This 'brand logo' is despicable? (Possible TW)

Brokeens · 2025-04-22T19:28:28+00:00

Apparently theyre called 'Aape' but you can clearly see that they have changed the first 'A' to have a little flick coking off it that clearly makes it look like an 'R'. If they're both 'A's why are they different? Theyre all capitals so its not lower case. Who would wear this shit??

Longma · 26/04/2025 22:17

Gustavo77 · 26/04/2025 16:14

I saw it straight away as aape, think to see it any other way is a bit weird. Don't look for problems where none exist.

So why is the first letter different to the second one, even though they are supposedly the same letter?
The letter A doesn’t usually have that extra lead in as per the font used in the OP.

OfNoOne · 26/04/2025 17:05

Looked straight at the picture. Thought "That says 'Rape'."

It's very clearly intended to be seen as saying that, and the brand name is clearly intended to be misread as that in marketing. Pathetic of them.

AtomicPumpkin · 26/04/2025 17:03

GeorgianaM · 23/04/2025 12:35

Don't be so ridiculous! Are you so out of touch that you didn't bother to see it's a Tokyo 'sister' brand to A Bathing Ape?

It looks nothing like rape and it's your mind that is twisting it.

www.selfridges.com/GB/en/cat/aape/

Some of us don't keep up with what brand of overpriced rubbish is in vogue this week. It frees up time for other things, like having a life.

YouFetidMoppet · 26/04/2025 17:02

Reminds me of Sugar Ape from Nathan Barley.

PremiumD · 26/04/2025 17:01

MoominMai · 26/04/2025 16:58

This. OP you state they ‘clearly changed the first A to add a flick so it looks like an R’ like really? How can you not know that the first letter always has a little differentiation on it to mark it as the first letter as part of normal design etiquette. Also as someone else said why on earth would a for profit company self sabotage. It looked like AAPE to me. Just because your mind interpreted it like that doesn’t mean it is that or rest of the world sees it like that. Honestly so many hysterical posts on here lately! 🙄

Edited

Show quote history

Haha I almost thought you were serious for a minute 😆

MoominMai · 26/04/2025 16:58

GeorgianaM · 23/04/2025 12:35

Don't be so ridiculous! Are you so out of touch that you didn't bother to see it's a Tokyo 'sister' brand to A Bathing Ape?

It looks nothing like rape and it's your mind that is twisting it.

www.selfridges.com/GB/en/cat/aape/

This. OP you state they ‘clearly changed the first A to add a flick so it looks like an R’ like really? How can you not know that the first letter always has a little differentiation on it to mark it as the first letter as part of normal design etiquette. Also as someone else said why on earth would a for profit company self sabotage. It looked like AAPE to me. Just because your mind interpreted it like that doesn’t mean it is that or rest of the world sees it like that. Honestly so many hysterical posts on here lately! 🙄

PremiumD · 26/04/2025 16:53

Gustavo77 · 26/04/2025 16:14

I saw it straight away as aape, think to see it any other way is a bit weird. Don't look for problems where none exist.

I think that’s strange - unless you were already aware of the brand?

Because if you genuinely don’t see RAPE, then wouldn’t you be seeing RRPE? Because they look more like Rs than As given their shape?

TheCountofMountingCrispBags · 26/04/2025 16:41

GeorgianaM · 23/04/2025 12:37

How many of you writing in to complain about a legitimate brand name have written to complain about the grooming gangs?

🤣🤣🤣🤣🤣🤣
That is the daftest segue ever!
What nonsense. Stop trying to be goady and racist

Karatema · 26/04/2025 16:24

I didn’t bother reading the post, first, just looked at the photos, thought “Oh my!” and then read the OP’s post.
Disgusting 😡

Original poster

Brokeens · 26/04/2025 16:18

Gustavo77 · 26/04/2025 16:14

I saw it straight away as aape, think to see it any other way is a bit weird. Don't look for problems where none exist.

So why does the first capital 'A' have a flick on the lefthand side like an 'R' can, but the 2nd 'A' doesn't? Why are they different?

OP posts:

Gustavo77 · 26/04/2025 16:14

I saw it straight away as aape, think to see it any other way is a bit weird. Don't look for problems where none exist.

PremiumD · 26/04/2025 16:06

GeorgianaM · 26/04/2025 13:27

@Lookingtomakechanges

'Do you not think the logo reads as RAPE?'

No, not one of the garments displaying the AAPE logo looks like RAPE.

I've shown it around and no one else thinks it does and they've rolled their eyes when I've said it's been mistaken for the word RAPE.

What do they think it says?

Lookingtomakechanges · 26/04/2025 14:43

GeorgianaM · 26/04/2025 13:27

@Lookingtomakechanges

'Do you not think the logo reads as RAPE?'

No, not one of the garments displaying the AAPE logo looks like RAPE.

I've shown it around and no one else thinks it does and they've rolled their eyes when I've said it's been mistaken for the word RAPE.

Fair enough. Everyone I’ve show it to asking what does that say, has seen’rape’.

Original poster

Brokeens · 26/04/2025 13:42

Come on.

OP posts:

GeorgianaM · 26/04/2025 13:27

@Lookingtomakechanges

'Do you not think the logo reads as RAPE?'

No, not one of the garments displaying the AAPE logo looks like RAPE.

I've shown it around and no one else thinks it does and they've rolled their eyes when I've said it's been mistaken for the word RAPE.

Lookingtomakechanges · 25/04/2025 22:26

Brokeens · 25/04/2025 21:47

I dont know how anyone can read it as anything else? If it was AAPE the first 2 letters would be identical.

Show quote history

And that font was consciously chosen. A capital A is not normally so rounded that it might be an R.

Original poster

Brokeens · 25/04/2025 21:47

Lookingtomakechanges · 25/04/2025 19:22

Do you not think the logo reads as RAPE?

Show quote history

I dont know how anyone can read it as anything else? If it was AAPE the first 2 letters would be identical.

OP posts:

Lookingtomakechanges · 25/04/2025 19:22

GeorgianaM · 23/04/2025 12:35

Don't be so ridiculous! Are you so out of touch that you didn't bother to see it's a Tokyo 'sister' brand to A Bathing Ape?

It looks nothing like rape and it's your mind that is twisting it.

www.selfridges.com/GB/en/cat/aape/

Do you not think the logo reads as RAPE?

Longma · 25/04/2025 18:55

GeorgianaM · 23/04/2025 12:35

Don't be so ridiculous! Are you so out of touch that you didn't bother to see it's a Tokyo 'sister' brand to A Bathing Ape?

It looks nothing like rape and it's your mind that is twisting it.

www.selfridges.com/GB/en/cat/aape/

I know nothing of the brand - I don’t think it’s aimed at me tbh.

however, it’s nonsense to say that the first “a’ doesn’t look more like an r. It definitely Italy doesn’t match the second a in the logo

GustyBaloo · 25/04/2025 02:24

Purplegrapejuicefan · 24/04/2025 12:59

There's a plasterers van that drives round where I live with the brand name 'Spread It And Lay It'. They know what they're doing too.

We have Sofa King.

Our prices are Sofa King good!

Actually I think they had to stop, but it took about 10 years went viral before anybody 'in charge' noticed.
They sold sofas. I couldn't comment on the quality.

GustyBaloo · 25/04/2025 02:21

Looks like RAPE to me.

SammyScrounge · 25/04/2025 02:01

SecretFerret · 23/04/2025 12:40

I am out of touch, have never heard of this brand and absolutely think it reads rape. And if I were this company, intentional or not, I would be horrified to realise this and withdraw it immediately. But then being out if touch and old fashioned I have standards around decency and acceptability.

Likewise. And it certainly reads as 'Rape' to me.

Original poster

Brokeens · 24/04/2025 13:45

KrisAkabusi · 23/04/2025 21:32

Did you ask "what does this word say" or "does this look spell rape"? How questions are asked is important.
And honestly, I didn't see what you see until after reading your post.

Show quote history

I showed the the photo and said 'What does that say?'

They all said Rape and was confused about it being on a jacket.

OP posts:

YouHaveAnArse · 24/04/2025 13:42

SoOxon · 24/04/2025 12:36

in your bombastic opinion

I am not on Facebook
I am describing part of a fascinating lecture on mindbending

no one of my conversational acquaintance ‘goes on’ about
Masonic symbols or anything else

neither would they completely misconstrue a narrative

Show quote history

It was pretty obvious it was i'n my opinion' because I posted it.

Not sure you know what 'bombastic' means, but it's got that song in my head and I'm quite enjoying it, so thanks in any case.

Purplegrapejuicefan · 24/04/2025 12:59

There's a plasterers van that drives round where I live with the brand name 'Spread It And Lay It'. They know what they're doing too.