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New Dubai and - deeply uncomfortable

234 replies

UnderTheStairs51 · 31/01/2025 23:58

There seems to be a new ad promoting Dubai as a holiday destination.

The one that starts and ends with 'swim first'.

I have been sad enough to pause it and hands are bare of rings walking through the market so no indication they are a married couple.

You'd run a risk to behave in the way shown on a public beach surely. They are not in swimming gear so what's the implication here?

I do think people should understand local rules when they visit other places but this seems to send out a message completely at odds with this.

Just me?

OP posts:
UnderTheStairs51 · 01/02/2025 10:49

sofasofa42 · 01/02/2025 10:47

God what absolute nonsense. Why is Mumsnet such a weird hotbed of uninformed information about Dubai.

Of course you can hold hands in Dubai. Men hold hands in Dubai .

Why is everyone talking about holding hands when that has nothing to do with why the advert is questionable?

OP posts:
oprahwithlove · 01/02/2025 10:48

Dubai has always been ready to sell itself to anyone - available to the highest bidder. It's a tourist ad I assume but the reality of Dubai is that things are unpredictable. Yes you can drink alcohol at many many venues. Yes you can go to clubs and dance. All it takes however is one person to report you to the police and you are busted. This would normally involve a local emirati who didn't like something. You will always get " the pink ticket". You will get the blame. Nude swimming would be a no.

sofasofa42 · 01/02/2025 10:47

God what absolute nonsense. Why is Mumsnet such a weird hotbed of uninformed information about Dubai.

Of course you can hold hands in Dubai. Men hold hands in Dubai .

SecretSoul · 01/02/2025 10:45

I guess Amnesty International are batshit too 🙄

Nelliemellie · 01/02/2025 10:44

Yes how liberal we are with free for all shoplifting. At least they have some strict laws.

UnderTheStairs51 · 01/02/2025 10:42

Hadjab · 01/02/2025 10:37

Right!! The mass hysteria on MN in regards to Dubai is batshit.

Would you have gone swimming in the sea with your husband after a night out?

My question in in regard to this specific piece of marketing, not the merits or otherwise of Dubai but whether this is an appropriate representation.

OP posts:
Hadjab · 01/02/2025 10:37

ToothHurtyAppointment · 01/02/2025 01:26

I don’t really understand what you’re saying. I always see so much bashing of Dubai on here, but it’s not like how it’s portrayed on mumsnet. I lived there for a few years while teaching, and it is the safest place I’ve ever lived - I’ve lived in several
countries. I don’t live in the UK so haven’t seen the ad, but exactly what behaviours is the ad showing which would “run the risk”? Because I never wore my wedding ring when I lived there (I still don’t), and despite frolicking around on the beach and by the pool in a bikini and holding hands/kissing my husband in public, nobody batted an eyelid. Should have I been chucked in jail or beheaded or something??

Right!! The mass hysteria on MN in regards to Dubai is batshit.

feelingalittlehorse · 01/02/2025 10:36

Zanatdy · 01/02/2025 08:12

For me it wasn’t about any risks re being unmarried (I went with my ex partner, not married, and 2 DC) but the terrible class divide. The people who work in the hotels, taxi drivers were treated like some kind of underclass. Once you see it, you can’t unsee it and it made me deeply uncomfortable. Our hotel driver was told by a local that he had to be the one to reverse back down the road as he was a service worker. I’d never return there and I don’t know how people can go there and not see this.

I’m not disagreeing with you by the way, but this isn’t something that’s specific to the UAE.
I see lots of travel recommendations on here for countries where poverty is rife, and the difference between rich and poor is stark. Cambodia is one that springs to mind, but there are many others. I appreciate there is a class divide in the UK, but in comparison to many populations of the world, it is actually very minimum.

Ncncncncncncncncd · 01/02/2025 10:32

Tempnamesitu · 01/02/2025 10:29

I agree with this, unless a country is safe for everyone, it's not safe at all!

That is... Like 99% countries. Probably 100%.

UnderTheStairs51 · 01/02/2025 10:32

Ncncncncncncncncd · 01/02/2025 10:27

I mean you specifically said you paused to see if those holding hands had no rings on. So yes, people will of course comment on it.

No, swimming naked is not ok (like in most places). Swimming with people you are not married to is ok..

No I said I paused the section where they are walking through the market. They have their hands in front of them so easier to see here.

I'm not suggesting every non married couple would be arrested in Dubai. But that engaging in the type of behaviour implied could easily land you in hot water.

Perhaps the makers were not implying skinny dipping but it certainly comes across that way and personally it's not a risk I'd be taking in Dubai.

OP posts:
Blue278 · 01/02/2025 10:30

Tempnamesitu · 01/02/2025 10:29

I agree with this, unless a country is safe for everyone, it's not safe at all!

The truth is that even though there is a lot of questionable human rights and some corruption it’s actually safe for everyone. People don’t mess with the law there.

edit to add. Obviously there will be exceptions but in our liberal society more people feel unsafe.

Tempnamesitu · 01/02/2025 10:29

DaphneduMaureen · 01/02/2025 07:57

Safe for YOU. Not safe for the gay people or the enslaved people. You’re just some white woman with a husband. You’re going to be fine.

I agree with this, unless a country is safe for everyone, it's not safe at all!

ArtTheClown · 01/02/2025 10:28

Not safe for the gay people or the enslaved people.

And yet plenty of gay Westerners happily live there. "Flatmates"....

ArtTheClown · 01/02/2025 10:28

Dubai has decriminalised unmarried sex for over-18s so nothing is misrepresented by the advert.

Ncncncncncncncncd · 01/02/2025 10:27

UnderTheStairs51 · 01/02/2025 10:24

I was asking specifically whether it would be a good idea for a seemingly unmarried couple to swim in the sea after a night out (in what attire or lack of?) in Dubai.

That is what this advert portrays and to me it feels an odd message.

I have not said people can't walk through markets and hold hands, just that this is the section of the advert where their hands are clearly visible and there are not any rings.

I mean you specifically said you paused to see if those holding hands had no rings on. So yes, people will of course comment on it.

No, swimming naked is not ok (like in most places). Swimming with people you are not married to is ok..

ToothHurtyAppointment · 01/02/2025 10:25

Pootlemcsmootle · 01/02/2025 09:19

You could've been chucked in jail which is the point made fairly by the poster. Who would you complain to? You wouldn't have a chance. Just because it didn't happen to you doesn't mean the Dubai authorities wouldn't have been 100% well within their rights to arrest you for public displays of affection. The poster here is right - the image is that you can live like a Westerner doing things that we'd do naturally but actually that might make you end up in a jail cell.

Have you even been or have you just learnt about the Emirates on Mumsnet? You do not go to jail for holding hands! I’m actually laughing.

Dubai is the only country I’ve ever lived in where I’ve felt completely safe. I could go for a jog at 2am alone and know I’d be okay.

I would move back in a heartbeat if I wasn’t so happy where I am living now.

And for everyone else who commented saying “you only felt safe because you’re a white rich woman”… I’m black. I am bamboozled why race was even brought into the conversation. Very strange.

Coolasfeck · 01/02/2025 10:25

It is deeply wrong for the Dubai tourist board to market their country in a western way. It’s misleading and could get more young people into life changing trouble.

The guy below was sentenced to 1 month for drinking beer and 3 months for brushing past a local who complained to the police. You can never upset a local. Why would you pay good money to visit a country where you must walk on eggshells?

Even being accused of spreading gossip can land you in jail.

https://www.bbc.co.uk/news/uk-scotland-tayside-central-41713718.amp

Jamie Harron

Dubai Scot jailed for three months for public indecency - BBC News

Jamie Harron was arrested after touching a man's hip in a Dubai bar.

https://www.bbc.co.uk/news/uk-scotland-tayside-central-41713718.amp

UnderTheStairs51 · 01/02/2025 10:24

I was asking specifically whether it would be a good idea for a seemingly unmarried couple to swim in the sea after a night out (in what attire or lack of?) in Dubai.

That is what this advert portrays and to me it feels an odd message.

I have not said people can't walk through markets and hold hands, just that this is the section of the advert where their hands are clearly visible and there are not any rings.

OP posts:
Ncncncncncncncncd · 01/02/2025 10:20

Well yes. They are different. I am more north/east fan.
Sharjah is still dry. RAK is getting casino. Weird times

Donttellempike · 01/02/2025 10:17

BMW6 · 01/02/2025 02:28

Wasn't some 18 year old kid just arrested for having sex with a 17 year old?

I may be wrong but wasn't he arrested because she was under the age of consent so it was Statutory Rape?

If you think that was why he was arrested I have a bridge to sell you. 😂😂😂😂

NowThatYouSayIt · 01/02/2025 10:11

Ncncncncncncncncd · 01/02/2025 10:06

Just to point out. Dubai is an Emirate in a country called United Arab Emirates.
It's like saying Bavaria and thinking whole Germany is the same.

Has anyone managed to find that ad?

Well, yes, but individual emirates have quite different ‘cultures’, or did when I lived there, and Dubai was by far the most liberal in terms of enforcement of decency laws, drinking in designated spaces etc, because it’s the one that needed to construct itself as a western tourist destination. Sharjah was much more conservative — we were living unmarried in Dubai but there were door to door searches in Sharjah checking marriage certs when we lived there. Some emirates are entirely dry.

EdithBond · 01/02/2025 10:11

Haven’t seen the ad.

But agree there are dangers when a tourist board markets a country as one thing (Marbella of the Gulf) when actually it has stricter expectations of its visitors, in both culture and law.

We should always be consciously aware of, and respect, the laws, traditions and cultures of the country we visit. For example, when visiting most Islamic countries, I’ve always dressed in keeping with social norms, e.g. trousers and long-sleeved tops, pulling a scarf over my head in religious establishments etc.

But not everyone does that. And when a country’s marketing suggests people can bring their own cultural norms with them (e.g. apparently unmarried couples holding hands in public) potential visitors can get the wrong message. Although, not all cultures wear rings to signify marriage.

Ncncncncncncncncd · 01/02/2025 10:06

Just to point out. Dubai is an Emirate in a country called United Arab Emirates.
It's like saying Bavaria and thinking whole Germany is the same.

Has anyone managed to find that ad?

curious79 · 01/02/2025 10:05

I have been, many years ago - found it safe, friendly, loved the beaches, great food (love Middle Eastern food), a bit dull culturally as it's all manufactured vs e.g. Oman where they have the old buildings and goat markets etc. My friend who lived and ran a business there [done very well and it has been the making of her so she is very grateful for Dubai] was very cautious about certain behaviours (dress respectfully, be careful about eating, drinking during Ramadan, don't swear in public, be careful about boyfriend situation) and fully aware of how if you got on the wrong side of an Emirati in business, a tall story would pretty quickly be concocted to land you in jail. https://www.detainedindubai.org exists for a reason. It's far from being everyone's experience

UAE Legal Expert | Detained in Dubai

Detained in Dubai was founded in 2008 by UAE expert witness Radha Stirling, the international authority on UAE law. Advisory to government, high profile clientele, leading $1bn litigations, PR expert, reputation management, litigation support, crisis...

https://www.detainedindubai.org

Agapornis · 01/02/2025 09:59

Wedding rings are not a Muslim thing. Plenty of married couples there will not be wearing rings.

But hinting at naked sea frolicking being legal - perhaps a report to the Advertising Standards Agency?

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