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Original poster

To wonder how much influencers are actually making?

34 replies

BlackChair · 02/03/2025 07:52

I mean, there are videos of people just filming their usual family shit…but they have 1,000s of followers and it looks like it’s a full time job.

How much are they making? How hard is it?

I get that it might not be long-term sustainable but for the short/medium-term is it actually quite lucrative? Are we all missing a trick?!

This is semi-lighthearted by the way. It looks easy, lots seems to be pretty vague or generic but perhaps there really is something in it?

OP posts:
Snowmanscarf · 02/03/2025 08:27

The good ones earn a lot through endorsements, pantheon etc, but for those you see, thousands won’t be.

Also, it’s hard work. I started following a couple of families, and came off because I hated seeing the kids ‘sold’ for public gain (plus it got boring) - kids going to school, walking along a beach and all the ‘aren’t we wonderful to be living this life’ type comments.

Dh follows Vagabond, a sailing family who have a huge international following. They’re very wealthy, but it’s a full time job. They’ve also been honest about how it affects them, negatively and positively.

ladymammalade · 02/03/2025 08:23

I know someone who has a YouTube channel, she makes about £2k a month (but she lives with parents so she's quite happy with that)

Amba1998 · 02/03/2025 08:22

BlackChair · 02/03/2025 07:52

I mean, there are videos of people just filming their usual family shit…but they have 1,000s of followers and it looks like it’s a full time job.

How much are they making? How hard is it?

I get that it might not be long-term sustainable but for the short/medium-term is it actually quite lucrative? Are we all missing a trick?!

This is semi-lighthearted by the way. It looks easy, lots seems to be pretty vague or generic but perhaps there really is something in it?

Building up an initial following to get to the “easy” part of just posting cleaning ads or a deodorant ad is the hard part! Then you’ve got to maintain the following. If it was easy we would all be doing it!

MrsPerfect12 · 02/03/2025 08:20

I have an acquaintance that makes very good money on mainly TikTok but also insta. However the hate she gets is next level and it's vile. You'd need to be mentally strong as people post and comment on EVERYTHING about your life, dig up your past and lie about you - mostly negative. I feel sorry for her now.

hopeishere · 02/03/2025 08:15

They make loads. They charge £££ to promote stuff - plus more if people use their code. Hello Fresh, estrid razors, skin and me and some magnetic toothbrush (??) all seem to be on the promo list at the minute.

On top of that they get "gifted" or"pr stay" or "pr trip" loads. Generally this is indicated in teeny tiny script somewhere. I saw one in Finland recently with her whole family, same person was in the Maldives recently.

Then every "you've been messaging me about x" will include a - sometimes less than clear - aff link to said product that gives them money when you click / buy from that retailer.

That's in addition to all of the stuff they don't declare. So it's a healthy mix of cold hard cash and free stuff that gives the impression of wealth / lifestyle.

I do think it's a graft to get popular and stay popular. Plus having to put yourself out there and open yourself to lots of criticism.

Zanatdy · 02/03/2025 08:05

I think they probably make a decent living. Plus the freebies. One I follow on insta is on a free luxury holiday right now. One my 3yr old nephew loves Vlad and someone (i forget) seems to be making an absolute packet (millions).

Original poster
BlackChair · 02/03/2025 08:02

Yeah I often wonder how much goes into each post. I don’t use TT but am an avid insta doom scroller. Particular on home/diy/interiors as this is relevant for me right now.

Some accounts I follow are with people doing the most mundane thing (making an arrangement of flower pots look nice) but they have nearly 1m followers.

The US ones seem to have Amazon affiliate link sprinkled in every now and again. I wonder how much that makes?

Oh and there’s a guy who sells weight loss meal plans for about £10 each. I bought one and whilst it’s nice enough, it’s not tailored or anything, and was just a download link. He must be making a decent passive income with that….

OP posts:
stayathomer · 02/03/2025 07:56

I wouldn’t say it’s easy, I’d say it’s non stop with no let up (or even the odd day off). I always think of eg Ssundee (gamer)- the kids live for him. There are times he looks wrecked, others wired, others like he’s lost too much weight. The kids always say ‘that was when he was having marriage problems etc)- imagine going through that and then having to act like you were all chirpy and excited!!! Plus You have to be consistent (look at how much content they have and how often they put it out) but also you have to catch a break. As an author I’m in awe!!

femininomenon · 02/03/2025 07:56

On tiktok the creator fund doesn't pay enough to live on for most people although I think YouTube pays a bit better. However once you have another followers to be doing brand deals and ads the money can be insane. There's quite a few influencers on tiktok who do videos on what they earn each month.