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Original poster

Companies spending millions on Xmas adverts in today's society

64 replies

Notyouthful · 14/11/2024 12:52

I find it odd that companies are spending millions on Xmas adverts when many of now skip adverts or stream without adverts.

I even skip bits on certain shows such as the "coming up, next time" bits

If you watch 10 hours of TV a week, which is doable (1 hour per day on work days, 5 on days off) and skip the adverts, you save enough time in a year to watch 3 US TV seasons.

OP posts:
SerenityNowSerenityNow · 14/11/2024 21:01

Why do you think it's your job to tell people how to do Christmas?

benefitstaxcredithelp · 14/11/2024 20:42

We are pawns in a capitalist society. Of course they’re going to try to sell us more stuff then we need or even want. Yes it is an obscene waste of money OP.

Wednesdaysdrag · 14/11/2024 20:39

Christmas adverts create alot of interest around brands.

Some people enjoy them. Adverts aren’t really just for TV. They are used on social media and people watch them.

These are businesses and they won’t spend money unless they can prove it generates revenue. You may not be swayed by them, though you possible are and just don’t realise it. Supermarkets also spend fortunes and the psychology of shopping to influence shoppers and most of the time we aren’t aware of it.

You don’t like them, that’s fine. These businesses will have plenty of proof they do and so do them.

MasterBeth · 14/11/2024 20:37

Notyouthful · 14/11/2024 18:00

My parents and I don't do Xmas presents. More people need to do the same. Stop wasting time, money and stress buying stuff on things that people don't need.

Bah, humbug!

LikeWhoUsesTypewritersAnyway · 14/11/2024 20:33

Notyouthful · 14/11/2024 19:48

@LikeWhoUsesTypewritersAnyway zoom in the photo you have uploaded. I can see bottles of Thtee Mills wine. That is the old label. It’s £3 for a bottle in B&M. Plus it’s only 5.5%!

How can people drink that fermented vinegar?

Christmas dinner should not have cheap n awful wine

😆

Original poster
Notyouthful · 14/11/2024 19:49

Plus how many people have decided to shop at a shop because they have the best Xmas ad?

OP posts:
Original poster
Notyouthful · 14/11/2024 19:48

@LikeWhoUsesTypewritersAnyway zoom in the photo you have uploaded. I can see bottles of Thtee Mills wine. That is the old label. It’s £3 for a bottle in B&M. Plus it’s only 5.5%!

How can people drink that fermented vinegar?

Christmas dinner should not have cheap n awful wine

OP posts:
Snorlaxo · 14/11/2024 19:36

I think that Christmas ads will rapidly change as Gen Z are coming up to an age where they will start buying Christmas food etc and they don’t watch tv. In the case of John Lewis, Gen Z won’t be shopping there - the ads are aimed at the more affluent parents and grandparents instead. It won’t surprise me if future Christmas ads are the length of a TikTok or designed with a smartphone screen in mind.

DelicateSoundOfEchos · 14/11/2024 19:25

I think the amounts spent are insane.

But marketing is that one dimensional. The annual Xmas advert isn't about how many people are watching on TV in real-time. It catapults the company into mainstream media outlets, they're talked about extensively on social media and the subsequent increase in website traffic makes it worth the cash spent.

LikeWhoUsesTypewritersAnyway · 14/11/2024 19:22

Notyouthful · 14/11/2024 13:20

Another thing that winds me up with some supermarkets' Xmas adverts are the tables laid full of food. Yet you need the entire street's worth of ovens to cook it all.

This exactly! Like on the picture here! And who, pray tell, is going to cook all this food (even if someone DID have 4 ovens and 4 hobs?!)

Hint; there's a 99% chance it will be a woman!

But no-one has 4 ovens and 4 hobs anyway.

Waits patiently for someone to come onto the thread and brag say they have 4 ovens and 4 hobs n their 24 ft X 26 ft kitchen! 😆

Companies spending millions on Xmas adverts in today's society
MartinCrieffsLemon · 14/11/2024 18:57

Notyouthful · 14/11/2024 18:55

No I am not miserable. We get presents for birthdays.

I tell you something. Go on eBay and google "unwanted Xmas present" and similar wording on BD and there are loads of listings.

People are becoming skint because they are buying unnecessary crap and for their boyfriend's sister's fiance's aunt. They are not related to you so don't bother with buying anything

Show quote history

Why are birthdays different?

You said parents, not distant relations too

SableOrGules · 14/11/2024 18:57

If it wasn't worth the bother, they wouldn't be doing it. They are not daft.

Original poster
Notyouthful · 14/11/2024 18:55

MartinCrieffsLemon · 14/11/2024 18:21

Adverts play on YouTube and on the side of websites and all over SM. Even some streaming sites have ads
They are discussed and have news articles dedicated to them so you don't even see them until much later than you know the plot sometimes

People are allowed to buy presents, frankly you sound quite miserable.

No I am not miserable. We get presents for birthdays.

I tell you something. Go on eBay and google "unwanted Xmas present" and similar wording on BD and there are loads of listings.

People are becoming skint because they are buying unnecessary crap and for their boyfriend's sister's fiance's aunt. They are not related to you so don't bother with buying anything

OP posts:
hellsbells99 · 14/11/2024 18:30

But I like Kevin the Carrot! 😂

Haroldwilson · 14/11/2024 18:28

Did you ever think that not everyone is like you?

Or that huge businesses probably know whether something they do every year brings a return on investment?

Starlightstarbright3 · 14/11/2024 18:27

I have watched John Lewis adverts for years never bought anything from them - however stores like Boots, Aldi I have seen and purchased stuff from things I have seen online .

The Lidl rip off Coca Cola lorry is been talked about online . Advertising works in many ways and big companies spend lots of money to see the results

RedRiverShore5 · 14/11/2024 18:26

Catza · 14/11/2024 12:56

You are not their target demographic. Plenty of older people don't have streaming services and are more likely to buy their Christmas platters from Waitrose than a 20-something who watches Netfix.

I'm old and have all the streaming services, rarely watch adverts as pay for ad skipping and am generally a bit behind on Sky so I can fast forward.

MartinCrieffsLemon · 14/11/2024 18:21

Adverts play on YouTube and on the side of websites and all over SM. Even some streaming sites have ads
They are discussed and have news articles dedicated to them so you don't even see them until much later than you know the plot sometimes

People are allowed to buy presents, frankly you sound quite miserable.

Serencwtch · 14/11/2024 18:11

The big adverts eg John Lewis are designed to be 'omnichannel' marketing so actually the full advert is shown very few times on official TV advert slots. The rest of the marketing uses the ad to head up the Xmas marketing strategy which will involve shortened segments or snippets in tv advert slots, social media, in store POS marketing, their own websites & online channels and branding and in direct marketing

Wellingtonspie · 14/11/2024 18:06

I’ve not watched an advert for years. Kinda of miss them however when you ask the children what they want and they can’t run off a list of everything on tv anymore, Argos catalog doesn’t really exist anymore and toysrus went bust. Saved a fortune 😅

Original poster
Notyouthful · 14/11/2024 18:00

My parents and I don't do Xmas presents. More people need to do the same. Stop wasting time, money and stress buying stuff on things that people don't need.

OP posts:
HarrisObviously · 14/11/2024 14:08

I don't know why they spend £m++++ on adverts.
It has absolutely no effect on where I spend my money. If you shop there then you are ultimately paying for the ridiculously expenses advert.

Jc2001 · 14/11/2024 13:27

I know everyone believes they are totally immune to advertising, but the fact is that companies like John Lewis wouldn't do it if it didn't have a positive impact on sales.

Original poster
Notyouthful · 14/11/2024 13:20

Another thing that winds me up with some supermarkets' Xmas adverts are the tables laid full of food. Yet you need the entire street's worth of ovens to cook it all.

OP posts:
LikeWhoUsesTypewritersAnyway · 14/11/2024 13:19

Tryingtokeepgoing · 14/11/2024 13:08

It’s worth paying more at Waitrose to stay away from more of the riff-raff. And their deliver drivers are so much more helpful. Though, it’s not what it was… better off using local butchers, wine merchants, cheese and fishmongers. And then just get the rest from Fortnums 🤣

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Riff-raff?! 😂

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