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AIBU?

Share your dilemmas and get honest opinions from other Mumsnetters.

I saw Easter eggs in the supermarket today!

105 replies

48wheaties · 02/01/2025 15:50

I know I dont have to buy them, but AIBU to think this is marketing gone mad? Shoot me now...

OP posts:
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Robotnik · 05/01/2025 08:24

The Microsoft homepage showed me a recipe for bunny-shaped Simnel biscuits this morning. Just what I want to tuck into while I take the Christmas tree down...

KezzaMucklowe · 05/01/2025 08:05

Needmorelego · 04/01/2025 19:51

@KezzaMucklowe why is it annoying?
What difference does it make to you if they sell them or not.
Supermarkets sell lots of different items. Some I buy. Some I don't.

Because it feels too early need.
Yes, I can ignore it and I don't need to buy anything until I'm ready.
It's still bloody there though.
OK, valentines I could deal with but Easter is months away.

It's not like anyone is staging a stop oilesque demonstration in their local Sainsbury's. We are just having a little moan on MN.

Needmorelego · 04/01/2025 19:51

@KezzaMucklowe why is it annoying?
What difference does it make to you if they sell them or not.
Supermarkets sell lots of different items. Some I buy. Some I don't.

KezzaMucklowe · 04/01/2025 19:47

luckylavender · 04/01/2025 16:54

It always amazes me that this surprises people. Every year.

It's not surprising though, just annoying.
I didn't walk into the supermarket and gasp, knees buckling whilst clutching my pearls. I just mumbled ffs already.
That was that.

luckylavender · 04/01/2025 16:54

It always amazes me that this surprises people. Every year.

48wheaties · 04/01/2025 16:44

Lanzarotelady · 04/01/2025 16:35

I think you need to get out a bit more if I am honest

Clearly.😀

OP posts:
Willoo · 04/01/2025 16:37

Hoardasurass · 02/01/2025 15:55

Asda had cream eggs on sale on the 1st 😡

Crème eggs weren’t invented for Easter. They’ve always been a normal thing

Lanzarotelady · 04/01/2025 16:35

48wheaties · 02/01/2025 16:12

That is wild!

I think you need to get out a bit more if I am honest

Sinkintotheswamp · 04/01/2025 15:16

I had my first mini eggs on the 31st. They're always out at Xmas.

MoreNetflix · 04/01/2025 14:48

It’s the same every year. Have you not noticed in previous years?

Needmorelego · 04/01/2025 14:44

So far today I have eaten a Cadbury Caramel egg and a Malteser bunny.
Yesterday I tried the new Terry's Choc orange egg (slightly disappointed tbh).
January is great 🐇🥚

SwallowsAmazons · 04/01/2025 14:41

YABU shops have always replaced the Christmas stock with Easter stock from Boxing Day. That’s the way seasonal items work. Mini egg season is short enough so I’m all for it.

Lanzarotelady · 04/01/2025 12:42

Are you also surprised that it goes darker each year and then gets lighter?

Wegovypictures · 02/01/2025 23:53

Mine had them in early December!!

Londonrach1 · 02/01/2025 20:34

Saw them before Christmas...none issue ..not ready for Easter yet although was tempted by the mini eggs

TulipCat · 02/01/2025 20:30

There are loads of things in the supermarket that I don't want to buy. Just skip the seasonal aisle if you don't want anything from it. Personally I find it odd that "back to school" stuff is in the shops before the summer holidays have even started, but I just wheel on by with my trolley.

HVPRN · 02/01/2025 20:26

On Boxing Day, saw them in my local Morrisons.

Eldermillennial2024 · 02/01/2025 20:23

I don't get why people are so shocked by this. It's the same as last year and I it makes sense the supermarkets need something to fill the shelves that held all the Christmas stock.

OldTinHat · 02/01/2025 20:13

There were for sale in B&M before Christmas.

DelicateSoundOfEchos · 02/01/2025 19:48

It's just chocolate in a different shape. I really don't see the need to feel anything about it.

Buy it if you want. Don't buy it if you don't. But enough people want it and are buying it to make it worth putting out.

Auburngal · 02/01/2025 19:29

Probably sold out as last delivery is a week- ten days before.

YowieeF · 02/01/2025 19:29

Supermarkets and distribution hubs have long lead times, once the Xmas stock is done the next big ‘event’ is Easter, so hubs (distribution centres) start stocking up - or manufacturing slows down and runs out of space.

nothing more to it.

Needmorelego · 02/01/2025 19:25

@Mountainhowl @Disturbia81 they'd probably sold out.
My nearest Poundland still had the Halloween stock right up until the day - but it was literally an almost empty aisle of the last few bits and bobs.

louderthan · 02/01/2025 19:19

Good! Spring is coming!!

KezzaMucklowe · 02/01/2025 19:14

This really really irks me. It may be irrational but I get a right proper huff on about it.
It's still Christmas technically, we don't need easter eggs, I've still got a cupboard full of stollen, mince pies and turkisg delight ffs.
I will however let hot cross buns off the hook. Especially the marks n sparks salted caramel ones.

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