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AIBU?

Share your dilemmas and get honest opinions from other Mumsnetters.

To just NOT GET THIS?!

172 replies

Monstersare · 27/11/2024 13:36

this is a local company and this is their ‘Black Friday’ advert. WTF is it on about?!!! I’d hate to think the worst of them as they do lots of local events but…

To just NOT GET THIS?!
OP posts:
Puzzledandpissedoff · 27/11/2024 17:29

LoveIsLikeAFartIfYouHaveToPushItsUsuallyShit · 27/11/2024 16:23

Can anyonr explain how is it racist?

Personally I believe it's because of the connotations attached to the meme they chose to use

Obviously there's nothing wrong in itself with using black people in advertising or just about every recent creator would be guilty, but there are so many images they could have used and they chose this??

capitanaamerica · 27/11/2024 17:24

Not sure it's directly relevant as this looks like a UK company, but in the USA at the moment "Blacked Friday" is a take-off on "Black Friday" among anti-black racists. The "joke " is that on the latter you buy stuff (possibly) cheap, and on the former you acquire stuff and pay nothing - presumably in between snacking on house pets and performing "gender reassignment surgery" on Federal prison inmates.

NPET · 27/11/2024 17:17

Somebody somewhere thinks it's a joke. Actually if I was 18 and drunk with my galmates, I might think it's a joke.

SoNiceToComeHomeTo · 27/11/2024 17:12

TwinklyAmberOrca · 27/11/2024 15:04

Adverts aim to provoke thought to gain attention.

Any publicity is good publicity.

So I guess the aim of this advert was to shock people, to the point where they want to share the advert in perhaps busy forums (free further advertisement) to announce their shock!

Going viral would be even better for them...

BUT... it's based on a VERY niche meme which not many people are going to get, so most people would be rather shocked at it. Unless they've thought this through and figured that people would eventually make the connection?!?

Meh. It's not good taste!

I’m more shocked knowing the context, not less!

Fgfgfg · 27/11/2024 17:08

user942557 · 27/11/2024 17:04

@Fgfgfg the racism white people are experiencing in the UK.

I mentioned that the law on race discrimination covers everyone.
9 Race
(1)Race includes—
(a)colour;
(b)nationality;
(c)ethnic or national origins.
(2)In relation to the protected characteristic of race—
(a)a reference to a person who has a particular protected characteristic is a reference to a person of a particular racial group;
(b)a reference to persons who share a protected characteristic is a reference to persons of the same racial group.
(3)A racial group is a group of persons defined by reference to race; and a reference to a person's racial group is a reference to a racial group into which the person falls.
(4)The fact that a racial group comprises two or more distinct racial groups does not prevent it from constituting a particular racial group.
(5)A Minister of the Crown F1...—
(a)F2must by order] amend this section so as to provide for caste to be an aspect of race;
(b)F3may by order] amend this Act so as to provide for an exception to a provision of this Act to apply, or not to apply, to caste or to apply, or not to apply, to caste in specified circumstances.
(6)The power under section 207(4)(b), in its application to subsection (5), includes power to amend this Act.

Equality Act 2010

An Act to make provision to require Ministers of the Crown and others when making strategic decisions about the exercise of their functions to have regard to the desirability of reducing socio-economic inequalities; to reform and harmonise equality law...

https://www.legislation.gov.uk/ukpga/2010/15/section/9#commentary-key-bbea4a78748e08d3c2161c0a7f1e89cb

Monstersare · 27/11/2024 17:07

Cattery · 27/11/2024 17:06

Sticking my neck out here but a white working class boy living in a tower block in East London can hardly be described as privileged

How do people STILL not get it? My 8 year old understands it.

OP posts:
Cattery · 27/11/2024 17:06

user942557 · 27/11/2024 16:45

Calling out racism when you are white and privileged is fundamental to changing the system. It's the not recognising it that's the problem.

Sticking my neck out here but a white working class boy living in a tower block in East London can hardly be described as privileged

Monstersare · 27/11/2024 17:06

Why do people keep posting and deleting quickly? I look like a mad woman talking to myself 😂

OP posts:
user942557 · 27/11/2024 17:04

@Fgfgfg the racism white people are experiencing in the UK.

Monstersare · 27/11/2024 17:04

Blowing what cover?

OP posts:
Fgfgfg · 27/11/2024 17:03

user942557 · 27/11/2024 16:58

@Fgfgfg If you could give me some examples.

Examples of what?

Error404pagenotfound · 27/11/2024 16:59

TravelInsuranceQ · 27/11/2024 16:57

I'm not getting the "All comments/Relevant Comments" toggle that's normally there.
It's showing 17 shares, no comments mentioned where it normally shows that next to the shares count.

Hopefully the comment that is there (that I can't see) is asking them to rethink this post...

Edited

I had to click on “comments” then “all comments” to see them.

To just NOT GET THIS?!
user942557 · 27/11/2024 16:58

@Fgfgfg If you could give me some examples.

Monstersare · 27/11/2024 16:58

Honestly, you’re clearly a thicko. Buzz off.

OP posts:
TravelInsuranceQ · 27/11/2024 16:57

Error404pagenotfound · 27/11/2024 16:01

There is a comment underneath, you have to set the comments to “all comments” to see it.

I'm not getting the "All comments/Relevant Comments" toggle that's normally there.
It's showing 17 shares, no comments mentioned where it normally shows that next to the shares count.

Hopefully the comment that is there (that I can't see) is asking them to rethink this post...

Fgfgfg · 27/11/2024 16:57

user942557 · 27/11/2024 16:34

@LoveIsLikeAFartIfYouHaveToPushItsUsuallyShit
Go and research. White people don't experience racism. Check your privilege. Toodlepip.

I think you'll find that you're wrong about that. The Equality Act 2010 recognises that anyone can be a victim of racism.

Monstersare · 27/11/2024 16:56

RuminationStation · 27/11/2024 16:50

It was clearly racism. Well done. You really should have just done that to start with rather than giving them any more publicity.

Erm, ASA and Facebook, here’s an advert I don’t understand and have zero context of but think it may be a bit racist. Yes, that would have gone down well 🙄

I can’t see their sales soaring in light of this post but if they do, then my sincere apologies.

OP posts:
user942557 · 27/11/2024 16:50

So thats a yes then, thanks.

Nope. I can't speak for others.

Facebook wont care, the ASA wont care, in fact only here is anyone offended.

The former definitely won't but it's still valuable to recognise and educate.

AlexaSetATimer · 27/11/2024 16:50

Vax · 27/11/2024 14:43

The context makes it even worse. She left her kid with her bf while she made porn, and he beat the child to death.

Omg, horrific

RuminationStation · 27/11/2024 16:50

Monstersare · 27/11/2024 16:24

Ummm - I needed to know what it was before I reported it and have now reported it so untwist yer knickers.

It was clearly racism. Well done. You really should have just done that to start with rather than giving them any more publicity.

Congoid · 27/11/2024 16:48

This reply has been deleted

This has been deleted by MNHQ for breaking our Talk Guidelines.

user942557 · 27/11/2024 16:45

This reply has been deleted

This has been deleted by MNHQ for breaking our Talk Guidelines.

Calling out racism when you are white and privileged is fundamental to changing the system. It's the not recognising it that's the problem.

Congoid · 27/11/2024 16:43

This reply has been deleted

This has been deleted by MNHQ for breaking our Talk Guidelines.

yukuta · 27/11/2024 16:38

Absolutely inappropriate and all the other posts are normal stuff so idk what possessed them.

user942557 · 27/11/2024 16:37

QueenCamilla · 27/11/2024 16:36

I don't see a race issue here.
I see a porn reference used to promote wine and it disgusts me. It's nor clever, nor funny.
I'm not anti-porn but whoever created this promo is a nasty simpleton. The only excuse is, if they're 17 and pre-occupied with their dick. In that case, their mum&dad should get them off the business account and review ways to earn pocket money.

Are you black?