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AIBU?

Share your dilemmas and get honest opinions from other Mumsnetters.

To think shrinkflation is getting out of control?

185 replies

Forwardthinkingturtle · 06/11/2024 21:12

I’m sick of buying toothpaste in a huge box only to find that it’s a small tube 75ml. Even the ones that promise “25% extra free” are only 100ml which is what the standard size was a couple of years ago, so you’re not actually technically getting anything free!

Toilet rolls have shrunk and the quality is crap… excuse the pun.

I had a Magnum ice cream for the first time in a while and I honestly thought it was a mini sized one. They used to have 4 in a pack and now they only have 3.

Don’t even get me started on a Toblerone!

AIBU to despise the dishonesty of brands way more than the actual price inflation? Prices have risen but just be honest about what you’re selling (or not selling!) to us.

OP posts:
TruthAndTrust · 07/11/2024 00:56

I hate ridiculous over packaging. It so wasteful.

Pinkfluffypencilcase · 07/11/2024 00:40

I stopped buying anchor butter for this reason. It’s sneaky. If they increased the pack size it would say on the pack but not the other way round.

I put a 250g block of butter next to the shrunken anchor packs so other shoppers would see.

BuzzieLittleBee · 07/11/2024 00:30

TheHangingGardensOfBasildon · 06/11/2024 23:43

But loads of things come in different size options -- often with not all that much difference between the sizes - always the same brand and variety.

Off the top of my head, peanut butter jars, cereals, many chocolate brands, toilet rolls...

The things you mention that come in different sizes are actually very different sizes/weights. Cereal is in 1kg/350g boxes (or 450g), peanut butter also in large tubs of 1kg and jars of 360g. So 2 quite different options. Mayo and ketchup is another one where you'll get different sizes (I think there are 3 options for Hellmanns).
But what you're asking for is the pre- shrinkflation option to be available alongside the post shrinkflation - in your example a pack of 7 Kitkats alongside a pack of 8. The 2 are simply not different enough to be offered as separate choices.

Whilst lots of brands come in different sizes and formats (eg individual yogurts vs 500g pots) these are meeting different consumer needs or targeting different shoppers. A 500g pot of yogurt is going to be bought by the same people, for the same purpose as a 470g pot. Same with Kitkats - people who eat a lot of them will buy the large pack whether it's 16 or 15, and people who want a smaller pack will buy that whether it's 8 or 7.

I hate shrinkflation as much as the next person, but it just isn't going to happen that there is a choice between 2 very similar pack sizes.

janeavrilavril · 07/11/2024 00:28

Tesco have these non frozen ready meals, quite expensive here in ireland 8 euro, eg meatballs and pasta. 2 years ago the product had about 20 meatballs, it now has 12 and yet it still 'serves 4'. 3 teeny meatballs per person. It has forced me to cook more 'from scratch', so suppose it is good. Chocolate forget about it. I just don't buy it anymore.

Calmnessandchaos · 06/11/2024 23:57

You sound like my DH. Everytime we go shopping, he points out what's shrunk/ risen in price. I was embarrassed to give "fun size" treats to the kids trick or treating as they were so small :)
Just wanted to add that I totally agree!

PickAChew · 06/11/2024 23:54

The rotten veg is down to the rotten weather we've had.

Idontevenknowmyname · 06/11/2024 23:51

The filthy veg and rotten inside, yes! It’s been awful recently.
Also weird chicken breast texture. Fresh meat, not frozen. It’s awful, seems uncooked even when it is cooked through. Foul stuff.

PickAChew · 06/11/2024 23:49

Forwardthinkingturtle · 06/11/2024 21:12

I’m sick of buying toothpaste in a huge box only to find that it’s a small tube 75ml. Even the ones that promise “25% extra free” are only 100ml which is what the standard size was a couple of years ago, so you’re not actually technically getting anything free!

Toilet rolls have shrunk and the quality is crap… excuse the pun.

I had a Magnum ice cream for the first time in a while and I honestly thought it was a mini sized one. They used to have 4 in a pack and now they only have 3.

Don’t even get me started on a Toblerone!

AIBU to despise the dishonesty of brands way more than the actual price inflation? Prices have risen but just be honest about what you’re selling (or not selling!) to us.

Magnums have come in packs of 3 for as long as I can remember.

Searchingforthelight · 06/11/2024 23:48

Circumferences · 06/11/2024 22:28

What I'm about to say is not on many people's radar WRT "shrinkflation" because technically, it's not a "shrink".... But once you notice it you can't unnotice it.

Fresh veg like Celery, leek, carrots, potatoes, cabbage, etc, in all major supermarket chains has gone dirty.

The "fresh" veg is FILTHY. You used to be able to buy a few leeks or whatever without soil covering the packaging.

And it's more expensive too.

This extreme capitalism corporate greed crisis is hitting us in more ways than one.

I noticed this too. Plus when you slice veg open, far more likely to be, well, decomposed these days.
I have had bad onions repeatedly from Sainsbury's and am fed up about it to the extent that I'm now going to return them!

TheHangingGardensOfBasildon · 06/11/2024 23:43

BuzzieLittleBee · 06/11/2024 23:28

But offering the 'old' and the 'new' size still takes up twice as much space on the shelf as just either the old or the new. No retailer is going to list a 14 count and 16 count pack of Kit Kats - it doesn't make commercial sense.

And Nestle would have to alter their production line to do counts of both 14 and 16. And have 2 sets of packaging, and 2 different sizes of boxes to ship out to retailers, and all the systems set up to manage orders and supply chain for 2 different sizes. It just wouldn't work. And it would cost money - and guess where that gets accounted for... in the price on the shelf.

But loads of things come in different size options -- often with not all that much difference between the sizes - always the same brand and variety.

Off the top of my head, peanut butter jars, cereals, many chocolate brands, toilet rolls...

Heresoneimadearlier · 06/11/2024 23:37

I had a two finger twin the other day, it actually made me laugh it was so tiny.

StormingNorman · 06/11/2024 23:29

Absolutely. Have you seen the bags of Monster Munch in a multipack lately. Tiny.

BuzzieLittleBee · 06/11/2024 23:28

TheHangingGardensOfBasildon · 06/11/2024 22:43

They wouldn't need loads of sizes, though - just the 'new' size and the proper one.

Kit Kat seem to manage offering many different flavours, bar sizes and pack sizes - with a 7-pack and a 14-pack (used to be 8 and 16) frequently bizarrely costing the exact same price.

The only reason they don't is that it would give their game away and make it blatantly clear what trick they were banking on.

But offering the 'old' and the 'new' size still takes up twice as much space on the shelf as just either the old or the new. No retailer is going to list a 14 count and 16 count pack of Kit Kats - it doesn't make commercial sense.

And Nestle would have to alter their production line to do counts of both 14 and 16. And have 2 sets of packaging, and 2 different sizes of boxes to ship out to retailers, and all the systems set up to manage orders and supply chain for 2 different sizes. It just wouldn't work. And it would cost money - and guess where that gets accounted for... in the price on the shelf.

teatoast8 · 06/11/2024 22:54

SatansBobbleheadedDashboardOrnament · 06/11/2024 21:58

It's worse when they increase the price AND shrink the product. Quality Street tubs I am looking at YOU. Special mention for the purple one.

The purple ones are shit now

username7891 · 06/11/2024 22:54

It's not just shrinking products, they also change the ingredients and they are worse quality.

The same has happened with clothes, they're all synthetic materials, shoddily made for premium prices.

We're getting completely ripped off.

TheHangingGardensOfBasildon · 06/11/2024 22:53

We should take a leaf out of the French legal system and force suppliers and retailers to show clear, prominent signs to effectively rumble themselves every time they try to hoodwink their customers by pulling this trick.

TheHangingGardensOfBasildon · 06/11/2024 22:49

BeMintBee · 06/11/2024 22:31

I wonder how long it will be before they have to shrink fish fingers. Had to wrestle DH to keep them in the online basket once he spotted that a box was £8! Vaguely remember when fish fingers and Heinz beans was a budget meal.

They also tend to use cheaper fish than cod as standard now, too.

Not sure if that's just reductions in international cod stocks, or if there's also an element of increasing profits for them too?

TheHangingGardensOfBasildon · 06/11/2024 22:46

Lidl basic toilet rolls used to be great value, but now they made them thinner and rougher, without any warning at all.

It might just be us, but we've now switched to Asda ones, so that worked well for their profits if there are loads of previously-happy regular customers like us.

If I wanted to use Bronco or Izal bog roll, I would get in my time machine and travel back 40 years to my primary school!!

GoodVibesHere · 06/11/2024 22:45

They really do think we're too dumb to notice.

TheHangingGardensOfBasildon · 06/11/2024 22:43

BuzzieLittleBee · 06/11/2024 21:51

It would be completely impractical for brands to offer lots of different sizes. There would be significant costs involved, and they would be passed on.
Plus the supermarkets don't have space to list different pack sizes of the same product/brand. Space is at a premium as it is.

I'm not saying it's not frustrating when the size changes, but offering both the old size and the new one is never going to happen.

Edited

They wouldn't need loads of sizes, though - just the 'new' size and the proper one.

Kit Kat seem to manage offering many different flavours, bar sizes and pack sizes - with a 7-pack and a 14-pack (used to be 8 and 16) frequently bizarrely costing the exact same price.

The only reason they don't is that it would give their game away and make it blatantly clear what trick they were banking on.

Pusheen467 · 06/11/2024 22:41

It's the Aldi (the Plenty ripoff one) that gives me the rage. They doubled the price and halfed the thickness. Fucking thieving cunts.

SpilltheTea · 06/11/2024 22:36

It's the worst crime of the cost of living crisis. The corporate overlords couldn't even let us peasants keep our chocolate.

BeMintBee · 06/11/2024 22:31

I wonder how long it will be before they have to shrink fish fingers. Had to wrestle DH to keep them in the online basket once he spotted that a box was £8! Vaguely remember when fish fingers and Heinz beans was a budget meal.

Circumferences · 06/11/2024 22:28

What I'm about to say is not on many people's radar WRT "shrinkflation" because technically, it's not a "shrink".... But once you notice it you can't unnotice it.

Fresh veg like Celery, leek, carrots, potatoes, cabbage, etc, in all major supermarket chains has gone dirty.

The "fresh" veg is FILTHY. You used to be able to buy a few leeks or whatever without soil covering the packaging.

And it's more expensive too.

This extreme capitalism corporate greed crisis is hitting us in more ways than one.

BeMintBee · 06/11/2024 22:24

The depth of an Aldi Racer bar (snickers rip off) has literally halved recently! To add insult to injury they have attempted to disguise this by making the wrapper longer.