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AIBU?

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Child being used in huge ad without consent

396 replies

Ferniefernfernfern · 26/01/2025 09:39

Background: My child (early primary school age) plays a sport at the local club and recently, there was a photographer taking pictures of his tournament. The pictures inevitably cropped up on Facebook and Instagram. Usually we don't allow our children to appear on social media but decided to let it go, as the tournament was free and we didn't want to make a fuss.

However, one of the pictures of him has now been made into a 6 foot tall banner advertising the club. I had previously emailed them (about 3 months ago) letting them know my children's images cannot be used for commercial purposes. My kids are in the minority where we live, so I think their look makes them particularly marketable. I've had to ask for their pictures to be taken down by virtually every single school and activity they've ever participated in.

I've just followed up on my previous email suggesting that they remunerate my son in the form of covering his half-term camp costs (around £100).

AIBU? My background is in advertising/TV and I know how easy it is for businesses to exploit children's images without proper payment or consent, but maybe I'm overthinking it.

OP posts:
User757373 · 26/01/2025 20:35

Yazzi · 26/01/2025 20:07

How rude are you.

You maybe can't understand this unless you're from a minority or mixed race family (though actually maybe you just need to have some humility to know that just because you haven't personally experienced something it doesn't make it false).

But it is absolutely a thing that minority children are displayed prominently in advertising material by companies wishing to demonstrate their "inclusiveness".

And unless companies have taken other specific steps towards inclusiveness this can feel hollow and cynical. Particularly where an image has used commercially both without consent and without payment.

I absolutely understand because my own children are mixed race. Which is why I find the OP's attitude of calling them "marketable" quite off-putting. I can only imagine this sentiment gets projected onto the children as well and they grow up up with a distorted image of their identity and self worth. Teaching minority or mixed-race children that their personal likeliness must be protected from exploitation from white people trying to portray faux diversity is not a healthy attitude to have.

The only true issue to consider would be safety. Mixed race kids are more easily identifiable so on that reason alone it's totally understandable that you won't want their photos in public.

Yazzi · 26/01/2025 20:07

User757373 · 26/01/2025 13:03

My kids are in the minority where we live, so I think their look makes them particularly marketable. I've had to ask for their pictures to be taken down by virtually every single school and activity they've ever participated in.

This is a very peculiar statement. If the kids have an unique appearance that makes them easily identifiable (eg mixed race) then it's reasonable to request images to be removed. However it's bizarre to describe your own kids as "particularly marketable". What is that even supposed to mean? So you believe that are really attractive and can be used to sell products and therefore you refuse anyone to use their images online. Sounds a bit precious? Imagine being that parent forcing every school and activity to remove photos from social media because you think your kids are too beautiful to be used without permission.

How rude are you.

You maybe can't understand this unless you're from a minority or mixed race family (though actually maybe you just need to have some humility to know that just because you haven't personally experienced something it doesn't make it false).

But it is absolutely a thing that minority children are displayed prominently in advertising material by companies wishing to demonstrate their "inclusiveness".

And unless companies have taken other specific steps towards inclusiveness this can feel hollow and cynical. Particularly where an image has used commercially both without consent and without payment.

laurini · 26/01/2025 17:44

Ohnonotmeagain · 26/01/2025 17:40

At a public event though, which tournaments usually are, isn’t the copyright with the photographer?

and even if it isn’t public, isn’t it likely it will be in the clubs t&c’s an agreement about photography?

I’ve never had a kids club where the photography consent hasn’t been part of sign up. Never been to a tournament or comp where photography consent isn’t included when you enter.

Copyright is with the photographer, yes. But you should still have releases/consent (separate issues). OP says she didn't consent.

Ohnonotmeagain · 26/01/2025 17:40

laurini · 26/01/2025 17:37

I'm a lawyer and you haven't made a mistake by asking for money. The damage is done and the advert is out there. Even if they take it down, you should be entitled to payment. They are separate issues.

At a public event though, which tournaments usually are, isn’t the copyright with the photographer?

and even if it isn’t public, isn’t it likely it will be in the clubs t&c’s an agreement about photography?

I’ve never had a kids club where the photography consent hasn’t been part of sign up. Never been to a tournament or comp where photography consent isn’t included when you enter.

laurini · 26/01/2025 17:37

I'm a lawyer and you haven't made a mistake by asking for money. The damage is done and the advert is out there. Even if they take it down, you should be entitled to payment. They are separate issues.

NPET · 26/01/2025 17:31

Their actions are not only wrong in this instance but suggest that they don't take consent seriously. They could use compromising pictures of (for example) young women without seeking permission.

LiquoriceAllsorts2 · 26/01/2025 16:40

Without your consent they can’t use your sons photo but you can’t expect the pay you for it. Either you don’t want it used and you insist it comes down or you to decide to let it go

Whaleandsnail6 · 26/01/2025 15:49

I definitely think the club should not have used the image without consent and it should be taken down due to this and I'm sure an apology would be given

I do think its sad that op would be ok with them using the image if compensated. It just feels greedy and grabby

The way I would see it if it was one of my kids sports teams (that we pay for them to attend, like op does this club) my kid gets so much out of engaging with this team and even if coaches do get paid, they also put a lot of their own time and effort into developing sessions and the kids, I am grateful for what they do, even if it is a service that I pay for.

I just feel asking for payment makes it awkward and mean spirited... understandable if privacy/safeguarding/personal concerns but that is not what this is

Maybe clubs should just not take photos at all for anything... Be that personal enjoyment for participants or for marketing, would certainly save a lot of agro in the long run.

LadyTable · 26/01/2025 15:47

Feelslikewinter · 26/01/2025 14:33

lots of assumptions being made here with zero understanding of the situation or the law.

She isn’t even asking for money - she’s asked for a free place on the holiday camp - presumably that’s for the child, although maybe the OP is taking it herself?

@Ferniefernfernfern are you secretly taking the place yourself?

Same meat, different gravy.

Unless the OP is in the habit of making her child pay £100 for these events himself.

It's going into her purse.

Ohnonotmeagain · 26/01/2025 15:30

Has anybody here, ever joined a kids club, school, or pretty much anything and not had a photography consent form?

chances are o/p has recieved this when she joined the club. It may be consent is implied unless you specifically disagree.

if a professional photographer has used these images I suspect there is consent somewhere in the club t&c’s.

NewFriendlyLadybird · 26/01/2025 15:22

Feelslikewinter · 26/01/2025 14:27

She also said this isn’t a non-profit, it’s a business.

Also, it doesn’t matter - charities can’t use images without permission either.

Advertising is considered a commercial use - doesn’t matter if the entity advertising is a volunteer organisation or a charity or whether the ad brings in any money or not.

Marketing / advertising is a commercial use.

That’s not true.

And she said it’s a private club. Could still be a non-profit.

Inthebleakmidwinter1 · 26/01/2025 15:08

You are correct they should not be used without your consent. I think you may have muddied the water by asking for payment though

andIsaid · 26/01/2025 15:02

Han86 · 26/01/2025 09:57

I think you are contradicting yourself by asking to remove the image as you don't agree with your children being used in this way, but then asking for money for their image to be used.
Either you are unhappy for the image to be used or not. If you had put in writing that you did not want images to be shared then this is the argument to make. I think you have made yourself look a bit silly following up with the money request.

I disagree.

They went ahead and used an image without looking for consent - that seems so ignorant that it beggars belief in this day and age.

They either take it down immediately or pay handsomely for its use.

She is not in contradiction - she wants action on the image.

they are being deliberate and obtuse.

Ohnonotmeagain · 26/01/2025 14:58

Having been involved in kids sport for a long long time now photography consent is usually in the small print when you sign up for the event.

Usually one of three things happen depending on the event rules if you do not consent.

  1. your child cannot enter
  2. you state you do not consent prior to the event.
  3. after the event if 1 and 2 do not apply you email and ask for removal.

i have never heard of images being paid for use. Again it’s normally in the sign up t&c’s that copyright is the photographers, not the subject.

@Ferniefernfernfern what were the tournament entry conditions wrt photos?

Harrysmummy246 · 26/01/2025 14:58

I think you have shot yourself in the foot somewhat by suggesting remuneration- you object to the picture being up unless...
But if you have properly said no socials, schools should not be putting them up- We get reminded on every school event not to share beyond family.

Feelslikewinter · 26/01/2025 14:48

dynamiccactus · 26/01/2025 14:40

It isn't really. A lot of people sign image releases and don't get paid.

But the point is:

do you object to people your child's image online

OR

do you object to people using your child's image online without payment.

There is a not very subtle difference!

I also note your comment that their looks make them marketable. Naturally.

Given that my picture has ended up on a flyer for a running race, I doubt it has anything to do with their looks and simply that the photo was the first one they came across when looking for one.

Did you email the running race to explicitly state you did not give permission for your likeness to be used for commercial purposes?

No?

Not the same then.

You can have an issue with the image being used without permission online AND an issue with it being used without permission and payment.

Also, it seems the posters around town are the thing OP objects to currently - that’s also OK.

She has the right to consent or not consent to the use of her child’s likeness and impose any conditions she wants to - she owns the rights (on behalf of her child).

No one else gets to dictate the terms of the eir use but her (and any other adult with parental responsibility).

You might think she’s being precious, or has an over-inflated sense of her kid’s beauty or whatever other weird hang up you have over the use of the word ‘marketability’ but the law is very clear.

cantthinkofausername26 · 26/01/2025 14:45

Han86 · 26/01/2025 09:57

I think you are contradicting yourself by asking to remove the image as you don't agree with your children being used in this way, but then asking for money for their image to be used.
Either you are unhappy for the image to be used or not. If you had put in writing that you did not want images to be shared then this is the argument to make. I think you have made yourself look a bit silly following up with the money request.

Yes I agree.

cantthinkofausername26 · 26/01/2025 14:44

You don't want your child's image used UNLESS you get something for it??

2JFDIYOLO · 26/01/2025 14:43

Absolutely not being unreasonable. Using your child's images without asking, getting your consent or paying to promote their thing, is NOT ON.

dynamiccactus · 26/01/2025 14:40

Ferniefernfernfern · 26/01/2025 09:58

You’re right. They should have offered payment for use of his image. Standard practice.

It isn't really. A lot of people sign image releases and don't get paid.

But the point is:

do you object to people your child's image online

OR

do you object to people using your child's image online without payment.

There is a not very subtle difference!

I also note your comment that their looks make them marketable. Naturally.

Given that my picture has ended up on a flyer for a running race, I doubt it has anything to do with their looks and simply that the photo was the first one they came across when looking for one.

Whydoeseveryonewanttoargue · 26/01/2025 14:33

I don’t agree at all with the
using your sons photo. I would just double check about permissions and contracts for being part of the club. If you have specifically asked then they are in breech of regulations covering this.

Where this fell down a bit for me was you asking for remuneration. So you don’t mind as long as they pay you?

Either you are against it and I would agree with this and it should be taken down or they keep it up and pay you. You can’t have it both ways.

Honestly if it really bothered you that much and you are that against it then it wouldn’t be about money.

Feelslikewinter · 26/01/2025 14:33

LadyTable · 26/01/2025 14:29

SHE wants to get her hands on the money and not give it to her child!

Just like the advertisers also want to make money out of her CHILD.

The only person getting a raw deal here is the kid who won't see a penny of it.

lots of assumptions being made here with zero understanding of the situation or the law.

She isn’t even asking for money - she’s asked for a free place on the holiday camp - presumably that’s for the child, although maybe the OP is taking it herself?

@Ferniefernfernfern are you secretly taking the place yourself?

WigsNGowns · 26/01/2025 14:33

This- Asking for money and calling your children “Marketable “ as they are rare (?!) in your area looks like you are just after money to be fair , rather than trying to protect their privacy'

@Ferniefernfernfern
There are a lot of comments like this one above ("I had sympathy for you until you asked for money"/ "asking for money is paying for the consent") which show a lot of misunderstanding of the law.

It does not follow that asking for money (compensation for damage) is incompatible with wanting the use to stop. These are a basic legal principles:

  1. if a legal wrong has occurred and is continuing, you are entitled in law to an order to stop it.
  2. if a legal wrong has occurred, you are entitled to damages (money) to compensate you for the wrong that has occurred. This is not incompatible with the wish to stop whatever you are complaining about because it is compensation for the past damage that has occurred.

It's like this say someone starts selling tickets for a public meeting in your garden. People turn up and have a meeting in your garden - trespassing on your land. Happens next week. and the next week.

You are entitled to 1. an order to stop the organisers from doing this and to stop attendees trespassing and 2. damages - money - compensation for the trespass that has already occurred. Asking for money doesn't mean you consent or ever did. It is to compensate for the damage in the past.

Feelslikewinter · 26/01/2025 14:30

NewFriendlyLadybird · 26/01/2025 14:15

She said she didn’t want the child’s photo used for commercial purposes.

Most sports clubs are non-profits. They are not commercial organisations and not using the child’s image for commercial purposes.

Goodness knows why the OP doesn’t just sign the standard GDPR form. Children’s organisations are shit-hot at conforming with GDPR, especially as there are often safeguarding issues involved. If she just signed the forms she wouldn’t have to ask schools or clubs to take down photographs as they wouldn’t be used. I imagine she just wants to leave the door open for making money herself.

Well, clearly not - she was explicit in saying her kid’s image couldn’t be used for commercial purposes and yet they blew it up into a giant poster.

Shit, not shit hot in this instance.

LadyTable · 26/01/2025 14:29

Feelslikewinter · 26/01/2025 14:02

No, complete opposite.

She said no to any use of their image for commercial
reasons. They used it anyway and she is trying to find a pragmatic way to redress the problem.

You might think, no harm done, I’ll let it slide, but she didn’t want to. You can choose a different path if it happens to you and your child, but don’t shame her for having boundaries.

She could, of course, insist the image comes down, sue for its unauthorised use and complain to the ICO who would take it very seriously and probably fine the company, which could face serious repercussions to its business for terrible safeguarding and image rights infringement.

Instead she has suggested a very simple and (imo) far too lenient recompense. A free place on the holiday club, worth £100 to her and costing the club much, much less.

The club is free to reject this suggestion and then she can decide her next steps.

She’s not pimping her child out for less than £100. That would be pathetic. You would get more than that for a photo shoot, let alone the additional fees for rights usage - she works in advertising so knows the value of images.

SHE wants to get her hands on the money and not give it to her child!

Just like the advertisers also want to make money out of her CHILD.

The only person getting a raw deal here is the kid who won't see a penny of it.

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