Companies spending millions on Xmas adverts in today's society

Notyouthful · 2024-11-14T12:52:28+00:00

I find it odd that companies are spending millions on Xmas adverts when many of now skip adverts or stream without adverts. I even skip bits on certain shows such as the "coming up, next time" bits If you watch 10 hours of TV a week, which is doable (1 hour per day on work days, 5 on days off) and skip the adverts, you save enough time in a year to watch 3 US TV seasons.

mitogoshigg · 15/11/2024 07:35

We watch live tv as so our adult children, tv isn't dead plus people are watching the adverts on you tube as in seeking them out!

MissTrip82 · 15/11/2024 07:35

I haven’t lived in the UK for 30 years and I’ve still seen the waitrose, boots and John Lewis ads. They go viral.

JustMarriedBecca · 15/11/2024 07:28

It's very short sighted to say you don't watch ads so it's a waste of their money. You're on a forum discussing it. You are part of the marketing strategy. Helping to keep the brand in the public eye whilst you talk about it.

As for Christmas ads, I'm always interested in commercial and business strategy and will watch and discuss Christmas ads even though I wouldn't at other times of the year.

Catza · 15/11/2024 07:18

PickAChew · 14/11/2024 23:06

Some of us who have kids or grandchildren who are 20 something watch Netflix, too, you know.

Show quote history

”plenty” and “some” are not mutually exclusive terms, are they? ‘Everyone” and “no one” are but neither of us used those terms.

the80sweregreat · 15/11/2024 07:12

.. different bits

the80sweregreat · 15/11/2024 07:12

I'd shop in Waitrose more if it wasn't such a trek to get to my closest one
Wiser aisles and some nice diff

dollyop · 15/11/2024 06:31

It's 'salience'. You might not see the advert, but you'll read the coverage, you'll see threads like this discussing it.

It serves to remind you of the existence of John Lewis etc, keep it in your mind. Doesn't matter whether you like the ad or not. It's simply strengthening the connection of 'John Lewis' and 'buy Christmas presents'.

Sugarflub · 15/11/2024 06:18

LikeWhoUsesTypewritersAnyway · 14/11/2024 12:58

And they usually have more disposable income than younger people too. That's why they waste money shopping at the overrated Waitrose.

Show quote history

I won't stand for the waitrose slander, the essentials range is a decent price and the quality of their stuff is head and shoulders above the rest. I agree aside from that though, the target demographic they must feel make it worthwhile to them.

BatshitCrazyWoman · 15/11/2024 06:16

I watch things on ITVX and All4, so I do see ads - I've seen the John Lewis Christmas one a few times (like it) and that stupid Aldi carrot one (not a fan). I mostly use ad breaks to pop to the loo, or do a bit of dusting or something. Even if I don't deliberately watch them, I'm aware of them, and there must be a lot of people like me!

Edingril · 15/11/2024 06:06

How many hours do people spend about Christmas ads the obsession how much to spend and what to buy etc.

Do you think it is some random thought they have come up with because they are bored?

Tomatocutwithazigzagedge · 15/11/2024 06:06

Whatkindof · 14/11/2024 21:09

Not sure that's true, I didn't buy from John Lewis when I was 20 either! It's something you just find yourself doing one day, like listening to The Archers or realising you're in a garden centre for no good reason 🫣

Show quote history

It's like slipping into a warm bath - embrace it! 😂😂😂

the80sweregreat · 15/11/2024 05:59

Mlanket · 15/11/2024 05:57

It’s PR and about keeping the brand out there.

In a nutshell !

Mlanket · 15/11/2024 05:57

It’s PR and about keeping the brand out there.

Delam · 15/11/2024 05:54

They spend the money so that people talk about it and then enough people who would normally skip adverts actually actively seek it out to watch in order to know what people are talking about…

Oblomov24 · 15/11/2024 05:46

Just watched it. Thought it was fine. But the cost? Silly JL.

Oblomov24 · 15/11/2024 05:40

More fool JL then.

Tomatina · 15/11/2024 02:42

I loathe adverts and mute them immediately on the tv. So does everyone in my house and everyone I know. Online, I either pay a subscription or use adblockers. These companies are wasting their money as far as I'm concerned.

LikeWhoUsesTypewritersAnyway · 14/11/2024 23:18

PickAChew · 14/11/2024 23:11

I'm mostly offended by the peas and broccoli for a supposed Christmas dinner. And what's with the random pie that no one is even eating?

Show quote history

😆

PickAChew · 14/11/2024 23:11

LikeWhoUsesTypewritersAnyway · 14/11/2024 19:22

This exactly! Like on the picture here! And who, pray tell, is going to cook all this food (even if someone DID have 4 ovens and 4 hobs?!)

Hint; there's a 99% chance it will be a woman!

But no-one has 4 ovens and 4 hobs anyway.

Waits patiently for someone to come onto the thread and brag say they have 4 ovens and 4 hobs n their 24 ft X 26 ft kitchen! 😆

Show quote history

I'm mostly offended by the peas and broccoli for a supposed Christmas dinner. And what's with the random pie that no one is even eating?

PickAChew · 14/11/2024 23:06

Catza · 14/11/2024 12:56

You are not their target demographic. Plenty of older people don't have streaming services and are more likely to buy their Christmas platters from Waitrose than a 20-something who watches Netfix.

Some of us who have kids or grandchildren who are 20 something watch Netflix, too, you know.

MartinCrieffsLemon · 14/11/2024 23:03

Snorlaxo · 14/11/2024 19:36

I think that Christmas ads will rapidly change as Gen Z are coming up to an age where they will start buying Christmas food etc and they don’t watch tv. In the case of John Lewis, Gen Z won’t be shopping there - the ads are aimed at the more affluent parents and grandparents instead. It won’t surprise me if future Christmas ads are the length of a TikTok or designed with a smartphone screen in mind.

Ads are already designed now so that they can be shown in several forms:
A full length ad which may air once or twice on TV and may show on YT
Shorter forms shown on TV and as ads on social media sites
Just as picture forms online

GiantHornets · 14/11/2024 21:14

LikeWhoUsesTypewritersAnyway · 14/11/2024 12:58

And they usually have more disposable income than younger people too. That's why they waste money shopping at the overrated Waitrose.

Show quote history

Snob

MermaidMummy06 · 14/11/2024 21:11

I'm finding it harder to skip ads, and more tv / YouTube etc type platforms are adding them, and increasing the amount of ads.

I do remember reading ages ago it was becoming less effective as we can scroll while ads are on, which is why we're seeing things like affiliate marketing and influencers doing paid endorsements, because people (stupidly) trust them!

Whatkindof · 14/11/2024 21:09

Snorlaxo · 14/11/2024 19:36

I think that Christmas ads will rapidly change as Gen Z are coming up to an age where they will start buying Christmas food etc and they don’t watch tv. In the case of John Lewis, Gen Z won’t be shopping there - the ads are aimed at the more affluent parents and grandparents instead. It won’t surprise me if future Christmas ads are the length of a TikTok or designed with a smartphone screen in mind.

Not sure that's true, I didn't buy from John Lewis when I was 20 either! It's something you just find yourself doing one day, like listening to The Archers or realising you're in a garden centre for no good reason 🫣

BleekHaus · 14/11/2024 21:04

I’m sure if they didn’t get a return on their investment, they wouldn’t do it.