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Original poster

Plum - using an influencer massively in debt

32 replies

Iloveberets · 06/04/2025 21:59

Plum are currently heavily running an ad which features Yasmin Camilla. She was £50k in debt a few years ago, this was then wiped (mostly by Klarna) after a social media campaign only for her to, again, end up £52k in debt last year.

Less than 2 months ago she was crying on the internet begging for money to pay her mortgage, and subsequently set up a go fund me where her followers donated.

Now, Plum are using her in their ad - talking about how she’s saving money for a holiday: when she’s £52k in debt and has managed money appallingly. Surely there needs to be rules around this kind of thing? It shouldn’t be the Wild West out there.

OP posts:
Swiftie1878 · 07/04/2025 07:36

Iloveberets · 06/04/2025 21:59

Plum are currently heavily running an ad which features Yasmin Camilla. She was £50k in debt a few years ago, this was then wiped (mostly by Klarna) after a social media campaign only for her to, again, end up £52k in debt last year.

Less than 2 months ago she was crying on the internet begging for money to pay her mortgage, and subsequently set up a go fund me where her followers donated.

Now, Plum are using her in their ad - talking about how she’s saving money for a holiday: when she’s £52k in debt and has managed money appallingly. Surely there needs to be rules around this kind of thing? It shouldn’t be the Wild West out there.

She’s obviously a keen follower of Katie Price’s money management techniques.

Woahtherehoney · 07/04/2025 07:17

She’s been the stem of quite a lot of controversy recently like apparently lying about where she gets her Mounjaro from and representing a company many said she hadn’t used (I follow her but not closely enough to notice to be fair!)

But she is an example of why influencers/creators need to be careful- your audience will remember things about you and as soon as you take a brand deal that doesn’t reflect your general content/platform or you do something just for money, they will (and should) call you out on it. She by a long stretch isn’t the only one to do stuff like this though!

sunshinesunday · 07/04/2025 07:14

orangegato · 07/04/2025 06:50

Those creepy non-banks are for people like her though so it’s right up her street. The people I know who are in tons of debt all have a Monzo or Revolut as well. They just seem a bit juvenile.

I don’t agree, a lot of these companies such as Monzo and Revolut are banks and therefore are FCA regulated so they’re just newcomers, doesn’t mean they’re “creepy”.

Youaremythtaken · 07/04/2025 07:04

I just had at a nosey at her. More fool Plum (whoever they are) I say. She's only got around 30k followers too so she's pretty small fry. I assume most people won't recognise her and anyone that does will know about her financial situation.

orangegato · 07/04/2025 06:50

Those creepy non-banks are for people like her though so it’s right up her street. The people I know who are in tons of debt all have a Monzo or Revolut as well. They just seem a bit juvenile.

SawItOnTikTok · 07/04/2025 06:37

What is plum?

ThisIsMyYearToFindMyself · 07/04/2025 06:34

Who is she? I’ve just looked at her instagram but can’t really work out who she is or where she’s come from?