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Food noise. Why can some overcome it and others can’t?

114 replies

Foodnoisebattles · 16/03/2025 12:19

There’s a lot of talk on threads, especially the weight loss injection threads, about food noise. A lot of posters will say that the drugs turn off their food noise and allow them to lose weight. That’s a very simplified version but essentially what is being said. They will say that this lack of food noise must be how slim people stay slim and they dread it returning once off the drugs.

I used to have a severe eating disorder (hence the name change) and food noise was a 24/7 battle. I ignored it. I’m recovered and have been for a long time but still get food noise a lot of the time. I ignore it if I know I don’t need to eat. It’s a challenge and I did gain weight over the Covid lockdowns and tipped into the overweight category but lost it again and am now smack bang in the middle of my healthy weight range. I still get food noise. Every day I find myself wanting to eat, especially things like chocolate, doughnuts, sweets, cake, and lots of it but I tell myself no. I will eat what is a portion of these things then say no more.

What makes some people able to ignore their food noise and others not? I hadn’t heard of the term food noise until I came on mumsnet but it’s a good description of the brain constantly telling me to eat something I shouldn’t because I’m not actually hungry. It takes a lot of self control for me personally. Why is that different for me and people like me? Is it a chemical thing? Behavioural? Do some people not have food noise at all so they don’t need to battle it? It’s worse if I’m bored. If I’m busy I’ll forget to eat. The food noise sets in if I’m not doing much.

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VogonPoetry · 18/03/2025 22:49

For me, it’s diet culture. I spent half my adult life rejoining some diet club or other for the *nth time and the food noise was very high. All I ever thought about was food. What I was eating today, how I could structure my week so I could have a treat at the weekend, how could I mitigate the damage caused by going slightly off plan…. And because I was thinking about food all the time, I felt hungry all the time.

It took me years to undo my diet brain. And eventually I realised that whilst I was still overweight, I was starting to eat intuitively, self moderate and maintain. I don’t think about food constantly. I even managed to drop a stone without even realising, I only found out during my annual health checkup when the nurse weighed me!

I am on Mounjaro (for diabetes) and whilst some mild suppression due to feeling already full has seen more weight slowly come off, there has been no noticeable change to “food noise”. That was when I realised it’s because I didn’t have it any more when I started the medication.

Twattergy · 18/03/2025 22:42

I very rarely have food noise. I don't like the sensation of being very stuffed with food. I'm pretty sure this contributes to me being fairly slim. So yes, not everyone has food noise. I feel lucky tbh. It's wrong to assume that everyone is constantly battling the urge to eat, and therefore that all slim people are 'better' because they resist the urge more. They may just not have that urge to start with.

Foodnoisebattles · 18/03/2025 22:32

I’ve been thinking about this, in terms of me personally, after reading the responses, and I definitely fall into the greedy camp. I can eat 4 Jam doughnuts at a push. I can eat a massive bag of lentil chips to myself (although I’m sure they are mainly air) and used to be able to eat a share bag of revels or Maltesers to myself. I would never eat an entire head of broccoli or a bag of potatoes, so it’s not hunger. It’s greed for the continued taste of whatever I’ve fancied that I can then eat more of. I don’t need it, I’m not hungry, therefore I’m just being greedy. Maybe this is why I can tell myself no, because deep down I knew I was just being greedy. That’s my personal take on my own situation and not a judgement on anyone else. Realising it has made me determined to carry on saying no. It would help if jam doughnuts didn’t come in packs of 5. When I still had periods I craved them for months around 2 days before my period arrived and they were irregular as a faulty clock. Jam doughnuts became my early warning sign. Now there’s no excuse.

OP posts:
RampantIvy · 18/03/2025 16:56

I don't get food noise, yet I can be greedy if I am hungry and faced with something I really like.

For example, I love Indian food and, if we eat out I will eat more than I would do at home because the portion sizes are bigger and someone else has made it, so it is more delicious

HansHolbein · 17/03/2025 16:40

I still would say that food noise is a polite term for greed

In your case, maybe.

Oblomov25 · 17/03/2025 15:06

Even people on this thread and all others are so different. Many people just don't buy crisps and chocolate, don't have them in the house. Because they just eat them till they are gone.

Whereas we have lots. I always had to have lucozade, glucose tablets, jelly babies, chocolate etc, within literally an arms reach, incase my blood sugar went low. So my having it constantly around me, others would see as odd.

Food noise. Why can some overcome it and others can’t?
Food noise. Why can some overcome it and others can’t?
Allshadowlylined · 17/03/2025 15:04

So is food noise another name for food addiction? Like a smoker craves a cigarette, can't stop thinking about it, an alcoholic craves alcohol and can't stop once they have started, any kind of addiction really. Food noise, nicotine noise, alcohol noise, weed noise...

The only problem is people have to eat every day to survive whilst the other addictions you can stop without ever touching them again.

endlesscraziness · 17/03/2025 14:59

I constantly think about food and am very rarely full. I workout hard but I’m starving on my drive home from the gym. It is a constant and I think a lot of people that are very slim don’t obsess over food in the same way. I unfollowed a few fitness accounts on Instagram because I realised from their posts of what they ate they just don’t like food in the same way as me

Oblomov25 · 17/03/2025 14:53

As a diabetic since aged 1 my whole life was controlled. I ate breakfast lunch and dinner, a mid morning snack and a mid afternoon snack. Even if I didn't want to. Only aged 30 on a diabetic pump was I given more freedom to choose not to.

I didn't think I had much food noise but I tried ozempic twice and was shocked at my food noise, which I didn't think was very loud anyway, turned completely off. Interesting.

Oblomov25 · 17/03/2025 14:47

It's just the new name for it. But it's a very complex issue, and posters have explained how they don't have it, or do have it, plus genetics, plus loads of other things, explain why some people behave a certain way, and others are shocked that they don't.

Barleypilaf · 17/03/2025 14:42

I agree that 'food noise' is physiological and complex.

I had terrible food noise as a teenager and then disordered eating for years. I believe that this started because of hormone changes at puberty. There is a pattern in females on my mum's side of being slim children and then rapid weight gain at puberty and then stable from 20s onwards. I can see it in my mum and her sister, my cousins and now in the next generation.

Now I mostly don't have have food noise, but it sometimes comes back and then I can see triggers. These are:

  • high carb breakfasts. Breakfast cereals and porridge give me carb cravings all day;
  • lack of exercise. If I exercise, my blood sugar feels under control. The glucose goddess explains that the muscles soak up the glucose
  • certain foods. I can't buy jaffa cakes or Bonne Maman waffles as I will just eat the pack in one sitting and feel crap
  • lack of sleep. I then need sugar to stay awake.

So now, I'm relatively slim. But I'm not morally superior to my teenage self - I'm just not impacted by the same hormones and I know to avoid my triggers.

PinkArt · 17/03/2025 14:35

RampantIvy · 17/03/2025 12:31

Thank you @PinkArt and @BeaAndBen
I had no idea that some people thought about food constantly. I guess it is the same as you not knowing what it is like to not think about food all the time. It must be a physiological thing if medication can stop that feeling.

I hate feeling hungry and don't understand how people can "forget" to eat either.

As I have given up sweet foods until Easter I find it very easy to resist the temptation of eating the scones in the freezer and the chocolate in my baking cupboard - maybe because there is an end date?

This goes to show we are all different.

Thank you for this lovely reply. So many people who haven't experienced food noise and food issues can be incredibly unpleasant about it on threads like these - it's gluttony, it's not real, everyone likes biscuits, you're just being a lazy fatty with no self control. It's incredibly refreshing to have an adult exchange of experiences and views!
With your Easter example, I would be counting down hour by hour untill lent was over and I could eat chocolate again. And probably seeking all sorts of alternative 'hits' because a hot chocolate 'doesn't count' or other nonsense.
Someone upthread mentioned gambling and the range of experiences from playing the lottery once a year because it's a roll over vs gambling so hard someone loses their house. I know they're already exploring how the WLI also work for reducing alcohol cravings and I suspect down the line they may well be used for other dopamine seeking/ reward / addiction issues.

Angrymum22 · 17/03/2025 14:18

I was bulimic as a teenager and would binge eat and purge. Not every day but regularly. I’m quite sure it affected regulation and it wasn’t until I stopped that I was able to develop healthy eating behaviours.

However I did have a major hormone problem, I had a pituitary tumour which may have been the underlying cause for my binging habit.

When I was finally diagnosed and had treatment I dropped 2 stone in 2 months. I have insulin resistance and over carbing triggers it. I have to be strict about carbs and can effectively maintain my weight as a result.
I do fall off the wagon occasionally but after a week or so of low carbs my energy returns and I feel so much better.

As for food noise, it’s not really noise but a physiological need for carbs. If I eat a high carb meal I produce too much insulin which strips the glucose from my system and I experience a hypo. I then have to eat something to bring my glucose level back up. I feel overwhelming fatigue after a carb heavy meal which can be useful if I want a good nights sleep.

My downfall is bread, now DS is at uni DH and I eat very little bread but I can’t resist a fresh white slice of bread and butter. I’m not a fan of sweet food or chocolate so never really tempted to overindulge.

I’m currently on a calorie deficit diet after putting on weight, due to hormone blockers for breast cancer. My body has got used to the new hormone levels so weight loss has become easier.

Food noise is not how I would describe it in my case it has more to do with low blood sugar caused by the insulin resistance. Basically I feel I need to eat something to counteract the brain fog and dizziness the insulin resistance causes. It’s much easier to control now I’m retired because I can control my diet better. At work, when I was hungry I would eat rubbish to just keep going.

If I’m not hungry I don’t eat. I’ve also moved away from strict meal times. DH has never had weight problems and like me has adjusted to a lower calorie requirement now we are ancient and less active. We have a light breakfast then probably don’t eat until the evening. I may have a handful of nuts to keep me going but rarely have lunch unless I’m working.

I still would say that food noise is a polite term for greed. I really can’t believe that so many people are insulin resistant to start with. But once obese insulin resistance develops so it perpetuates the problem.

The underlying cause of obesity is complex and is tied in with the food industry, particularly convenience and fast food which is loaded with carbs. I think most of us start life with normal feedback but it is destroyed by poor eating habits early in life. It’s definitely a case of deregulation rather than a “born with “ condition.

There are some interesting studies as to why breast feeding reduces the risk of obesity in later life, but this has more to do with feeding on demand and babies being able to regulate the amount of milk they take rather than the breast milk itself. If you watch a mother breast feeding you rarely see her encourage her baby to continue feeding once they have stopped whereas bottle fed babies are often repeatedly presented with a bottle until they finish.

Breast feeding tends to teach you signals for when your child is full that continue through their childhood. I always knew when DS had finished and would not encourage him to eat everything on his plate. When he was older he just fed it to the dog. He would also “leave room for pudding”. Even though he went through the locust stage mid teens he has now returned to a healthy diet and only eats when he’s hungry. Although he does drink far too much beer, food noise will never be his problem but I do worry about beer noise. He does reassure me that he doesn’t drink every day.

Foodnoisebattles · 17/03/2025 14:15

@goodovationsonlyI find that taking a multi vitamin helps with cravings.

it’s interesting what a pp said about having energy to eat well. I’m ND, my children are ND, and I’m a carer for my elderly disabled parent as well as a single parent with no help whatsoever so it makes sense that by the time it gets to dinner time I’m exhausted and cba to cook something particularly healthy. I make my own bread, soups, pizzas and pasta sauces and we eat quite clean with very limited ultra processed foods but we do eat chocolate and not always non-UPF chocolate. Cakes are homemade as are most biscuits/cookies. I do my best but sometimes I will make do with a few biscuits for dinner and concentrate on feeding the dc.

I've digressed but it’s part of the bigger picture of why many women struggle to fight the food noise. There doesn’t seem to be a straight forward answer as to why some can fight it and some can’t but my thread seems to have upset some which was not my intention.

OP posts:
goodovationsonly · 17/03/2025 13:15

I was a healthy BMI until my mid 30s, when it crept it slowly and I'm now about 95kg (165cm). I get very strong food noise for very specific things, and when it happens it's almost like a drug addict looking for their fix. Beef hoola hoops is a very common one for me, and it's really upsetting if I can't get those specifically. Late last night I was really craving feta cheese. I don't eat a lot (not big into carbs) but I must eat the wrong things. I have very little interest in eating a massive salad or a handful of nuts/dried fruit, or steamed fish. I could eat massive amounts of these and although I might be physically full I will never feel satisfied until I have what I feel my body needs. I think for me there is both psychological and physiological things going on.

RampantIvy · 17/03/2025 12:31

Thank you @PinkArt and @BeaAndBen
I had no idea that some people thought about food constantly. I guess it is the same as you not knowing what it is like to not think about food all the time. It must be a physiological thing if medication can stop that feeling.

I hate feeling hungry and don't understand how people can "forget" to eat either.

As I have given up sweet foods until Easter I find it very easy to resist the temptation of eating the scones in the freezer and the chocolate in my baking cupboard - maybe because there is an end date?

This goes to show we are all different.

BeaAndBen · 17/03/2025 10:25

@RampantIvy - I could tell you exactly what cheeses and how much or each are the the fridge, which biscuits are in which cupboard and how much of the chocolate is left on the high shelf behind the tins.

I know exactly what foods are where because I think about them constantly. I imagine it’s like a smoker who’s trying to cut down being hyper aware of where the emergency packet of fags is.

My father and brother only think about food when they are hungry and it’s time to eat. They never give it a passing thought. My SIL frequently skips meals accidentally because she gets distracted and doesn’t notice the time.

This never, ever happens to me.

If there’s a plate with cheese and crackers out, I am looking at it out of the corner of my eye the entire time. I’m relieved when someone eats the last cracker because at least it’s gone now.

PinkArt · 17/03/2025 10:08

RampantIvy · 17/03/2025 08:05

I keep seeing the term "food noise" all the time on here.

What does it actually mean?

You feel hungry all the time?
You think about food all the time?

In my case the answer to both of those questions is no.

I only think about food when I am hungry, meal planning or writing a food shopping list. Otherwise I think about what I am doing at the time.

I have been slim all of my life, but being post menopausal I really could do with losing a few pounds. I am now eating smaller portions, fewer carbs and have completely given up eating cakes, biscuits, sweets, puddings etc. Since giving up sweet stuff I just don't crave it. IMO the only way to stop craving sweet foods is to go cold turkey. I also think that using artificial sweeteners encourages the sweet cravings.

I'd describe it as the latter of the two. It's like I can't stop thinking, all day, about when I can have some chocolate or some cake because my brain is screaming about it.
Part of the reason it's being discussed a lot as a phrase at the moment is that I think for a lot of us until we started on Mounjaro we didn't realise quite how loud or how constant it was. And now that it's quietened down I don't have that desperation for sugary snacks and can understand what it's been like all along for the people who are genuinely happy to have just one biscuit. Or no biscuit.

RampantIvy · 17/03/2025 08:05

I keep seeing the term "food noise" all the time on here.

What does it actually mean?

You feel hungry all the time?
You think about food all the time?

In my case the answer to both of those questions is no.

I only think about food when I am hungry, meal planning or writing a food shopping list. Otherwise I think about what I am doing at the time.

I have been slim all of my life, but being post menopausal I really could do with losing a few pounds. I am now eating smaller portions, fewer carbs and have completely given up eating cakes, biscuits, sweets, puddings etc. Since giving up sweet stuff I just don't crave it. IMO the only way to stop craving sweet foods is to go cold turkey. I also think that using artificial sweeteners encourages the sweet cravings.

Febnewbie · 17/03/2025 07:26

Oceangrey · 16/03/2025 21:31

Oh I know plenty of super high achieving women who are obese or overweight. I know a lot of female CEOs or one rung down from that, and probably more than half are. Those intense jobs plus kids plus loads of corporate dinners and lunches don't make it easy.

These are obviously women who are disciplined in many ways, but being overweight or a healthy weight is not necessarily a matter of willpower.

Absolutely.

I really don't think discipline in one area translates to discipline in others.

I am obese and very senior/high achieving in my field.

As I said up thread, I have been a very occasional gambler for decades. I have no difficulty at all restraining myself with gambling and I have a lot of discipline for my career.

I realise that people are - for whatever reason - very keen to see it this way but fat people aren't always lazy and lacking willpower in all respects

Namechangefordaughterevasion · 16/03/2025 21:37

@Shubbypubby

You've pretty much described an eating disorder right there.

Oceangrey · 16/03/2025 21:31

Oh I know plenty of super high achieving women who are obese or overweight. I know a lot of female CEOs or one rung down from that, and probably more than half are. Those intense jobs plus kids plus loads of corporate dinners and lunches don't make it easy.

These are obviously women who are disciplined in many ways, but being overweight or a healthy weight is not necessarily a matter of willpower.

Hippywannabe · 16/03/2025 21:30

I have been obese all of my life (apart from a brief 4 month spell 3 years ago) and feel the term 'food noise' explains how I felt all my life-obsessed with food and treats.
I started taking ashwagandha tablets 3 weeks ago (they were recommended for calmness) and the food noise is gone.
It is a bizarre feeling- I became aware of an absence about a week after starting taking them but it was a bit longer before I realised that I wasn't thinking about the next hidden treat or meal.
So I shall stick with those!

PinkArt · 16/03/2025 21:27

Konstantine8364 · 16/03/2025 15:51

Honestly it a willpower thing. The same people who can drag themselves out of bed at 6am to go for a run in the depths of winter are probably the ones who can ignore food noise. You don't see a many high achieving, morbidly obese women.

I'm a greedy person with a big appetite. The only reason I'm not the size of a house is tonnes of exercise and finding big meals I like, which aren't too high calorie to eat during the week. I did a month of mounjaro, lowest dose and lost 10 pounds (from a 25 BMI). I think about food from the moment I wake up to the moment I go to sleep and it was the strangest thing for me to not be able to finish a meal when I had the injections and when I talked to some very slim friends they feel like that all the time, like they can take or leave food. I don't have the willpower to be actually slim, but I am militant about not getting big (over 10 stone 2 for me).

Did you lie to the pharmacy or get the WLI from a dodgy source? A high achieving morbidly obese (when I started on Mounjaro) woman asks. Yes, we exist.

Gowlett · 16/03/2025 21:25

No interest in booze. Cake is a different story…