic symbols or anything else

neither would they completely misconstrue a narrative

YouHaveAnArse · 24/04/2025 11:40

SoOxon · 24/04/2025 11:27

think yourself lucky - perhaps you have never seen one, so can’t relate?

It was a male pointed this particular logo out in a group (conspiracy theory) conversation about hidden signs, symbols, logo, be they Masonic or other
secret societies, fraternities, many of which are hidden-in-plain-sight,
on buildings, coats-of-arms, how we build sensory associations,
subliminal imagery, seen in the film of the man in the bear suit walking across
a room full of people which observers deny yet swear the same in woodlandis
a real yeti
visual manipulation, jingles, the insidious development of the Nike tick,
the human brain as computer does not always allow us to see, recognise, acknowledge what is presented before us as often, we see what we want to see
which isn’t always there anyway

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Anyone who goes on about Masonic symbols actually saves you a lot of time, because you know that everything else they're going to tell you about is a pile of bollocks that doesn't require your attention.

Seriously, step away from the University of Facebook.

YouHaveAnArse · 24/04/2025 11:38

nomas · 24/04/2025 04:25

Lol what? It’s an arrow going from a to z to show they have everything. Amazon are not great but they’re not proliferating skinny dicks, I don’t think 🤣

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No, you'll be wanting Bad Dragon for that.

SoOxon · 24/04/2025 11:27

Ilikeadrink14 · 24/04/2025 02:09

You’ve lost me now! I’ve looked and looked but the skinny dick doesn’t appear! Must be me!

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think yourself lucky - perhaps you have never seen one, so can’t relate?

It was a male pointed this particular logo out in a group (conspiracy theory) conversation about hidden signs, symbols, logo, be they Masonic or other
secret societies, fraternities, many of which are hidden-in-plain-sight,
on buildings, coats-of-arms, how we build sensory associations,
subliminal imagery, seen in the film of the man in the bear suit walking across
a room full of people which observers deny yet swear the same in woodlandis
a real yeti
visual manipulation, jingles, the insidious development of the Nike tick,
the human brain as computer does not always allow us to see, recognise, acknowledge what is presented before us as often, we see what we want to see
which isn’t always there anyway

MrsSkylerWhite · 24/04/2025 11:25

GeorgianaM · 23/04/2025 12:35

Don't be so ridiculous! Are you so out of touch that you didn't bother to see it's a Tokyo 'sister' brand to A Bathing Ape?

It looks nothing like rape and it's your mind that is twisting it.

www.selfridges.com/GB/en/cat/aape/

No it isn’t. It clearly looks like rape.

Never heard of that brand, though I’m quite old.

Dotjones · 24/04/2025 11:25

I can't get too worked up about it. Scunthorpe is still on the map and on roadsigns and that has the actual c-word in it. The AAPE logo is just a bad font.

SpookyMcTaggart · 24/04/2025 11:22

PullTheBricksDown · 23/04/2025 21:38

it is clearly aape

Oh yeah, that well known word aape, it's definitely that

Exactly. I read 'rape', as would most people. The double aa doesn't really crop up in English. The company knows what it's doing, it's deliberate.

JeremiahBullfrog · 24/04/2025 11:15

Mylegishangingoff · 23/04/2025 21:27

On their other items it is clearly aape. It looks like it was just a bad font choice on that particular jacket not something the brand sets out to do on all of their clothes.

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If you sell 100 pieces of clothing with your brand name on, the right number for the name to look like the word "rape" is precisely zero. This isn't a mistake they should be making even just once. Especially if they are (or aspire to be) a well-known quality brand: this sort of thing should be picked up well before the item goes into production.

Katiesaidthat · 24/04/2025 10:44

Gardenbumblebee · 23/04/2025 22:26

Brands know exactly what they are doing when they release stuff like this. Remember the Balenciaga bondage bears campaign? Controversy can be great for business.

Remember the photo of Dolce & Gabanna simulating a gang rape as attractive. That was the day I swore I would never ever buy anything of that brand again. They thrive on a little controversy, then pretend it never happened.

ToddBrowning · 24/04/2025 10:41

This reply has been deleted

This has been deleted by MNHQ for breaking our Talk Guidelines.

YouHaveAnArse · 24/04/2025 10:40

GeorgianaM · 23/04/2025 12:37

How many of you writing in to complain about a legitimate brand name have written to complain about the grooming gangs?

Who is one meant to write to to complain, the Grooming Gang Union?

FlirtsWithRhinos · 24/04/2025 10:31

MrsFrumble · 24/04/2025 05:15

It seems deliberate to me. It reminds me of the TV show Nathan Barley, which parodied this sort of thing with a magazine called Sugar Ape, who decided to shrink the font on the letters SUGA in their title in an attempt to be edgy and provocative. That was satire back in 2005, so it’s a bit tragic that brands are still trying this sort of thing.

Yeah that's exactly what came to mind for me as well.

Nathan Barley has turned out to be depressingly prophetic. Not surprising really that Charlie Brooker went on to do Black Mirror.

The other one whose comedy turned into prophecy is Ben Elton - climate change as retail opportunity and billionaires building space rockets to escape it.

ExpatMum41 · 24/04/2025 10:19

GeorgianaM · 23/04/2025 12:35

Don't be so ridiculous! Are you so out of touch that you didn't bother to see it's a Tokyo 'sister' brand to A Bathing Ape?

It looks nothing like rape and it's your mind that is twisting it.

www.selfridges.com/GB/en/cat/aape/

Do you work for them, or something?

Caerulea · 24/04/2025 07:26

Both these have the same issue to my eye. The first A is done just differently enough it requires a second take. It's really gross

https://www.selfridges.com/GB/en/product/aape-logo-graphic-print-cotton-jersey-t-shirt_R04447449/#colour=PINK

https://www.selfridges.com/GB/en/product/aape-moonface-crew-neck-cotton-jersey-t-shirt_R04447455/#colour=BLACK

Caerulea · 24/04/2025 07:23

GeorgianaM · 23/04/2025 12:35

Don't be so ridiculous! Are you so out of touch that you didn't bother to see it's a Tokyo 'sister' brand to A Bathing Ape?

It looks nothing like rape and it's your mind that is twisting it.

www.selfridges.com/GB/en/cat/aape/

Oh pack it in 🤦🏼‍♀️

OP - clearly says what you (& anyone with half a brain) think it does & it's bloody awful. How did it pass so many eyes before making it to sale??

PremiumD · 24/04/2025 07:08

Well, if it wasn’t on purpose, I have to say any reasonable brand would want to make a change when they realised their mistake, so….

Pinkychilla · 24/04/2025 06:21

I accidently clicked you are being unreasonable and can't change it now 🙈 but that is shocking why would anywhere even want to stock that or anyone buy it even

MrsFrumble · 24/04/2025 05:15

It seems deliberate to me. It reminds me of the TV show Nathan Barley, which parodied this sort of thing with a magazine called Sugar Ape, who decided to shrink the font on the letters SUGA in their title in an attempt to be edgy and provocative. That was satire back in 2005, so it’s a bit tragic that brands are still trying this sort of thing.

nomas · 24/04/2025 04:25

Manxexile · 23/04/2025 23:30

I never noticed that before.

Now I can't unsee it

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Lol what? It’s an arrow going from a to z to show they have everything. Amazon are not great but they’re not proliferating skinny dicks, I don’t think 🤣

Chellybelle · 24/04/2025 04:21

It says rape. The first and second letters are formed differently.

nomas · 24/04/2025 04:20

LivingLaVidaBabyShower · 23/04/2025 21:39

I clicked the selfridges link and the first one I clicked on was this unfortunate number

https://www.selfridges.com/GB/en/product/aape-hip-hop-graphic-print-cotton-jersey-t-shirt_R04365507/#colour=IVORY

Which if I had to guess what it said quickly and without forensically examining the font i would guess as "Rape bums" or "Rape buns" either way it's not great.

I have heard of a bathing ape (not sister brand though tbf) and that jacket 💯 looks like it says rape.

How on earth did you get “rape buns” from that t-shirt? That’s quite a reach 🤣

IHaveAlwaysLivedintheCastle · 24/04/2025 04:11

Ilikeadrink14 · 24/04/2025 02:09

You’ve lost me now! I’ve looked and looked but the skinny dick doesn’t appear! Must be me!

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It doesn't- that's why.

The other logo is clearly rape.

Ilikeadrink14 · 24/04/2025 02:09

Manxexile · 23/04/2025 23:30

I never noticed that before.

Now I can't unsee it

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You’ve lost me now! I’ve looked and looked but the skinny dick doesn’t appear! Must be me!

CharlotteSometimes1 · 24/04/2025 00:33

I crossed paths in the street with someone wearing a shirt with that logo on and did a double take, it really isn’t any better in person.