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Original poster

Companies spending millions on Xmas adverts in today's society

64 replies

Notyouthful · 14/11/2024 12:52

I find it odd that companies are spending millions on Xmas adverts when many of now skip adverts or stream without adverts.

I even skip bits on certain shows such as the "coming up, next time" bits

If you watch 10 hours of TV a week, which is doable (1 hour per day on work days, 5 on days off) and skip the adverts, you save enough time in a year to watch 3 US TV seasons.

OP posts:
MoggyP · 14/11/2024 13:12

I doubt it's that much more expensive that other ad campaigns. And Christmas sales matter. And it's for the company to decide if it adds up.

If you're looking at frivolous spending that comes from public money, then perhaps look at things like Christmas street lights, any decorations by you local council, and things like fireworks displays (which is literally money up in smoke)

Tryingtokeepgoing · 14/11/2024 13:08

LikeWhoUsesTypewritersAnyway · 14/11/2024 12:58

And they usually have more disposable income than younger people too. That's why they waste money shopping at the overrated Waitrose.

Show quote history

It’s worth paying more at Waitrose to stay away from more of the riff-raff. And their deliver drivers are so much more helpful. Though, it’s not what it was… better off using local butchers, wine merchants, cheese and fishmongers. And then just get the rest from Fortnums 🤣

Cardboardeaux · 14/11/2024 13:06

I've seen at least 2 other threads today where people are discussing and comparing this year's xmas ads, so...

BobbyBiscuits · 14/11/2024 13:03

You do know that a thirty second advert often has the same budget as an hour long TV show?
There's a lot of money in advertising.

The Christmas adverts and Christmas trade is absolute essential for all retailers to survive.

There are bloody awful really expensive adverts for banks and rip off financial products on all year round. That's of more concern.

But people who make films start out often making adverts. Who else is going to pay a young talented filmmaker to create something? A lot of the directors of higher end ads go on to Hollywood.

I don't really see the problem. The company has a large budget, and if they didn't use it to create meaningful advertising then they'd lose market share.

LikeWhoUsesTypewritersAnyway · 14/11/2024 13:00

CamillaCanterbaum · 14/11/2024 12:58

Some people...(me...) actually look out for and search for Christmas adverts I like to see what the companies are focusing on, whereas I spend 0 time caring about adverts any other time of the year

So makes sense to spend more on Christmas ads as more people will actively try and see them!

I record pretty much everything on TV, and actively fast forward through the ad breaks. I have zero interest in most of the Christmas ads. I only like the Aldi ones.

DreadPirateRobots · 14/11/2024 12:59

You think they don't run the numbers on them but just keep ploughing in £10m with no expectation of return? They have tons of data and they know what they're doing.

GCAcademic · 14/11/2024 12:59

Mindymomo · 14/11/2024 12:56

Unless you pay premium, you now get adverts on YouTube and Netflix, so no chance there of winding on.

Do people actually pay any attention to them, though? I just get my phone out and do other things until the programme restarts.

LikeWhoUsesTypewritersAnyway · 14/11/2024 12:58

Catza · 14/11/2024 12:56

You are not their target demographic. Plenty of older people don't have streaming services and are more likely to buy their Christmas platters from Waitrose than a 20-something who watches Netfix.

And they usually have more disposable income than younger people too. That's why they waste money shopping at the overrated Waitrose.

CamillaCanterbaum · 14/11/2024 12:58

Some people...(me...) actually look out for and search for Christmas adverts I like to see what the companies are focusing on, whereas I spend 0 time caring about adverts any other time of the year

So makes sense to spend more on Christmas ads as more people will actively try and see them!

LikeWhoUsesTypewritersAnyway · 14/11/2024 12:57

I agree. The John Lewis ones always cost £7 million to £10 million. And they're shit. A lad on YouTube did a Christmas ad for a college project a few years ago - cost him a few hundred £££, and it was better than the John Lewis one. 😆

Catza · 14/11/2024 12:56

You are not their target demographic. Plenty of older people don't have streaming services and are more likely to buy their Christmas platters from Waitrose than a 20-something who watches Netfix.

Mindymomo · 14/11/2024 12:56

Unless you pay premium, you now get adverts on YouTube and Netflix, so no chance there of winding on.

Elphame · 14/11/2024 12:55

They can spend as many millions as they like. I won't see any of them!

BarbaraHoward · 14/11/2024 12:54

They will know how many people are seeing the ads, they'll know if it's worthwhile.

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