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Would you use an Estate Agent to sell your home who doesn't advertise on Rightmove?

113 replies

RavenHouse · 03/03/2025 09:40

Would love your opinion. Is this a good idea?
I've been an estate agent for a long time, have worked for a number of companies and most recently for myself.
Rightmove have of course cornered the market and agents pay monthly fees to them now, in the thousands to have the privilege of advertising on their site.
Would you use an agent who cut their customers fees down by thousands but didn't advertise on Rightmove/Zoopla etc? and instead used social media and word of mouth?
This would be in a village setting, it wouldn't work for cities. Only a local agent within a small area.
There would still be a sale board at the property and the process would be exactly the same. It would just mean it would cost the customer much less in fees, a small flat fee instead of a costly percentage.
I'd be interested to get your thoughts?

OP posts:
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Purplebunnie · 05/03/2025 12:38

Have been searching for a house for sometime now. We are looking to move approx. 3 hours away. Thus your mode of advertising a property wouldn't reach us. Rightmove allows me to save properties, I can see if they are reduced etc, see when they come back after they've been removed with a different Agent at the same price and as is often the case a higher price. It's quite useful information

IMustDoMoreExercise · 05/03/2025 12:24

JacquesHarlow · 03/03/2025 09:46

What I find fascinating about the replies so far is how the market for a house is perceived - that the entire property market for a house, is "people browsing on Rightmove".

In some parts of the UK, houses change hands without ever being advertised. Imagine how mind blowing that must be for some.

It's not mind-blowing at all. Lots of people find buyers privately.

We did when we weren't even looking to sell but they made an offer and we decided to accept.

ArtTheClown · 05/03/2025 12:22

I'd never use an estate agent that didn't use Rightmove. You'd be completely limiting the customer pool.

DalzielOrNoDalzielAndDontPascoe · 05/03/2025 12:20

Ponderingwindow · 03/03/2025 13:46

If I am actually marketing my house, I do think I would be hesitant to limit my potential market to people.

Im curious how people who aren’t local would be able to find out about the house? Would the house be included on a website that shows up if I Google “houses in X area” for example? I do that sometimes when I’m fantasizing about moving to specific places. I look for agents that are highlighting specific locations.

Yes, indeed.

Most house sales are a kind of slow auction process, even those that aren't sold officially via an auction.

If you just want to sell your house and are perfectly happy to find one person who wants to buy it and then arrange the sale straightaway, great; but most people want to know that they're practicably getting the best price, hence advertising widely on the open national online market, to maximise your reach and your chances of achieving the best proceedable price.

Nobody would put their valuable jewellery or antiques into an actual traditional auction and then state that they'll only accept bids from people who arbitrarily happen to be wearing red trousers, which is effectively the same thing in severely limiting your potential buyer base: anybody who is interested and has the money to buy is considered, with the highest offer usually accepted.

Bubblesgun · 05/03/2025 12:19

RavenHouse · 03/03/2025 09:40

Would love your opinion. Is this a good idea?
I've been an estate agent for a long time, have worked for a number of companies and most recently for myself.
Rightmove have of course cornered the market and agents pay monthly fees to them now, in the thousands to have the privilege of advertising on their site.
Would you use an agent who cut their customers fees down by thousands but didn't advertise on Rightmove/Zoopla etc? and instead used social media and word of mouth?
This would be in a village setting, it wouldn't work for cities. Only a local agent within a small area.
There would still be a sale board at the property and the process would be exactly the same. It would just mean it would cost the customer much less in fees, a small flat fee instead of a costly percentage.
I'd be interested to get your thoughts?

I never let an EA put a board outside my property as a) i hate them b) it clutters c) it s free adverstisement for the EA who already charge way too much for what they do and I would absolutely want to be adverstised on rightmove.

i am sorry OP, you ve got to make that investment especially in a village setting word of mouth and SM not enought especially for those who want to relocates.

JacquesHarlow · 05/03/2025 11:59

Yalta · 03/03/2025 12:58

Well how else do you know it’s for sale

Oh @Yalta ... 😃

Google "selling off market".

There are plenty of us who don't need to see a digital noticeboard to know something is for sale.

https://www.hortonandgarton.co.uk/blog/selling-off-market/

Selling off market | Horton and Garton

Horton and Garton highlight what it means to sell off market and the pros and cons to help you decide if it’s the right approach for you.

https://www.hortonandgarton.co.uk/blog/selling-off-market/

Trumptonagain · 03/03/2025 16:05

Yalta · 03/03/2025 13:00

What happens if you are new to an area and want to look within 30 minutes drive of your work. That’s an awful lot of time and money driving around on the off chance you see a for sake board for something that isn’t on right move

TBF many a picture of a property can look really nice on Rightmove or any other web site, there are times, and more than a few in our case when viewing that the actual property/area wasn't all that the photos made it out to be, so for me personally I didn't find it as time wasting as making and attending viewings for times that suited everyone involved only to find that the property/area/surroundings weren't what we were looking for.

SwingLifeAway · 03/03/2025 15:28

Whatisthisbs · 03/03/2025 09:52

I'm in a completely different demographic from what you're describing but my pov still might be relevant. I'm looking to move and currently can't deal with RM. I'm not getting anywhere - I ring the number, nobody answers. Or they take details and nobody returns the calls. On the other hand, I ring the agent directly and get the answers/viewings. I don't see the point of the middleman so I cut him out. I wonder how many vendors would feel if they knew potential purchasers weren't being introduced

I think you’re using RightMove wrong. You’re supposed to call the estate agent, and they have no idea whether you’ve seen it on RM, their website, a board outside their house or in their shop window until you tell them. Finding it on RightMove will have absolutely no bearing on whether they answer the phone or have viewings (unless they’ve neglected to take a sold property off RM).

ExIssues · 03/03/2025 14:07

The advantage of an estate agent is they give you the package of valuation, pictures, floor plan , information, viewings, fielding the phone calls, viewings and negotiation. If you're happy to do all that yourself then that's great (you will probably do it better than some estate agents) but it's the same as anything, it takes time and will be difficult for someone who has no experience or they simply may not want to. It's a bit like saying you can cook your own dinner for less than restaurant, well obviously...that doesn't mean there's no point in going out for dinner.

I don't think estate agents are any use for advertising in this day and age as everyone uses Rightmove.

The problem with the very cheap estate agents is that the service tends to be shoddy and will probably put buyers off. I.e. they don't answer the phone, have no local knowledge, can only arrange viewings 1 Tuesday a month as they cover the whole of the north of England...

ExIssues · 03/03/2025 13:55

I've found our local estate agents to be not very proactive. Registered with several and they rarely if ever send me anything. I would love it if an estate agent would tell me of properties that meet my criteria. Presumably that kind of personalised service would be quite time consuming though. Might end up costing more that Rightmove. And would exclude people from further away or who didn't realise the service was available.

I used Rightmove but I kind of assume everything is on there. I don't look anywhere else. If one popped up on a local FB page then I'd have a look.

Yalta · 03/03/2025 13:48

Whatisthisbs · 03/03/2025 09:52

I'm in a completely different demographic from what you're describing but my pov still might be relevant. I'm looking to move and currently can't deal with RM. I'm not getting anywhere - I ring the number, nobody answers. Or they take details and nobody returns the calls. On the other hand, I ring the agent directly and get the answers/viewings. I don't see the point of the middleman so I cut him out. I wonder how many vendors would feel if they knew potential purchasers weren't being introduced

Do you call up Gocompare for your house insurance?

Rightmove is a platform for estate agents to advertise what they have

Just to let you know what it was like pre Rightmove (the internet, mobile phones (that worked))
We sold a house in 1997 and moved 100 miles south. We ideally wanted a 4 bed detached with an under an hours commute into Central London. So basically London and the Home Counties

We were visiting areas on train lines and spent our time in call boxes phoning estate agents that we had got the number to from the yellow pages in the library. All the EA said either they had nothing on their books or only had 1 place which wasn’t suitable

For some reason there was nothing for sale

We were in holiday cottage accommodation, our furniture was in storage in France (UK ran out of storage facilities) and every other holiday cottage on the complex was occupied with people in the same position

At one point we sat in a lay-by outside a train station wondering what we were going to do. I remembered an EA that only dealt with properties with stables. Knew the name and it was in the SE. Called 192 and managed to track down the EA.

They had one property for sale, it was in our price range and was incredibly 5 miles from where we were parked

Drove passed the house, it had a roof and 4 walls. I called from another pay phone asking to view. Waited in the call box for their reply. No one was in so offered immediately a price without viewing. Called back the next day and found we had bought the house.

If Rightmove had been available I wouldn’t have wasted 4 months of my life and £000’s trying to track down a property for sale. It would have taken a few clicks

Ponderingwindow · 03/03/2025 13:46

If I am actually marketing my house, I do think I would be hesitant to limit my potential market to people.

Im curious how people who aren’t local would be able to find out about the house? Would the house be included on a website that shows up if I Google “houses in X area” for example? I do that sometimes when I’m fantasizing about moving to specific places. I look for agents that are highlighting specific locations.

tallhotpinkflamingo · 03/03/2025 13:38

No and also I'd never hear or know about your company, so I'm unlikely to know to approach you directly should I want to hear first about properties you offer in future.

There's a big market for people looking to be in with estate agents before the properties get listed on RM - that's the USP there. A VIP email list.

HesDeadBenYouCanStopNow · 03/03/2025 13:37

I'd definitely want my house shown on Rightmove. If an EA had a 'ready made buyer' and didn't want to advertise I would suspect they are trying to rip me off.

I'd go to Rightmove to check prices for my area before calling in and EA.

I would also go to Rightmove when considering selling

I'm sure there are other ways of buying and selling but I suggest 90%+ are going to do it this way.

Are you keen to avoid it? Or coming up with some alternative approach that you hope to market?

SatinHeart · 03/03/2025 13:32

MolluscMonday · 03/03/2025 13:19

I also wouldn’t go with a non-RM agent. And your “in the wings” buyer would have to make a seriously good asking-or-above offer before i’d consider not testing on the open market for a few weeks at least- in fact it would make me concerned you had undervalued my house or were just desperate to flip it for a quick commission.

I always assumed the 'in the wings' buyers were just EA bullshit tbh, like when letting agents say that 3 other (fictional) potential tenants are just about to sign on the dotted line, to try and pressure you to commit.

To answer the OP, no I'd want my house listed on Rightmove and the EA's own website as a minimum. I wouldn't buy a house that was only listed on social media either.

NewsdeskJC · 03/03/2025 13:27

I don't think so.
Last time we moved I sold via an online agents. Because I knew the house would sell the same day it went on the market. And it did.
In the tiny rural town I live in now there is a recently set up independent agent that I would chose but they are on rightmove too. It sucks that they have a monopoly but it is what it is!

Feelingstrange2 · 03/03/2025 13:23

RavenHouse · 03/03/2025 11:04

Thank you all for taking the time to reply. All very helpful! Sometimes you have these ideas and you don't ask, you'll never know!
What prompted the question is selling a few recently which never made it to Rightmove. I'd go out to value and already have them a buyer, someone who missed out on a very similar property recently. The sale got agreed without the need to publish online so it just got me thinking of alternatives. Really appreciate the feedback

That sounds like an easy sale and, of course, some people want that as they can then start looking themselves.

But did you get them the best price? If these homes were so sought after, might you have been able to have an open day with the buyer you had lined up and a stint on rightmove. Then the seller might have achieved a higher price?

It maybe they wanted speed and, probably better surety, over a potentially better price but just a thought.

MolluscMonday · 03/03/2025 13:19

I also wouldn’t go with a non-RM agent. And your “in the wings” buyer would have to make a seriously good asking-or-above offer before i’d consider not testing on the open market for a few weeks at least- in fact it would make me concerned you had undervalued my house or were just desperate to flip it for a quick commission.

Yalta · 03/03/2025 13:17

SwingLifeAway · 03/03/2025 10:31

Nope. I live in a village and if I see a house I might be interested in I go to look it up on Rightmove. If it’s not on there then I move on. It’d have to be a really special house for me to then seek out the estate agent (mostly because I see signs when driving past and don’t often remember the estate agent by the time I get chance to look it up).

In fact there were two houses in my village for sale that I was seriously interested in. One had a sign saying it was for auction so I dismissed that. The other has a sign saying private sale with contact details. If it had been on RightMove and I could see the price and pictures I might have seriously considered moving forward with it as it has a fantastic and unrivalled location. But I’m not going to get in touch with someone only
to find out it’s not at the right price point for me or that the condition isn’t what I’m looking for, so they’ve lost at least one potential buyer by not being on RightMove.

Tbh we sold our last house privately. No board. Little point as very few people knew the road (tiny country lane) However it was on Rightmove
We went with an online “EA” who just got in touch with us if someone wanted to view.

We supplied all the pictures, the blurb, floor plan etc that they put on RM. We did all the viewings, negotiating etc

Flat fee of £99

Sold to the first person who came through the door

Hoolahoophop · 03/03/2025 13:14

Not unless I was selling a luxury mansion and wanted to remain anonymous. So my buyers don't look themselves, they just ask someone to research for them then view and choose. But there will not be many houses like that in your area I presume.

PermanentTemporary · 03/03/2025 13:12

I vieweda house a couple of years ago that was lovely and unusual. We knocked on the wrong door first of a neighbouring house that was similar, and the door was answered by a child who told us their house was also for sale 'and we really need to sell, do you want to come in?' (We didn't). I couldn't immediately find it on RM but eventually tracked it down on a very posh agents website. Searching on the agents' site was so painful - for a start you couldn't define what price band you were looking for so had to look through page after page. The house was on the market for a good chunk more than the one we were looking at. Not surprising that it wasn't selling. Rightmove has a market stranglehold for a reason.

Jk987 · 03/03/2025 13:11

Yes I'd give it a go if they're not your exclusive agent. Some independent agents are great at promoting on social media.

Horrace · 03/03/2025 13:07

No. I only look on Rightmove

ExIssues · 03/03/2025 13:05

Whatisthisbs · 03/03/2025 09:52

I'm in a completely different demographic from what you're describing but my pov still might be relevant. I'm looking to move and currently can't deal with RM. I'm not getting anywhere - I ring the number, nobody answers. Or they take details and nobody returns the calls. On the other hand, I ring the agent directly and get the answers/viewings. I don't see the point of the middleman so I cut him out. I wonder how many vendors would feel if they knew potential purchasers weren't being introduced

That's not how Rightmove works. It's just an advertising platform, you see a house you like then contact whatever estate agent is dealing with it directly, as usual. You don't arrange the viewings through Rightmove .

Notverygoodatusernames · 03/03/2025 13:01

Not where I live, no. Here it’s the only place worth advertising.