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AIBU?

Share your dilemmas and get honest opinions from other Mumsnetters.

Child being used in huge ad without consent

396 replies

Ferniefernfernfern · 26/01/2025 09:39

Background: My child (early primary school age) plays a sport at the local club and recently, there was a photographer taking pictures of his tournament. The pictures inevitably cropped up on Facebook and Instagram. Usually we don't allow our children to appear on social media but decided to let it go, as the tournament was free and we didn't want to make a fuss.

However, one of the pictures of him has now been made into a 6 foot tall banner advertising the club. I had previously emailed them (about 3 months ago) letting them know my children's images cannot be used for commercial purposes. My kids are in the minority where we live, so I think their look makes them particularly marketable. I've had to ask for their pictures to be taken down by virtually every single school and activity they've ever participated in.

I've just followed up on my previous email suggesting that they remunerate my son in the form of covering his half-term camp costs (around £100).

AIBU? My background is in advertising/TV and I know how easy it is for businesses to exploit children's images without proper payment or consent, but maybe I'm overthinking it.

OP posts:
MissMoneyFairy · 26/01/2025 13:42

Ferniefernfernfern · 26/01/2025 09:58

You’re right. They should have offered payment for use of his image. Standard practice.

No, they should have sought your consent first then offered payment to all those involved if that was in the contract. Compensation won't alter the fact that consent wasn't given, isn't that your priority?

LadyTable · 26/01/2025 13:38

I've just followed up on my previous email suggesting that they remunerate my son in the form of covering his half-term camp costs (around £100).

AIBU? My background is in advertising/TV and I know how easy it is for businesses to exploit children's images without proper payment or consent, but maybe I'm overthinking it.

This did make me laugh OP, the irony! 🤣🤣

I was completely with you until you declared YOU want paying to reimburse YOU for a club you'd already decided to pay out for, because you don't think THEY should exploit your son!

Think about it lol.

WillimNot · 26/01/2025 13:35

Asking for money- YABU
It ruins your position that their image should not be used, adding an "unless they pay up" angle

Using it when you've made it clear in writing not to- YANBU.

I've volunteered with children and we had some who were in the care system, and another whose mother had escaped abuse which the child had also suffered. We quite literally would have put their safety at risk if we ignored requests not to show them or name them online or anywhere else.

Even in my pub if I take photos of bands or event, I always ask for permission and we have several signs up saying we do take photos for social media and display (we have a two big frames of photos old and new as collages) and to speak to staff of they wish not be appear.

It's literally the law.

WomenInConstruction · 26/01/2025 13:30

Whattodo1610 · 26/01/2025 13:15

You let them use your child’s image on SM, but now you’re not happy as they’re not making money from it 🤔

She didn't let them. She said no, then when they did anyway, she objected and got nowhere... The money was an attempt to redress that to some level of fairness. It wasn't her objective.

Tiredalwaystired · 26/01/2025 13:30

DinosaurMunch · 26/01/2025 11:50

Schools, hospitals and guides aren't using the photos to make them money... Even so I would find it annoying if I was the only black person in a group and they used my photo for everything. Less annoying if it's a variety of people shown

Private schools are. Private healthcare is.

ManchesterLu · 26/01/2025 13:29

Risheth · 26/01/2025 09:47

I think you that asking for him to be paid takes away from your previous position of not wanting his image used. If you are asking for a free camp in exchange for the use of his image, it implies you’re now fine with it being used.

Yes, this. It's perfectly fine for you to not want your child's image used, and there's no way they should have used it when you'd asked them not to. They should absolutely withdraw the advertising using the images.

Asking for money is just blurring the issue. If you don't want his image used, you don't want it used.

Sapienza · 26/01/2025 13:25

SoupDragon · 26/01/2025 10:26

Either you are happy for your child(ren) to appear on social media or you aren't. Clearly you are happy for them to be on SM provided you get some cash.

Which is it? What exactly is your objection? You need to decide that before complaining.

This.

Whattodo1610 · 26/01/2025 13:15

You let them use your child’s image on SM, but now you’re not happy as they’re not making money from it 🤔

Feelslikewinter · 26/01/2025 13:13

User757373 · 26/01/2025 13:03

My kids are in the minority where we live, so I think their look makes them particularly marketable. I've had to ask for their pictures to be taken down by virtually every single school and activity they've ever participated in.

This is a very peculiar statement. If the kids have an unique appearance that makes them easily identifiable (eg mixed race) then it's reasonable to request images to be removed. However it's bizarre to describe your own kids as "particularly marketable". What is that even supposed to mean? So you believe that are really attractive and can be used to sell products and therefore you refuse anyone to use their images online. Sounds a bit precious? Imagine being that parent forcing every school and activity to remove photos from social media because you think your kids are too beautiful to be used without permission.

Imagine being that parent that gives away your children’s rights to massive tech firms without caring about how it’s used.

I do think you’ve explained the reason the OP is having a hard time here - jealousy. That peculiar thing we Brits have about self-confidence.

Clearly her kids are marketable - either because they are cute, or because diversity is valued in ads, or a mix of both. There’s a reason that photo was chosen - so her child has value. Nothing wrong in expecting the company to ask permission to revoke the previous denial of usage rights for commercial purposes.

And since they have broken the law and can’t take it back, nothing wrong with asking for compensation. OP is being pragmatic not grabby

Feelslikewinter · 26/01/2025 13:05

SoupDragon · 26/01/2025 12:58

My point was that the OP said "we don't allow our children to appear on social media". Unless they can make some money out it seems. It clouds the issue.

I take it as ‘we don’t allow our kids image to be used without our explicit permission’. I don’t allow my kids on social media, but have taken them to filmed events where they are likely to appear on tv.

Social media comes with it a raft of privacy issues where you assign the right to use any image uploaded for any use, including AI scraping, that the social media company desires.

It’s not just about people seeing the image or not.

There is nothing wrong with wanting control and explicit terms enforced regarding the use of your image (or your children’s).

What I don’t understand is people shaming the OP for holding the club to account for breaking the law - especially as she is being pretty kind with her ask.

User757373 · 26/01/2025 13:03

My kids are in the minority where we live, so I think their look makes them particularly marketable. I've had to ask for their pictures to be taken down by virtually every single school and activity they've ever participated in.

This is a very peculiar statement. If the kids have an unique appearance that makes them easily identifiable (eg mixed race) then it's reasonable to request images to be removed. However it's bizarre to describe your own kids as "particularly marketable". What is that even supposed to mean? So you believe that are really attractive and can be used to sell products and therefore you refuse anyone to use their images online. Sounds a bit precious? Imagine being that parent forcing every school and activity to remove photos from social media because you think your kids are too beautiful to be used without permission.

SkyBlueCloudyLakes · 26/01/2025 12:59

I am still so confused by these posts - OP clearly states that she gave consent for this specific tournament.

And yes, of course OP can request the advertising posters to be removed - if it's a decent club they will do this. Asking for money however completely blurs the lines of the point OP is making.

SoupDragon · 26/01/2025 12:58

Feelslikewinter · 26/01/2025 10:35

It’s very simple - she gets to control how and where her kids’ image is used.

She said no photos, they took and used a photo without permission in a commercial setting.

This is breaking the law.

She has reaffirmed her refusal to give permission for this use and asked for compensation for the breach. It’s not rocket science.

There is nothing wrong with refusing permission or placing conditions on permission (eg renumeration or restricted usage). It’s all very standard in the professional advertising world. No excuse for any business to flout the law or try and pull a fast one.

My point was that the OP said "we don't allow our children to appear on social media". Unless they can make some money out it seems. It clouds the issue.

Feelslikewinter · 26/01/2025 12:50

NewFriendlyLadybird · 26/01/2025 12:46

You’ve let them use photos of your child on Instagram. You’re obviously not that bothered about privacy.

Asking for money is demolishing any last claim you might have had to the moral high ground. Your principles are clearly for sale.

How is asking for compensation for the club breaking the law is definitely losing the moral high ground?

It’s a pragmatic solution to the current situation.

The club cannot turn back time to not use the image illegally, can it?

She could sue and make an official complaint, leaving the club open to fines and compensation that would very likely total more than the free place will cost.

She could insist the posters be removed, which will also cost the club money.

I’m astounded at how little people on here value their personal image.

AGovernmentOfLawsNotOfMen · 26/01/2025 12:47

I wouldn’t want my kids image splashed all over the place
so YANBU
but then I would stick to that and not think it’s OK as long as you pay
so YABU

Feelslikewinter · 26/01/2025 12:46

ilovesushi · 26/01/2025 12:42

Did you sign a form to allow them to use your child's image for marketing purposes? My DD recently did a dance workshop. Beforehand we had a form to sign confirming or not our permission to use her image in this context. We okayed it and she's appeared prominently in their marketing materials. She is chuffed about it and I am perfectly happy. It would be another matter if we had not consented.

If you can’t be bothered RTFT, at least read the OP properly.

They wrote to the club to explicitly refuse the use of photos of their kid for commercial purposes 3 months ago.

NewFriendlyLadybird · 26/01/2025 12:46

Ferniefernfernfern · 26/01/2025 09:39

Background: My child (early primary school age) plays a sport at the local club and recently, there was a photographer taking pictures of his tournament. The pictures inevitably cropped up on Facebook and Instagram. Usually we don't allow our children to appear on social media but decided to let it go, as the tournament was free and we didn't want to make a fuss.

However, one of the pictures of him has now been made into a 6 foot tall banner advertising the club. I had previously emailed them (about 3 months ago) letting them know my children's images cannot be used for commercial purposes. My kids are in the minority where we live, so I think their look makes them particularly marketable. I've had to ask for their pictures to be taken down by virtually every single school and activity they've ever participated in.

I've just followed up on my previous email suggesting that they remunerate my son in the form of covering his half-term camp costs (around £100).

AIBU? My background is in advertising/TV and I know how easy it is for businesses to exploit children's images without proper payment or consent, but maybe I'm overthinking it.

You’ve let them use photos of your child on Instagram. You’re obviously not that bothered about privacy.

Asking for money is demolishing any last claim you might have had to the moral high ground. Your principles are clearly for sale.

Feelslikewinter · 26/01/2025 12:44

Iwishicouldflyhigh · 26/01/2025 12:40

Clearly in the minority, but for me this is definitely in the ‘I’ve got a million other things to worry about’ box.

I’d be proud……and you come across as grabby.

Oh please. Asking for less than £100 compensation for breaking the law and illegally using their child’s image without permission is not grabby.

Grabby is using a paying customer’s image without their permission to advertise your business, compounded by singling them out because they are a POC.

Toastyfeetbythefire · 26/01/2025 12:42

SoupDragon · 26/01/2025 10:26

Either you are happy for your child(ren) to appear on social media or you aren't. Clearly you are happy for them to be on SM provided you get some cash.

Which is it? What exactly is your objection? You need to decide that before complaining.

This!!

ilovesushi · 26/01/2025 12:42

Did you sign a form to allow them to use your child's image for marketing purposes? My DD recently did a dance workshop. Beforehand we had a form to sign confirming or not our permission to use her image in this context. We okayed it and she's appeared prominently in their marketing materials. She is chuffed about it and I am perfectly happy. It would be another matter if we had not consented.

Iwishicouldflyhigh · 26/01/2025 12:40

Ferniefernfernfern · 26/01/2025 09:39

Background: My child (early primary school age) plays a sport at the local club and recently, there was a photographer taking pictures of his tournament. The pictures inevitably cropped up on Facebook and Instagram. Usually we don't allow our children to appear on social media but decided to let it go, as the tournament was free and we didn't want to make a fuss.

However, one of the pictures of him has now been made into a 6 foot tall banner advertising the club. I had previously emailed them (about 3 months ago) letting them know my children's images cannot be used for commercial purposes. My kids are in the minority where we live, so I think their look makes them particularly marketable. I've had to ask for their pictures to be taken down by virtually every single school and activity they've ever participated in.

I've just followed up on my previous email suggesting that they remunerate my son in the form of covering his half-term camp costs (around £100).

AIBU? My background is in advertising/TV and I know how easy it is for businesses to exploit children's images without proper payment or consent, but maybe I'm overthinking it.

Clearly in the minority, but for me this is definitely in the ‘I’ve got a million other things to worry about’ box.

I’d be proud……and you come across as grabby.

Fundays12 · 26/01/2025 12:34

DonutCorleone · 26/01/2025 12:23

It should be the default that children's images aren't permitted to be used for commercial purposes or uploaded to social media without parental consent. Kids should be able to go about their lives and enjoy their clubs without the whole world being able to intrude on it.

I totally agree with this.

Fundays12 · 26/01/2025 12:34

AnAlpacaForChristmasPleaseSanta · 26/01/2025 10:15

But would you change your mind for a few quid? That's the potential difference here.

Absolutely not. I don't want my children on TV or huge banners and have deliberately posted very little about them online. If they decide as adults they wish to do this they can do as it's then there choice.

Feelslikewinter · 26/01/2025 12:33

Paralita · 26/01/2025 11:46

She thinks her kids images are "valuable" and are fine to be used....as long as they are paid.

no. She wants compensation for the club breaking the law and using the image. And for it not to happen next time.

Both, surely?

And what’s wrong with that?

Anyone can assign a value to their likeness - I don’t understand why so many posters (not you) are judging the OP for this.

The very fact that her child’s photo was used over any others gives it an intrinsic value.

People seem to think it’s grabby or something, when it’s just sensible. This is a business not a charity or a hospital.

Feelslikewinter · 26/01/2025 12:29

FridayPizzaTime · 26/01/2025 11:46

You need to check the terms of the tournament. DD competes in two sports and for both sports, on every tournament registration page, there is a clause saying by competing you agree to photos being taken and used for publicity.

This is only relevant if the advertising banner was made by the tournament company.

Agreeing to the tournament T&Cs doesn’t give the club permission to use the child’s likeness.

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